Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.


Start Time:
Thursday, March 19, 2009 6:00:pm EDT
Hal Adler

Join Hal Adler, Founder and Principal of Leadership Landing™ for a conversation about The 5 Attributes of Great Leaders. After many years of observing great leaders within great workplaces, Leadership Landing™ has identified 5 specific attributes that differentiate great leaders from the rest. Hal will discuss The 5 Attributes of Great Leaders (Self-Awareness, Bravery, Kindness, Innovation, and Inspiration) while drawing from numerous best practices and case studies.

This interactive presentation will:

  • Reinforce the business case for developing great leaders within your organization
  • Provide a framework for understanding what differentiates great leaders from the rest
  • Suggest how to identify and develop great leaders within your current organization
  • Identify simple behavioral shifts for individuals that can begin to create important organizational changes within your company
Speaker Bio

Prior to founding Leadership Landing™, Hal was President of Great Place to Work® Institute, the global research and consulting firm best known for creating the gold standard in workplace recognition; the annual FORTUNE 100 Best Companies to Work For.

Hal joined the Institute in 2004 as a consultant, and in 2006 was asked to be President of the company. Hal's success over the years has been attributed to his keen and intuitive understanding of leadership, workplace culture and change. Cited by clients as "Trusted Advisor" and "Master Guide", Hal deeply understands cultural transformation, and knows how to facilitate it, one leader at a time.

Hal's range of practical, hands-on leadership experiences spans managing within multi-national publicly held companies, to being the first hire in boutique consulting firms. Hal has years of experience working with leadership across industries such as healthcare, airline, finance, manufacturing, insurance, retail, hospitality and gaming, technology and construction.

Start Time:
Wednesday, March 18, 2009 6:00:pm EDT
Category: Green
Rob Simon

If you are a not-for-profit, educational or private-sector organization looking to save money while better engaging your audiences and reaching your sustainability goals, this webinar is for you. Join Rob Simon, with BurstMarketing which has become a pioneer in social media and gain practical advice on how you can:

  • Create virtual conferences using podcasting so people can learn or attend at-a-distance
  • Build online annual reports with rich media that save money, save trees and present your story in more compelling ways
  • Develop widgets that empower your audiences to distribute and share your content across the web
  • Create year-round online platforms that keep you engaged with your audiences
  • Tap into the exciting new channels of Twitter, text-messaging and mobile phone applications

Whether you are new to the social media scene or a veteran in this space, you’ll learn numerous ways to enhance your current programs. Here are just a few of the benefits to look forward to:

  • Cost savings
  • Meet green or sustainability goals
  • Creating more effective and engaging rich media communications with your audiences
  • Providing social networking platforms for wider sharing and community-building
  • Track the distribution, usage and ROI of your communications
  • And if monetization is a goal, create new revenue through sponsorships, advertising and pay-to-play opportunities
Speaker Bio

Rob Simon is an accomplished entrepreneur with more than 30 years of experience starting, growing and managing pioneering media companies. He is the founder, president and CEO of BurstMarketing, a social media company and leader in publishing podcasts, widgets and mobile applications for consumers who access their media online and via portable devices including iPods and smart phones such as the iPhone and Blackberry.

Prior to starting Burst, Rob had started three successful newspapers, two cable TV companies, a magazine, and one of the largest full-service marketing, public relations & Internet firms in the Rocky Mountains. He also started the first Russian-American newspaper in Russia, with a quarterly circulation of nearly 50 million. He is a published author and frequent speaker at conferences and webinars.

Today, BurstMarketing’s social media networks reach more than 400,000 unique customers who download annually nearly 1 million episodes of audio and video content. Burst publishes podcasts and social media networks for organizations such as BookExpo America, Qwest Communications, the City of Denver, the Starz Denver Film Festival, and the 2008 Denver Democratic Convention.

Rob graduated from Cornell University in 1976 with a bachelor’s degree in communications & has won several awards for his communications campaigns. He is married with two children.

Start Time:
Tuesday, March 17, 2009 6:00:pm EDT
Kayte Connelly

WHAT: A workshop session demonstrating techniques for effective face-to-face networking skills that produce telling results. While social networking is all the rage, 70% of business results are from direct face-to-face referrals. You and/or your staff are responsible to purposefully represent your business and reach desired pre-ordained goals. How are you arming your staff and directing their efforts to expand the critical skills they need for valuable network building?

