There's no shortage of data about your business--- you're likely drowning in data. There are more tools than you could possibly look at even if your sole job was to review social tools. Join Dennis Yu, Managing Principal of Facebook Marketing, and Justin Kistner, Director of Social Products of Webtrends, to find out exactly what you need to measure, how to measure it, and how to determine what is good versus bad for your type of company.
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Let's talk about benchmarks in social by industry, plus what the RIGHT metrics are based on your job function. What an executive needs to see to understand the health of their brand socially is quite different than what an optimizer who is running campaigns needs to see. Likewise, the social metrics for a company selling laundry detergent will be quite different than one that sells B2B software.