Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.


Start Time:
Thursday, September 25, 2014 1:00:pm EDT
Category: Marketing

Carol Mendenhall

Carol Mendenhall
Company: 
Merrill Corporation

Chris Mapili

Chris Mapili
Company: 
Oracle Marketing Cloud

A 2014 CMI and Marketing Profs study shows that 62% of those surveyed are using webinars as a tactic in their B2B content marketing strategy. Why? Because webinars (and webcasts) are a convenient, affordable, and effective way to attract new prospects and nurture them through the funnel. In this interactive webcast, you will learn how:

  • Merrill Corporation uses ReadyTalk to deliver a sophisticated continuing education program that leverages polling and attendance duration data to drive post-event activities.
  • Oracle’s own field marketing team uses ReadyTalk to host effective, vertically focused live webinars and create a library of content targeted at key industries like life sciences and financial services.
  • ReadyTalk helps marketers effectively leverage webinar data in Eloqua for scoring, segmentation, and fast, tailored follow-up.

Plus: All registrants will receive a complimentary copy of “The Top 8 Common Webinar Myths” e-book and all attendees will also receive “The Cost of a Webinar Lead” e-book!

Start Time:
Wednesday, September 24, 2014 2:00:pm EDT
Category: Marketing

59% of marketers are using webinars in their B2B content marketing strategy.* While they require a significant level of effort to produce, webinars can provide a great return on investment by filling your content pipeline. But how exactly do you do it? How do you prioritize what content to create? What types of content will get you the most bang for your buck?

Join CMI, ReadyTalk and a panel of marketing experts as they discuss their methods for filling their content pipeline by repurposing a great webinar. Attend and learn how to repurpose, reuse and then rejoice!
As a special bonus we’ll whet your appetite with a preview of CMI’s upcoming research.

Our guests:

  • Robert Rose, Chief Strategist, Content Marketing Institute, @Robert_Rose
  • Bo Bandy, Brand and Customer Advocacy Manager, ReadyTalk, @Bo_Knows_
  • Kira Sparks, Senior Content Manager, Shoutlet, Inc., @kksparks
  • Nadine Pyter, Director of Marketing, SolarWinds, @NadineCo
Start Time:
Wednesday, September 24, 2014 12:00:pm EDT
Category: Marketing

In recent B2B marketing study by DemandGen Report, almost fifty percent of markets cite generating higher quality leads as their top task for this year. However, many of these organizations take a tactical approach in the attempt to get there, and that sadly, will not be effective in the long-run. Taking a more strategic approach to demand generation by developing a demand Buyer-centric strategy is the only real way to drive revenue for your organization.

Takeaways:

  • How to move from tactical to strategic demand generation
  • What must change to become Buyer-centric
  • How to develop content that will Engage, Nurture and Convert your buyer
  • Metrics for success

Speaker:
Carlos Hidalgo, CEO and Principal, ANNUITAS

Moderator:
Alli Libb, American Marketing Association

Start Time:
Wednesday, September 17, 2014 2:00:pm EDT
Category: Marketing

Susan Stewart

Susan Stewart
Company: 
Guided Meetings

Have you ever been bored on a webinar, counting the minutes until it’s over? Are webinars a chance for you to check your email or social media accounts? You’re not alone. Unfortunately most webinar participants struggle to stay focused or engaged during hour-long webinars. If participants fail to pay attention to your webinar, your content and message will reach them as poorly as it reached the people who failed to even attend in the first place. However, it is time to stray away from the norm and keep your audience intrigued and interested for the entire duration of your webinar. Learn how to create a better and more interactive webinar experience for your participants.

Join Susan Stewart, Director of Online Learning and Collaboration at Guided Meetings, as she explains:

  • What makes participatory webinars different from other webinar offerings
  • Three design considerations for participatory webinars
  • Strategies for getting and maintaining attention in an online environment
  • Ways to actively involve participants with webinars

Join us for this exciting webinar on Wednesday, September 17, 2014, at 2:00 PM ET to learn how you can make a better and more interactive webinar experience for your participants.

Start Time:
Tuesday, August 19, 2014 2:00:pm EDT
Category: Marketing

Dan Slagen

Dan Slagen
Company: 
HourlyNerd

Webinars are becoming a prominent form of marketing and communication in the B2B world. Although people may spend countless hours on generating flawless content, all of that means nothing if no one is present to hear it. Before being able to satisfy viewers, it is important that you first attract an audience. Be sure to tune into this webinar as Dan Slagen, the CMO of HourlyNerd, discusses five ways to guarantee nobody misses your next webinar.

Topics will include:

  • Ways to market through your speakers
  • How partnerships can increase webinar attendance rates
  • How to blog about your webinar
  • Reasons not to be afraid of paid media
  • The importance of promising and delivering high quality content

Don’t create a killer webinar for absolutely nothing. Fill your seats and make your next webinar an extraordinary success.

