The One-Two Punch of Effective Lead Nurturing: Accurate Lists & Powerful Content

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Brian Carroll
August 08, 2012 at 04:00 pm EDT
Only 5 to 10 percent of your marketplace is ready to buy right now. To ensure that the remaining 90 to 95 percent eventually end up in your pipeline, you need to engage in value-driven lead generation and nurturing. In this presentation, Brian Carroll, Executive Director of Revenue Optimization at MECLABS, will describe the key components of a successful content-driven lead engagement approach.

An accurate, on-target database: Find out how you can reach the right people in the right companies. Get easily actionable tips to grow your lists with

Content they’ll eagerly consume and share: Learn how to engage and nurture prospects throughout the sales cycle. Discover how to strategically stretch resources by repurposing engaging content and learn it all from real-world examples.

Gain strategies to:

  • Build a powerful database and keep it that way
  • Keep prospects engaged by providing the content they really want
  • Make the most of your content resources