Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.


Start Time:
Thursday, May 21, 2009 6:00:pm EDT
Category: Marketing
Jim Stroud

Twitter is hugely popular and is showing no signs of slowing down. If you are new to Twitter, the temptation is to jump right in and start Twittering and there is certainly nothing wrong with that, but what about your Company Brand? The way you represent your company on Twitter speaks volumes about your Enterprise and has an effect that can linger for years. In "I Tweet Therefore I Am," Jim Stroud discusses:

1. How to define your style of Tweeting
2. How to find customers on Twitter
3. How to monitor the reputation of your company and its products on Twitter
4. How to "Out Tweet" your competition

At the conclusion of this presentation, you will have the basic knowledge needed to design a competitive outreach strategy on Twitter.

Speaker Bio

Jim Stroud is a Social Media Development Manager for EnglishCafe, the premier English learning community for global professionals. Its parent company - GlobalEnglish Corporation, is the leading provider of on-demand business English communication learning and support for the world’s top companies. Prior to EnglishCafe, Jim Stroud amassed a decade of experience in the Recruiting field. As a self-described “Searchologist,” (someone proficient in online research) Jim has consulted for such companies as Microsoft, Google, MCI, Siemens and a host of startup companies.

When not engaged in Recruitment Research, Competitive Intelligence and Training projects for the aforementioned organizations, Jim created and sold two online properties while managing an award-winning blog – The Recruiters Lounge. He is the host of the how-to video series - Your Internet Coach and the technology podcast - Friday Traffic Report. When he is not online, Jim suffers severe withdrawal pains that can only be soothed by chocolate chip cookies and family time. To network with Jim Stroud, please visit: http://unhub.com/jimstroud

Start Time:
Monday, May 18, 2009 6:00:pm EDT
Shawn Cardinal & Rachel Stoddart

Do you currently use web conferencing? Do you have the feeling that there is a lot more to this technology than you know? If you don’t use it, do you get the feeling that you should be?

Are you getting the most out of you web conferencing service during the economic downturn? Did you know that experts are pointing to web conferencing technology as an essential driver for immediate cost savings, as well as a way to drive incremental revenue growth?

Join us as we explore the different ways departments can use web conferencing to help them become more efficient, save more money and streamline their processes. You will learn the essentials of every good conferencing service and how to correctly use its features to accomplish your tasks.

In this seminar you will learn:

  • How marketers can generate leads, develop thought leadership and nurture prospects with webinars.
  • How support departments can use web conferencing to help support their customers and solve problems remotely in less time.
  • How sales departments can use web conferencing for sales demos & presentations.
  • How HR departments can use web conferencing to communicate member benefits and conduct compliance training.

This is a must attend seminar if you are looking for ways to expand the uses for your conferencing service.

Speaker Bio

Shawn Cardinal

As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.

Rachel Stoddart

Rachel Stoddart is a senior member of ReadyTalk’s Events and Training Department. Since joining ReadyTalk in 2006 she has helped develop the ReadyTalk Web Seminar Series and facilitated hundreds of webinars. Her expertise in event management has helped hundreds of customers create successful web seminars of their own.

Rachel is originally from St. Louis, MO and is an avid Cardinals fan. In Colorado she enjoys skiing, cycling, and enjoying the outdoors with her Jack Russell Terrier.

A Facelift for Your Nurturing Initiatives: Refresh Your Customer Loyalty and Retention
Start Time:
Thursday, May 14, 2009 6:00:pm EDT
Category: Sales
Sandra Gudat

There has been much talk about CRM becoming less effective. Is your loyalty program an example of this? How do your customers perceive your loyalty and retention initiatives? Are your program still fresh and in high demand by your customers? When was the last time you stepped back and evaluated your program — and made improvements?

