Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.

Start Time:
Tuesday, July 12, 2011 6:00:pm EDT
Category: Marketing

Listening, Analyzing & Managing Social Media Traffic will cover how to develop a complete social media program for your company focusing on the plan and process. It is valuable if you are just trying to get started or looking to take your social media to the next level. In detail, we will cover:

  • The social media maturity curve and how you can take the next step in growing your program
  • The necessary social media software for monitoring, engaging and measuring (including recommendations on vendors)
  • Opportunity for Q&A so that you can get your specific questions answered
Start Time:
Wednesday, May 25, 2011 5:00:pm EDT
Category: Marketing
Dave Green (MECLABS), Steve Woods (Eloqua), Mike McKinnon (ReadyTalk)

Technology is creating an array of exciting possibilities for marketers. However, with each new possibility, the level of complexity increases. There are many tools available to move prospects through the funnel faster, but few better than webinar programs when seamlessly integrated into your marketing automation platform.

In MarketingSherpa’s 2011 B2B Marketing Advanced Practices handbook, 92% of respondents indicated that webinars were one of the most effective means of generating high quality leads (second only to website design and optimization).  Yet too often, your webinar platform (and the valuable data it captures) is isolated from your marketing automation system. The disconnect delays pipeline acceleration, slows down conversion and complicates sales follow up.

Join us for this can’t-miss webinar featuring experts from MECLABS, Eloqua and ReadyTalk where you will learn:

  • Why lead conversion and funnel optimization are so important to a marketer
  • How the new science of funnel optimization relates to webinar attendance, engagement and conversion to sales-ready leads
  • Why integration between your marketing automation and webinar platforms is critical to increasing conversion rates
  • Best practices to improve your own webinar process, increase program ROI, and drive revenue

All attendees will receive a complimentary white paper and an Eloqua best practices program builder template that will make an immediate impact on your webinar program.

Speakers:
Dave Green, Director of Best Practices, MECLABS
Steve Woods, Chief Technology Officer, Eloqua
Mike McKinnon, Sr. Demand Generation Manager, ReadyTalk
Alli Libb, Moderator, American Marketing Association

Speaker Bio

Dave Green
Director of Best Practices, MECLABS

Dave has over 25 years of wide ranging B2B lead generation experience and is an expert in scalable lead generation for the enterprise, sales and marketing alignment, funnel optimization, lead scoring, lead nurturing, tele-prospecting and high-velocity database marketing. He is the author and co-author of numerous white papers, blog posts, articles, and a book, The B2B Refinery®. Dave is also a frequent speaker at MarketingSherpa, DMA, AMA, and other events.

Steve Woods
Chief Technology Officer, Eloqua

Mr. Woods cofounded Eloqua in 1999 and has held the position of Chief Technology Officer since that time. Steven brings to Eloqua years of experience in software architecture, engineering and strategy, and is responsible for defining the product strategy and  technology vision at Eloqua. Steven's insights into the application of technology to the marketing profession have been key to Eloqua's consistent record of client satisfaction. He was recently named as one of Inside CRM's Top CRM Influencers and recognized by Frost & Sullivan with their GIL prize for Innovation.

Steven is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.  His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name.  Steven is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog.

Mike McKinnon
Sr. Demand Generation Manager, ReadyTalk

Mike McKinnon has 15 years of experience in B2B marketing. Mike carries a wide breadth of experience into any project he tackles with experience in PR, digital marketing, market research and event promotion and sponsorship. After receiving his MBA from University of Denver in 2000, Mike worked as Director of Business Development at a start-up software company in Denver and built a worldwide reseller network with annual revenues in excess of $10 million.

In 2005, Mike moved to ReadyTalk where he began as Social Media Director and launched ReadyTalk's first foray into social media with blogging, link building campaigns, SEO and PPC. In 2007, he was promoted to Sr Demand Generation Manager where he is currently today and is responsible for creating demand and generating leads for the sales team through a variety of channels using webinars, PPC, advertising, PR, email, content syndication and partnerships.

Start Time:
Wednesday, May 11, 2011 6:00:pm EDT
Category: Marketing
Kendra Lee

Social media can get leads!

There have never been more strategies for generating new leads, from email to social media and beyond. The secret is in how to combine Facebook, LinkedIn, Twitter, email prospecting, cold calling and your other lead generation activities to attract qualified prospects who want to work with you.

Join prospect attraction expert Kendra Lee and discover 14 fresh strategies to optimize your prospecting and lead generation using social media to fill your pipeline!

