Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.


Start Time:
Thursday, November 19, 2009 7:00:pm EST
Category: Management
Dick Lee

Join Dick Lee once more in expanding upon the definition of Value Innovation: Delivering exceptional value to the most important customer in the value chain, all the time, every time.

Continue down the path by diving into the 10-Step Value Innovation Process. We will uncover answers to questions such as “I want to develop a Blue Ocean Opportunity - where do I start?” “What’s the Process?”  “What do I do next?”, and more.

In this second event of a two part series Dick will help you develop a Value Chain and identify the Most Important Customer (MIC) in that Value Chain. He will also clarify the Value Curve with Metrics and how they differ from other Value Curves you may have heard described elsewhere. Lastly, he'll demonstrate how to use Value Curves with Metrics to deliver Exceptional Value to the MIC and how the “Six Questions” will help you define your Blue Ocean Opportunities.

Join in to discover how the Blue Ocean Strategy can work for your day to day business processes.

Speaker Bio

Dick Lee is president and CEO of Value Innovations, Inc (Vi).  Dick is a past member of the BOD and three time past chairman of the Emeriti Committee of the Industrial Research Institute. He is the President-Elect of the Rocky Mountain Chapter of the PDMA.

Dick has been the VP and General Manager of two divisions of Fortune 500 companies [Gould Inc. and McGraw Edison], the VP R&D at Pharmaseal, & the VP Strategic Business Operations at Johns Manville.

Value Innovations Inc. (VI) provides a full range of value innovation consulting services, including contextual interview training and facilitation, the development, and delivery of, custom value innovation workshops, & providing value innovation subject matter expertise to project teams.

For more information:
Call +1-720-291-0758;
email dick_lee [at] valueinnovations [dot] net

Start Time:
Wednesday, November 18, 2009 7:00:pm EST
Category: Marketing
Dennis Yu

Social advertising is different than traditional PPC-- find out how you can tap into this new, plentiful source of traffic to drive conversions.  Common questions arise such as:

  • What ads are most effective? 
  • What is the optimal bid strategy?
  • How do you best target against keywords and demographic targets? 
  • How do you measure performance? 
  • What are the primary mistakes newcomers make on the Facebook platform? 

This event is targeted at an intermediate audience with some basic familiarity of PPC concepts. An essential presentation if you'd like to increase your current knowledge of online adversiting related subject matter & the most efficient practices that will bring your brand to the forefront of qualified prospects.

Speaker Bio

Dennis Yu is CEO of BlitzLocal.com, a 50 person agency based in Westminster, Colorado, specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets.

Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He has spoken at SMX West, SMX Singapore, SMX Sydney, Affiliate Convention, the American Marketing Association, and other venues. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others.

Start Time:
Thursday, November 12, 2009 7:00:pm EST
Category: Management
Dick Lee

In this 60 minute presentation you will learn effective uses and best practices around the Blue Ocean Strategy. What is this strategy all about? Simply put: make the competition irrelevant & create an uncontested market space.

Dick Lee of Value Innovations will discuss why this is the single most important task you carry out in developing new software, a new product or new service. Ultimately, the success of all other steps hinges solely on getting this one right. Join in the conversation and discover:

  • Why most marketing groups don’t have the core competences to do this
  • Where Contextual Interviewing fits in the Value Innovation Process (VIP)
  • How the approach to Focus Groups has changed over time

Dick will review the process for setting up the interview team, defining team member roles and responsibilities, selecting the lead interviewer , picking the format that works best for the project and interviewees, the do’s and don’ts, the golden rules, capturing the outputs, winning interviewee “buy-in” for the next two interviews, and address how we transition from interview outputs into Elements of Performance in a Value Curve with Metrics, and more.

If you haven't yet heard of this results rendering process, this event is a must!

Speaker Bio

Dick Lee is president and CEO of Value Innovations, Inc (Vi).  Dick is a past member of the BOD and three time past chairman of the Emeriti Committee of the Industrial Research Institute. He is the President-Elect of the Rocky Mountain Chapter of the PDMA.

