This Web Seminar is for marketing managers working at small to mid-sized companies who want a better understanding of the appropriate marketing metrics to employ in strategically assessing the various marketing tools that comprise their marketing mix. This web seminar will consider these tools both proactively and reactively.
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Michael Lenzini is CEO and Managing Member of Scenario d LLC. The firm provides a full range of technology-enabled strategic and tactical marketing services. He has over 30 years of entrepreneurial experience, has started and run six companies successfully and is Adjunct Professor at Daniels College of Business, University of Denver.
John Burnett is a partner in the marketing firm and interactive agency Scenario d LLC. John is also a Professor of marketing and Director of the DU Marketing Roundtable at the Daniels College of Business, University of Denver. He has taught at five universities during his 38-year career and specializes in Marketing Communications and Nonprofit Marketing. He is the co-author of the number one Advertising textbook in the world and has published over 60 articles across a number of marketing-related topics. He has worked in the nonprofit sector for 20 years and has a new book coming out in March of 2007, Nonprofit Marketing Best Practices.
In this web seminar we will discuss the dos and don'ts of why and how you should create your own business channel through the use of podcasting.
- Learn when and why to podcast
- How to reach your perfect demographic
- What to do once you have a podcast
- How to get your podcast noticed
Paul Barron is an expert in understanding the dynamics of a very special industry—one that focuses entirely on the comfort levels of consumers. Paul has more than 12 years experience in online new media development and has launched new media web-based content and vertical solutions for a business to business community with revenues of more than half a trillion dollars. An innovator for the new media world of web, viral, and social platforms, Paul has seen just about everything when it comes to the web.
In 1996, Paul developed one of the Internet's first Blogs, which is now a full-on B2B media portal. A speaker and consultant for new media formats in web, Podcasting, B2B verticals and consumer based viral and social networks, Paul has been recognized as a new media mogul and pioneer.
This web seminar will focus on the practical issues of creating and implementing a results-oriented marketing program that will also capture the interest of the investment community. Two of Scenario d's founders, Michael Lenzini and Dr. John Burnett, offer insights and practical advice gleaned from the experience and research of the entire Scenario d team.
In this workshop you will learn:
- How to focus your marketing efforts on the most promising and valuable market segments
- How to create the absolute best marketing offers to those market segments
- How to create a low-cost, high impact marketing mix
- The best way to gather and analyze data on your prospects and customers
- Online marketing tools that really work
- What separates a good marketing plan from a bad one
Michael Lenzini is CEO and Managing Member of Scenario d LLC. He has over 30 years of entrepreneurial experience, has started and run six companies successfully and is Adjunct Professor at Daniels College of Business, University of Denver.
Dr. John Burnett is Senior VP of Marketing Research of Scenario d LLC, and is professor of Marketing at Daniels College of Business. John has authored 16 trade and text books, and his "Principles of Advertising" is the most widely used advertising textbook in the U.S.
They may be conducted online, but web seminars are as serious as traditional, on-ground events. With careful thought, planning and teamwork, your web seminar will be a huge success.
Shawn Cardinal, training director for ReadyTalk, will focus this web seminar on the crucial planning stage of your event. He'll review how determine your objectives, how to reach your audience and structure your agenda and content. Finally, he will give you tips and a timeline for preparing for the main event.
As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.
His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.
Shawn has a background in radio voiceover work, advertising sales, direct-mail and newspaper publishing and finance. He also owned and operated his own mobile disc jockey company.
Doing well while doing good. Whether you call it "cause marketing" or "corporate social responsibility," social issues should be part of your business plan now more than ever before. You need a social issues strategy that makes the most of the opportunities and manages the risks. Clam Lorenz of MissionFish will show you how companies large and small are making their brands pop, keeping their customers happy, and preventing potential crises with a savvy social issues strategy.
Clam Lorenz is Director of Operations for MissionFish, a social enterprise and eBay's exclusive provider for eBay Giving Works (US) and eBay for Charity (UK). A founding member of the MissionFish team, Clam (yes, like the shellfish) has more than 12 years experience in nonprofit marketing and socially-oriented business.
Clam has an MA in public relations from the University of Georgia, and lives a good distance from the waterfront in Washington DC.
You've heard the talk, you've heard the hype—word of mouth marketing is the next big thing. But what exactly should you do to create a word of mouth marketing campaign for your company? Learn specific strategies to engage with consumers and generate positive word of mouth about your brand. Learn the 5 steps to starting an impactful, effective, sales-driving campaign. We're going to get specific here: Who to hire, where to start, and how to make it successful.
- Finding the right people to talk about you (influencers and evangelists)
- Giving them something to talk about (viral email, samples, buzz, and more)
- Creating tools to make it easier for them to talk to each other (blogs, discussions, tell-a-friend forms)
- Participating in the conversation
- Tracking and measuring results
The first 50 attendees will receive a free copy of Word of Mouth Marketing.
Author, Word of Mouth Marketing: How Smart Companies Get People Talking
Founder, Word of Mouth Marketing Association
President Emeritus, Association for Interactive Marketing
Whenever there's been an innovation in marketing, Andy Sernovitz has been there.
