Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.

Start Time:
Tuesday, July 28, 2009 6:00:pm EDT
Category: Green
Rob Simon

Are printed annual reports history? If your organization has to produce an Annual Report and you are tired of spending a lot of money for reports that are often not even read and you are looking for ways to migrate your report online, this webinar is a must. An online annual report not only saves you money, it also saves the environment and presents your stories in more engaging ways with video, audio, flash animations and interactive surveys. Plus you can track and measure everything - number of views, number of downloads, time of engagement - all while meeting your organization's sustainability goals.

Rob Simon, whose company BurstMarketing, is a pioneer in social media and online annual reports will discuss:

  • Why putting a PDF of your report on the web is NOT an online annual report
  • Creating a new, engaging online experience for your report
  • The different online annual report technologies and platforms, and choosing the right one
  • How to bring video, audio and slideshows into your report
  • How to transition your audience from a print-only report to the online version
  • Using Print-on-Demand technologies to create a hybrid online/printed version
  • Calculating the environmental savings of your report

Rob will give practical step-by-step advice, and show samples of successful online reports that he has produced for clients.

Speaker Bio

Rob Simon is an accomplished entrepreneur with more than 30 years of experience starting, growing and managing pioneering media companies. He is the founder, president and CEO of BurstMarketing, a social media company and leader in publishing podcasts, widgets and mobile applications for consumers who access their media online and via portable devices including iPods and smart phones such as the iPhone and Blackberry.

Prior to starting Burst, Rob had started three successful newspapers, two cable TV companies, a magazine, and one of the largest full-service marketing, public relations & Internet firms in the Rocky Mountains. He also started the first Russian-American newspaper in Russia, with a quarterly circulation of nearly 50 million. He is a published author and frequent speaker at conferences and webinars.

Today, BurstMarketing’s social media networks reach more than 400,000 unique customers who download annually nearly 1 million episodes of audio and video content. Burst publishes podcasts and social media networks for organizations such as BookExpo America, Qwest Communications, the City of Denver, the Starz Denver Film Festival, and the 2008 Denver Democratic Convention.

Rob graduated from Cornell University in 1976 with a bachelor’s degree in communications & has won several awards for his communications campaigns. He is married with two children.

Start Time:
Wednesday, June 24, 2009 6:00:pm EDT
Category: Green
Will Hansfield

Every five to six years, congress authorizes funding for the coming 5-6 year period for all surface transportation projects, including highways and bridges, public transportation and bicycling & pedestrian networks.  The current bill, SAFETEA-LU, expires in September, 2009, and congress will be deciding how to spend our tax dollars over the coming months.  The Transportation for America campaign is proposing a broad reform agenda to meet the challenges of the 21st century, and the implications of this next bill cannot be understated.

We face a host of challenges related to transportation:

  • dependency
  • chronic gridlock
  • household transportation costs
  • climate instability
  • the economic downturn
  • crumbling infrastructure

Overlapping all is the ability to finance our current transportation obligations, let alone to invest in a 21st century transportation system.

The focus of this webinar will be a brief history of transportation policy in the U.S., an analysis of how federal policy helps or hinders forward thinking local transportation and land use policies, and how businesses, elected officials, and concerned citizens can help to reshape the rules by working on the upcoming transportation bill over the next few months.

Speaker Bio

Will Handsfield is Transportation for America's regional organizer for the Western and Southern states, as well as working directly with transit, bicycling, and pedestrian constituencies.  Will served as the president of BikeDenver between 2007 and 2008, and helped to organize and operate the Freewheelin' bike-sharing system at the 2008 DNC convention.

Will earned his master of public policy at the University of Denver, and studied under two former governors of Colorado, Richard Lamm and Bill Owens.  Prior to his career in Transportation Policy, he worked in the online marketing industry from 2003 to 2007.

Start Time:
Wednesday, April 08, 2009 7:00:pm EDT
Category: Green
Libby Reder

It’s April, which means Earth Day is right around the corner! Are you looking for some practical ways to reduce your organization’s footprint and make a difference for the planet?

