Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.


Start Time:
Thursday, February 25, 2010 7:00:pm EST
Hal Adler

Is meditation business’s best kept secret? We think so. Join Hal Adler, founder of Leadership LandingTM for a 60 minute webinar discussing great leadership, great businesses the power of meditation. Companies such as Yahoo, Nokia, IBM, American Express, Medtronic and Google have introduced meditation as a support to employees. Learn what they get out of this, and how it may apply to you or your business. This presentation will  include 3 Guided Meditations; one on each Self-Awareness, Bravery, and Kindness (the first 3 of the 5 Attributes of Great Leaders.)

This 60 minute Leadership LandingTM will:

  • Introduce the 5 Attributes of Great Leaders (Self-Awareness, Bravery, Kindness, Innovation, Inspiration)
  • Identify the business case for developing leaders
  • Offer guided meditations for about 30 minutes throughout the session (participants need not have meditated before)
  • Leave participants with clarity, calm, inspiration and ideas for improving their workplace
Speaker Bio

Prior to founding Leadership LandingTM, Hal was President of Great Place to Work® Institute, the global research and consulting firm best known for creating the gold standard in workplace recognition; the annual FORTUNE 100 Best Companies to Work For.

Hal joined the Institute in 2004 as a consultant, and in 2006 was asked to be President of the company. Hal's success over the years has been attributed to his keen and intuitive understanding of leadership, workplace culture and change. Cited by clients as "Trusted Advisor" and "Master Guide", Hal deeply understands cultural transformation, and knows how to facilitate it, one leader at a time.

Hal's range of practical, hands-on leadership experiences spans managing within multi-national publicly held companies, to being the first hire in boutique consulting firms. Hal has years of experience working with leadership across industries such as healthcare, airline, finance, manufacturing, insurance, retail, hospitality and gaming, technology and construction.

Start Time:
Wednesday, February 24, 2010 7:00:pm EST
Category: Marketing
Dennis Yu (BlitzLocal.com) & Don Campbell (Expand2Web)

Join special guest, Don Campbell, President of Expand2Web.com in Part II of the five-part ReadyTalk Non-Profit Webinar Series as they discuss how NPOs can generate compelling websites using the WordPress platform. It's fully-featured--

  • supporting community
  • Facebook integration
  • Blogging
  • Donations
  • Photo galleries
  • Email marketing
  • ...and it's free!

Find out how to set up your own site, microsite, or blog-- even if you already have a primary Content Management System. As a special bonus to attendees, we will provide a free theme for non-profits to download.

Learn how you can unlock the power of the WordPress platform even with no technical support or budget. See examples of what other non-profits are doing in this space.  This event is for non-profit marketers that are new to web development or just want to learn more about how open source content management systems can engage your users.

Speaker Bio

Dennis Yu

Dennis Yu is CEO of BlitzLocal.com, a 50 person agency based in Westminster, Colorado, specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets.

Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He has spoken at SMX West, SMX Singapore, SMX Sydney, Affiliate Convention, the American Marketing Association, and other venues. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others.

Don Campbell

Don Campbell created Expand2Web to help small business owners build WordPress websites that rank in the top of local search results on Google, Yahoo and Bing, in addition to helping organizations build strategy around effective web presence.

His tech career began with a 30-person start-up company called Interwoven, and became an instrumental part of their growth to 1,000 people and completing an IPO in 2000. He has advised companies such as eBay, Amazon, FedEx, Cisco & Ford on their web content management tools and procedures. As a Group Product Manager responsible for a $5M product line, he also presented internationally at technology conferences like Microsoft TechEd, IBM WebSphere and many others.

Most recently Don presented one of his joint venture startups at the TechCrunch 50 event in front of an audience of over 1,500 people and thousands more on the web. RefMob was one of 50 finalists chosen from 1,200 of this year’s hottest start-ups from around the world.

