Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.

Start Time:
Wednesday, March 25, 2009 6:00:pm EDT
Category: Marketing
Jeff Finkelstein

Jeff Finkelstein, founder of Customer Paradigm, a Boulder-based web marketing firm, will discuss an emerging trend in website marketing: Personalized URLs.

What is a personalized URL? It’s something like this link:

www.RMDMA.org/angie.morrissey

...that goes to a personalized web page that greets the individual by name.

Why are personalized URLs so effective?

From a psychological standpoint, people love to hear their name (except when called to the principal’s office). Placing a person’s name next to your company’s URL creates a trust-based connection. A company that goes to the effort to create a personalized web link that greets you by name makes it clear that they value the relationship.

Jeff will show how easily you can create personalized web pages for direct marketing, postal campaigns, and have your visitors greeted with a personalized Web page. Most important, you’ll become a hero by generating qualified leads in six easy steps.

Personalized links are still quite new; this may be an excellent way to move your company’s marketing communications to the head of the pack!

Speaker Bio

Jeff is the founder of Customer Paradigm. Considered an expert on Internet privacy and web marketing, Jeff evangelizes the customer experience, and helps businesses design sequenced interactions that lead to loyal, delighted customers. Clients include Xcel Energy, Level3 Communications, 3M, Up With People and Adventure Rabbi.

Finkelstein studied Political Science and Psychology at the University of Michigan, holds an MBA in Entrepreneurship & Technology Management from the University of Colorado at Boulder, and has served as an intern at The White House where he drafted executive correspondence, including the 1993 National Medal of Science & Technology message.

Start Time:
Thursday, January 29, 2009 7:00:pm EST
Category: Marketing
Bob Hanson

Let’s face it, bigger is better when it comes to webinars and web events.

How can you get more registrants and leads from your next event? What are some proven strategies that can increase your attendance by up to 500% at your next event?

Join Bob Hanson, president of Quantum Leap Marketing, Inc, and author of numerous reports on webinars for this interactive discussion to help you obtain a significant increase of registrants and attendees from every event.

In this his presentation, Bob will reveal his time-tested strategies for getting a more results your webinar marketing plan and avoiding the common mistakes most marketers make. Here is what you can expect to take away:

  • The common sense strategy for webinar promotion that almost everyone forgets, and how to use it for more registrants at all of your events
  • The 5 keys to supercharge your email invitation for better response
  • How Bob’s clients have gotten as many as 1,050 attendees at a single webinar without spending a dime on marketing.

All attendees will be eligible to receive Bob’s new checklist, “21 Winning Ways of Promoting Your Webinars for More Leads and Sales.”

Speaker Bio

Bob Hanson is the President of Quantum Leap Marketing, and creator of the Must-See Webinar System.

He consults with firms of all types on how to get more leads and sales using marketing strategies like webinars, web marketing, and email marketing, and he also produces many webinars using his Must-See Webinars system. Last year his clients including Dale Carnegie Business Group, EMC, Symantec and countless small businesses successfully delivered over 1,500 webinars.

He has generated over 2,250 registrants for a single webinar without spending a dime on marketing, 15,000 webinar registrants in a single year for a small company, hundreds of thousands in sales from a single webinar recording. His event marketing strategies have generated over $1.45 billion in qualified sales leads for clients.

He is the author of many reports on webinars including 7 Secrets of Winning Webinars and How to Create an On Demand Webinar Program.

Start Time:
Wednesday, November 05, 2008 7:00:pm EST
Category: Marketing
Dru Jacobs

Dru Jacobs, Director of Lead Generation at Rally Software Development, has proven that a well-executed web seminar strategy is one of the best ways to drive highly qualified leads to your company.

He will join us and share:

  • Tactics for building a thematic series of web seminar events
  • Methods for moving leads through the series and qualifying them
  • Ways of weaving your services or solutions into your events
  • Ideas for how to measure success
Speaker Bio

With over 12 years of B2B marketing experience, Dru Jacobs specializes in architecting and building marketing and sales automation infrastructures and campaign strategies for fast growth, lead generation-driven technology companies. As director of Demand Generation for Rally Software, Dru is responsible for managing a multi-channel lead generation strategy in support of a global inside and field-based sales team including banner advertising, pay-per-click, e-newsletters, webinars, and incubation programs designed to drive the creation and maturation of sales-ready leads. Over the last 3 years at Rally, Dru has helped build a highly responsive database of potential prospects through the delivery of value add content and product evaluation materials. When he does not have his brain buried in Rally's CRM system or consumed with campaign design, Dru loves to ride his bike around the back roads of Boulder, CO.

