Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.


Start Time:
Tuesday, December 06, 2011 7:00:pm EST
Category: Marketing

Moira Vetter

Moira Vetter, Modo Modo Agency
Company: 
Modo Modo Agency

Carol Godfrey

Carol Godfrey,  Southwire Company
Company: 
Southwire Company

Many businesses make the mistake of failing to assess business strategy and integration needs with sales, marketing automation, and IT when developing a Webinar strategy. This Webinar starts with the big idea to ensure a strategic and truly integrated approach for driving growth and engagement with Webinars.

Moira Vetter, CEO of Modo Modo Agency and Carol Godfrey, VP of Energy of Southwire Company, will discuss 5 fundamentals for ensuring your Webinars drive the results your organization needs. Here is a sneak peak:

  1. Drawing from Key Business Strategies to Shape Webinars
  2. Building Webinars into an Integrated Marketing Program
  3. Content Best Practices
  4. Connecting Webinar Engagement to Drive Sales Success
  5. Working with IT to Integrate Webinar Data with SFA, CRM & More

Learn how to strategically integrate Webinars to fuel business growth.

Start Time:
Wednesday, November 16, 2011 7:00:pm EST
Category: Marketing
Let's talk about benchmarks in social by industry, plus what the RIGHT metrics are based on your job function.  What an executive needs to see to understand the health of their brand socially is quite different than what an optimizer who is running campaigns needs to see.  Likewise, the social metrics for a company selling laundry detergent will be quite different than one that sells B2B software.

There's no shortage of data about your business--- you're likely drowning in data. There are more tools than you could possibly look at even if your sole job was to review social tools. Join Dennis Yu, Managing Principal of Facebook Marketing, and Justin Kistner, Director of Social Products of Webtrends, to find out exactly what you need to measure, how to measure it, and how to determine what is good versus bad for your type of company.

Start Time:
Tuesday, November 08, 2011 5:00:pm EST
Category: Marketing

Lisa Chen

Lisa Chen
Company: 
Rally Software

Most organizations use webinars as part of their overall marketing mix to generate demand, educate prospects & customers and provide thought leadership.  But are you getting the best ROI on your webinars?

During this one hour session,  we'll show how to create integrated marketing campaigns to generate interest and turn prospects into qualified leads. Learn how to extend and repurpose content throughout your chosen channels for maximum ROI.


Join Lisa Chen, Sr. Marketing Operations Manager at Rally Software, to learn:

  • How a multi-touch campaign with relevant offers can drive engagement with prospects
  • How to increase your campaign ROI and lead generation by integrating message and offers in multiple channels
  • How to Build nurturing email programs pre and post webinar that drive registration, attendance and follow-on engagement
Start Time:
Tuesday, November 01, 2011 5:00:pm EDT
Category: Marketing

Brett Schklar

Brett Schklar
Company: 
The Market Creation Group

Ten tips for making webinars a more effective part of your marketing strategy

Done right, webinars are an extremely cost-effective method for driving more qualified leads and enabling a higher level of credibility with targeted audiences. But it’s not just the webinar that makes it successful, it’s what you do before, during and after that will make it a success. In this one hour event you’ll learn ten tips that build a strategy for webinars as a critical component of your overall marketing program.

Whether you want to do a single webinar or a series, you’ll want to join Brett Schklar, marketing industry veteran, as he takes you through the proper ways to utilize webinars for the highest degree of impact.

Speakers:
Brett Schklar, Founder and CEO, The Market Creation Group

Alli Libb, Moderator, American Marketing Association

Start Time:
Tuesday, October 25, 2011 6:00:pm EDT
Category: Marketing
Learn different ways to increase registrations, traffic, activity and loyalty by integrating your site with social networks and social plugins.

During this webinar we will cover:

  • Trends in the social marketplace such as capturing user data and social search
  • Different social strategies available
  • Action items websites can take to make their sites more social
  • Applying social analytics to improve results.
Start Time:
Tuesday, September 27, 2011 6:00:pm EDT
Category: Marketing

If you are like a majority of sales and marketing professionals today, you struggle with getting your webinar and online meeting data into salesforce.com for prospecting, nurturing and follow-up. The process can be inefficient, time-consuming and frustrating when your conferencing platform and your CRM system can’t talk to each other.  Join us on September 27 to discover how three progressive companies have automated these processes by seamlessly integrating their conferencing platform with their CRM.

