Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.


Start Time:
Tuesday, April 21, 2009 6:00:pm EDT
Category: Sales
Kendra Lee

New business development is the lifeblood of every organization’s growth. Yet, generating leads through marketing and cold calling can be an expensive and often unrewarding effort, especially when customers’ budgets have shrunk. Your satisfied customers and impressed prospects can provide you a steady stream of high quality referrals if only you know how to leverage them. Attract new prospects and shorten your sales cycle in a tough economy by unleashing your referral stream.

Join expert Kendra Lee and you’ll discover:

  • The perfect clients to approach for referrals in today’s market
  • The ideal times to ask for referrals
  • Techniques to frame your request for the highest quality referrals
  • How to ask for referrals and with what frequency
  • What every seller needs to know to unleash their referral stream
  • Strategies to integrate referrals into the culture of your organization

Bring your toughest questions and make referral selling work for you!

Speaker Bio

Kendra Lee founded KLA Group in 1995.She is a top IT seller, sales advisor and business owner who knows how to shorten time to revenue in innovative ways. She is the author of the best selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need

Under Ms. Lee’s direction her organization has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue. Specializing in the IT industry, KLA Group works with manufacturers, distributors, and channel resellers launching new product offerings, penetrating new markets, or experiencing mergers and acquisitions to penetrate new markets, break in and achieve forecasted revenue projections in the SMB market.

Articles about or by Ms. Lee have appeared in numerous publications, and she is a frequent speaker on improving sales performance.

Start Time:
Thursday, April 16, 2009 6:00:pm EDT
Patty Kreamer

Are you tired of meeting after meeting and feeling like little is accomplished?  The cost of meetings is astronomical and it seriously impacts the bottom line.

In this session, we will discuss issues that plague many meetings every day. like…

  • Not arriving on time
  • People not showing up at all
  • Meeting not starting on time
  • Meeting not ending on time
  • Meetings are boring
  • Nothing is resolved
  • No follow through

To make your meetings effective and worthwhile, this program is a must!  (1-hour program that starts and ends on time!)

Speaker Bio

Patty Kreamer, CPO® (Certified Professional Organizer) is the President of Kreamer Connect, Inc., a Pittsburgh-based company that works with residential and corporate clients to become more productive and perform better while at the same time simplifying their work and lives.

Patty is an author, consultant, speaker and professional organizer who is seen regularly in the media. She shares her fun and energetic style with the audiences of publications like The Pittsburgh Post Gazette, Pittsburgh Business Times, and through television shows like LifeQuest, KDKA's Morning Show, and One on One with Lee Adams.

Patty is the Founding Past President of the National Association of Professional Organizers - Pittsburgh chapter and Past President of and The National Speakers Association - Pittsburgh chapter.  Patty was named Women's Business Network's 2007 Woman of the Year as well as one of Pennsylvania’s Best 50 Women in Business and one of Pittsburgh’s Fastrackers in 2005.

Start Time:
Thursday, April 09, 2009 6:00:pm EDT
Category: Other
Hal Adler

Join Hal Adler, Founder and Principal of Leadership LandingTM for a conversation about The 5 Attributes of Great Leaders. After many years of observing great leaders within great workplaces, Leadership LandingTM has identified 5 specific attributes that differentiate great leaders from the rest. Hal will discuss The 5 Attributes of Great Leaders (Self-Awareness, Bravery, Kindness, Innovation, and Inspiration) while drawing from numerous best practices and case studies.

This interactive presentation will:

  • Reinforce the business case for developing great leaders within your organization
  • Provide a framework for understanding what differentiates great leaders from the rest
  • Suggest how to identify and develop great leaders within your current organization
  • Identify simple behavioral shifts for individuals that can begin to create important organizational changes within your company
Speaker Bio

Prior to founding Leadership LandingTM, Hal was President of Great Place to Work® Institute, the global research and consulting firm best known for creating the gold standard in workplace recognition; the annual FORTUNE 100 Best Companies to Work For.

Hal joined the Institute in 2004 as a consultant, and in 2006 was asked to be President of the company. Hal's success over the years has been attributed to his keen and intuitive understanding of leadership, workplace culture and change. Cited by clients as "Trusted Advisor" and "Master Guide", Hal deeply understands cultural transformation, and knows how to facilitate it, one leader at a time.

Hal's range of practical, hands-on leadership experiences spans managing within multi-national publicly held companies, to being the first hire in boutique consulting firms. Hal has years of experience working with leadership across industries such as healthcare, airline, finance, manufacturing, insurance, retail, hospitality and gaming, technology and construction.