To remain attractive to customers and effective for your bottom line, a loyalty and retention program must be tested, proven and refined over time. Key flaws can prevent your program from performing at its best and gaining the ROI you want to see. If you sense that your program is becoming stale and you’re looking for some refreshing ideas, attend this session and learn how to re-energize your loyalty and retention programs.

  • Discover 10 new ideas to re-energize and pack more punch into your current loyalty and retention initiatives.
  • Hear case studies describing how organizations in multiple industries rejuvenated their program initiatives.
  • Learn how to evaluate your current loyalty program from the inside out.
  • Discover the 5 most common mistakes loyalty program architects make that endanger customer loyalty.
  • Learn how to generate 200 – 400% ROI by calibrating your program.
  • Find out how to increase sales from customers by 2 – 8%.

View Recording
Speaker Bio

Sandra Gudat is President/CEO of Customer Communications Group.  CCG works with F2000 clients like Petco, GM, Pier 1, Talbots and IBM to predict customer behavior and optimize marketing strategies.  Sandra’s been published in:  STORES, TARGET MARKETING, DIRECT, BANK MARKETING and AMERICAN DEMOGRAPHICS.  She is also a DMA's International Echo Awards final round judge and publishes www.customer.com.

Start Time:
Thursday, May 07, 2009 6:00:pm EDT
Debra Thompson

Becoming a Business Leader or Manager may seem like a good idea when you initially take the position, but then reality hits. Many leaders are hit hard with the realities of the position and how to strategically ensure that the organizations' interests are met while attempting to "do the right thing." This session highlights the biggest pitfalls to good leadership and management and offers practical strategies to ensure success.

Speaker Bio

Debra Thompson is President and CEO of Strategy Solutions, Inc. Among services to both for-profit and nonprofit organizations, her major accomplishments include facilitating local and regional economic development strategic planning initiatives, visioning & planning processes for government consolidations, healthcare systems and joint ventures, as well as business turnarounds.

She has completed a number of marketing/branding and market re-positioning projects. Prior to this position she served as Director of Planning for Hamot Health Foundation and Corry Regional Health Systems where she was responsible for strategic planning, market research, marketing information systems, as well as affiliate and community planning support.  She also held positions of Manager, Market and Product Planning and Coordinator, Marketing Information Systems.

Start Time:
Friday, April 24, 2009 6:00:pm EDT
Shawn Cardinal & Rachel Stoddart

Do you currently use web conferencing? Do you have the feeling that there is a lot more to this technology than you know? If you don’t use it, do you get the feeling that you should be?

Are you getting the most out of you web conferencing service during the economic downturn? Did you know that experts are pointing to web conferencing technology as an essential driver for immediate cost savings, as well as a way to drive incremental revenue growth?

Join us as we explore the different ways departments can use web conferencing to help them become more efficient, save more money and streamline their processes. You will learn the essentials of every good conferencing service and how to correctly use its features to accomplish your tasks.

In this seminar you will learn:

  • How marketers can generate leads, develop thought leadership and nurture prospects with webinars.
  • How support departments can use web conferencing to help support their customers and solve problems remotely in less time.
  • How sales departments can use web conferencing for sales demos & presentations.
  • How HR departments can use web conferencing to communicate member benefits and conduct compliance training.

This is a must attend seminar if you are looking for ways to expand the uses for your conferencing service.

Speaker Bio

As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.

Rachel Stoddart is a senior member of ReadyTalk’s Events and Training Department. Since joining ReadyTalk in 2006 she has helped develop the ReadyTalk Web Seminar Series and facilitated hundreds of webinars. Her expertise in event management has helped hundreds of customers create successful web seminars of their own.

Rachel is originally from St. Louis, MO and is an avid Cardinals fan. In Colorado she enjoys skiing, cycling, and enjoying the outdoors with her Jack Russell Terrier.