Attend this session and walk away with practical tools and resources to implement your successful networking strategies and achieve critical results. Fortify your team now to surpass expectations. Never be fearful to approach a crowded room again without purpose and triumph.

WHO SHOULD ATTEND:

Those who are ultimately responsible for the leading the development of their staff:

  • CEOs, Presidents, Executive Directors
  • Senior Managers
  • Those aspiring "LEADERS" who want to develop their business meaningfully
  • Those existing "LEADERS" who are willing to go to the next level in developing their staff and step up their expectations
Speaker Bio

Kayte Connelly, CCA is a Leadership Coach and an Organizational Development Consultant. She is a certified ChangeWorks Analyst and Standards for Excellence Approved Consultant and a columnist for the Philadelphia Women's Journal.

Connelly supports individuals through processing solutions for personal, professional and organizational goals by restoring control to the areas in which they are experiencing extreme tension.

Join the "Chaos Lady" as she supports you in regaining your control for using networking with purpose to boost your business.

www.bestprincipledsolutions.com
blog.communitybusinessconnections.com

Start Time:
Tuesday, March 10, 2009 6:00:pm EDT
Category: Management
Lisa Buckley

Continue the journey with What If!, the world’s largest independent innovation consultancy, for fresh perspective and stimulus around how to build and sustain creativity and innovation.

 

Developing an innovation culture involves experimenting and trying things out. You could see it as the opposite of strategy; it’s more a life science with a hard commercial edge.

Most of our clients are very good at instigating innovation processes and methodologies. Nonetheless, we still hear them lament, “We’ve got all the innovation systems but we don’t have any innovation.”

Innovation Energy is the key that unlocks these systems. It’s the fuel that drives the engine, the software that powers the machine. It’s the confluence of three forces, when unleashed in the right way will drive enormous value into your business:

  1. Right innovation attitude
  2. Enabling creative behaviors
  3. Supportive organization

From our own experience working with entrepreneurs and executives, they will come back to these three themes time and time again.

Speaker Bio

This hurricane of talent has a background in marketing & advertising with projects spanning a number of areas: from helping a global CPG company reinvent the baby food aisle at supermarkets to sniffing out commercial potential for NASA technologies. She has a bachelor of science degree in Psychology as well as her MBA.

Before joining ?What If!, Lisa was an Account Supervisor at Saatchi & Saatchi overseeing accounts for American Express and Hanes. She's also spent some time working with Wal-Mart customer teams from P&G, Novartis, Smuckers, Crayola, and others.

Today, Lisa is overjoyed to have fused her fascination with human behavior, her artistic inclination and her branding experience into one, exhilarating package at ?What If!. She is a senior member of the Capabilities team, where her ingenuity is best put to use helping clients become even more brilliant than they ever thought possible.

Start Time:
Tuesday, February 24, 2009 7:00:pm EST
Denise and Joseph LaStoria

Formal presentations are a challenge for most individuals. Do you know the key elements of a successful presentation? Will your audience be persuaded to move forward or left wanting?

This hour will highlight key topics that will help you prepare for that next client or internal presentation. You will hear strategies for opening your presentation to capture your audience’s interest, developing the flow of your message and using the language that will enhance that message.

Speaker Bio

Denise LaStoria has more than 25 years of sales and leadership experience. Throughout her career, she has held positions in sales, marketing, sales management, and marketing management with mid-sized and Fortune 500 companies.

As a sales professional, Denise has sold to various industries including education, government, healthcare and electronics manufacturing, both as a company representative and a distributor. Denise’s expertise includes market research, marketing and business plan development, new product development, launching new products, customer product and sales tool development, training and sales management.

Currently the co-owner of Training Advantages, LLC, Denise’s services help organizations develop their employees’ skills to improve company efficiency, manage costs and grow revenue.

Joseph LaStoria is co-owner of Training Advantages, LLC. He leverages his background in Information Technology coupled with his degree work in Organizational Behavior and Development to consult with clients on optimizing adult Learning and Development.

Joe is the creator of customized skill development training solutions that allow individuals to enhance their job performance in key areas such as presentation skills, team building, financial understanding, leadership development and time or territory management. His IT background has been instrumental in helping organizations launch and maintain their sales force automation systems.

