Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.


Start Time:
Thursday, October 29, 2009 6:00:pm EDT
Jen Ebert

Continue the journey with ?What If!, the world's largest independent innovation consultancy, as we share simple, yet critical, principles for innovating in tough economic times.

As innovation practitioners we are living this reality in our day-to-day work. We're actively learning from consumers and talking with our clients over cheap happy-hour beers about the changes they're going through when our economy and our companies are on a diet.

We doubt that business leaders need or even have the appetite for a lot more commentary; so here we will zero in on SIX practical, critical solutions:

  1. Refocus on the bottom line
  2. The new heroes are back to the basics
  3. Think shopper
  4. Float like a butterfly, sting like a bee
  5. Meet your new customer
  6. It's all about people

Join us for our thoughts on what's impacting innovation right now and some things you can do to adapt no matter what business you are in today.

Speaker Bio

Jennifer leads client agendas to develop new products, services and strategies for growth. Her background spans marketing strategy with a focus on brand innovation and consumer insight. The results of her work include BP's new Invigorate fuel brand, a more innovative ad-sales engine for NBC, brand positioning for leading pharmaceuticals, a branded music experience for Heineken, and a new line of children's games launching in 2010.

Before joining ?What If!, she was U.S. Director of Innovation for global brand agency FutureBrand. Prior to that she headed up the NY office of innovation agency Play and began her career in advertising after receiving her degree in Journalism from Radford University.

Jennifer has worked across a diverse range of sectors focused on the innovation agenda. She has also been a speaker for many industry events, including GE's Executive Women Conference, The Conference Boards' Innovation Conference, and The Credit Union Executive Society. Outside the office you'll find her in Brooklyn, NY, playing with her daughter or on a run through the park.

Start Time:
Wednesday, October 21, 2009 6:00:pm EDT
Category: Other
Shawn Cardinal & Mike McKinnon

So you’ve had your event; went off without a hitch. Great content - check. Thought provoking insight – check. Good registrant turnout – check. But what if it were possible to reach the hundreds, maybe thousands more that weren’t able to attend or didn’t get your initial webinar invite. No fear – the possibilities are endless. By using the correct tools to effectively record and distribute your content, you’ll open up doors that you may not have considered to begin with or maybe even knew existed.

As technology advances, conferencing services are moving from a simple collaboration tool to a content creation vehicle. If you are conducting an event or hired a speaker, promoted, produced content and spent hours editing & perfecting, why let it disappear immediately after the phone is hung up. Learn some best practices on both the HOW & WHY of recording, along with what to expect from a quality recording tool.

BUT…don’t forget that the distribution piece is just as important as the initial capturing of content. Check out some of the channels that we’ve seen to be most effective. Bring your ideas to the table to share. Join forces to innovate new means of disseminating your next webinar topic.

Speaker Bio

Shawn Cardinal

As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.

Mike McKinnon

Mike has worked at ReadyTalk for the past five years. Most recently, Mike manages all of ReadyTalk's demand generation programs. With 12+ years of experience in marketing, PR and market research, he brings a wide breadth of knowledge to his job that he applies nearly everyday in his quest to satiate the sales team with qualified leads. PPC programs, prospect and nurturing campaigns, sales campaigns and tele-prospecting are just some of the programs he manages. Mike came from a software company called 3i, where he managed their international reseller network for 3 years.

Start Time:
Thursday, October 15, 2009 6:00:pm EDT
Hal Adler

Is meditation business’s best kept secret? We think so. Join Hal Adler, founder of Leadership Landing™ for a 60 minute webinar discussing great leadership, great businesses the power of meditation. Companies such as Yahoo, Nokia, IBM, American Express, Medtronic and Google have introduced meditation as a support to employees. Learn what they get out of this, and how it may apply to you or your business. This presentation will  include 3 Guided Meditations; one on each Self-Awareness, Bravery, and Kindness (the first 3 of the 5 Attributes of Great Leaders.)