Join Libby Reder, eBay Inc’s Head of Environmental Initiatives to hear about how eBay has empowered and motivated employees to help make eBay a greener place to work. From Funky Mug contests that reduce the use of disposable cups to conservation projects that protect local species and habitat, the 2000+ members of eBay’s employee Green Team have changed the way the company operates, creating value – both financial and environmental – along the way. Further, with the launch of its consumer-facing Green Team Initiative, eBay is inviting its buyers and sellers to join the movement and make smarter, greener choices together.

During this call, we’ll hear about eBay’s environmental sustainability journey and discuss some of the ways in which you can reduce your impact and raise awareness about environmental responsibility.

Speaker Bio

Libby Reder is the co-founder and leader of eBay's employee Green Team. As the Head of Environmental Initiatives at eBay Inc., Libby focuses on improving the environmental performance of eBay’s operations and teaming with eBay's employees and users to encourage more sustainable behavior in the office, on the road, in seller business operations and around buyer product choices. Prior to joining eBay in 2006, Libby spent five years as Professional Staff to the United States Senate Judiciary Committee, where she sought and advanced policy solutions in a wide range of issue areas and drove productive, multi-sector dialogue. Libby holds an MBA with a focus on responsible business from the Haas School of Business at UC Berkeley and BA in Government from Dartmouth College.

Start Time:
Friday, March 20, 2009 6:00:pm EDT
Category: Green
John Shegerian and Jim Puckett

The fastest growing waste sector in the world is electronic waste. It's hazardous if dumped in landfills; more and more states have made it illegal to put electronics in the trash. As a result, a whole new industry has been created—the electronic recycling industry. Unfortunately, the problem of shipping unwanted electronics illegally to far-off lands with less stringent regulations, such as China and India, is still rampant. As a result, underage and/or untrained workers there are often exposed to hazardous materials. This problem makes the responsible recycling of electronics more important than ever. It's not just an environmental issue any more; it's also a human rights issue.

John Shegerian, Chairman of Electronic Recyclers International, the nation's leading recycler of electronic waste and a trailblazing green business, along with Jim Puckett, Founder of the Basel Action Network, a non-profit environmental watchdog organization that started an e-stewards concept to help manage responsible handling and recycling of electronics, will co-present this essential discussion on electronic waste and human rights and where the two intersect.

Speaker Bio

John Shegerian

John is the Chairman and CEO of Electronic Recyclers International® (ERI). Established in 2002, ERI is an Electronic Waste collector and recycler, specializing in the environmentally safe and socially responsible dismantling of electronic items such as computers, televisions and monitors. ERI is recognized as the Number One Electronic Waste Recycler in the state of California and one of the largest in North America.

Shegerian serves alongside Governor Arnold Schwarzenegger as a member of the California Commission for Jobs and Economic Growth and was recently appointed by Governor Schwarzenegger to serve on the Governor's Gang Advisory Committee, focused on providing the State's top legislators with guidance pertaining to policies geared toward the reduction of gang and youth violence.

Jim Puckett

Jim Puckett has been an environmental health and justice leader for 23 years. In the past he served as Greenpeace International's Toxics Director and Toxic Trade Campaign Coordinator, while based in Amsterdam, Netherlands. The Greenpeace Toxic Trade Campaign was instrumental in working to achieve The Basel Ban amendment as well as numerous regional waste trade bans.

In 1997 he left Greenpeace to return to his Seattle, USA home to help found the Basel Action Network (BAN) program, an NGO watchdog on toxic trade. As Executive Director of BAN, he has represented civil society within the Basel Convention since its adoption in 1989.

In 2001 Jim traveled to China to investigate and document for the first time the recycling of imported e-waste. The release of the BAN report and film Exporting Harm in 2002 and a later report and film, The Digital Dump in 2005 based on another visit to Nigeria, revealed the ugly truth about e-waste exportation from rich to poorer countries. BAN has since found itself at the forefront of activism calling for responsible electronic waste management globally.