Dick has been the VP and General Manager of two divisions of Fortune 500 companies [Gould Inc. and McGraw Edison], the VP R&D at Pharmaseal, & the VP Strategic Business Operations at Johns Manville.

Value Innovations Inc. (VI) provides a full range of value innovation consulting services, including contextual interview training and facilitation, the development, and delivery of, custom value innovation workshops, & providing value innovation subject matter expertise to project teams.

For more information:
Call +1-720-291-0758;
email dick_lee [at] valueinnovations [dot] net

Start Time:
Tuesday, November 10, 2009 7:00:pm EST
Patty Kreamer

It's that time of year when everyone seems to turn into Scrooge. Well this year, you don't have to! If the holidays make you miserable because clutter and chaos are ruling your life, then this program is for you. Patty’s program offers simple, practical solutions on how to organize your life and WIN the clutter battle once and for all - all year round!

  • Learn the 3 steps to organizing successfully.
  • Discover how to make quick, logical decisions.
  • Find Out how to easily maintain the daily flow of paper.
  • Implement the E.A.S.Y. system -- Organizing has never been easier.
Speaker Bio

Patty Kreamer, CPO® (Certified Professional Organizer) is the President of Kreamer Connect, Inc., a Pittsburgh-based company that works with residential and corporate clients to become more productive and perform better while at the same time simplifying their work and lives.

Patty is an author, consultant, speaker and professional organizer who is seen regularly in the media. She shares her fun and energetic style with the audiences of publications like The Pittsburgh Post Gazette, Pittsburgh Business Times, and through television shows like LifeQuest, KDKA's Morning Show, and One on One with Lee Adams.

Patty is the Founding Past President of the National Association of Professional Organizers - Pittsburgh chapter and Past President of and The National Speakers Association - Pittsburgh chapter.  Patty was named Women's Business Network's 2007 Woman of the Year as well as one of Pennsylvania’s Best 50 Women in Business and one of Pittsburgh’s Fastrackers in 2005.

Start Time:
Thursday, October 29, 2009 6:00:pm EDT
Jen Ebert

Continue the journey with ?What If!, the world's largest independent innovation consultancy, as we share simple, yet critical, principles for innovating in tough economic times.

As innovation practitioners we are living this reality in our day-to-day work. We're actively learning from consumers and talking with our clients over cheap happy-hour beers about the changes they're going through when our economy and our companies are on a diet.

We doubt that business leaders need or even have the appetite for a lot more commentary; so here we will zero in on SIX practical, critical solutions:

  1. Refocus on the bottom line
  2. The new heroes are back to the basics
  3. Think shopper
  4. Float like a butterfly, sting like a bee
  5. Meet your new customer
  6. It's all about people

Join us for our thoughts on what's impacting innovation right now and some things you can do to adapt no matter what business you are in today.

Speaker Bio

Jennifer leads client agendas to develop new products, services and strategies for growth. Her background spans marketing strategy with a focus on brand innovation and consumer insight. The results of her work include BP's new Invigorate fuel brand, a more innovative ad-sales engine for NBC, brand positioning for leading pharmaceuticals, a branded music experience for Heineken, and a new line of children's games launching in 2010.

Before joining ?What If!, she was U.S. Director of Innovation for global brand agency FutureBrand. Prior to that she headed up the NY office of innovation agency Play and began her career in advertising after receiving her degree in Journalism from Radford University.

Jennifer has worked across a diverse range of sectors focused on the innovation agenda. She has also been a speaker for many industry events, including GE's Executive Women Conference, The Conference Boards' Innovation Conference, and The Credit Union Executive Society. Outside the office you'll find her in Brooklyn, NY, playing with her daughter or on a run through the park.

