- Ways to maximize your reach before and after your webinar
- Which distribution channels will best reach your targeted audience
- What types of content to create before, during and after your webinar
- Creative ways to repurpose that content and wring every drop from your webinar
Archived ReadyTalk Webinars
Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.
Webinars are an invaluable tool that B2B marketers can use to create awareness, generate new leads and educate customers. Integrating your webinar campaigns with other marketing initiatives allows for consistent messaging; quick, targeted follow-up; and a higher return on your investment.
Join us for an exclusive preview of the ReadyTalk app available in the ExactTarget HubExchange Marketplace and discover how integrating your webinar campaigns with ExactTarget can save you time while increasing ROI.
During the demo of ReadyTalk for ExactTarget, we’ll also discuss best practices for before, during and after your webinar including:
- The benefits of sending webinar emails and capturing registrations in ExactTarget
- Tips for driving higher registration and attendance rates
- Ways to engage your audience and learn more about them during the webinar
- Best practices for timely post-webinar campaigns
- Creative ideas for repurposing your webinar for ongoing content marketing
Webinars have long served as effective lead generation tools, but their value isn't limited to just lead generation. Webinars can provide value across the entire sales cycle.
This presentation will consider the typical sales cycle - Needs, Discovery, Consideration, Decision and Review - and share insight on how to produce webinars specifically designed to help move prospects through each phase faster. We’ll discuss:
- What a webinar might look like in each phase
- Mapping webinar topics based on existing customer personas
- Examples of B2B companies using these tactics successfully
As marketers, we can’t read a blog, attend an event or open a white paper without the mention of content marketing. Why is the topic of content marketing so timely? By now you’ve probably heard the Corporate Executive Board statistic that today’s buyer doesn’t engage with sales until they are 57% of the way into the buying process. Instead, buyers turn to Google and to their peers to investigate potential solutions.
It’s our job as marketers to provide content that speaks to their pain points, teaches them something new, builds trust, and eventually leads them down the path to our solution. As you map out the content marketing strategy for your organization, where do webinars fit into the mix? Join experts from Kapost, Vidyard, and ReadyTalk to learn:
- Why content marketing is important to modern marketers
- What types of content work best at each stage of the funnel
- How to tailor your webinar content to persona and stage in the buying process
- Tips on designing your webinar content with reuse in mind
- Creative ideas for repurposing your webinar for ongoing content marketing
- How to drive ROI from your webinar recording long after the follow-up email
- Key metrics that are critical for benchmarking webinars
- Action items for planning and delivering measurable outcomes that will meet or exceed your lead generation goals
- Proven methods to produce polished, impactful webinars that raise brand awareness
- Marketing and sales professionals responsible for demand generation and want to further streamline the webinar process
- Directors/VPs/Managers of Marketing looking to reach beyond their existing customer base to recruit an audience of fresh sales leads
- Content and Marketing Communication professionals wanting to learn new ways to get the most value out of their webinar program (e.g. new content opportunities and prospect campaign ideas)
- More than leads and sales: The smartest AdWords advertisers are building campaigns designed to increase and improve webinar registrations and content downloads
- What you need to know NOW: New mobile strategies and Enhanced Campaigns
- Truly integrated marketing: Maintaining brand and content voice from ad to landing page to webinar/event
Presentations are critical communications events for companies, because they're always given to inform or persuade, and the result of a presentation is almost always a decision. For these reasons, the quality of the presentation content, materials and presenting skills are major factors in achieving the desired results from a presentation.
A great presentation persuades and inspires; a poor presentation damages confidence in the ideas and the organization behind them. This webinar examines the three critical success factors for presenting - content, medium and delivery - and provides practical advice on optimizing each of these dimensions in your presentations.
More and more, marketing is driving technology decisions. Lately, marketers are bombarded with information on the latest marketing automation tools, CRM platforms, analytics and tracking software, and customer advocate programs to help sort through an overwhelming amount of market data. Now, more than ever, it’s the marketing managers who are controlling the decisions and the budget on which ones are implemented.
So what does this “hybrid” role of Chief Marketing Technology Officer entail and how does a new reliance on technology affect traditional marketing teams? Join Autumn Coleman, Senior Marketing Operations Manager at Manhattan Associates, to gain a better understanding of the role marketing is playing in technology purchases.
- The key areas of focus for a Chief Marketing Technology Officer
- How to simultaneously manage both marketing and technology objectives
- What hot technologies marketing teams are focusing on to drive sales
- And the impact these new technologies are having on measuring traditional key performance metrics
A recent survey by Quantum Leap Marketing revealed that only a few small businesses have a high ROI from marketing while the majority struggle to be heard above the noise.
What can organizations of all sizes learn from these high-performance firms? What are the top small business marketers planning on doing differently than the rest for 2013? How can you get more leads and sales from your next marketing campaign?
Whether you want to create your first formal marketing plan or just get an edge in 2013, join a panel of experts led by Bob Hanson, President of Quantum Leap Marketing, as he shares the results of his latest survey of small business marketers on their plans for 2013. He will also lead an expert panel which will show you what’s working in social media marketing specifically, and small business marketing in general for 2013.
Attend this interactive webinar to discover:
- How small business can make the most of limited budgets
- Common and costly marketing mistakes to avoid, especially with Social Media
- How webinars can be a successful part of your marketing mix
- Specific steps for a successful social media marketing plan
- 7 “must-haves” for your marketing success plan for 2013
‘Tis the season for Dickens: let’s take a look at webinar metrics of the past, present and future.
Modern marketers are becoming more and more sophisticated – and so are the webinars we are launching. As our webinars become more advanced, the metrics we measure must evolve as well. Relying solely on webinar registration and attendance rates to measure the success of a webinar are habits of the past. Effectively tracking ROI and key performance metrics (KPIs) are critical to our future success as marketers.
Join Sharon Burton, content strategy consultant and author of 8 Steps to Amazing Webinars, and Jerry Rackley, Chief Analyst at Demand Metric, as they dive into the six key performance indicators that you should be measuring in webinar programs and how you go about capturing, analyzing and acting on that data.
BONUS: Attendees will get a FREE Webinar Metrics Dashboard Tool provided by Demand Metric.