A 16-year veteran of the interactive marketing business, Andy has spent years helping companies learn how to do better marketing.
Andy taught at the Wharton School of Business, ran a business incubator, and started half a dozen companies. GasPedal, his consulting company, advises great brands like TiVo, Ralph Lauren, Sprint, and Kimberly-Clark.
He created the Word of Mouth Marketing Association around the latest revolutions in blogs, buzz, and word of mouth. Before that, in the dot com days, he ran the Association for Interactive Marketing.
Andy sends out an amazing newsletter called "Damn, I Wish I'd Thought of That", and is author of the new book Word of Mouth Marketing: How Smart Companies Get People Talking.
The rise of Google has fundamentally changed the business landscape and being findable has become critical to the success of a business. There's no better way to be maximally findable online than through a smart business blog, and Dave will explore both the topic of findability and the rewards and risks associated with business blogging. You don't want to miss it!
Dave Taylor has been involved with the Internet since 1980 and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books and holds both an MBA and MS Ed. Dave maintains three weblogs, The Intuitive Life Business Blog, focused on business and industry analysis, the eponymous Ask Dave Taylor devoted to tech and business Q&A and The Attachment Parenting Blog, discussing topics of interest to parents. Dave is an award-winning speaker, sought after conference and workshop participant and frequent guest on radio and podcast programs.
Nonprofits have entered the world of Marketing. Although research indicates that less than 30% have a formal marketing plan, those that do have a decided advantage. Moreover, it does little good to produce a competitive product or service unless there is a mechanism in place to communicate its virtues to the world. The marketing communication process, as discussed in this Web Seminar, presents the key elements of a formal Marketing Communication process. We will exam the steps employed for a nonprofit that has few resources and little experience with marketing communication. Ultimately, participants will learn how to communicate in a formal and effective manner.
John Burnett is a partner in the marketing firm and interactive agency Scenario d LLC. The firm provides a full range of technology-enabled strategic and tactical marketing services. John is also a Professor of marketing and Director of the DU Marketing Roundtable at the Daniels College of Business, University of Denver. He has taught at five universities during his 38-year career and specializes in Marketing Communications and Nonprofit Marketing. He is the co-author of the number one Advertising textbook in the world and has published over 60 articles across a number of marketing-related topics. He has worked in the nonprofit sector for 20 years and has a new book coming out in March of 2007—"Nonprofit Marketing Best Practices."
Pay per click advertising (PPC) has literally changed the world of online marketing. It gives us the ability to choose to advertise only to highly targeted customers at the moment when they are ready to make a purchase decision, to control our advertising message, and to track everything so we can literally know exactly which ads are and are not delivering profits!
And best of all, we only pay when someone actually clicks on our ad!
In this presentation we'll discuss the foundational elements of pay per click advertising. In it you'll discover:
- The advantages and disadvantages of pay per click advertising
- Who should be using pay per click advertising
- The single biggest mistake that 90% of all PPC advertisers make, that wastes up to 90% of their advertising budget
- The three essential secrets you need to know to succeed in pay per click marketing
- How to decide whether outsourcing PPC advertising or doing it in-house is right for you
Come join us for what could be the most profit-building hour of your year!
Don Crowther is an internet strategy and marketing specialist. He provides coaching, consulting and keynote addresses for companies, professional and trade associations and entrepreneurs throughout North America. Don consistently delivers profit-boosting results to his clients through development of effective online strategies, tools and training to help them build their sales and profits online.
Don's specialty is generating large amounts of traffic to a website, then converting that traffic into paying customers.
With a master's degree in business, over 28 years of sales and marketing experience, and several successful internet businesses to his credit, Don is recognized as one of the top internet strategists and marketers in the world.
Don's client list ranges from giants like the world's largest client (The US Federal Government), Snap-on Tools, Chamberlain Garage Door Openers and US Gypsum; to associations like the National Association of Purchasing Managers; to medium and small-sized companies. He's even helped several startups and entrepreneurial companies get off the ground.
Some people approach any presentation on computers or the Internet with fear that they will be overwhelmed with techno-speak. Don's presentations are exactly the opposite. His real talent is his ability to teach normal people how to do things that others make seem too technical to understand. You'll leave his presentation motivated, entertained, informed, and with a specific list of action items that need to be done to achieve success in areas you struggled in before.
But talk is useless. Results count. So let's look at just one measure of results. If you were to just include Don's top 5 internal companies and clients, his work generated over 50 million website visitors, and over $6 million in online sales...Last month alone!
An overview of affiliate marketing and how you can benefit either from the affiliate side (selling the products or services of a company online) or the merchant side (managing a performance based sales force). Affiliate marketing guru Shawn Collins will cover the history, terms, vendors and opportunities in this industry.
Shawn Collins is CEO of Shawn Collins Consulting, an affiliate program management agency; and co-founder of the Affiliate Summit conference. He authored the book Successful Affiliate Marketing for Merchants and publishes the annual AffStat affiliate marketing benchmark reports.