Joe is regularly tapped by clients to write user-friendly manuals, deliver client developed training and conduct web based instruction.

Start Time:
Tuesday, February 17, 2009 7:00:pm EST
Category: Management
Jim Black

During your project meetings, are the participants reading email, surfing the web, or doing instant messaging while they “half-listen” to the meeting?
Research shows that 90% of people participating in virtual meetings are “multitasking”: doing at least one other thing that is not related to the meeting. Wouldn’t it be better for your project outcome if team members and stakeholders paid full attention for the whole meeting? You may be surprised at the answer.

This entertaining and information-packed talk examines the challenge of multitasking and teaches coping skills, techniques, and tools to manage the attention of meeting participants. Created and delivered by a master presenter who is a veteran of both project management and executive management, this course shows you how to manage participants’ attention, get your issues resolved, and adjourn the meeting with time to spare.

After this presentation, you will be able to

  • Take a rational, systematic approach to managing attention
  • Get more done in less time
  • Apply techniques that reduce everyone’s frustration level

Why attend?

  • You sense that meeting participants are not paying enough attention.
  • You have trouble getting informed decisions from busy stakeholders.
  • Your meetings run too long and still do not achieve their goals.
  • You experience mounting frustration and multitasking.
Speaker Bio

Dr. Jim Black is a founder and CEO of Chronicle Graphics, maker of innovative software that helps project managers run better team meetings and tell better project stories to their stakeholders. He has participated in, or managed complex software projects for over 25 years.

Prior to founding Chronicle Graphics, he held the position of Senior Vice President of Engineering at the Comcast subsidiary GuideWorks, which builds the interactive program guides for digital cable set-top boxes across North America. From 1996 to 2000, Jim presided as Vice-President of R&D for Landmark Graphics, a subsidiary of Halliburton that builds the leading visualization and analysis software for oil and gas exploration and production. He also led a R&D and consulting group for IBM for seven years. This team focused on computing for the oil and gas industry. Early on in his career from 1981 to 1989, Jim worked for Texas Instruments in Dallas, Texas.

Jim has a PhD in Applied Physics from Harvard University and a BA in physics from Rice University. He lives in Centennial, Colorado.

Start Time:
Thursday, February 12, 2009 7:00:pm EST
Category: Other
Dan Heasman

Join What If's, the world's largest independent innovation consultancy, as they explore easy to adopt methods & principles for increasing your success (and the fun you have) with generating ideas.

Our brains are hard-wired to store the vast amounts of data we receive in a logical, systematic way, a bit like a very big filing cabinet. This helps us to process information very quickly. However, this often hinders our ability to generate new and original ideas.

To overcome this barrier we can distract our brains from familiar patterns and current rules by focusing on a piece of STIMULUS. This helps us make new and fresh connections - the key to the creation of new ideas.

We will bring to life four stimulus principles you can apply to any challenge in any role by sharing:

  • Stories from What If's experience on over 2500 projects around the world for companies such as Coca Cola, Johnson & Johnson, Astra Zeneca, Red Bull, HSBC and Unilever
  • Examples of innovations that have emerged directly from the use of a stimulus principle
  • Examples of companies that have put strategies in place to ensure a flow of fresh stimulus into their business

Join us to discover just how easy you can make idea generation and problem solving!

Speaker Bio

As a young student Dan's heart beat for geography and drawing. This led him to pursue a degree in town planning in London, but he grew to learn that most town planners don't plan towns nearly as often as they approve applications for extensions and conservatories. So, he set out for greener pastures.

At first, Dan administered training programs as an in-store trainer for Tesco. He continued his journey as a Training Officer with Earls Court & Olympia (ECO) exhibition centers in west London. A year later ?What If! was called in to help make this vision a reality and Dan was asked to project manage what was to become a cultural revolution.

Dan took on the What If way of doing things like coordinating the board and project team and engaging and coaching 25 culture champions. He was soon promoted to Director of HR. From there he continued to introduce innovative methods for helping teams create strategies, conduct recruitment, undertake performance reviews, and align all aspects of HR with the new vision.

After 6 years at ECO, Dan was ready to see the world. At the end of 2004 he set off to spend a year playing cricket in the streets of India, falling off of surfboards in Australia, jumping out of planes in New Zealand and climbing volcanoes in the Andes. Upon his return from the clouds, his next logical step was to join the London Learning team at ?What If!, & has since transferred to the New York team. Dan has proven to be a terrifically rare boon for so many aspects of the company.