Explore how to:

  • Use Twitter, Facebook and LinkedIn to generate leads
  • Combine email and social media to increase responses
  • Leverage customer knowledge to get personal with prospects
  • Customize your social media profile to connect with prospects
  • Use other people’s stuff to demonstrate your expertise
  • Make offers prospects can’t refuse - without writing anything

     

You can’t afford to ignore social media. Use these techniques and turn your comments into leads.

PLUS, you’ll receive the Email PowerPospecting Sales Kit, valued at $67.95 for FREE when you attend. It’s chock full of articles and tools to enhance your email prospecting.

Speaker Bio

Kendra Lee founded KLA Group in 1995.She is a top IT seller, sales advisor and business owner who knows how to shorten time to revenue in innovative ways. She is the author of the best selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need

Under Ms. Lee’s direction her organization has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue. Specializing in the IT industry, KLA Group works with manufacturers, distributors, and channel resellers launching new product offerings, penetrating new markets, or experiencing mergers and acquisitions to penetrate new markets, break in and achieve forecasted revenue projections in the SMB market.

Articles about or by Ms. Lee have appeared in numerous publications, and she is a frequent speaker on improving sales performance.

Start Time:
Thursday, April 28, 2011 6:00:pm EDT
Category: Marketing
Rachel Levy (WebinarListings) Simone Verhulst (ReadyTalk)

You've completed the initial to-do's for your webinar: speaker, date, description - check. Now you want to get the word out. When do you start? Where do you post your event link? Where do you find the best audience for your topic? And, most importantly, how do you compel people to actually sign-up once they've landed on your registration page? Here’s a webinar that covers all the best practices for promoting your webinars.

In this event, Rachel Levy - Founder/CEO of WebinarListings, and Simone Verhulst - Webinar Series Manager for ReadyTalk will cover:

  • Promotional timelines leading up to your event
  • Registration form best practices
  • Where to find your ideal target audience and how to capture their attention (think social & digital media - some of them are out there searching for your topic!)
  • Diverse promotional platforms available to get you up and running

It doesn't matter how great your topic is if there’s no one there to listen. Make sure you are getting the most out of the time leading up to your webinar - join us and learn actionable items to boost your registration and reach with online events!

Speaker Bio

Rachel Levy

Rachel Levy is Founder/CEO of WebinarListings, a directory of webinars, and a Marketing and Social Media Consultant at Rachel Levy Consulting. Her background is deeply rooted in Marketing, at companies such as Kraft Foods, Jim Beam Brands and Abbott Laboratories.

Rachel has immersed herself in the webinar world since starting WebinarListings and her social media consulting business. She can be found on Twitter at @webinarlistings or @bostonmarketer, or on her websites at WebinarListings or Rachel Levy Consulting.

Simone Verhulst

Simone has been involved with both the sales and marketing teams at ReadyTalk and currently manages the monthly ReadyTalk Webinar Series in addition to helping with  demand generation campaigns, social media engagement and PPC programs. You can find her tweeting and posting RTWebSem and www.facebook.com/readytalk

Simone is an outdoor enthusiast – skiing, climbing, triathlons, and trail runs with her dog, Bucket, are just a few of the things she enjoys in her spare time outside of the office.

Start Time:
Tuesday, April 19, 2011 6:00:pm EDT
Category: Marketing
Justin Kistner (Webtrends), Dennis Yu (BlitzLocal)

So you have a fan page, perhaps already with a lot of fans.  Now what?  Find out what a fan is worth-- your fans in particular, your industry, and the industry overall. We'll unveil research on benchmarks for ad click-through rates, fan acquisition costs, conversion rates, and fan valuation. We'll cover the 3 basic Facebook valuation methods - earned media, value per lead, and Lifetime Value.

You'll walk away from this webinar with an ability to defend your social media value to your manager or board, understand how Facebook creates measurable value in other marketing channels, and how to troubleshoot the health of your Facebook presence.  Perhaps you are just getting going and need to understand how many fans you should have and what strategies work most effectively in growing your presence.

We'll cover the impact of the latest techniques of Sponsored Stories, social widgets, and extended permissions-- showing you what you can expect from a metrics-driven standpoint.

Speaker Bio

Justin Kistner

Justin Kistner leads the development of Webtrends Facebook Analytics and is the public face for Webtrends’ social media initiatives. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. – an independent web presence consultancy.

In addition to his role at Webtrends, Kistner organizes Beer and Blog – a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.

Dennis Yu

Dennis Yu is CEO of BlitzLocal, an online agency specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets.

Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others.

