So you have a fan page, perhaps already with a lot of fans. Now what? Find out what a fan is worth-- your fans in particular, your industry, and the industry overall. We'll unveil research on benchmarks for ad click-through rates, fan acquisition costs, conversion rates, and fan valuation. We'll cover the 3 basic Facebook valuation methods - earned media, value per lead, and Lifetime Value.
You'll walk away from this webinar with an ability to defend your social media value to your manager or board, understand how Facebook creates measurable value in other marketing channels, and how to troubleshoot the health of your Facebook presence. Perhaps you are just getting going and need to understand how many fans you should have and what strategies work most effectively in growing your presence.
We'll cover the impact of the latest techniques of Sponsored Stories, social widgets, and extended permissions-- showing you what you can expect from a metrics-driven standpoint.