Start Time:
Wednesday, March 18, 2009 6:00:pm EDT
Category: Green
Rob Simon

If you are a not-for-profit, educational or private-sector organization looking to save money while better engaging your audiences and reaching your sustainability goals, this webinar is for you. Join Rob Simon, with BurstMarketing which has become a pioneer in social media and gain practical advice on how you can:

  • Create virtual conferences using podcasting so people can learn or attend at-a-distance
  • Build online annual reports with rich media that save money, save trees and present your story in more compelling ways
  • Develop widgets that empower your audiences to distribute and share your content across the web
  • Create year-round online platforms that keep you engaged with your audiences
  • Tap into the exciting new channels of Twitter, text-messaging and mobile phone applications

Whether you are new to the social media scene or a veteran in this space, you’ll learn numerous ways to enhance your current programs. Here are just a few of the benefits to look forward to:

  • Cost savings
  • Meet green or sustainability goals
  • Creating more effective and engaging rich media communications with your audiences
  • Providing social networking platforms for wider sharing and community-building
  • Track the distribution, usage and ROI of your communications
  • And if monetization is a goal, create new revenue through sponsorships, advertising and pay-to-play opportunities
Speaker Bio

Rob Simon is an accomplished entrepreneur with more than 30 years of experience starting, growing and managing pioneering media companies. He is the founder, president and CEO of BurstMarketing, a social media company and leader in publishing podcasts, widgets and mobile applications for consumers who access their media online and via portable devices including iPods and smart phones such as the iPhone and Blackberry.

Prior to starting Burst, Rob had started three successful newspapers, two cable TV companies, a magazine, and one of the largest full-service marketing, public relations & Internet firms in the Rocky Mountains. He also started the first Russian-American newspaper in Russia, with a quarterly circulation of nearly 50 million. He is a published author and frequent speaker at conferences and webinars.

Today, BurstMarketing’s social media networks reach more than 400,000 unique customers who download annually nearly 1 million episodes of audio and video content. Burst publishes podcasts and social media networks for organizations such as BookExpo America, Qwest Communications, the City of Denver, the Starz Denver Film Festival, and the 2008 Denver Democratic Convention.

Rob graduated from Cornell University in 1976 with a bachelor’s degree in communications & has won several awards for his communications campaigns. He is married with two children.

Start Time:
Thursday, January 22, 2009 7:00:pm EST
Category: Green
Brian Rouch

What is all the recent talk is around 'energy' - the issues we face because if it, the renewability factors, the steps we are taking to improve our level of responsibility, and so on? I'm sure we all have a few questions that have yet to be addressed, even if it is simply a high-level review. Something would be better than nothing at all - right?

Join Brain to cover exactly what's stated in the title: the WHAT, the HOW, and the WHY. All of these parts are critical to discovering a starting point and arriving at a conclusion that will help us all be better stewards of our resources.

Speaker Bio

Studying philosophy and political science as an undergraduate in Vancouver, British Columbia, early on Brian developed an appreciation for a global perspective on energy policy. Upon completion, he went on to Boston College for graduate study in Political Science with a research emphasis in energy policy. His research in energy policy inspired him to pursue a career in green energy & carbon-mitigating design measures.

Currently, Brian acts as the Managing Member of Inerg, LLC, an energy services company engaged in the development of renewable energy sources. He is responsible for campaigns, site acquisition, strategic partner relations, & utility relations.

In his free time, Brian enjoys community service and being outside. He is a member of the Visalia Breakfast Rotary Club, City of Visalia Smart Growth Task Force, Chairs the City of Visalia Environmental Committee, and a board member of the College of the Sequoias Arts and Lectures Committee. In 2006, Brian founded YouthSki, a youth development program that makes skiing free for disadvantaged and at-risk youth. When not engaged with a service project, Brian enjoys rock climbing, snow skiing, and white water kayaking.