Start Time:
Wednesday, March 30, 2011 6:00:pm EDT
Category: Marketing
Larry Sterne (Educational Research Newsletter), Mary O'Brien (Alteract Marketing), Melanie Turek (Frost & Sullivan)

Have you ever thought about turning your webinar series into a revenue stream? What about creating a series to generate additional revenue for your company? Paid webinars are becoming more and more popular as production values increase and organizations look for additional sources of revenue.

Join our panel of experts as they talk in detail about their webinar programs and how they generate revenue using a variety of tactics. In this webinar, you will learn:

  • How to create a webinar series people will want to pay for
  • How to replace physical events with a paid webinar
  • How to successfully promote your paid event to increase registration and attendance
  • The essential tools needed for any paid for webinar program

Interested in the whole series? Check out the other event on webinars for online training and demand generation here.

Speaker Bio

Larry Sterne

Larry Sterne is owner and publisher of Educational Research Newsletter and webinars based in Portland, Maine. The business expects to produce about 30 webinars this school year for K-12 educators. including superintendents, principals and curriculum directors.  He previously helped start four other publications, including The NonProfit Times and State Health Watch. His background includes, reporting and editing for weekly and daily general circulation and business newspapers and a Dow Jones radio service.

Mary O'Brien

Mary O'Brien is the founder of Alteract Marketing and chairman of the PPC Summits. She has trained thousands of advertisers to optimize their PPC campaigns through Advertiser Workshops sponsored by Yahoo! Search Marketing.

Previously a founding Partner at TelicMedia, Mary worked directly with advertisers on developing their search engine marketing campaigns. Before TelicMedia, Mary was the Senior Director of Sales for Overture Services (Yahoo! Search Marketing). While there, Mary was responsible for the sales and account management teams, working with and optimizing campaigns for many leading advertisers such as eBay, Amazon, Expedia etc.

Melanie Turek

Melanie, a Principal Analyst for Frost & Sullivan, is a renowned expert in unified communications, collaboration, social networking and content-management technologies in the enterprise. For 15 years, Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market.

Melanie writes often on the business value and cultural challenges surrounding real-time communications, collaboration and Voice over IP, and she speaks frequently at leading customer and industry events.

Start Time:
Wednesday, March 23, 2011 6:00:pm EDT
Category: Marketing
Michael Weisfeld

Social Media marketing is not all about Facebook, Twitter and Youtube. A major contributor to the success of a social media marketing program is how well you leverage your website visitors to engage and share information on their social networks. 

With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. In this webinar we will cover the strategy and planning process for adding social features to websites and the capabilities provided by the CrowdFactory platform to make the implementation and performance reporting much easier.

Speaker Bio

Michael Weisfeld is Director of Social Media at BusinessOnLine. He is a seasoned business and technology analyst with vast experience directing custom integration projects for major consulting firms. Currently, his areas of expertise include Social Media, project management, SEO, online strategy, and content management.

Start Time:
Thursday, March 17, 2011 6:00:pm EDT
Category: Marketing
Jen Doyle (MarketingSherpa) and Kirsten Knipp (HubSpot)

Complex sales cycles make it increasingly difficult for marketers to generate highly qualified leads and create targeted campaigns. Roles, timeframes, and use cases can all affect the progression from inquiry to closed sale. To support today’s B2B marketers in achieving success, MarketingSherpa has conducted an in-depth study of more than 900 B2B marketers to learn what’s working and what’s not working in B2B marketing.

This methodology powers marketing from lead generation to sales conversion. Join MarketingSharpa’s Jen Doyle, Senior Research Analyst and lead author of the B2B Advanced Marketing Practices Handbook, and Kirsten Knipp, Director of Product Evangelism at HubSpot, as they discuss the importance of

  • Lead generation and nurturing tactics
  • Messaging strategy and content creation for mapping to buyer personas
  • Using the FUEL methodology in the lead generation to sales conversion process
  • Webinar as a content vehicle and demand generation tool

All webinar registrants recieve a $100 discount toward the purchase of the B2B Advanced Marketing Practices Handbook through March 31st. Visit the following link to purchase your copy: http://ReadyTalkWebinar.MarketingSherpa.com

Speaker Bio

Jen Doyle

Senior Research Analyst at MarketingSherpa covering B2B marketing, social media and search engine marketing (SEO and PPC). She is the Lead Author of the 2011 B2B Marketing Benchmark Report, The B2B Advanced Practices Handbook, and the 2011 Search Marketing Benchmark Reports. Jen is a speaker at MarketingSherpa and partner events, a MarketingSherpa newsletter columnist, blog contributor, and a speaker for MarketingSherpa and partner webinars. Her research has been instrumental in the development of new media marketing practices, including the FUEL methodology for B2B marketing effectiveness.