This 60 minute Leadership Landing™ will:

  • Introduce the 5 Attributes of Great Leaders (Self-Awareness, Bravery, Kindness, Innovation, Inspiration)
  • Identify the business case for developing leaders
  • Offer guided meditations for about 30 minutes throughout the session (participants need not have meditated before)
  • Leave participants with clarity, calm, inspiration and ideas for improving their workplace
Speaker Bio

Prior to founding Leadership Landing™, Hal was President of Great Place to Work® Institute, the global research and consulting firm best known for creating the gold standard in workplace recognition; the annual FORTUNE 100 Best Companies to Work For.

Hal joined the Institute in 2004 as a consultant, and in 2006 was asked to be President of the company. Hal's success over the years has been attributed to his keen and intuitive understanding of leadership, workplace culture and change. Cited by clients as "Trusted Advisor" and "Master Guide", Hal deeply understands cultural transformation, and knows how to facilitate it, one leader at a time.

Hal's range of practical, hands-on leadership experiences spans managing within multi-national publicly held companies, to being the first hire in boutique consulting firms. Hal has years of experience working with leadership across industries such as healthcare, airline, finance, manufacturing, insurance, retail, hospitality and gaming, technology and construction.

Start Time:
Tuesday, October 13, 2009 6:00:pm EDT
Category: Other
Shawn Cardinal

So you’ve had your event; went off without a hitch. Great content - check. Thought provoking insight – check. Good registrant turnout – check. But what if it were possible to reach the hundreds, maybe thousands more that weren’t able to attend or didn’t get your initial webinar invite. No fear – the possibilities are endless. By using the correct tools to effectively record and distribute your content, you’ll open up doors that you may not have considered to begin with or maybe even knew existed.

As technology advances, conferencing services are moving from a simple collaboration tool to a content creation vehicle. If you are conducting an event or hired a speaker, promoted, produced content and spent hours editing & perfecting, why let it disappear immediately after the phone is hung up. Learn some best practices on both the HOW & WHY of recording, along with what to expect from a quality recording tool.

BUT…don’t forget that the distribution piece is just as important as the initial capturing of content. Check out some of the channels that we’ve seen to be most effective. Bring your ideas to the table to share. Join forces to innovate new means of disseminating your next webinar topic.

Speaker Bio

Shawn Cardinal

As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.

Mike McKinnon

Mike has worked at ReadyTalk for the past five years. Most recently, Mike manages all of ReadyTalk's demand generation programs. With 12+ years of experience in marketing, PR and market research, he brings a wide breadth of knowledge to his job that he applies nearly everyday in his quest to satiate the sales team with qualified leads. PPC programs, prospect and nurturing campaigns, sales campaigns and tele-prospecting are just some of the programs he manages. Mike came from a software company called 3i, where he managed their international reseller network for 3 years.

Start Time:
Thursday, October 08, 2009 6:00:pm EDT
Patty Kreamer

You have 24 hours in your day, just like everyone else, but does it feel like you only have 19? So how do you get the most out of your 24 without feeling like you are spinning your wheels? If you have ever set goals and identified your vision, you know these are essential steps. Patty will help you take a closer look at your life in this program so you can successfully manage your time. Learn to take control of your time, or someone else will!

  • Learn how to manage time effectively by planning according to your goals.
  • Recognize and eliminate your biggest time-wasters.
  • Define your priorities and live by them daily.
  • Establish a daily planner that works for you.
  • Learn about task and to-do lists.
Speaker Bio

Patty Kreamer, CPO® (Certified Professional Organizer) is the President of Kreamer Connect, Inc., a Pittsburgh-based company that works with residential and corporate clients to become more productive and perform better while at the same time simplifying their work and lives.

Patty is an author, consultant, speaker and professional organizer who is seen regularly in the media. She shares her fun and energetic style with the audiences of publications like The Pittsburgh Post Gazette, Pittsburgh Business Times, and through television shows like LifeQuest, KDKA's Morning Show, and One on One with Lee Adams.

Patty is the Founding Past President of the National Association of Professional Organizers - Pittsburgh chapter and Past President of and The National Speakers Association - Pittsburgh chapter.  Patty was named Women's Business Network's 2007 Woman of the Year as well as one of Pennsylvania’s Best 50 Women in Business and one of Pittsburgh’s Fastrackers in 2005.

