Nurture vs. Nature - The Rules of Real Relationship Building for Prospects & Customers

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Moira Vetter
May 23, 2012 at 06:00 pm EDT
Marketers develop elaborate programs to draw candidates (prospects and customers) into a relationship of engagement. Some of those programs feature tactical, high-level, surface content and rely on frequency to draw candidates in. Other programs stem from an intimate understanding of the audience and the ways they want to be brought along.

 

Join Moira Vetter, CEO of Modo Modo Agency, to explore how outbound marketing, webinars, events and subsequent engagement builds and fosters relationships that lead to purchasing decisions and future referrals.