Join Dick Lee once more in expanding upon the definition of Value Innovation: Delivering exceptional value to the most important customer in the value chain, all the time, every time.
Continue down the path by diving into the 10-Step Value Innovation Process. We will uncover answers to questions such as “I want to develop a Blue Ocean Opportunity - where do I start?” “What’s the Process?” “What do I do next?”, and more.
In this second event of a two part series Dick will help you develop a Value Chain and identify the Most Important Customer (MIC) in that Value Chain. He will also clarify the Value Curve with Metrics and how they differ from other Value Curves you may have heard described elsewhere. Lastly, he'll demonstrate how to use Value Curves with Metrics to deliver Exceptional Value to the MIC and how the “Six Questions” will help you define your Blue Ocean Opportunities.
Join in to discover how the Blue Ocean Strategy can work for your day to day business processes.