Start Time:
Tuesday, June 24, 2014 1:00:pm EDT
Category: Marketing

Mike Agron

Mike Agron
Company: 
WebAttract
Timely industry news or shifts cause market disruption. Businesses that can speak to relevant current events can build awareness and build a strong case around their own offerings. These disruptions can take a webinar on a related topic from being a “nice to attend” to a “must attend.”
 
Using actual case studies from emerging and global brands, Mike Agron, CEO and Founder of WebAttract, will explain how market changes, news topics and industry shifts can provide great content for webinars. You’ll learn how to:
  • Choose topics that resonate with webinar audiences today
  • Use market and industry disruptions to your advantage
  • Utilize existing content that amplifies your thought leadership
  • Webinar inception – developing mini segments within your live event to repurpose into additional content
  • With your next webinar, capitalize on the noise to attract, engage and convert the audience.
 
Bonus: All attendees will receive a free copy of the eBook, “Managing the Webinar Lifecycle from Start to Finish,” co-authored by Mike Agron and ReadyTalk.
Can you hear me now? Capturing the Attention of a Virtual Audience
Start Time:
Thursday, June 19, 2014 1:00:pm EDT
Category: Marketing
Presenting to a virtual audience can be an intimidating even for those who are well-versed in public speaking. As a presenter on a virtual event or webinar, you are competing for your audience’s attention with distractions outside of your control – email, chat, and the Internet are all available at your audience’s fingertips. How can you ensure that your message is being heard? How can you ensure you’re providing leadership and value?
 
Join Shawn Cardinal, Lead Trainer at ReadyTalk, to learn tips and techniques that can be used by speakers and moderators to educate, entertain, and maintain the attention of your virtual audience.
 
During this webinar, you’ll learn:
  • How to be a better speaker in a remote environment
  • Moderator tactics
  • How to create a visual presentation that complements your message
  • Engagement tools and methods
  • The value in presenting from a thought leadership perspective
  • Simple webinar activities to ‘elevate your game’
The 'Yelpification' Effect: How to Get Your Customers Talking About You With Advocate Marketing
Start Time:
Wednesday, May 14, 2014 1:00:pm EDT
Category: Marketing

When was the last time you bought anything for yourself without getting advice and feedback from another buyer? Every day we rely on dozens of apps and websites to connect us with first hand reviews and recommendations. Now your customers are expecting the same experience for their business purchases. Which customer are they going to talk to next?

Marketers need to mobilize their advocates; those fans, evangelists and promoters that willingly share their positive experiences with others. Join this webinar to learn about the “Yelpification of B2B," and five simple steps you can take to build a world-class advocate marketing program that drives your brand, demand and revenue.

You’ll learn:

  • What Advocacy Marketing is and how can it help your company today
  • How to accelerate sales and drive revenue with warm leads referred to you by happy, engaged customers
  • How to cultivate genuine product reviews and references and gain product feedback by mobilizing your advocates
  • 5 steps you can take right away to get started with your Advocacy Marketing Program 
Start Time:
Tuesday, April 29, 2014 1:00:pm EDT
Category: Marketing

Marketers put a lot of time and resources into their content – especially when it comes to webinars. Webinar fatigue has slowly crept in and getting your content noticed in this format has become increasingly challenging. So how do we re-energize our events?

Since webinars are core to our business at ReadyTalk and also a part of our lead gen efforts, we had to ask ourselves the same question. This month, we are teaming up with the content marketing experts at Scripted to cover some fresh approaches to the traditional webinar format and the content that’s included. We’ll discuss:

  • Crafting webinar content that gets you leads vs. just views
  • New webinar format ideas to not only capture registrants, but attendees
  • How to crowdsource your next webinar topic
  • Webinar inception – use this tactic to get the most milage from your content

We want you to participate, too! Use the hashtag #webinarwakeup on Twitter to send us your burning questions, or even tactics that you've found successful to combat webinar fatigue. We'll be using these to shape each section of our presentation. Fire away!

Start Time:
Friday, April 25, 2014 1:00:pm EDT
Category: Marketing

You're making investments in content marketing, but you're not sure you're making the right content. You're not alone. Marketers are struggling to prove the value of their content, how it's being produced, the kind of engagement it's driving, and how it delivers leads and deals. This webinar will breakdown the various metrics you need to track to measure the impact of content on your business. Specifically, you’ll learn:

  • The metrics you need to track your content production
  • What to measure when calculating top-level performance and engagement
  • An introduction to the concept of content scoring and a new way to calculate how individual content is producing leads, opportunities and deals
  • The tools you need to investigate to accurately track and analyze your content's performance