Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.


Start Time:
Thursday, March 22, 2012 6:00:pm EDT
Category: Marketing

Lead nurturing is a buzzword in marketing right now, but what does it really mean? Join Kelly Hall, of 90octane, for an in-depth look at the strategic process involved in nurturing a potential prospect into a sales-ready lead – with or without the help of marketing automation platforms.

You'll learn:

  1. What lead nurturing really means
  2. How lead nurturing can be used throughout the customer lifecycle
  3. How to tell if you need a marketing automation platform
  4. The most effective lead nurturing tactics from email marketing, social media and webinars to in-person events
  5. The top 10 tips to get your lead nurturing program off the ground
Start Time:
Thursday, March 15, 2012 6:00:pm EDT
Category: Marketing

Sallie Burnett

Sallie Burnett
Company: 
Customer Insight Group, Inc.

When the topic turns to social media, we can’t help but get all excited. This is what we’re passionate about and we embrace the opportunity to share our knowledge and expertise with others. Our three-part series will walk you through current social media trends, getting executive buy-in for integrating social media into your overall mix, and how to plan and amplify your social media strategy.

First Things First:
Executive Buy-in and Key Tactics for Social Media Success 

You know that social media marketing should be an integral part of your marketing strategy. But leaping over that first hurdle of getting executive buy-off can be a stretch. This webinar is for them — and you. We’ll give you the facts you need to overcome executives concerns about integrating social media and the six steps you can take to harness the power of social media to engage your customers, build customer loyalty and reap profits. This webinar is loaded with everything you need to:

  • Secure executive buy-in by showing how social media can address real business issues and achieve business objectives
  • Understand what works and what doesn’t
  • Initiate the six steps to plan and implement a successful social media strategy
Start Time:
Tuesday, February 28, 2012 7:00:pm EST
Category: Marketing

Wayne Turmel

Wayne Turmel
Company: 
Greatwebmeetings.com
Webinars and webcasts are an increasingly important part of marketing. But how much thought have you given to your webinar strategy? Is it really a strategy or are you still doing the same things you were doing 3 years ago?

Join  ReadyTalk and best-selling author Wayne Turmel, president of GreatWebMeetings.com and the author of “6 Weeks to a Great Webinar” and “10 Steps to Successful Virtual Presentations”  for this candid, lively and engaging webinar. In our time together, you’ll learn:

  • How webinars have changed in the last 3 years
  • Trends and research
  • They’re more than lead generation
  • How even low-tech companies are using them
  • Why they shouldn’t be left to the interns
  • Tools to think about

The first 5 people to register for this webcast will receive a FREE pdf version of “6 Weeks to a Great Webinar”.

Start Time:
Thursday, February 16, 2012 7:00:pm EST
Category: Marketing

Sallie Burnett

Sallie Burnett
Company: 
Customer Insight Group, Inc.

When the topic turns to social media, we can’t help but get all excited. This is what we’re passionate about and we embrace the opportunity to share our knowledge and expertise with others. Our three-part series will walk you through current social media trends, getting executive buy-in for integrating social media into your overall mix, and how to plan and amplify your social media strategy.

Social Media Outlook 2012

As the social media landscape continues to evolve, it's crucial for traditional media, retailers, nonprofits and brands to understand how people are spending their time, interacting with brands, connecting with one another, and influencing commerce.This webinar takes an in-depth look at the latest social media trends to help you:

  • Distinguish between hype and reality when it comes to using social media tools to promote your brand and products
  • Recognize the impact of social media on the consumer and their purchasing behavior
  • Understand how marketers use social media tactics and establish benchmarks for emerging tactics
  • Get advice and best practices from social media pros
Start Time:
Tuesday, January 31, 2012 7:00:pm EST
Category: Marketing

Dennis Yu

Dennis Yu - BlitzLocal
Company: 
BlitzLocal

Join us for a conversation with Yahoo! Brazil, Under Armour, and Gordmans as they explain how they grow and manage their Facebook fan pages. Here are some example questions we'll be covering:

  • How do you deal with unhappy customers?
  • What's the ideal strategy if you have many products, countries, and vendors in the mix? 
  • What is the one trick to prevent one of your admins from going rogue on the page?
  • What key metrics do these brands look at to monitor health and report progress up to management?
  • Which software packages are most effective for which situations?
  • What key shifts must you prepare for when you go from one thousand fans to one million fans?

