The 'Yelpification' Effect: How to Get Your Customers Talking About You With Advocate Marketing

A recording of this event
is coming soon.

Jim Williams
Bo Bandy
May 14, 2014 at 01:00 pm EDT

When was the last time you bought anything for yourself without getting advice and feedback from another buyer? Every day we rely on dozens of apps and websites to connect us with first hand reviews and recommendations. Now your customers are expecting the same experience for their business purchases. Which customer are they going to talk to next?

Marketers need to mobilize their advocates; those fans, evangelists and promoters that willingly share their positive experiences with others. Join this webinar to learn about the “Yelpification of B2B," and five simple steps you can take to build a world-class advocate marketing program that drives your brand, demand and revenue.

You’ll learn:

  • What Advocacy Marketing is and how can it help your company today
  • How to accelerate sales and drive revenue with warm leads referred to you by happy, engaged customers
  • How to cultivate genuine product reviews and references and gain product feedback by mobilizing your advocates
  • 5 steps you can take right away to get started with your Advocacy Marketing Program