Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.

Start Time:
Wednesday, November 18, 2009 7:00:pm EST
Category: Marketing
Dennis Yu

Social advertising is different than traditional PPC-- find out how you can tap into this new, plentiful source of traffic to drive conversions.  Common questions arise such as:

  • What ads are most effective? 
  • What is the optimal bid strategy?
  • How do you best target against keywords and demographic targets? 
  • How do you measure performance? 
  • What are the primary mistakes newcomers make on the Facebook platform? 

This event is targeted at an intermediate audience with some basic familiarity of PPC concepts. An essential presentation if you'd like to increase your current knowledge of online adversiting related subject matter & the most efficient practices that will bring your brand to the forefront of qualified prospects.

Speaker Bio

Dennis Yu is CEO of BlitzLocal.com, a 50 person agency based in Westminster, Colorado, specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets.

Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He has spoken at SMX West, SMX Singapore, SMX Sydney, Affiliate Convention, the American Marketing Association, and other venues. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others.

Start Time:
Tuesday, July 21, 2009 6:00:pm EDT
Category: Marketing
Andy Goodman

Everyone is looking for ways to cut costs and work smarter these days, and that means more organizations are scheduling teleconferences, videoconferences, and webinars instead of in-person meetings. On paper, where the savings clearly add up, this makes sense, but if you've ever been stuck on an endless conference call, you may already be wondering: is this really a better way to meet?

This spring, Andy Goodman invited public interest professionals from across the US and Canada to answer that question. More than 1,200 people completed his online survey, and now he has a much clearer picture of what works and what doesn't in telemeetings.

Andy will present the full results of his survey and share what he's learned. Each participant will also receive a complimentary copy of his new report, Dialing In, Logging On, Nodding Off. So join us on July 21st and find out how your organization can ensure that its telemeetings are worth having.

Speaker Bio

Andy Goodman is a nationally recognized author, speaker and consultant in the field of public interest communications. Along with Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, Free-Range Thinking, to share best practices in the field.

He has been invited to speak at Harvard's Kennedy School of Government, the Woodrow Wilson School of Public Affairs at Princeton, as well as at major foundation and nonprofit conferences. In 2007, he was selected by Al Gore to train 1,000 people who are currently conducting presentations on global warming throughout the US and around the world. And in 2008, he co-founded The Goodman Center to offer online versions of his workshops. To learn more about his work, please visit:

www.agoodmanonline.com and thegoodmancenter.com

Start Time:
Tuesday, June 30, 2009 6:00:pm EDT
Category: Marketing
Michelle Donovan
  • Discover how to significantly shorten your sales cycle and STILL make more money!
  • Uncover the KEY to increasing your closing ratio!
  • Learn how to stop wasting valuable time with the WRONG people!
  • Design a strategic REFERRAL POWER TEAM that consistently brings you more business!
Speaker Bio

Michelle is a Best Selling Author and is known as “The Referability Expert” in Pittsburgh.  She owns and operates Referral Institute of Western Pennsylvania, specializing in referral marketing programs and referral coaching.

She has a Masters in Adult Education and is a Certified Instructor of Trainers. She has been a guest faculty for Penn State Beaver campus and the University of Pittsburgh’s Katz Center for Executive Education.  Michelle is also a six year member of BNI, bringing over $250,000 of referred net profit to the members in her chapter.

As a prolific writer, Michelle is a contributing author to multiple editions of the Training and Development Sourcebook. She also published over 30 articles on networking and referral marketing in multiple publications.  Michelle’s first book, “The 29% Solution: 52 Weekly Networking Success Strategies,” co-authored with Dr. Ivan Misner, has been recognized as one of the top 30 business books of 2008 by Soundview Executive Book Summaries and hit #3 on the Wall Street Journal Best Seller’s list.

Michelle is an avid cyclist, raising money for Multiple Sclerosis and Diabetes.  When she’s not on her bicycle, she’s making home made wine, riding her motorcycle or fishing on a lake.

Start Time:
Wednesday, May 27, 2009 6:00:pm EDT
Category: Marketing
Bob Hanson

In a recession it is even more important than ever to look for ways to improve revenue, cut costs, and get more from your marketing budget. Join the ReadyTalk and Quantum Leap Marketing for an interactive webinar discussion which reveals today's best practices for marketing during a recession and how winning online marketing can make your marketing efforts more effective. You’ll learn how to avoid the common online mistakes and what to do to increase online lead flow by up to 500% within 6 months.

Here are just a few take-away points:

  • Winning strategies, tips and techniques for marketing during a recession
  • How can you use online marketing to get more leads and sales at less cost
  • The top-5 tactics for getting more sales from your next webinar

And more… including the latest in marketing trends from QLM’s recent surveys. Gain insight to your biggest marketing and digital publishing questions.

