The Council of Public Relations Firms invites you to attend a free, one hour web seminar that will explain how to extend the life of PR campaigns through various online tools; how firms can grow their social media business through community manager program and how to build grassroots expertise.
The discussion, led by social media and word of mouth expert James Clark, will focus on how to avoid what he calls "The Placement Crash," by using online tools such as webinars, live chat, special report downloads and surveys to capture and measure offline to online media impact.
During the presentation Clark will share his "Online Pre-Emptive Strike" methodology for landing mainstream media hits. This methodology leverages the tools already being used by PR firms, but strategically places the emphasis on building online buzz and expertise with traditional PR tactics.
This web seminar is being brought to Council members courtesy of ReadyTalk, the "Full Program Sponsor" of the 2007 Critical Issues Forum.