Start Time:
Wednesday, October 08, 2008 6:00:pm EDT
Category: Marketing
Jessica Kahn and Mike McKinnon

This seminar will provide an overview of the valuable ReadyTalk features you will use to find and qualify leads, raise awareness of your products and services, nurture prospects, and ultimately, win new customers or advocates. We will review:

  • How to use ReadyTalk for prospecting, qualifying and nurturing
  • Some of our own best practices as well as some examples from other organizations
  • Instances when you might consider complementary software packages for list management, customer relationship management and lead scoring and management.

Whether you are aiming for sales, increased membership or educational outreach, if you want to use ReadyTalk and other online tools to grow and manage your customer base, this is an event you'll want to join.

Speaker Bio

Jessica Kahn and Mike McKinnon manage campaigns, customer nurturing programs, lead qualification initiatives, marketing communication and public relations activities for ReadyTalk. Mike also serves as Social Media Director in charge of SEO, online advertising and the corporate blog. Jessica produces ReadyTalk's web seminar series and focuses on finding new sources of revenue via partnerships and join marketing programs.

Jessica and Mike will share their marketing insights and experience to help you sell more, find new customers and create action in your organization. As expert users, they will show you how to take full advantage of ReadyTalk's advanced features for maximum impact to your business.

Start Time:
Wednesday, September 24, 2008 6:00:pm EDT
Category: Marketing
Dru Jacobs

Dru Jacobs, Director of Lead Generation at Rally Software Development, has proven that a well-executed web seminar strategy is one of the best ways to drive highly qualified leads to your company.

He will join us and share:

  • Tactics for building a thematic series of web seminar events
  • Methods for moving leads through the series and qualifying them
  • Ways of weaving your services or solutions into your events
  • Ideas for how to measure success
Speaker Bio

With over 12 years of B2B marketing experience, Dru Jacobs specializes in architecting and building marketing and sales automation infrastructures and campaign strategies for fast growth, lead generation-driven technology companies. As director of Demand Generation for Rally Software, Dru is responsible for managing a multi-channel lead generation strategy in support of a global inside and field-based sales team including banner advertising, pay-per-click, e-newsletters, webinars, and incubation programs designed to drive the creation and maturation of sales-ready leads. Over the last 3 years at Rally, Dru has helped build a highly responsive database of potential prospects through the delivery of value add content and product evaluation materials. When he does not have his brain buried in Rally's CRM system or consumed with campaign design, Dru loves to ride his bike around the back roads of Boulder, CO.

Start Time:
Wednesday, August 06, 2008 6:00:pm EDT
Category: Marketing
Shannon Cherry

It's true that hosting content-rich webinars or teleseminars for your target market is some of the quickest and easiest way to make money. And they are a tremendous marketing tool for growing your business.

But the reality is just having one isn't enough. You need to get people to your webinar - and lots of them.

In this webinar, you'll learn the step-by-step way to get more people registering for your webinars or teleseminars, without spending a dime.

Shannon Cherry, The Power Publicist, will share:

  • When to get started promoting so you get the best publicity results
  • The top 5 ways to reach your target market
  • The number one mistake most people make when marketing their webinars
  • How to utilize Web 2.0 strategies to attract even more people
  • and much more

In addition, you will also receive an exclusive checklist with timeline that you can use over and over again for each webinar/teleseminar you do.

Speaker Bio

Shannon Cherry, APR, MA, is the Power Publicist. She helps business owners and entrepreneurs to attract more customers through publicity and marketing. She is the founder and president of Cherry Communications and its subsidiary, BeHeardSolutions.com.

A former TV and newspaper journalist, Shannon has developed hundreds of innovative public relations strategies. Her clients have appeared on the pages of USA Today, the New York Times, Money Magazine, Associated Press, and Parenting and have been featured on the Today Show, CNN, The History Channel, Good Morning America, and Oprah.

An award-winning publicist and author of two books (one an Amazon Best Seller for more than 6 months), Shannon is the professional blogger of StartupSpark.com, one of the top 60 business blogs in the world.

Shannon publishes the popular and highly-recommended ezine, Be Heard!, which goes to 6200 subscribers each week. Get your free publicity power package by signing up for Be Heard! at http://www.beheardsolutions.com.

Start Time:
Tuesday, July 29, 2008 6:00:pm EDT
Category: Marketing
James Clark

Have you heard about Social Media and wondered what it means for your organization's marketing strategy? This web seminar will first touch on the basic premise of social media, common definitions, tools and the technology (RSS) that drives it. It will more importantly cover best practices, common mistakes and methodologies for measuring success.

Speaker Bio

James Clark is a social and conversational media expert, blogger, podcaster, speaker, author, and corporate trainer.

He is the co-founder of Room 214, Inc., a search marketing and social media agency focusing on delivering high search visibility campaigns through its Search Visibility Programs.

James was a previous public relations agency owner, with deep experience in messaging, branding, and product launches. James took his years of experience in public relations and shifted his focus to social media applications (blogs, podcasts, RSS, MySpace) to help clients drive sales, awareness and brand recognition through Room 214's Capture the Conversation methodology for online communications, high search visibility and word of mouth marketing campaigns.