Start Time:
Wednesday, February 17, 2010 7:00:pm EST
Category: Other
Shawn Cardinal & Mike McKinnon

You're planning a webinar. The speaker has been lined up, date is scheduled, content is ready - but how are you going to convince people to attend? The presenter and materials are a only part of the equation; now it’s your turn to capture some registrants along with some valuable information.

This 60 minute presentation will cover two critical pieces of the beginning stages of webinar planning. Registration pages and event invitations can play a vital role in both the success of your webinar along with post-event follow-up activities. Here are just a few items that we'll cover:

Registration Tools

  • Why would you need them?
  • What should you look for in a service?
  • How can this help in capturing leads?

Invitations

  • What should you include…and what can be left out?
  • When should they be sent?
  • How can you really capture the attention of your prospective audience?

If you’re involved in the planning stages of web events, large or small, you won’t want to miss out on these tips. Come with questions and suggestions; leave with valuable takeaways for your next webinar preparation phase.

Speaker Bio

Shawn Cardinal

As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.

Mike McKinnon

Mike has worked at ReadyTalk for the past five years. Most recently, Mike manages all of ReadyTalk's demand generation programs. With 12+ years of experience in marketing, PR and market research, he brings a wide breadth of knowledge to his job that he applies nearly everyday in his quest to satiate the sales team with qualified leads. PPC programs, prospect and nurturing campaigns, sales campaigns and tele-prospecting are just some of the programs he manages. Mike came from a software company called 3i, where he managed their international reseller network for 3 years.

Start Time:
Thursday, February 11, 2010 7:00:pm EST
Hal Adler

Is meditation business’s best kept secret? We think so. Join Hal Adler, founder of Leadership LandingTM for a 60 minute webinar discussing great leadership, great businesses the power of meditation. Companies such as Yahoo, Nokia, IBM, American Express, Medtronic and Google have introduced meditation as a support to employees. Learn what they get out of this, and how it may apply to you or your business. This presentation will  include 3 Guided Meditations; one on each Self-Awareness, Bravery, and Kindness (the first 3 of the 5 Attributes of Great Leaders.)

This 60 minute Leadership LandingTM will:

  • Introduce the 5 Attributes of Great Leaders (Self-Awareness, Bravery, Kindness, Innovation, Inspiration)
  • Identify the business case for developing leaders
  • Offer guided meditations for about 30 minutes throughout the session (participants need not have meditated before)
  • Leave participants with clarity, calm, inspiration and ideas for improving their workplace
Speaker Bio

Prior to founding Leadership LandingTM, Hal was President of Great Place to Work® Institute, the global research and consulting firm best known for creating the gold standard in workplace recognition; the annual FORTUNE 100 Best Companies to Work For.

Hal joined the Institute in 2004 as a consultant, and in 2006 was asked to be President of the company. Hal's success over the years has been attributed to his keen and intuitive understanding of leadership, workplace culture and change. Cited by clients as "Trusted Advisor" and "Master Guide", Hal deeply understands cultural transformation, and knows how to facilitate it, one leader at a time.

Hal's range of practical, hands-on leadership experiences spans managing within multi-national publicly held companies, to being the first hire in boutique consulting firms. Hal has years of experience working with leadership across industries such as healthcare, airline, finance, manufacturing, insurance, retail, hospitality and gaming, technology and construction.

Start Time:
Tuesday, January 26, 2010 7:00:pm EST
Hal Adler

Is meditation business’s best kept secret? We think so. Join Hal Adler, founder of Leadership LandingTM for a 60 minute webinar discussing great leadership, great businesses the power of meditation. Companies such as Yahoo, Nokia, IBM, American Express, Medtronic and Google have introduced meditation as a support to employees. Learn what they get out of this, and how it may apply to you or your business. This presentation will  include 3 Guided Meditations; one on each Self-Awareness, Bravery, and Kindness (the first 3 of the 5 Attributes of Great Leaders.)