Start Time:
Tuesday, April 21, 2009 6:00:pm EDT
Category: Sales
Kendra Lee

New business development is the lifeblood of every organization’s growth. Yet, generating leads through marketing and cold calling can be an expensive and often unrewarding effort, especially when customers’ budgets have shrunk. Your satisfied customers and impressed prospects can provide you a steady stream of high quality referrals if only you know how to leverage them. Attract new prospects and shorten your sales cycle in a tough economy by unleashing your referral stream.

Join expert Kendra Lee and you’ll discover:

  • The perfect clients to approach for referrals in today’s market
  • The ideal times to ask for referrals
  • Techniques to frame your request for the highest quality referrals
  • How to ask for referrals and with what frequency
  • What every seller needs to know to unleash their referral stream
  • Strategies to integrate referrals into the culture of your organization

Bring your toughest questions and make referral selling work for you!

Speaker Bio

Kendra Lee founded KLA Group in 1995.She is a top IT seller, sales advisor and business owner who knows how to shorten time to revenue in innovative ways. She is the author of the best selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need

Under Ms. Lee’s direction her organization has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue. Specializing in the IT industry, KLA Group works with manufacturers, distributors, and channel resellers launching new product offerings, penetrating new markets, or experiencing mergers and acquisitions to penetrate new markets, break in and achieve forecasted revenue projections in the SMB market.

Articles about or by Ms. Lee have appeared in numerous publications, and she is a frequent speaker on improving sales performance.

Start Time:
Thursday, April 16, 2009 6:00:pm EDT
Patty Kreamer

Are you tired of meeting after meeting and feeling like little is accomplished?  The cost of meetings is astronomical and it seriously impacts the bottom line.

In this session, we will discuss issues that plague many meetings every day. like…

  • Not arriving on time
  • People not showing up at all
  • Meeting not starting on time
  • Meeting not ending on time
  • Meetings are boring
  • Nothing is resolved
  • No follow through

To make your meetings effective and worthwhile, this program is a must!  (1-hour program that starts and ends on time!)

Speaker Bio

Patty Kreamer, CPO® (Certified Professional Organizer) is the President of Kreamer Connect, Inc., a Pittsburgh-based company that works with residential and corporate clients to become more productive and perform better while at the same time simplifying their work and lives.

Patty is an author, consultant, speaker and professional organizer who is seen regularly in the media. She shares her fun and energetic style with the audiences of publications like The Pittsburgh Post Gazette, Pittsburgh Business Times, and through television shows like LifeQuest, KDKA's Morning Show, and One on One with Lee Adams.

Patty is the Founding Past President of the National Association of Professional Organizers - Pittsburgh chapter and Past President of and The National Speakers Association - Pittsburgh chapter.  Patty was named Women's Business Network's 2007 Woman of the Year as well as one of Pennsylvania’s Best 50 Women in Business and one of Pittsburgh’s Fastrackers in 2005.

Start Time:
Thursday, April 09, 2009 6:00:pm EDT
Category: Other
Hal Adler

Join Hal Adler, Founder and Principal of Leadership LandingTM for a conversation about The 5 Attributes of Great Leaders. After many years of observing great leaders within great workplaces, Leadership LandingTM has identified 5 specific attributes that differentiate great leaders from the rest. Hal will discuss The 5 Attributes of Great Leaders (Self-Awareness, Bravery, Kindness, Innovation, and Inspiration) while drawing from numerous best practices and case studies.

This interactive presentation will:

  • Reinforce the business case for developing great leaders within your organization
  • Provide a framework for understanding what differentiates great leaders from the rest
  • Suggest how to identify and develop great leaders within your current organization
  • Identify simple behavioral shifts for individuals that can begin to create important organizational changes within your company
Speaker Bio

Prior to founding Leadership LandingTM, Hal was President of Great Place to Work® Institute, the global research and consulting firm best known for creating the gold standard in workplace recognition; the annual FORTUNE 100 Best Companies to Work For.