Start Time:
Thursday, December 18, 2008 7:00:pm EST
Category: Green
Josh Whitney

Ever wonder what your competition is doing to reduce their mark on the environment? Or how they increase their visibility as a sustainable player in the market? Who is leading the efforts in these organizations and what is their game plan in today's variable economy? How much could you reduce in terms of cost and your carbon footprint by using resources such as web conferencing versus business travel? Josh Whitney, Principal and Founder of Onsight Strategy Consulting, will address these kinds of questions with some specific case studies from a couple of big players including Microsoft and Cisco Systems. Gain insight on how to start your eco-friendly business practices and where to go for helpful resources.

Speaker Bio

Josh Whitney is the Principle & Founder of Onsight Strategy, a consulting firm that focuses on sustainable corporate practices.

Josh has been actively working within the sustainability sector for the last 8 years with a combined focus on entrepreneurship, real estate and sustainability. Before his move to Colorado, he played a key role in strategic direction and client services as a Project Director with WSP Environment and Energy based in San Francisco. He has worked with and consulted for many of the Fortune 500 leaders, including Merrill Lynch, Genentech, Cisco Systems, Microsoft & Seagate Technology, as well as a number of successful tech start ups including nVidia & Aravo.

He has advised on and developed corporate sustainability, social and governance reports and related marketing and communications material. Additionally, he has project managed numerous sustainable master planning, real estate & asset management and low carbon design projects. A graduate with honors from Skidmore College, Josh has a B.A. in Environmental Studies and International Politics and is currently pursuing his MBA at CU-Boulder.

Start Time:
Wednesday, October 22, 2008 6:00:pm EDT
Category: Green
John Shegerian

John S. Shegerian, Chairman and CEO of the nation's leading recycler of electronic waste, Electronic Recyclers International, will host a webinar on the environmental, employee morale and fiscal benefits to going green. John will share with participants how he has turned his organization into a genuinely sustainable business—from the electric fork lifts and recycled furniture in house, to the hybrid vehicles his sales team drives and general energy efficient practices his organizations applies. He will also discuss the topic he is the nation's leading expert on: electronic waste. What, after all, are companies and general citizens to do with the glut of unwanted cell phones, laptops, monitors and televisions that are now out of date? He will explain why it is urgently important to keep these devices out of landfills.

Webinar participants will come away knowing how to act more responsibly in general and will become better educated regarding the toxic after-effects of disposing of electronic waste into land-fills.

Emphasizing his motto that "Green is Good," Shegerian will show attendees just how simple and beneficial it can be to explore one's own "green DNA" and how environmentally friendly practices can be a benefit to the bottom line as well as to the planet.

Speaker Bio

John is the Chairman and CEO of Electronic Recyclers International® (ERI). Established in 2002, ERI is an Electronic Waste collector and recycler, specializing in the environmentally safe and socially responsible dismantling of electronic items such as computers, televisions and monitors. ERI is recognized as the Number One Electronic Waste Recycler in the state of California and one of the largest in North America.

Shegerian serves alongside Governor Arnold Schwarzenegger as a member of the California Commission for Jobs and Economic Growth and was recently appointed by Governor Schwarzenegger to serve on the Governor's Gang Advisory Committee, focused on providing the State's top legislators with guidance pertaining to policies geared toward the reduction of gang and youth violence.

Start Time:
Tuesday, August 26, 2008 6:00:pm EDT
Category: Green
Josiah McClellan

An April poll by Conscientious Innovation revealed that a majority of consumers cannot identify a list of major brands as "green" or "not green." With the exponential increase in the number of green marketing claims over the past several months, it is only becoming more difficult for companies to get credit for their sustainability initiatives.

This discussion, led by public relations and communications expert Josiah McClellan, will explore five best practices that small, medium and large companies can use to make their green messaging more effective, and start to build a socially responsible reputation that sticks with customers.

Speaker Bio

Josiah McClellan, APR, is a vice president in Porter Novelli's corporate affairs practice where his expertise lies in PR and communications. He has written numerous blogs and online articles along with presenting in a number of web seminars geared toward "Green" corporate practices and sustainable initiatives.