Start Time:
Wednesday, April 08, 2009 7:00:pm EDT
Category: Green
Libby Reder

It’s April, which means Earth Day is right around the corner! Are you looking for some practical ways to reduce your organization’s footprint and make a difference for the planet?

Join Libby Reder, eBay Inc’s Head of Environmental Initiatives to hear about how eBay has empowered and motivated employees to help make eBay a greener place to work. From Funky Mug contests that reduce the use of disposable cups to conservation projects that protect local species and habitat, the 2000+ members of eBay’s employee Green Team have changed the way the company operates, creating value – both financial and environmental – along the way. Further, with the launch of its consumer-facing Green Team Initiative, eBay is inviting its buyers and sellers to join the movement and make smarter, greener choices together.

During this call, we’ll hear about eBay’s environmental sustainability journey and discuss some of the ways in which you can reduce your impact and raise awareness about environmental responsibility.

Speaker Bio

Libby Reder is the co-founder and leader of eBay's employee Green Team. As the Head of Environmental Initiatives at eBay Inc., Libby focuses on improving the environmental performance of eBay’s operations and teaming with eBay's employees and users to encourage more sustainable behavior in the office, on the road, in seller business operations and around buyer product choices. Prior to joining eBay in 2006, Libby spent five years as Professional Staff to the United States Senate Judiciary Committee, where she sought and advanced policy solutions in a wide range of issue areas and drove productive, multi-sector dialogue. Libby holds an MBA with a focus on responsible business from the Haas School of Business at UC Berkeley and BA in Government from Dartmouth College.

Start Time:
Tuesday, April 07, 2009 6:00:pm EDT
Gareth Miles

Today ?WhatIf!, the world¹s largest independent innovation consultancy, will be examining what¹s stopping us from being more creative during our 9 to 5 lives. One of the areas we will be exploring at depth is your environment the space you have to work in.

We have a saying at ?WhatIf! that grey boring office lead to grey boring ideas. And it¹s true. The environment you're in has a direct impact on how you feel and how you feel has a direct impact on the quality of the work you do.

We¹ll take you on a whistle-stop tour of some of the most creative spaces in the world and share with you some easy to steal ideas whether you work in an international office or your own spare bedroom.

At the end of this talk you¹ll have loads of ideas to make your workspace a place where ideas come to live rather than a place they come to die.

Speaker Bio

Gareth began his life in rural Bedfordshire where the cottages were thatched and the roads were windy.  As soon as he was able to locate the train station he escaped and moved to London to study puppetry in drama school.

Eventually, his interest faded & he stumbled across the world of advertising & made it his home for five years working both as a planner and an art director for some very impressive (and some very unremarkable) London agencies. While in this space he was responsible for spoiling people’s enjoyment of good television, drowning their mailboxes with junk and genuinely seducing consumers into doing things they had never planned to do.

?What If! saved him from this terrific downward spiral into the bleak abyss of generic marketing! He appeared on their doorstep in 2005 and spent his first three years working with the company as an Inventor. Gareth was able to collaborate on countless global projects with subjects that ranged from underarms in Argentina to shampoo in Shanghai.  His dream project to date has been working with Lego to develop Christmas presents for the 2009 holiday.

Gareth moved to ?What If! New York in January 2007 and is loving every minute of it. He is now a priceless member of the Capability team, contributing his own special brand of innovative inspiration.

Start Time:
Monday, April 06, 2009 6:00:pm EDT
Shawn Cardinal & Rachel Stoddart

Do you currently use web conferencing? Do you have the feeling that there is a lot more to this technology than you know? If you don’t use it, do you get the feeling that you should be?

Are you getting the most out of you web conferencing service during the economic downturn? Did you know that experts are pointing to web conferencing technology as an essential driver for immediate cost savings, as well as a way to drive incremental revenue growth?

Join us as we explore the different ways departments can use web conferencing to help them become more efficient, save more money and streamline their processes. You will learn the essentials of every good conferencing service and how to correctly use its features to accomplish your tasks.

In this seminar you will learn:

  • How marketers can generate leads, develop thought leadership and nurture prospects with webinars.
  • How support departments can use web conferencing to help support their customers and solve problems remotely in less time.
  • How sales departments can use web conferencing for sales demos & presentations.
  • How HR departments can use web conferencing to communicate member benefits and conduct compliance training.

