Cashing in on Email Marketing is the second segment in The “Cashing In” Series For Small Business brought to you by Second Story Solutions – “Where Smart Growth Wins Big”. The cost of retaining a customer is a fraction of the cost of acquiring one, so why don't businesses focus as much of their marketing budget & efforts on retention activities as on acquisition? Email has proven to be the most effective customer retention tool, ever-- if done right.
There is no better medium than permission-based email that is personalized, relevant, and timely. In this webinar we will share proven email trends, tips, and techniques to help get you on your way to engaging your customers, deepening your relationship with them, and keeping away the threats of competition. Listen to Deb Daufeldt discuss some of the leading practices for successful email marketing including:
- Ethical strategies to build your list at every opportunity
- How to deliver value to the Inbox that retains long-term readers
- Making your email program more effective by integrating it with an overall marketing strategy