This 60 minute Leadership LandingTM will:          

  • Introduce the 5 Attributes of Great Leaders (Self-Awareness, Bravery, Kindness, Innovation, Inspiration)
  • Identify the business case for developing leaders
  • Offer guided meditations for about 30 minutes throughout the session (participants need not have meditated before)
  • Leave participants with clarity, calm, inspiration and ideas for improving their workplace
Speaker Bio

Prior to founding Leadership LandingTM, Hal was President of Great Place to Work® Institute, the global research and consulting firm best known for creating the gold standard in workplace recognition; the annual FORTUNE 100 Best Companies to Work For.

Hal joined the Institute in 2004 as a consultant, and in 2006 was asked to be President of the company. Hal's success over the years has been attributed to his keen and intuitive understanding of leadership, workplace culture and change. Cited by clients as "Trusted Advisor" and "Master Guide", Hal deeply understands cultural transformation, and knows how to facilitate it, one leader at a time.

Hal's range of practical, hands-on leadership experiences spans managing within multi-national publicly held companies, to being the first hire in boutique consulting firms. Hal has years of experience working with leadership across industries such as healthcare, airline, finance, manufacturing, insurance, retail, hospitality and gaming, technology and construction.

Start Time:
Wednesday, January 20, 2010 7:00:pm EST
Category: Other
Dennis Yu (BlitzLocal.com) & Gillian Muessig (SEOmoz)

When the Executive Director asks how you're allocating resources between your site development, online marketing campaigns, social media, email marketing, and outreach, what do you say? 

In the first of a series of four ReadyTalk non-profit events, we'll equip you with simple techniques to quantify your efforts. Your team, even if it's just you, is working hard and you deserve to get credit for what you do.  Come away with an understanding of how to measure marketing channels, plus receive pre-made reports you can customize as your own.

In the 2nd, 3rd, and 4th webinar of the series, we'll take it a step further and show you how you can drive more traffic from your PPC (Google Grants), SEO (WordPress), and social media (Facebook).  Tied in with your analytics, you'll have a powerful one-two punch not only deliver results, but to be able to measure them as well.

Speaker Bio

Dennis Yu

Dennis Yu is CEO of BlitzLocal.com, a 50 person agency based in Westminster, Colorado, specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets.

Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He has spoken at SMX West, SMX Singapore, SMX Sydney, Affiliate Convention, the American Marketing Association, and other venues. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others.

Gillian Muessig

Gillian Muessig is the President & Co-Founder of SEOmoz, the web's most recognized and respected name in search engine optimization tools, resources & community. Having helped to shepherd the company through its inception years, Gillian is the recipient of the 2009 World Brand Leadership Award. Known as SEOmom throughout the industry, Gillian travels the world evangelizing for both the company and the search marketing industry.

SEOmoz, Gillian and her partner, son, and CEO Rand Fishkin, have been featured in publications such as Newsweek, NPR, and the NYTimes. Gillian is known to have her hand on the pulse of the profession and has provided keynotes and sessions for conferences such as IMC,SMX, PubCon, A4UExpo, Affiliate Convention, and TiE in UK, EU, Scandinavia, India, SE Asia, China, Japan, Canada, and throughout the US. Gillian's radio program, This Business of Search airs on Webmaster Radio, beginning January, 2010.

Start Time:
Tuesday, January 12, 2010 7:00:pm EST
Dick Lee

Join Dick Lee, CEO of Value Innovations, Inc., in the third part of his Blue Ocean Strategy series to expand upon the definition of, and use of, Value Innovation methodology and tools.

Dick defines Value Innovation as “Delivering exceptional value to the most important customer in the value chain, all the time, every time.”  He will quickly review the 10-Step Value Innovation Process which he shared in his webinar broadcasts on November 12 and December 8, 2009 and answer the questions “I want to develop a Blue Ocean Opportunity - where do I start?” “What’s the Process?”  “What do I do next?” and more.

