Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.


Start Time:
Wednesday, June 09, 2010 7:00:pm EDT
Category: Marketing
Melanie Turek (Frost & Sullivan), Alli Libb (American Marketing Association), & Elaine Ellis (Trada)

Businesses today cannot ignore the presence of social media in people’s lives. On-going conversations in the social media sphere require attention on your part, but also highlights your willingness to engage with customers or prospects on their timeline, where they choose. The opportunity to connect with customers is a critical element of building and maintaining your networks. Networking is no longer just about making a name for yourself; there’s an opportunity to utilize social networks to benefit both you and your customer. From promotion to post-event action items, are you making the most of your connections?

During this 1-hour event our panel will discuss the following:

  • The usual suspects (Twitter, Facebook, Linkedin), plus a few you may not have considered
  • Establishing a ‘social media timeline’
  • Tracking & Tackling – discovering the issues before they hit
  • Making the most of your all networks, all the time
  • Passing the ball – social media from marketing to sales
  • And more ….

Bring your questions to the experts during the live Q&A session. Everyone wants to know how they can make better use of their social networks – what better place to take away some best practices from various industry perspectives.

Speaker Bio

Melanie Turek

Principal Analyst - Frost & Sullivan

Melanie is a renowned expert in unified communications, collaboration, social networking and content-management technologies in the enterprise. For 15 years, Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market. Melanie writes often on the business value and cultural challenges surrounding real-time communications, collaboration and Voice over IP, and she speaks frequently at leading customer and industry events.

Alli Libb

Online Event Program Manager - American Marketing Association

In her role, Alli works closely with high-profile clients on a weekly basis to promote and produce educational webcasts. Using her technical expertise combined with her background in event marketing and public relations, she has run over 100 successful webcasts for the AMA’s audience of marketing professionals.

Elaine Ellis

Social Media & Marketing Manager - Trada

Elaine is obsessed with social media and has been on Twitter since early 2007. That's her way of saying, "I knew the band before they got popular." In her previous career, she billed people in 15-minute increments to impart her social media expertise, but really despises billing in 15-minute increments. Elaine is responsible for managing, engaging, and driving leads through their numerous social media platforms - and then imparting her knowledge to the rest of us hoping to do the same.

Start Time:
Tuesday, May 25, 2010 6:00:pm EDT
Category: Marketing
Dr. Jaclyn Kostner

If you could wave a magic wand and suddenly have more leads, more opportunity, and more paying business with clients all over town and all over the world, would you be interested?  Of course!  For these kinds of results, though, you don’t need a magic wand.  Instead, learn how to leverage interactive webinars to gain a substantial competitive advantage.

Conducting business face-to-face has always been the gold standard.  But in today’s marketplace, it’s critical also to know how to use interactive webinars to differentiate your business, provide significantly higher value, and get more done effectively without travel.  These are the new pillars to success for every business—from a one-person entrepreneur to a large mega giant corporation.

Join webinar interaction guru, Dr. Jaclyn Kostner, to learn five key ways to leverage webinars to grow your business beyond your dreams! Here are a few of the takeaways…

  • The #1 reason why interactive webinars are critical for your business growth and success
  • Five critical ways to use webinars to make your business successful faster
  • What single pitfall to avoid that will hold back your success
Speaker Bio

Best-selling business author, Jaclyn Kostner, Ph.D., is an internationally recognized thought leader on the human side of communicating when people are NOT face-to-face. Her company, Bridge the Distance, delivers online courseware to help people make their webinars engaging, interactive, and fun. The methods and models that she has created for online training, online presentations, and online meetings are relied on by Fortune 100 companies and others all over the world. 

Besides authoring numerous successful books (Virtual Leadership; Knights of the Tele-Round Table; Bionic eTeamwork), Dr. Kostner has also acted as virtual communication expert in articles in The Wall Street Journal, Fortune, Time, Newsweek.com, FastCompany, Kiplinger, CIO Magazine, and USA Today, among many others.  She has appeared on CNN and CNBC, and numerous business talk-radio programs worldwide.  She has been spokesperson for studies published by Verizon Business, Microsoft, Frost & Sullivan, MCI, and Polycom.