Start Time:
Wednesday, September 30, 2009 6:00:pm EDT
Category: Other
Kendra Lee

In challenging times competitors look to poach your clients. It’s imperative that your clients are loyal to you. You want to do everything you can to ensure they aren’t going to jump onboard a different ship. Sales has changed radically this year. Adjust your customer relationship approach and you can protect your valuable revenue stream.

Join sales strategist Kendra Lee for this 1-hour web seminar and discover fresh techniques to deepen relationships and strengthen your support in client accounts, including:

  • Strategies to retain your position as your clients’ top provider
  • The service baseline all customers expect from you and how to achieve it
  • Techniques to broaden your reach across top accounts and drive incremental sales
  • How to maximize your time with A-rated clients without sacrificing B and C-client relationships
  • Tips to leverage social media to heighten client relationships
  • How to use nurturing campaigns to grow relationships with B and C customers who’ll buy in the next 4-12 months
  • Hints on how to be everywhere your customers turn

Leave with resources and approaches you can implement immediately to build a brick wall around your clients – and your business.

Speaker Bio

Kendra Lee founded KLA Group in 1995.She is a top IT seller, sales advisor and business owner who knows how to shorten time to revenue in innovative ways. She is the author of the best selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need

Under Ms. Lee’s direction her organization has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue. Specializing in the IT industry, KLA Group works with manufacturers, distributors, and channel resellers launching new product offerings, penetrating new markets, or experiencing mergers and acquisitions to penetrate new markets, break in and achieve forecasted revenue projections in the SMB market.

Articles about or by Ms. Lee have appeared in numerous publications, and she is a frequent speaker on improving sales performance.

Start Time:
Tuesday, September 22, 2009 6:00:pm EDT
Hal Adler

The majority of new supervisors lack the basic skills they need to lead, and nearly 86% of newly-promoted managers struggle to make the transition from "doers" into leaders. By integrating a coach/mentor style new managers can be more effective, build trust more easily, and close the “doer”/leader gap more easily.

This Leadership LandingTM webcast will help new managers and leaders to:

  • Learn about the 5 Attributes that differentiate great leaders from the rest
  • Avoid the pitfalls and blind spots that often lead to new leader failure
  • Use coaching and mentoring to ease the supervisory transition
  • Use coaching and to gain credibility from their bosses and their staff
  • Become a "coach manager" who can give employees the direction they need to get the job done, without micromanaging or taking a hands-off approach
  • Understand the roles that mentoring and coaching can play in helping them succeed in the tough parts of the job, such as difficult conversations with problem performers
  • Take simple steps that integrate a coaching and mentoring approach to everyday situations and relationships at work
Speaker Bio

Prior to founding Leadership LandingTM, Hal was President of Great Place to Work® Institute, the global research and consulting firm best known for creating the gold standard in workplace recognition; the annual FORTUNE 100 Best Companies to Work For.

Hal joined the Institute in 2004 as a consultant, and in 2006 was asked to be President of the company. Hal's success over the years has been attributed to his keen and intuitive understanding of leadership, workplace culture and change. Cited by clients as "Trusted Advisor" and "Master Guide", Hal deeply understands cultural transformation, and knows how to facilitate it, one leader at a time.

Hal's range of practical, hands-on leadership experiences spans managing within multi-national publicly held companies, to being the first hire in boutique consulting firms. Hal has years of experience working with leadership across industries such as healthcare, airline, finance, manufacturing, insurance, retail, hospitality and gaming, technology and construction.

Start Time:
Wednesday, September 16, 2009 6:00:pm EDT
Category: Other
Shawn Cardinal & Rachel Stoddart

So, you want to launch a webinar series….now what?? Senior ReadyTalk team members will discuss webinar series strategies and tactics to be sure your audience keeps coming back for more. And most importantly, you’ll look like a pro!