In Part III of this series, Dick will show how using “To Be” Value Curves with Metrics and Patent Mapping, you can develop a strategic plan using and example from a building products company that manufactures and markets drywall.  The company has the opportunity to move from a highly competitive market where all the products are commodities to one where their product is a breakthrough and they can swim in a Blue Ocean.

Join in to discover how you can make Blue Ocean Strategy work for you and your company.

Speaker Bio

Dick Lee is president and CEO of Value Innovations, Inc (Vi).  Dick is a past member of the BOD and three time past chairman of the Emeriti Committee of the Industrial Research Institute. He is the President-Elect of the Rocky Mountain Chapter of the PDMA.

Dick has been the VP and General Manager of two divisions of Fortune 500 companies [Gould Inc. and McGraw Edison], the VP R&D at Pharmaseal, & the VP Strategic Business Operations at Johns Manville.

Value Innovations Inc. (VI) provides a full range of value innovation consulting services, including contextual interview training and facilitation, the development, and delivery of, custom value innovation workshops, & providing value innovation subject matter expertise to project teams.

For more information:
Call +1-720-291-0758;
email dick_lee [at] valueinnovations [dot] net

Start Time:
Thursday, December 17, 2009 7:00:pm EST
Hal Adler

Join Hal Adler, Founder and Principal of Leadership Landing™ for a conversation about The 5 Attributes of Great Leaders. After many years of observing great leaders within great workplaces, Leadership LandingTM has identified 5 specific attributes that differentiate great leaders from the rest. Hal will discuss The 5 Attributes of Great Leaders (Self-Awareness, Bravery, Kindness, Innovation, and Inspiration) while drawing from numerous best practices and case studies.

This interactive presentation will:

  • Reinforce the business case for developing great leaders within your organization
  • Provide a framework for understanding what differentiates great leaders from the rest
  • Suggest how to identify and develop great leaders within your current organization
  • Identify simple behavioral shifts for individuals that can begin to create important organizational changes within your company
Speaker Bio

Prior to founding Leadership LandingTM, Hal was President of Great Place to Work® Institute, the global research and consulting firm best known for creating the gold standard in workplace recognition; the annual FORTUNE 100 Best Companies to Work For.

Hal joined the Institute in 2004 as a consultant, and in 2006 was asked to be President of the company. Hal's success over the years has been attributed to his keen and intuitive understanding of leadership, workplace culture and change. Cited by clients as "Trusted Advisor" and "Master Guide", Hal deeply understands cultural transformation, and knows how to facilitate it, one leader at a time.

Hal's range of practical, hands-on leadership experiences spans managing within multi-national publicly held companies, to being the first hire in boutique consulting firms. Hal has years of experience working with leadership across industries such as healthcare, airline, finance, manufacturing, insurance, retail, hospitality and gaming, technology and construction.

Start Time:
Thursday, December 10, 2009 7:30:pm EST
Category: Other
Melanie Turek, Alli Libb, Ken Molay, Brian Denker, Bradley Kravitz, Shawn Cardinal and Rachel Stoddart

In today’s challenging economy, organizations of all sizes are turning to web events to help them conduct business as usual while cutting costs like travel and downtime. But running a large, business-critical web event can be intimidating and challenging.

Join us on December 10th to learn:

  • Where web events make sense and deliver ROI
  • Challenges and common mistakes that threaten web event success
  • Best practices for registration, promotion, and other pre-event tasks
  • Advice on engaging your audience during the live event
  • Tips for following up and leveraging recorded content after the event

Melanie Turek, principal analyst at Frost & Sullivan, will explore the business drivers for web events and highlight where real-world organizations are using them to deliver value. In a lively panel discussion, experts from the American Marketing Association, Webinar Success, Frost & Sullivan, Ryma Technologies, and ReadyTalk will share tales from the trenches and guidance to help you succeed before, during, and after your event. Then, get your questions answered by our panel of experts during a live Q&A session.