Start Time:
Tuesday, May 11, 2010 6:00:pm EDT
Category: Marketing
Deb Daufeldt

Cashing in on Email Marketing is the second segment in The “Cashing In” Series For Small Business brought to you by Second Story Solutions – “Where Smart Growth Wins Big”. The cost of retaining a customer is a fraction of the cost of acquiring one, so why don't businesses focus as much of their marketing budget & efforts on retention activities as on acquisition?  Email has proven to be the most effective customer retention tool, ever-- if done right. 

There is no better medium than permission-based email that is personalized, relevant, and timely.  In this webinar we will share proven email trends, tips, and techniques to help get you on your way to engaging your customers, deepening your relationship with them, and keeping away the threats of competition.  Listen to Deb Daufeldt discuss some of the leading practices for successful email marketing including:

  • Ethical strategies to build your list at every opportunity
  • How to deliver value to the Inbox that retains long-term readers
  • Making your email program more effective by integrating it with an overall marketing strategy
Speaker Bio

Anti-SPAM zealot, Deb Daufeldt is President and Founder of Second Story Solutions, an interactive marketing agency specializing in permission-based email marketing.  She and her talented team provide on- and off-line marketing strategies and solutions focused on acquiring, retaining, communicating with, and engaging customers through her results-oriented e-marketing approach. 

Working with companies ranging from ground floor startups to the Fortune 500, Deb's proven techniques focus her clients' efforts on building relationships and not just communicating information to their customers and prospects.

Start Time:
Tuesday, May 04, 2010 6:00:pm EDT
Category: Marketing
Carol Chapman and Suzanne Tulien

Every business, whether small, medium or large; start-up or well-established; B2B or B2C has a unique brand.  Do you know what your brand stands for? Have you dug deep, to discover what makes you unique? Now is the time to make sure you and your employees are crystal clear on who you are as a brand, what you stand for, and what you promise to deliver to your customers.  Now is the time to define, build and evolve your brand from the inside out to ensure its sustainability in any economic environment.

We invite you to join us for this engaging, thought-provoking and interactive webinar to explore 8 key questions. Answer and action each of these questions to cash in and catapult your brand for competitive advantage!

  1. What perception does your brand want to “own” in the minds of your market (employees and customers)?
  2. What is the distinctive style of your brand?
  3. What are the core values of your brand that guide your behaviors and business practices?
  4. What are your unique differentiators to leverage brand advantage?
  5. What standards of performance excellence will you adhere to as a brand?
  6. Does your brand have a strong point of view?
  7. How will your brand reinforce who you are and the desired perception you want to create in the minds of your employees and customers?
  8. What is your brand’s promise to your employees and customers?
Speaker Bio

Carol Chapman and Suzanne Tulien are principals and cofounders of the Brand Ascension Group based out of Colorado Springs, CO. They are committed to organizations that want to achieve transformational and sustainable brand success through strategic, internal brand definition and implementation. As co-developers of pioneering brand elevation methodologies—Brand DNA (Dimensional Nucleic Assets®) and The Brand DNA System™—they have helped numerous small to medium-sized businesses create consistent, relevant, and distinctive experiences that engage, inspire, and win their employees and customers for life.

Start Time:
Wednesday, April 28, 2010 6:00:pm EDT
Category: Marketing
Jon Fougner (Facebook) and Dennis Yu (BlitzLocal)

Not advertising on Facebook? You’re missing out on potential traffic from the second largest website with more than 350 million unique users. Facebook’s self-serve image and text-based ads let you advertise your own web page or even your own Facebook page or event. They also offer a way to catch people in “pre-search” mode, when they’re almost ready to seek a solution. Other cool features? Social actions, targeting, real time reporting and more.

Jon Fougner, head of Facebook Ads Product Marketing for local busiensses, and Dennis Yu, CEO of BlitzLocal , will present tips and tricks for successfully promoting your non-profit or for-profit organization through these Facebook marketing tools. This event will be full of practical information for those involved in capturing ROI measurements for their organization’s social media efforts.

Speaker Bio

Jon Fougner

Jon Fougner leads local Ads Product Marketing at Facebook. His responsibilities at Facebook have ranged from co-launching the Facebook Pages product in 2007, to partnering with independent developers to build branded promotions templates, to keynoting industry conferences.

