Are we in the year of mobile yet? It's been predicted for years, and it is now here. But the definition of mobile is changing - so how do we look at it this year? Are we still distinguishing between phone and tablet? What about wearables?
Many marketers just like you are grappling with these new, dynamic customer touchpoints. But, mobile doesn't have to be mysterious.
In this session, marketing optimization expert and CRO thought leader, Chris Goward, will share examples, frameworks and a process you can use to dramatically improve your marketing results, including your mobile experiences.