Speaker Bio

Bob Hanson is the President of Quantum Leap Marketing, and creator of the Must-See Webinar System. He consults with firms of all types on how to get more leads and sales using marketing strategies like webinars, web marketing, and email marketing, and he also produces many webinars using his Must-See Webinars system. Last year his clients including Dale Carnegie Business Group, EMC, Symantec and countless small businesses successfully delivered over 1,500 webinars.

He has generated over 2,250 registrants for a single webinar without spending a dime on marketing, 15,000 webinar registrants in a single year for a small company, and hundreds of thousands in sales from a single webinar recording. His event marketing strategies have generated over $1.45 billion in qualified sales leads for clients.

Bob is also the author of many reports on webinars including 7 Secrets of Winning Webinars and How to Create an On Demand Webinar Program.

Start Time:
Thursday, May 21, 2009 6:00:pm EDT
Category: Marketing
Jim Stroud

Twitter is hugely popular and is showing no signs of slowing down. If you are new to Twitter, the temptation is to jump right in and start Twittering and there is certainly nothing wrong with that, but what about your Company Brand? The way you represent your company on Twitter speaks volumes about your Enterprise and has an effect that can linger for years. In "I Tweet Therefore I Am," Jim Stroud discusses:

1. How to define your style of Tweeting
2. How to find customers on Twitter
3. How to monitor the reputation of your company and its products on Twitter
4. How to "Out Tweet" your competition

At the conclusion of this presentation, you will have the basic knowledge needed to design a competitive outreach strategy on Twitter.

Speaker Bio

Jim Stroud is a Social Media Development Manager for EnglishCafe, the premier English learning community for global professionals. Its parent company - GlobalEnglish Corporation, is the leading provider of on-demand business English communication learning and support for the world’s top companies. Prior to EnglishCafe, Jim Stroud amassed a decade of experience in the Recruiting field. As a self-described “Searchologist,” (someone proficient in online research) Jim has consulted for such companies as Microsoft, Google, MCI, Siemens and a host of startup companies.

When not engaged in Recruitment Research, Competitive Intelligence and Training projects for the aforementioned organizations, Jim created and sold two online properties while managing an award-winning blog – The Recruiters Lounge. He is the host of the how-to video series - Your Internet Coach and the technology podcast - Friday Traffic Report. When he is not online, Jim suffers severe withdrawal pains that can only be soothed by chocolate chip cookies and family time. To network with Jim Stroud, please visit: http://unhub.com/jimstroud

Start Time:
Wednesday, March 25, 2009 6:00:pm EDT
Category: Marketing
Jeff Finkelstein

Jeff Finkelstein, founder of Customer Paradigm, a Boulder-based web marketing firm, will discuss an emerging trend in website marketing: Personalized URLs.

What is a personalized URL? It’s something like this link:

www.RMDMA.org/angie.morrissey

...that goes to a personalized web page that greets the individual by name.

Why are personalized URLs so effective?

From a psychological standpoint, people love to hear their name (except when called to the principal’s office). Placing a person’s name next to your company’s URL creates a trust-based connection. A company that goes to the effort to create a personalized web link that greets you by name makes it clear that they value the relationship.

Jeff will show how easily you can create personalized web pages for direct marketing, postal campaigns, and have your visitors greeted with a personalized Web page. Most important, you’ll become a hero by generating qualified leads in six easy steps.

Personalized links are still quite new; this may be an excellent way to move your company’s marketing communications to the head of the pack!

Speaker Bio

Jeff is the founder of Customer Paradigm. Considered an expert on Internet privacy and web marketing, Jeff evangelizes the customer experience, and helps businesses design sequenced interactions that lead to loyal, delighted customers. Clients include Xcel Energy, Level3 Communications, 3M, Up With People and Adventure Rabbi.

Finkelstein studied Political Science and Psychology at the University of Michigan, holds an MBA in Entrepreneurship & Technology Management from the University of Colorado at Boulder, and has served as an intern at The White House where he drafted executive correspondence, including the 1993 National Medal of Science & Technology message.

Start Time:
Thursday, January 29, 2009 7:00:pm EST
Category: Marketing
Bob Hanson

Let’s face it, bigger is better when it comes to webinars and web events.

How can you get more registrants and leads from your next event? What are some proven strategies that can increase your attendance by up to 500% at your next event?

Join Bob Hanson, president of Quantum Leap Marketing, Inc, and author of numerous reports on webinars for this interactive discussion to help you obtain a significant increase of registrants and attendees from every event.

In this his presentation, Bob will reveal his time-tested strategies for getting a more results your webinar marketing plan and avoiding the common mistakes most marketers make. Here is what you can expect to take away:

  • The common sense strategy for webinar promotion that almost everyone forgets, and how to use it for more registrants at all of your events
  • The 5 keys to supercharge your email invitation for better response
  • How Bob’s clients have gotten as many as 1,050 attendees at a single webinar without spending a dime on marketing.