If you are responsible for running web events for your organization, this event is a must!

All event attendees will receive a Free Web Event Best Practices Toolkit compliments of ReadyTalk and the AMA.

Speaker Bio

Melanie Turek

Principal Analyst

Frost & Sullivan

Melanie is a renowned expert in unified communications, collaboration, social networking and content-management technologies in the enterprise. For 15 years, Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market. Melanie writes often on the business value and cultural challenges surrounding real-time communications, collaboration and Voice over IP, and she speaks frequently at leading customer and industry events.

Alli Libb

Online Event Program Manager

American Marketing Association

In her role, Alli works closely with high-profile clients on a weekly basis to promote and produce educational webcasts. Using her technical expertise combined with her background in event marketing and public relations, she has run over 100 successful webcasts for the AMA’s audience of marketing professionals.

Ken Molay

President

Webinar Success

Webinar Success is a consulting firm that assists companies in producing and delivering effective and compelling web seminars. Ken combines a technical background with experience in corporate marketing and public presentations. He is a prolific blogger on the subject of web conferencing and its applications, and is a frequent public speaker on the topic of more effective webinars.

Brian Denker

VP of Global Growth, Innovation & Leadership
Frost & Sullivan

Brian manages the Growth Partnership Company's flagship client events and growth driven deliverables. He has been an integral driver in the development and implementation of go-to-market strategies for the organization’s eBroadcasts - a global webinar service offering. Since joining Frost & Sullivan in 2004, Brian has also aligned the organization’s ties with various media and associations through industry collaboration from the eBroadcast service.

Bradley Kravitz

Marketing Operations
RYMA Technologies

Bradley's no-nonsense approach to consultative selling has helped successfully build great value for customers, translating to repeat revenue. In his current role, he manages marketing operations from lead generation, nurturing, campaign execution and process automation.

Shawn Cardinal

Training Director

ReadyTalk

Shawn is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

Rachel Stoddart

Events Manager

ReadyTalk

Rachel Stoddart is a senior member of ReadyTalk’s Events and Training Department. Since joining ReadyTalk in 2006 she has helped develop the ReadyTalk Web Seminar Series and facilitated hundreds of webinars. Her expertise in event management has helped hundreds of customers create successful web seminars of their own.

Start Time:
Tuesday, December 08, 2009 7:00:pm EST
Dick Lee

Join Dick Lee in his Blue Ocean Strategy series to expand upon the definition of Value Innovation: Delivering exceptional value to the most important customer in the value chain, all the time, every time.

He will quickly review the 10-Step Value Innovation Process and address questions such as “I want to develop a Blue Ocean Opportunity - where do I start?” “What’s the Process?” “What do I do next?” and more.

In this second part of a three part series, Dick will take a deeper look at Value Curves with Metrics. He will share how they differ from other Value Curves you may have heard described elsewhere. He will develop Value Curves for a business model (RE/MAX International), a service (Southwest Airlines) and a product using different approaches.

In the last example he’ll show you how the “Six Questions” are used in concert with Value Curves with Metrics to define your Blue Ocean Opportunities.

Join in to discover how you can make Blue Ocean Strategy work for you and your company.

Speaker Bio

Dick Lee is president and CEO of Value Innovations, Inc (Vi).  Dick is a past member of the BOD and three time past chairman of the Emeriti Committee of the Industrial Research Institute. He is the President-Elect of the Rocky Mountain Chapter of the PDMA.

Dick has been the VP and General Manager of two divisions of Fortune 500 companies [Gould Inc. and McGraw Edison], the VP R&D at Pharmaseal, & the VP Strategic Business Operations at Johns Manville.

Value Innovations Inc. (VI) provides a full range of value innovation consulting services, including contextual interview training and facilitation, the development, and delivery of, custom value innovation workshops, & providing value innovation subject matter expertise to project teams.

For more information:
Call +1-720-291-0758;
email dick_lee [at] valueinnovations [dot] net