Prior to Facebook, Jon worked on M&A and financing in the Investment Banking Division, Financial Institutions Group at Goldman Sachs. Previously, he was a Fulbright Scholar in Norway. He took his B.A. in Economics from Yale.

Dennis Yu

Dennis Yu is CEO of BlitzLocal.com, a 50 person agency based in Westminster, Colorado, specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets.

Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He has spoken at SMX West, SMX Singapore, SMX Sydney, Affiliate Convention, the American Marketing Association, and other venues. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others.

Start Time:
Wednesday, April 14, 2010 6:00:pm EDT
Category: Marketing
Ken Molay (Webinar Success) and Andy Goodman (The Goodman Center)

You’ve put together an amazing line-up of speakers. You’ve hit it out of the park with promotion and your registration list is growing by the day. The groundwork is in place and you’ve crafted a compelling message for your target audience – so once they’ve logged on, how do you keep them from nodding off?

For the second event in our three-part “Invite, Meet, Share” Series, we’re bringing you two of the best speakers in the business to answer these questions:

  • How do I keep my webinar audience engaged during the meeting
  • What kind of technology or tools are available for me to capture, and hold my  audience’s attention
  • What are the recommended best practices for keeping attendees logged into my event
  • …and more

Ken Molay of Webinar Success and Andy Goodman of The Goodman Center have years of experience with these issues  and will give you insight on what it takes to keep your audience tuned-in to your message and on the call. They’ll also take time to answer your specific questions during a live Q&A panel discussion.

Don’t miss this event if you are responsible for running your organization’s webinar program and if you’d like to increase the ROI for lead-generation programs associated with these events.  Attendees will receive a whitepaper download from Frost & Sullivan entitled “Best Practices for Making Your Webinar a Success: Engage the Audience During the Event."

View a recording of the first event in this series here.

Speaker Bio

Ken Molay

Webinar Success is a consulting firm that assists companies in producing and delivering effective and compelling web seminars. Ken combines a technical background with experience in corporate marketing and public presentations. He is a prolific blogger on the subject of web conferencing and its applications, and is a frequent public speaker on the topic of more effective webinars.

Andy Goodman

Andy Goodman is a nationally recognized author, speaker and consultant in the field of public interest communications. Along with Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field.

In 2008, he co-founded The Goodman Center to offer online versions of his workshops. To learn more about his work, please visit:

www.agoodmanonline.com and thegoodmancenter.com

Start Time:
Wednesday, February 24, 2010 7:00:pm EST
Category: Marketing
Dennis Yu (BlitzLocal.com) & Don Campbell (Expand2Web)

Join special guest, Don Campbell, President of Expand2Web.com in Part II of the five-part ReadyTalk Non-Profit Webinar Series as they discuss how NPOs can generate compelling websites using the WordPress platform. It's fully-featured--

  • supporting community
  • Facebook integration
  • Blogging
  • Donations
  • Photo galleries
  • Email marketing
  • ...and it's free!

Find out how to set up your own site, microsite, or blog-- even if you already have a primary Content Management System. As a special bonus to attendees, we will provide a free theme for non-profits to download.

Learn how you can unlock the power of the WordPress platform even with no technical support or budget. See examples of what other non-profits are doing in this space.  This event is for non-profit marketers that are new to web development or just want to learn more about how open source content management systems can engage your users.

Speaker Bio

Dennis Yu

Dennis Yu is CEO of BlitzLocal.com, a 50 person agency based in Westminster, Colorado, specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets.

Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He has spoken at SMX West, SMX Singapore, SMX Sydney, Affiliate Convention, the American Marketing Association, and other venues. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others.

Don Campbell

Don Campbell created Expand2Web to help small business owners build WordPress websites that rank in the top of local search results on Google, Yahoo and Bing, in addition to helping organizations build strategy around effective web presence.

His tech career began with a 30-person start-up company called Interwoven, and became an instrumental part of their growth to 1,000 people and completing an IPO in 2000. He has advised companies such as eBay, Amazon, FedEx, Cisco & Ford on their web content management tools and procedures. As a Group Product Manager responsible for a $5M product line, he also presented internationally at technology conferences like Microsoft TechEd, IBM WebSphere and many others.