Find out how you can be more effective in growing and managing your Facebook page. Bring your questions and we'll answer as many as we can. If we don't get to them in the webinar, we promise to answer them all via email.

Start Time:
Wednesday, January 25, 2012 7:00:pm EST
Category: Marketing

2012 is here. And things are changing rapidly in several critical areas of marketing. Preparation is key.

This dynamic, fast-paced webinar will provide an overview of how companies are beginning to make significant changes in how they use meetings, conferences, webcasts and other events to market their products or services.

The events landscape is rapidly shifting for everyone---internal marketing departments, external marketing agencies, corporations, associations, and the companies they work with to produce their meetings. What you'll learn may surprise you.

Prepare for this new year by hearing how events of all types--- live, virtual, hybrid and more---are being reshaped by economic, technological and social innovations, and the dramatic impact they could have on your company's marketing and sales strategy for 2012 and beyond.

See what's working, what isn't, and how it could affect you and your company.

Start Time:
Tuesday, December 06, 2011 7:00:pm EST
Category: Marketing

Moira Vetter

Moira Vetter, Modo Modo Agency
Company: 
Modo Modo Agency

Carol Godfrey

Carol Godfrey,  Southwire Company
Company: 
Southwire Company

Many businesses make the mistake of failing to assess business strategy and integration needs with sales, marketing automation, and IT when developing a Webinar strategy. This Webinar starts with the big idea to ensure a strategic and truly integrated approach for driving growth and engagement with Webinars.

Moira Vetter, CEO of Modo Modo Agency and Carol Godfrey, VP of Energy of Southwire Company, will discuss 5 fundamentals for ensuring your Webinars drive the results your organization needs. Here is a sneak peak:

  1. Drawing from Key Business Strategies to Shape Webinars
  2. Building Webinars into an Integrated Marketing Program
  3. Content Best Practices
  4. Connecting Webinar Engagement to Drive Sales Success
  5. Working with IT to Integrate Webinar Data with SFA, CRM & More

Learn how to strategically integrate Webinars to fuel business growth.

Start Time:
Wednesday, November 16, 2011 7:00:pm EST
Category: Marketing
Let's talk about benchmarks in social by industry, plus what the RIGHT metrics are based on your job function.  What an executive needs to see to understand the health of their brand socially is quite different than what an optimizer who is running campaigns needs to see.  Likewise, the social metrics for a company selling laundry detergent will be quite different than one that sells B2B software.

There's no shortage of data about your business--- you're likely drowning in data. There are more tools than you could possibly look at even if your sole job was to review social tools. Join Dennis Yu, Managing Principal of Facebook Marketing, and Justin Kistner, Director of Social Products of Webtrends, to find out exactly what you need to measure, how to measure it, and how to determine what is good versus bad for your type of company.

Start Time:
Tuesday, November 08, 2011 5:00:pm EST
Category: Marketing

Lisa Chen

Lisa Chen
Company: 
Rally Software

Most organizations use webinars as part of their overall marketing mix to generate demand, educate prospects & customers and provide thought leadership.  But are you getting the best ROI on your webinars?

During this one hour session,  we'll show how to create integrated marketing campaigns to generate interest and turn prospects into qualified leads. Learn how to extend and repurpose content throughout your chosen channels for maximum ROI.


Join Lisa Chen, Sr. Marketing Operations Manager at Rally Software, to learn:

  • How a multi-touch campaign with relevant offers can drive engagement with prospects
  • How to increase your campaign ROI and lead generation by integrating message and offers in multiple channels
  • How to Build nurturing email programs pre and post webinar that drive registration, attendance and follow-on engagement
Start Time:
Tuesday, November 01, 2011 5:00:pm EDT
Category: Marketing

Brett Schklar

Brett Schklar
Company: 
The Market Creation Group

Ten tips for making webinars a more effective part of your marketing strategy

Done right, webinars are an extremely cost-effective method for driving more qualified leads and enabling a higher level of credibility with targeted audiences. But it’s not just the webinar that makes it successful, it’s what you do before, during and after that will make it a success. In this one hour event you’ll learn ten tips that build a strategy for webinars as a critical component of your overall marketing program.

Whether you want to do a single webinar or a series, you’ll want to join Brett Schklar, marketing industry veteran, as he takes you through the proper ways to utilize webinars for the highest degree of impact.

Speakers:
Brett Schklar, Founder and CEO, The Market Creation Group

Alli Libb, Moderator, American Marketing Association