All attendees will be eligible to receive Bob’s new checklist, “21 Winning Ways of Promoting Your Webinars for More Leads and Sales.”

Speaker Bio

Bob Hanson is the President of Quantum Leap Marketing, and creator of the Must-See Webinar System.

He consults with firms of all types on how to get more leads and sales using marketing strategies like webinars, web marketing, and email marketing, and he also produces many webinars using his Must-See Webinars system. Last year his clients including Dale Carnegie Business Group, EMC, Symantec and countless small businesses successfully delivered over 1,500 webinars.

He has generated over 2,250 registrants for a single webinar without spending a dime on marketing, 15,000 webinar registrants in a single year for a small company, hundreds of thousands in sales from a single webinar recording. His event marketing strategies have generated over $1.45 billion in qualified sales leads for clients.

He is the author of many reports on webinars including 7 Secrets of Winning Webinars and How to Create an On Demand Webinar Program.

Start Time:
Wednesday, November 05, 2008 7:00:pm EST
Category: Marketing
Dru Jacobs

Dru Jacobs, Director of Lead Generation at Rally Software Development, has proven that a well-executed web seminar strategy is one of the best ways to drive highly qualified leads to your company.

He will join us and share:

  • Tactics for building a thematic series of web seminar events
  • Methods for moving leads through the series and qualifying them
  • Ways of weaving your services or solutions into your events
  • Ideas for how to measure success
Speaker Bio

With over 12 years of B2B marketing experience, Dru Jacobs specializes in architecting and building marketing and sales automation infrastructures and campaign strategies for fast growth, lead generation-driven technology companies. As director of Demand Generation for Rally Software, Dru is responsible for managing a multi-channel lead generation strategy in support of a global inside and field-based sales team including banner advertising, pay-per-click, e-newsletters, webinars, and incubation programs designed to drive the creation and maturation of sales-ready leads. Over the last 3 years at Rally, Dru has helped build a highly responsive database of potential prospects through the delivery of value add content and product evaluation materials. When he does not have his brain buried in Rally's CRM system or consumed with campaign design, Dru loves to ride his bike around the back roads of Boulder, CO.

Start Time:
Wednesday, October 08, 2008 6:00:pm EDT
Category: Marketing
Jessica Kahn and Mike McKinnon

This seminar will provide an overview of the valuable ReadyTalk features you will use to find and qualify leads, raise awareness of your products and services, nurture prospects, and ultimately, win new customers or advocates. We will review:

  • How to use ReadyTalk for prospecting, qualifying and nurturing
  • Some of our own best practices as well as some examples from other organizations
  • Instances when you might consider complementary software packages for list management, customer relationship management and lead scoring and management.

Whether you are aiming for sales, increased membership or educational outreach, if you want to use ReadyTalk and other online tools to grow and manage your customer base, this is an event you'll want to join.

Speaker Bio

Jessica Kahn and Mike McKinnon manage campaigns, customer nurturing programs, lead qualification initiatives, marketing communication and public relations activities for ReadyTalk. Mike also serves as Social Media Director in charge of SEO, online advertising and the corporate blog. Jessica produces ReadyTalk's web seminar series and focuses on finding new sources of revenue via partnerships and join marketing programs.

Jessica and Mike will share their marketing insights and experience to help you sell more, find new customers and create action in your organization. As expert users, they will show you how to take full advantage of ReadyTalk's advanced features for maximum impact to your business.

Start Time:
Wednesday, September 24, 2008 6:00:pm EDT
Category: Marketing
Dru Jacobs

Dru Jacobs, Director of Lead Generation at Rally Software Development, has proven that a well-executed web seminar strategy is one of the best ways to drive highly qualified leads to your company.

He will join us and share:

  • Tactics for building a thematic series of web seminar events
  • Methods for moving leads through the series and qualifying them
  • Ways of weaving your services or solutions into your events
  • Ideas for how to measure success
Speaker Bio

With over 12 years of B2B marketing experience, Dru Jacobs specializes in architecting and building marketing and sales automation infrastructures and campaign strategies for fast growth, lead generation-driven technology companies. As director of Demand Generation for Rally Software, Dru is responsible for managing a multi-channel lead generation strategy in support of a global inside and field-based sales team including banner advertising, pay-per-click, e-newsletters, webinars, and incubation programs designed to drive the creation and maturation of sales-ready leads. Over the last 3 years at Rally, Dru has helped build a highly responsive database of potential prospects through the delivery of value add content and product evaluation materials. When he does not have his brain buried in Rally's CRM system or consumed with campaign design, Dru loves to ride his bike around the back roads of Boulder, CO.

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