Start Time:
Wednesday, July 23, 2008 6:00:pm EDT
Category: Marketing
Dave Williams

During this 60-minute program, Dave Williams will discuss nine ways to promote your web seminar and avoid the costly mistakes that many people make. Beyond receiving a list of nine practical marketing techniques, here is a glimpse of what you will discover in this session:

  • Three key myths even the most experienced people fall prey to when promoting their web seminar
  • What has changed over the past 3 years and how you should adapt your marketing approach
  • Creative marketing techniques that build a qualified email invitation list
  • Key questions you need to ask when writing the copy of your guest invitation
  • Enough is enough - when and why too much information will prevent people from registering
  • Two specific actions that will help you engage and motivate a guest to register
  • The best use of print, audio and video media that guarantees increased registration and attendance
  • What REALLY is the advantage of using new social media like blogs and podcasts
  • The one question you MUST be prepared to answer at the end of your web seminar
  • How to stay in touch with your audience to gain higher attendance at your next event
  • How much promotion do you really need to do
Speaker Bio

After 3 decades of specialization in lead acquisition and sales development, Dave Williams has become a recognized leader in web seminar marketing. He has a passion for helping his clients combine innovative marketing concepts with new media applications to create better communication, generate more sales leads and increase corporate revenue.

Dave is President of Conference Village and is the chief architect of the "Webinars That Work" coaching system. Educated at the Universities of Guelph and Western Ontario, he earned the Master of Arts degree in Psychology, has completed doctoral work in the field of Organizational Behaviour and is a past faculty member of the Wilfrid Laurier University School of Business.

Dave is the author of numerous research papers and journal articles, broadcasts the "Webinar Wisdom" podcast, frequently lectures to university and professional groups and has been both a columnist and member of various editorial advisory boards.

Start Time:
Wednesday, June 11, 2008 5:30:pm EDT
Category: Marketing
Ken Molay

Thinking of conducting a web seminar to enhance your business? Already producing webinars for marketing, training, or customer relations? This presentation gives you vital tips and guidelines designed to make your public web conferences more engaging, productive, and successful.

You will learn:

  1. How to use the six-step webinar lifecycle to create successful events
  2. Factors to consider even before event preparation
  3. Alternative avenues for promoting a webinar
  4. Preparation specifics to guarantee a smooth and engaging presentation

Ken Molay, president of Webinar Success, takes you through specific steps necessary to create, present, and benefit from online web seminars. You will learn the six-step webinar lifecycle, with detailed tasks to accomplish in each stage. Learn what questions you need to ask at the earliest planning phases. Get tips on who in your organization needs to be involved during event creation, delivery, and follow-up. You will discover the awful truth about webinar promotion and ways to make the process more effective. Discover the tricks of the trade used by experienced web presenters to make their content interesting and engaging for their audience. Determine the most important aspects of following through after your event has ended.

This seminar is appropriate for anyone involved in planning, managing, or presenting web seminars. It is valuable for those currently using webinars in their business and for those considering getting started with webinars as a new communications medium. A live question and answer session will let you focus on the issues of most importance and benefit to your organization.

Speaker Bio

Ken Molay has been producing and delivering business webinars since 1999. His background in public speaking, stage acting, and corporate training has given him a unique perspective on what it takes to create and deliver compelling and effective presentations.

In more than 20 years of professional experience, Ken has presented public sessions at numerous industry conferences, as well as presenting information to customers, sales prospects, industry analysts, and the press.

Currently Ken offers consulting services through his company Webinar Success and is a prolific blogger on all aspects of web conferencing and its applications.

Start Time:
Wednesday, May 21, 2008 6:00:pm EDT
Category: Marketing
Bob Hanson

This web seminar is packed with valuable tips and information about creating your own online events for selling, marketing and lead generation. Join Bob Hanson, in-demand webinar consultant, and get answers to questions like:

  • What are the top webinar mistakes to avoid?
  • How do we get more people to each and every event?
  • What is the best marketing plan for an event?

And more.

Speaker Bio

Bob Hanson is the President of Quantum Leap Marketing, and creator of the Must-See Webinar System.

He consults with firms of all types on how to get more leads and sales using marketing strategies like webinars, web marketing, and email marketing, and he also produces many webinars using his Must-See Webinars system. Last year his clients including Dale Carnegie Business Group, EMC, Symantec and countless small businesses successfully delivered over 1,500 webinars.

He has generated over 2,250 registrants for a single webinar without spending a dime on marketing, 15,000 webinar registrants in a single year for a small company, hundreds of thousands in sales from a single webinar recording. His event marketing strategies have generated over $1.45 billion in qualified sales leads for clients.

He is the author of many reports on webinars including 7 Secrets of Winning Webinars and How to Create an On Demand Webinar Program.

Pages