Hal joined the Institute in 2004 as a consultant, and in 2006 was asked to be President of the company. Hal's success over the years has been attributed to his keen and intuitive understanding of leadership, workplace culture and change. Cited by clients as "Trusted Advisor" and "Master Guide", Hal deeply understands cultural transformation, and knows how to facilitate it, one leader at a time.

Hal's range of practical, hands-on leadership experiences spans managing within multi-national publicly held companies, to being the first hire in boutique consulting firms. Hal has years of experience working with leadership across industries such as healthcare, airline, finance, manufacturing, insurance, retail, hospitality and gaming, technology and construction.

Start Time:
Wednesday, April 08, 2009 7:00:pm EDT
Category: Green
Libby Reder

It’s April, which means Earth Day is right around the corner! Are you looking for some practical ways to reduce your organization’s footprint and make a difference for the planet?

Join Libby Reder, eBay Inc’s Head of Environmental Initiatives to hear about how eBay has empowered and motivated employees to help make eBay a greener place to work. From Funky Mug contests that reduce the use of disposable cups to conservation projects that protect local species and habitat, the 2000+ members of eBay’s employee Green Team have changed the way the company operates, creating value – both financial and environmental – along the way. Further, with the launch of its consumer-facing Green Team Initiative, eBay is inviting its buyers and sellers to join the movement and make smarter, greener choices together.

During this call, we’ll hear about eBay’s environmental sustainability journey and discuss some of the ways in which you can reduce your impact and raise awareness about environmental responsibility.

Speaker Bio

Libby Reder is the co-founder and leader of eBay's employee Green Team. As the Head of Environmental Initiatives at eBay Inc., Libby focuses on improving the environmental performance of eBay’s operations and teaming with eBay's employees and users to encourage more sustainable behavior in the office, on the road, in seller business operations and around buyer product choices. Prior to joining eBay in 2006, Libby spent five years as Professional Staff to the United States Senate Judiciary Committee, where she sought and advanced policy solutions in a wide range of issue areas and drove productive, multi-sector dialogue. Libby holds an MBA with a focus on responsible business from the Haas School of Business at UC Berkeley and BA in Government from Dartmouth College.

Start Time:
Tuesday, April 07, 2009 6:00:pm EDT
Gareth Miles

Today ?WhatIf!, the world¹s largest independent innovation consultancy, will be examining what¹s stopping us from being more creative during our 9 to 5 lives. One of the areas we will be exploring at depth is your environment the space you have to work in.

We have a saying at ?WhatIf! that grey boring office lead to grey boring ideas. And it¹s true. The environment you're in has a direct impact on how you feel and how you feel has a direct impact on the quality of the work you do.

We¹ll take you on a whistle-stop tour of some of the most creative spaces in the world and share with you some easy to steal ideas whether you work in an international office or your own spare bedroom.

At the end of this talk you¹ll have loads of ideas to make your workspace a place where ideas come to live rather than a place they come to die.

Speaker Bio

Gareth began his life in rural Bedfordshire where the cottages were thatched and the roads were windy.  As soon as he was able to locate the train station he escaped and moved to London to study puppetry in drama school.

Eventually, his interest faded & he stumbled across the world of advertising & made it his home for five years working both as a planner and an art director for some very impressive (and some very unremarkable) London agencies. While in this space he was responsible for spoiling people’s enjoyment of good television, drowning their mailboxes with junk and genuinely seducing consumers into doing things they had never planned to do.

?What If! saved him from this terrific downward spiral into the bleak abyss of generic marketing! He appeared on their doorstep in 2005 and spent his first three years working with the company as an Inventor. Gareth was able to collaborate on countless global projects with subjects that ranged from underarms in Argentina to shampoo in Shanghai.  His dream project to date has been working with Lego to develop Christmas presents for the 2009 holiday.

Gareth moved to ?What If! New York in January 2007 and is loving every minute of it. He is now a priceless member of the Capability team, contributing his own special brand of innovative inspiration.