In this interactive web-seminar, we’ll discuss:

Planning for your Webinar series:

  • Timelines
  • How to come up with engaging topics
  • Where to look for speakers and subject matter experts
  • How and when to do a useful dry-run

Marketing your web-seminar series

  • Marketing tactics: Pre and post presentation
  • Follow-up tactics
  • Planning for and promoting the next webinar in the series:

If you've got the subject matter but don't know where to start, this is a must attend event. Starting your own series can be exciting as well as rewarding. We want to make sure have the tools to make your events both efficient and effective!

Speaker Bio

Shawn Cardinal

As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.

Rachel Stoddart

Rachel Stoddart is a senior member of ReadyTalk’s Events and Training Department. Since joining ReadyTalk in 2006 she has helped develop the ReadyTalk Web Seminar Series and facilitated hundreds of webinars. Her expertise in event management has helped hundreds of customers create successful web seminars of their own.

Rachel is originally from St. Louis, MO and is an avid Cardinals fan. In Colorado she enjoys skiing, cycling, and enjoying the outdoors with her Jack Russell Terrier.

Start Time:
Thursday, September 10, 2009 6:00:pm EDT
Hal Adler

Join Hal Adler, Founder and Principal of Leadership Landing™ for a conversation about The 5 Attributes of Great Leaders. After many years of observing great leaders within great workplaces, Leadership LandingTM has identified 5 specific attributes that differentiate great leaders from the rest. Hal will discuss The 5 Attributes of Great Leaders (Self-Awareness, Bravery, Kindness, Innovation, and Inspiration) while drawing from numerous best practices and case studies.

This interactive presentation will:

  • Reinforce the business case for developing great leaders within your organization
  • Provide a framework for understanding what differentiates great leaders from the rest
  • Suggest how to identify and develop great leaders within your current organization
  • Identify simple behavioral shifts for individuals that can begin to create important organizational changes within your company
Speaker Bio

Prior to founding Leadership LandingTM, Hal was President of Great Place to Work® Institute, the global research and consulting firm best known for creating the gold standard in workplace recognition; the annual FORTUNE 100 Best Companies to Work For.

Hal joined the Institute in 2004 as a consultant, and in 2006 was asked to be President of the company. Hal's success over the years has been attributed to his keen and intuitive understanding of leadership, workplace culture and change. Cited by clients as "Trusted Advisor" and "Master Guide", Hal deeply understands cultural transformation, and knows how to facilitate it, one leader at a time.

Hal's range of practical, hands-on leadership experiences spans managing within multi-national publicly held companies, to being the first hire in boutique consulting firms. Hal has years of experience working with leadership across industries such as healthcare, airline, finance, manufacturing, insurance, retail, hospitality and gaming, technology and construction.

Start Time:
Monday, August 24, 2009 6:00:pm EDT
Category: Other
Shawn Cardinal & Rachel Stoddart

So, you want to launch a webinar series….now what?? Senior ReadyTalk team members will discuss webinar series strategies and tactics to be sure your audience keeps coming back for more. And most importantly, you’ll look like a pro!

In this interactive web-seminar, we’ll discuss:

Planning for your Webinar series:

  • Timelines
  • How to come up with engaging topics
  • Where to look for speakers and subject matter experts
  • How and when to do a useful dry-run

Marketing your web-seminar series

  • Marketing tactics: Pre and post presentation
  • Follow-up tactics
  • Planning for and promoting the next webinar in the series:

If you've got the subject matter but don't know where to start, this is a must attend event. Starting your own series can be exciting as well as rewarding. We want to make sure have the tools to make your events both efficient and effective!

Speaker Bio

Shawn Cardinal

As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.

Rachel Stoddart

Rachel Stoddart is a senior member of ReadyTalk’s Events and Training Department. Since joining ReadyTalk in 2006 she has helped develop the ReadyTalk Web Seminar Series and facilitated hundreds of webinars. Her expertise in event management has helped hundreds of customers create successful web seminars of their own.

Rachel is originally from St. Louis, MO and is an avid Cardinals fan. In Colorado she enjoys skiing, cycling, and enjoying the outdoors with her Jack Russell Terrier.