Start Time:
Wednesday, October 21, 2009 6:00:pm EDT
Category: Other
Shawn Cardinal & Mike McKinnon

So you’ve had your event; went off without a hitch. Great content - check. Thought provoking insight – check. Good registrant turnout – check. But what if it were possible to reach the hundreds, maybe thousands more that weren’t able to attend or didn’t get your initial webinar invite. No fear – the possibilities are endless. By using the correct tools to effectively record and distribute your content, you’ll open up doors that you may not have considered to begin with or maybe even knew existed.

As technology advances, conferencing services are moving from a simple collaboration tool to a content creation vehicle. If you are conducting an event or hired a speaker, promoted, produced content and spent hours editing & perfecting, why let it disappear immediately after the phone is hung up. Learn some best practices on both the HOW & WHY of recording, along with what to expect from a quality recording tool.

BUT…don’t forget that the distribution piece is just as important as the initial capturing of content. Check out some of the channels that we’ve seen to be most effective. Bring your ideas to the table to share. Join forces to innovate new means of disseminating your next webinar topic.

Speaker Bio

Shawn Cardinal

As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.

Mike McKinnon

Mike has worked at ReadyTalk for the past five years. Most recently, Mike manages all of ReadyTalk's demand generation programs. With 12+ years of experience in marketing, PR and market research, he brings a wide breadth of knowledge to his job that he applies nearly everyday in his quest to satiate the sales team with qualified leads. PPC programs, prospect and nurturing campaigns, sales campaigns and tele-prospecting are just some of the programs he manages. Mike came from a software company called 3i, where he managed their international reseller network for 3 years.

Start Time:
Thursday, October 15, 2009 6:00:pm EDT
Hal Adler

Is meditation business’s best kept secret? We think so. Join Hal Adler, founder of Leadership Landing™ for a 60 minute webinar discussing great leadership, great businesses the power of meditation. Companies such as Yahoo, Nokia, IBM, American Express, Medtronic and Google have introduced meditation as a support to employees. Learn what they get out of this, and how it may apply to you or your business. This presentation will  include 3 Guided Meditations; one on each Self-Awareness, Bravery, and Kindness (the first 3 of the 5 Attributes of Great Leaders.)

This 60 minute Leadership Landing™ will:

  • Introduce the 5 Attributes of Great Leaders (Self-Awareness, Bravery, Kindness, Innovation, Inspiration)
  • Identify the business case for developing leaders
  • Offer guided meditations for about 30 minutes throughout the session (participants need not have meditated before)
  • Leave participants with clarity, calm, inspiration and ideas for improving their workplace
Speaker Bio

Prior to founding Leadership Landing™, Hal was President of Great Place to Work® Institute, the global research and consulting firm best known for creating the gold standard in workplace recognition; the annual FORTUNE 100 Best Companies to Work For.

Hal joined the Institute in 2004 as a consultant, and in 2006 was asked to be President of the company. Hal's success over the years has been attributed to his keen and intuitive understanding of leadership, workplace culture and change. Cited by clients as "Trusted Advisor" and "Master Guide", Hal deeply understands cultural transformation, and knows how to facilitate it, one leader at a time.

Hal's range of practical, hands-on leadership experiences spans managing within multi-national publicly held companies, to being the first hire in boutique consulting firms. Hal has years of experience working with leadership across industries such as healthcare, airline, finance, manufacturing, insurance, retail, hospitality and gaming, technology and construction.

Start Time:
Tuesday, October 13, 2009 6:00:pm EDT
Category: Other
Shawn Cardinal

So you’ve had your event; went off without a hitch. Great content - check. Thought provoking insight – check. Good registrant turnout – check. But what if it were possible to reach the hundreds, maybe thousands more that weren’t able to attend or didn’t get your initial webinar invite. No fear – the possibilities are endless. By using the correct tools to effectively record and distribute your content, you’ll open up doors that you may not have considered to begin with or maybe even knew existed.

As technology advances, conferencing services are moving from a simple collaboration tool to a content creation vehicle. If you are conducting an event or hired a speaker, promoted, produced content and spent hours editing & perfecting, why let it disappear immediately after the phone is hung up. Learn some best practices on both the HOW & WHY of recording, along with what to expect from a quality recording tool.