Most recently Don presented one of his joint venture startups at the TechCrunch 50 event in front of an audience of over 1,500 people and thousands more on the web. RefMob was one of 50 finalists chosen from 1,200 of this year’s hottest start-ups from around the world.

Start Time:
Wednesday, November 18, 2009 7:00:pm EST
Category: Marketing
Dennis Yu

Social advertising is different than traditional PPC-- find out how you can tap into this new, plentiful source of traffic to drive conversions.  Common questions arise such as:

  • What ads are most effective? 
  • What is the optimal bid strategy?
  • How do you best target against keywords and demographic targets? 
  • How do you measure performance? 
  • What are the primary mistakes newcomers make on the Facebook platform? 

This event is targeted at an intermediate audience with some basic familiarity of PPC concepts. An essential presentation if you'd like to increase your current knowledge of online adversiting related subject matter & the most efficient practices that will bring your brand to the forefront of qualified prospects.

Speaker Bio

Dennis Yu is CEO of BlitzLocal.com, a 50 person agency based in Westminster, Colorado, specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets.

Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He has spoken at SMX West, SMX Singapore, SMX Sydney, Affiliate Convention, the American Marketing Association, and other venues. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others.

Start Time:
Tuesday, July 21, 2009 6:00:pm EDT
Category: Marketing
Andy Goodman

Everyone is looking for ways to cut costs and work smarter these days, and that means more organizations are scheduling teleconferences, videoconferences, and webinars instead of in-person meetings. On paper, where the savings clearly add up, this makes sense, but if you've ever been stuck on an endless conference call, you may already be wondering: is this really a better way to meet?

This spring, Andy Goodman invited public interest professionals from across the US and Canada to answer that question. More than 1,200 people completed his online survey, and now he has a much clearer picture of what works and what doesn't in telemeetings.

Andy will present the full results of his survey and share what he's learned. Each participant will also receive a complimentary copy of his new report, Dialing In, Logging On, Nodding Off. So join us on July 21st and find out how your organization can ensure that its telemeetings are worth having.

Speaker Bio

Andy Goodman is a nationally recognized author, speaker and consultant in the field of public interest communications. Along with Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, Free-Range Thinking, to share best practices in the field.

He has been invited to speak at Harvard's Kennedy School of Government, the Woodrow Wilson School of Public Affairs at Princeton, as well as at major foundation and nonprofit conferences. In 2007, he was selected by Al Gore to train 1,000 people who are currently conducting presentations on global warming throughout the US and around the world. And in 2008, he co-founded The Goodman Center to offer online versions of his workshops. To learn more about his work, please visit:

www.agoodmanonline.com and thegoodmancenter.com

Start Time:
Tuesday, June 30, 2009 6:00:pm EDT
Category: Marketing
Michelle Donovan
  • Discover how to significantly shorten your sales cycle and STILL make more money!
  • Uncover the KEY to increasing your closing ratio!
  • Learn how to stop wasting valuable time with the WRONG people!
  • Design a strategic REFERRAL POWER TEAM that consistently brings you more business!
Speaker Bio

Michelle is a Best Selling Author and is known as “The Referability Expert” in Pittsburgh.  She owns and operates Referral Institute of Western Pennsylvania, specializing in referral marketing programs and referral coaching.

She has a Masters in Adult Education and is a Certified Instructor of Trainers. She has been a guest faculty for Penn State Beaver campus and the University of Pittsburgh’s Katz Center for Executive Education.  Michelle is also a six year member of BNI, bringing over $250,000 of referred net profit to the members in her chapter.

As a prolific writer, Michelle is a contributing author to multiple editions of the Training and Development Sourcebook. She also published over 30 articles on networking and referral marketing in multiple publications.  Michelle’s first book, “The 29% Solution: 52 Weekly Networking Success Strategies,” co-authored with Dr. Ivan Misner, has been recognized as one of the top 30 business books of 2008 by Soundview Executive Book Summaries and hit #3 on the Wall Street Journal Best Seller’s list.

Michelle is an avid cyclist, raising money for Multiple Sclerosis and Diabetes.  When she’s not on her bicycle, she’s making home made wine, riding her motorcycle or fishing on a lake.