Prior to joining MarketingSherpa, Jen managed search, social media and direct marketing campaigns for companies in the computer software industry, consumer retail, B2B services as well as nonprofit. Jen has been recognized for her successful experience specifically in the practice of search engine marketing programs targeting a wide variety of audiences.

Kirsten Knipp

Kirsten Knipp is Director of Product Evangelism at HubSpot, an internet marketing software company based in Cambridge, MA. Kirsten manages how HubSpot spreads the word about the value of HubSpot software via content, customer case studies and webinars, social media, analyst and blogger interaction and heavy involvement in sales enablement efforts.

A graduate of Cornell University, Kirsten earned her MBA from the MIT Sloan School of Management, where she focused on technology and marketing and won the Seley Scholarship for Leadership and Contribution.

Start Time:
Wednesday, February 23, 2011 7:00:pm EST
Category: Marketing
Sharon Moore-Adams ( Profiles International), Michelle Paret (Minitab), Melanie Turek (Frost & Sullivan)

Affordable and versatile, webinars are an increasingly popular tool for marketers, providing an excellent tool for collaboration, education, thought leadership,  training, and demand generation – the list goes on and on.

Effective online training programs can be a great benefit to your organization. Not only do you eliminate costly travel but you also add convenience for your attendees, security, and the ability to track and report. Join our panel of training experts as they dig into the details of their respective corporate online training programs to share with you their lessons learned. You will learn:

  • The essential tools to any successful online training program
  • How to increase attendance to training sessions
  • How to build interactive and engaging online training programs
  • How to measure the impact of your online training program

Interested in the whole series? Check out the other event on webinars for ecommerce and demand generation

Speaker Bio

Sharon Moore-Adams

Sharon Moore-Adams has worked in the software training industry since 1995.  She has worked with companies such as Education, Inc. (formerly Sylvan Learning Systems), Expert Solutions, Inc., and currently at Profiles International, Inc. developing and delivering instructor-led end user trainings for intranet and server-based systems.

Sharon has also managed software Help Desks and been the project manager for a variety of business management software systems.  Her focus on customer service and technology background make her an dynamic and effective trainer.

Michelle Paret

Michelle Paret joined Minitab, Inc., the leading provider of statistical software for quality improvement, in 2000. In her current role as Product Marketing Manager as well as her past experience as a Minitab Trainer, Michelle has instructed thousands of customers on the application and interpretation of statistics. She has also facilitated the launch of Minitab’s web events program, and has been integral in its expansion over the years.

Her audiences have ranged from those who have little prior exposure to Minitab software to professionals with a sophisticated knowledge of statistics, and include companies such as Pfizer, Nissan, Siemens and Motorola. Michelle received her Masters in Statistics from the Pennsylvania State University.

Melanie Turek

Melanie, a Principal Analyst for Frost & Sullivan, is a renowned expert in unified communications, collaboration, social networking and content-management technologies in the enterprise. For 15 years, Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market.

Melanie writes often on the business value and cultural challenges surrounding real-time communications, collaboration and Voice over IP, and she speaks frequently at leading customer and industry events.

Start Time:
Thursday, January 20, 2011 7:00:pm EST
Category: Marketing
Tore Steen

The advent of social networks, the noisy nature of the web and reliance on our community to inform decisions all have led to a shift in success metrics for a website:

  • Quality of site traffic has become more critical than quantity of site traffic
  • Interactions on the site means more than just time on site
  • Sharing content with friends drives more revenue than passive page views

Success on today's Internet, the social web, is driven by a set of new metrics that require knowledge of the user to create compelling and relevant experiences. But, how do you get there? This session will cover best practices in improving online registration to drive revenue and better engage with your users. Specifically, join us to learn how to:

  • Boost engagement and monetize users through content personalization
  • Provide compelling incentives to turn more anonymous visitors into active members on your site
  • Collect rich user profile data without sacrificing conversion rates
  • Leverage the social networks on your site to facilitate member acquisition

     

Speaker Bio

Tore Steen is the VP of Marketing at Janrain and brings over 15 years of experience in online marketing, advertising and strategic business development to his current role at Janrain.

Prior to Janrain, Tore was VP of Business and Corporate Development for WebTrends where he oversaw key partner relationships. At EarthLink, Tore served as Director of Business Development. Earlier in his career, Tore was the eBusiness Development Director for AAA.com. Tore earned an MBA from Duke University and a BA in Political Science from the University of Notre Dame.

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