This is a must attend seminar if you are looking for ways to expand the uses for your conferencing service.

Speaker Bio

As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.

Rachel Stoddart is a senior member of ReadyTalk’s Events and Training Department. Since joining ReadyTalk in 2006 she has helped develop the ReadyTalk Web Seminar Series and facilitated hundreds of webinars. Her expertise in event management has helped hundreds of customers create successful web seminars of their own.

Rachel is originally from St. Louis, MO and is an avid Cardinals fan. In Colorado she enjoys skiing, cycling, and enjoying the outdoors with her Jack Russell Terrier.

Start Time:
Tuesday, March 31, 2009 6:00:pm EDT
Hal Adler

Join Hal Adler, Founder and Principal of Leadership Landing™ for a conversation about The 5 Attributes of Great Leaders. In this session, Hal will discuss in detail the first 3 Attributes, Self-Awareness, Bravery and Kindness. Learn how to hone skills and build strength in these areas while focusing on your people and organization.

This interactive presentation will:

  • Provide an overview of the Leadership Landing™ 5 Attributes of Great Leaders framework
  • Engage participants in an in-depth discussion around 3 specific Attributes; Self-Awareness, Bravery, and Kindness
  • Draw examples from leadership in nationally recognized best companies and lesser known companies on the journey
  • Offer accessible, at-the-ready tools for developing great leadership attributes that participants can begin practicing with immediately
Speaker Bio

Prior to founding Leadership Landing™, Hal was President of Great Place to Work® Institute, the global research and consulting firm best known for creating the gold standard in workplace recognition; the annual FORTUNE 100 Best Companies to Work For.

Hal joined the Institute in 2004 as a consultant, and in 2006 was asked to be President of the company. Hal's success over the years has been attributed to his keen and intuitive understanding of leadership, workplace culture and change. Cited by clients as "Trusted Advisor" and "Master Guide", Hal deeply understands cultural transformation, and knows how to facilitate it, one leader at a time.

Hal's range of practical, hands-on leadership experiences spans managing within multi-national publicly held companies, to being the first hire in boutique consulting firms. Hal has years of experience working with leadership across industries such as healthcare, airline, finance, manufacturing, insurance, retail, hospitality and gaming, technology and construction.

Start Time:
Wednesday, March 25, 2009 6:00:pm EDT
Category: Marketing
Jeff Finkelstein

Jeff Finkelstein, founder of Customer Paradigm, a Boulder-based web marketing firm, will discuss an emerging trend in website marketing: Personalized URLs.

What is a personalized URL? It’s something like this link:

www.RMDMA.org/angie.morrissey

...that goes to a personalized web page that greets the individual by name.

Why are personalized URLs so effective?

From a psychological standpoint, people love to hear their name (except when called to the principal’s office). Placing a person’s name next to your company’s URL creates a trust-based connection. A company that goes to the effort to create a personalized web link that greets you by name makes it clear that they value the relationship.

Jeff will show how easily you can create personalized web pages for direct marketing, postal campaigns, and have your visitors greeted with a personalized Web page. Most important, you’ll become a hero by generating qualified leads in six easy steps.

Personalized links are still quite new; this may be an excellent way to move your company’s marketing communications to the head of the pack!

Speaker Bio

Jeff is the founder of Customer Paradigm. Considered an expert on Internet privacy and web marketing, Jeff evangelizes the customer experience, and helps businesses design sequenced interactions that lead to loyal, delighted customers. Clients include Xcel Energy, Level3 Communications, 3M, Up With People and Adventure Rabbi.

Finkelstein studied Political Science and Psychology at the University of Michigan, holds an MBA in Entrepreneurship & Technology Management from the University of Colorado at Boulder, and has served as an intern at The White House where he drafted executive correspondence, including the 1993 National Medal of Science & Technology message.

Start Time:
Tuesday, March 24, 2009 6:00:pm EDT
Jeff Tobe

To be effective in today’s marketplace, we must be creative and innovative in our communication and in our innovative problem solving. Actually, you must stay ahead of the marketplace. Coloring Outside the Lines helps participants effectively use their innate creativity to their benefit in both their professional and personal lives.

The focus of Coloring Outside the Lines is on creatively managing change and to looking at the customer “experience” versus customer “service”.

What makes you different than anyone else out there? Attendees tackle the issues of VALUE vs. THE PERCEIVED COST of doing business with you. He addresses the concept of seeing the world through their eyes—from their perspective!