Learn how this integration enables you to:

  •     Quickly invite Leads, Contacts and Campaign Members to webinars or training sessions.
  •     Automatically record registration details in salesforce.com.
  •     Host a polished live webinar for up to 3,000 people.
  •     Instantly update salesforce.com with attendance data to speed sales follow-up.
  •     Create new leads for registrants and attendees not already in salesforce.com.
  •     Give your sales team greater visibility and access to these important programs.

We’ll cover different scenarios on how integration can make your webinar and training programs  more efficient and effective. Avoid tedious spreadsheet work and save valuable time. Focus on your campaigns, demos, and training sessions - not on the amount of effort to move important data back and forth.

Start Time:
Thursday, September 08, 2011 6:00:pm EDT
Category: Marketing

Jen Doyle

Jen Doyle
Company: 
MarketingSherpa

Kaci Bower

Kaci Bower
Company: 
MarketingSherpa

B2B buyers have a growing tendency and capacity to research their purchase decisions online long before they engage with Sales. As marketers, we now need to assess which leads are ready to engage, and which are still in the independent research phase. By sending leads to Sales too early, we jeopardize the deal by scaring them off, therefore putting our marketing dollars and company revenues at great risk.

So, how do you know when your leads are ready to engage, and how do you nurture those that aren’t there yet?

Both of these questions and more will be answered during this 60-minute webinar, which will cover lead qualification, scoring and nurturing strategies for optimal lead generation ROI. We will also highlight MarketingSherpa’s FUEL methodology for B2B marketing effectiveness from lead generation to sales conversion.

Start Time:
Thursday, August 25, 2011 6:00:pm EDT
Category: Marketing

Advances in technology are changing how business owners do their job. Do you know what your customers and prospects expect of you today? Christine Perkett, CEO and Founder of PerkettPR, shares her tips on how to begin using new technology-- from the iPad to the smart phone—to help grow your SMB efficiently while managing your customer expectations.

In this webinar  you’ll learn not only the fundamentals of the advent of new technologies, but  how technology is more than a gadget-- it’s a process that can lead to increased productivity and new innovative approaches for your SMB. In detail, Christine will cover:

  • The role technology plays in the advancement of your SMB
  • The necessary technology tools and recommendations you need to start incorporating in your SMB
  • Opportunity for Q&A so that you can get your specific questions answered
Start Time:
Wednesday, July 27, 2011 6:00:pm EDT
Category: Marketing

Jamie Duklas

Company: 
Booyah Online Advertising

Social media provides a direct line to engage your audience and share your brand values in an accessible and immediate way. When people connect to your business and appreciate your expertise, you gain loyalty that can help you grow your customer base.

Engaging with social media is also a valuable tool to use during a webinar and a good channel to distribute the event content afterward. During this webinar, we will show you practical tips for using social media before, during and after the event to engage audiences and continue the conversation after the event.
Join us for this enlightening webinar featuring Jamie Duklas from Booyah Online Advertising to learn how to:

  • Set goals and measure success of your social media plan for webinar promotion and ongoing activities
  • Define the staffing needed to engage the audience (moderator, speaker, chat monitor, Twitter monitor, etc.)
  • Use social media for real-time engagement
  • Use chat as a tool to bring the audience into the conversation
  • Extend the life of the webinar content with ongoing social media touch points

Attendees will recieve follow up with a link to the recorded event along with a list of the Q&A from the session. Ramp your webinar program up quickly with these easy to implement tips!

Start Time:
Wednesday, July 20, 2011 6:00:pm EDT
Category: Marketing

It’s all about leads, sales and improved business results, right? So how do you get the results you need? Integrating your SEO campaign with all of your online marketing activities can pay big dividends. In this session, we will explore the ways that we helped clients successfully align social media, event marketing, video, and digital content production with their SEO objectives to increase year over year organic search traffic significantly. We highlight the correlation between dramatic SEO results and improved business outcomes.

You won't want to miss this event - We’re going to share strategy secrets with you!  We’ll share actionable insights and results based on our success with clients, such as:
•    Obtain more qualified leads through alignment
•    Integrate digital marketing channels to increase sales
•    Reporting KPIs and tracking success to ensure ROI
•    How to reap huge rewards with less resources