BUT…don’t forget that the distribution piece is just as important as the initial capturing of content. Check out some of the channels that we’ve seen to be most effective. Bring your ideas to the table to share. Join forces to innovate new means of disseminating your next webinar topic.

Speaker Bio

Shawn Cardinal

As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.

Mike McKinnon

Mike has worked at ReadyTalk for the past five years. Most recently, Mike manages all of ReadyTalk's demand generation programs. With 12+ years of experience in marketing, PR and market research, he brings a wide breadth of knowledge to his job that he applies nearly everyday in his quest to satiate the sales team with qualified leads. PPC programs, prospect and nurturing campaigns, sales campaigns and tele-prospecting are just some of the programs he manages. Mike came from a software company called 3i, where he managed their international reseller network for 3 years.

Start Time:
Thursday, October 08, 2009 6:00:pm EDT
Patty Kreamer

You have 24 hours in your day, just like everyone else, but does it feel like you only have 19? So how do you get the most out of your 24 without feeling like you are spinning your wheels? If you have ever set goals and identified your vision, you know these are essential steps. Patty will help you take a closer look at your life in this program so you can successfully manage your time. Learn to take control of your time, or someone else will!

  • Learn how to manage time effectively by planning according to your goals.
  • Recognize and eliminate your biggest time-wasters.
  • Define your priorities and live by them daily.
  • Establish a daily planner that works for you.
  • Learn about task and to-do lists.
Speaker Bio

Patty Kreamer, CPO® (Certified Professional Organizer) is the President of Kreamer Connect, Inc., a Pittsburgh-based company that works with residential and corporate clients to become more productive and perform better while at the same time simplifying their work and lives.

Patty is an author, consultant, speaker and professional organizer who is seen regularly in the media. She shares her fun and energetic style with the audiences of publications like The Pittsburgh Post Gazette, Pittsburgh Business Times, and through television shows like LifeQuest, KDKA's Morning Show, and One on One with Lee Adams.

Patty is the Founding Past President of the National Association of Professional Organizers - Pittsburgh chapter and Past President of and The National Speakers Association - Pittsburgh chapter.  Patty was named Women's Business Network's 2007 Woman of the Year as well as one of Pennsylvania’s Best 50 Women in Business and one of Pittsburgh’s Fastrackers in 2005.

Start Time:
Wednesday, September 30, 2009 6:00:pm EDT
Category: Other
Kendra Lee

In challenging times competitors look to poach your clients. It’s imperative that your clients are loyal to you. You want to do everything you can to ensure they aren’t going to jump onboard a different ship. Sales has changed radically this year. Adjust your customer relationship approach and you can protect your valuable revenue stream.

Join sales strategist Kendra Lee for this 1-hour web seminar and discover fresh techniques to deepen relationships and strengthen your support in client accounts, including:

  • Strategies to retain your position as your clients’ top provider
  • The service baseline all customers expect from you and how to achieve it
  • Techniques to broaden your reach across top accounts and drive incremental sales
  • How to maximize your time with A-rated clients without sacrificing B and C-client relationships
  • Tips to leverage social media to heighten client relationships
  • How to use nurturing campaigns to grow relationships with B and C customers who’ll buy in the next 4-12 months
  • Hints on how to be everywhere your customers turn

Leave with resources and approaches you can implement immediately to build a brick wall around your clients – and your business.

Speaker Bio

Kendra Lee founded KLA Group in 1995.She is a top IT seller, sales advisor and business owner who knows how to shorten time to revenue in innovative ways. She is the author of the best selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need

Under Ms. Lee’s direction her organization has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue. Specializing in the IT industry, KLA Group works with manufacturers, distributors, and channel resellers launching new product offerings, penetrating new markets, or experiencing mergers and acquisitions to penetrate new markets, break in and achieve forecasted revenue projections in the SMB market.

Articles about or by Ms. Lee have appeared in numerous publications, and she is a frequent speaker on improving sales performance.