ARE YOU WILLING TO COLOR OUTSIDE THE LINES?

Join Jeff to learn:

  • How to spark innovative thinking—in yourself and others
  • How to re-define the challenges we face every day
  • Motives for being more creative in your professional and personal life
  • Techniques to effectively manage the change that comes with innovation
  • How to challenge your existing “boundaries” when it comes to solving business challenges
  • How to see the world through your internal and external clients’ filters no matter their background
  • How to give yourself an Alternative Solution Kick when you think you have the right answer

Certified Speaking Professional, Jeff Tobe, challenges you to step outside your comfort zone in positioning yourself more creatively than ever before.

Speaker Bio

Jeff Tobe was recently selected one of the top 15 speakers in North America by readers of Convention and Meetings Magazine. A Certified Speaking Professional, Jeff has also been dubbed by Insider Magazine as the “The Guru of Creatively Thriving from Change”.

Tobe presents more than 100 programs each year to organizations that need to stay ahead of their marketplace. His background as an award-winning entrepreneur has made him the leading authority in creativity-in-business. Formerly, Jeff owned his own promotions and marketing agency and during his last three years in that business, won five International Golden Pyramid Awards for creativity in promotions.

Now, Jeff is the Primary Colorer at Coloring Outside the Lines in Pittsburgh, PA. He is one of only 400 speakers worldwide to hold the earned designation of Certified Speaking Professional, the highest accreditation of the National Speakers Association.

Tobe believes in the power of creativity to manage the change that is inevitable with innovation and to look at what one does from an entirely new perspective. He helps participants not only to cope with transition, but to creatively embrace and thrive from it.

Jeff is the author of the just-released 2nd edition, business book, Coloring Outside the Lines, and he is the co-author of Success is a Decision of the Mind and The Communication Coach.

Start Time:
Friday, March 20, 2009 6:00:pm EDT
Category: Green
John Shegerian and Jim Puckett

The fastest growing waste sector in the world is electronic waste. It's hazardous if dumped in landfills; more and more states have made it illegal to put electronics in the trash. As a result, a whole new industry has been created—the electronic recycling industry. Unfortunately, the problem of shipping unwanted electronics illegally to far-off lands with less stringent regulations, such as China and India, is still rampant. As a result, underage and/or untrained workers there are often exposed to hazardous materials. This problem makes the responsible recycling of electronics more important than ever. It's not just an environmental issue any more; it's also a human rights issue.

John Shegerian, Chairman of Electronic Recyclers International, the nation's leading recycler of electronic waste and a trailblazing green business, along with Jim Puckett, Founder of the Basel Action Network, a non-profit environmental watchdog organization that started an e-stewards concept to help manage responsible handling and recycling of electronics, will co-present this essential discussion on electronic waste and human rights and where the two intersect.

Speaker Bio

John Shegerian

John is the Chairman and CEO of Electronic Recyclers International® (ERI). Established in 2002, ERI is an Electronic Waste collector and recycler, specializing in the environmentally safe and socially responsible dismantling of electronic items such as computers, televisions and monitors. ERI is recognized as the Number One Electronic Waste Recycler in the state of California and one of the largest in North America.

Shegerian serves alongside Governor Arnold Schwarzenegger as a member of the California Commission for Jobs and Economic Growth and was recently appointed by Governor Schwarzenegger to serve on the Governor's Gang Advisory Committee, focused on providing the State's top legislators with guidance pertaining to policies geared toward the reduction of gang and youth violence.

Jim Puckett

Jim Puckett has been an environmental health and justice leader for 23 years. In the past he served as Greenpeace International's Toxics Director and Toxic Trade Campaign Coordinator, while based in Amsterdam, Netherlands. The Greenpeace Toxic Trade Campaign was instrumental in working to achieve The Basel Ban amendment as well as numerous regional waste trade bans.

In 1997 he left Greenpeace to return to his Seattle, USA home to help found the Basel Action Network (BAN) program, an NGO watchdog on toxic trade. As Executive Director of BAN, he has represented civil society within the Basel Convention since its adoption in 1989.

In 2001 Jim traveled to China to investigate and document for the first time the recycling of imported e-waste. The release of the BAN report and film Exporting Harm in 2002 and a later report and film, The Digital Dump in 2005 based on another visit to Nigeria, revealed the ugly truth about e-waste exportation from rich to poorer countries. BAN has since found itself at the forefront of activism calling for responsible electronic waste management globally.