Start Time:
Wednesday, February 11, 2009 7:00:pm EST
Category: Management
Amy Lyman

Join Great Place to Work Institute Co-Founder and Director of Corporate Research Amy Lyman, PhD as she shares lessons and insights from the 2009 FORTUNE 100 Best Companies to Work For. How have they performed over the past year, what tools and techniques are they using to keep employees informed during these challenging times, and how are employees responding—has there been a shift in the level of trust?

Let the policies, practices and lessons learned from this stellar group of companies provide useful guidance for your own organization.

Great Place to Work Institute, Inc. has been identifying the 100 Best Companies to Work For® since 1998. Amy will answer questions and explain why workplace culture continues to shift in a positive direction. Here’s what to expect:

  • Gain insight into the steps leaders are taking to respond to economic challenges
  • Learn about this year’s #1 and #100 company and why they are both great!
  • Hear about how the 100 Best differ from the Lower 100 companies—what makes the Best so Great?
  • Review benchmark data that provides insight into the performance of companies by size and industry
  • Understand the key elements of what makes a Great Place to Work and how to create one
  • Understand why great workplaces experience lower turnover, and are more profitable than their peers
  • Learn about how your organization can become a Best Companies list participant and benefit from this community of great workplace.
Speaker Bio

Amy Lyman, Ph.D. is a co-founder of Great Place to Work Institute, and currently serves as Director of Corporate Research. In her role, Amy conducts specific research on Best Companies policies and practices linking the quality of workplace conduct with the financial and non-financial benefits achieved by great workplaces.

Amy has assisted organizations with:

  • the merging of cultures and insuring the development of trust in the new environment,
  • leadership development and succession planning,
  • developing an understanding of the importance of trust in management/employee relationships, and
  • creating organization-wide communication and training plans.

Prior to founding the Great Place to Work Institute, Amy taught Organization Development, Systems Theory and Qualitative Research Methods in the Department of Applied Behavioral Sciences at the University of California, Davis. She began her consulting work while a research fellow at the Wharton Center for Applied Research at the University of Pennsylvania. She has authored articles about business management issues and has been a featured speaker at numerous management development workshops and conferences focused on general management, leadership development and strategic planning.

Amy Lyman received her Ph.D. from the University of Pennsylvania and her bachelor's degree from the University of California, Davis. She is an active member of the Religious Society of Friends (Quakers).

Start Time:
Tuesday, February 10, 2009 7:00:pm EST
Category: Sales
Kendra Lee

Looking for that secret that top sellers know and use to close bigger, more profitable deals with clients who respect them? It᾿s consultative selling!
Consultative selling turns customers into clients who value your input and make decisions based on your recommendations. But being a consultant is a risk and requires changing the way you think about your clients’ needs. It᾿s more than just selling solutions.

In this session you will discover:

  • The secret behind what makes a conversation consultative, and how to hold a consultative executive level discussion
  • The keys to demonstrating thought-leadership even if you don’t understand the client’s industry
  • Questioning that drives consultative selling and leads to sales
  • The 3 facets of value your client wants you to unlock to justify their decision
  • Making consultative recommendations your clients will want to hear
  • What consultative sounds like, including real life examples

Bring your toughest questions and receive fresh consultative strategies and expert advice. Have your clients listening to you, calling you, and asking for your recommendations with your consultative approach to selling.

Also, Kendra will be giving away a copy of her best-selling book*, in addition to another useful tool in MP3 format at some point during the event:

  • Selling Against the Goal, a $22.95 value
  • Financial Justifications in a Snap audio MP3, a $79 value

*Must be present to win

Speaker Bio

Kendra Lee founded KLA Group in 1995. She is a top IT seller, sales advisor and business owner who knows how to shorten time to revenue in innovative ways. She is the author of the best selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need.

Under Ms. Lee’s direction her organization has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue. Specializing in the IT industry, KLA Group works with manufacturers, distributors, and channel resellers launching new product offerings, penetrating new markets, or experiencing mergers and acquisitions to penetrate new markets, break in and achieve forecasted revenue projections in the SMB market.

Articles about or by Ms. Lee have appeared in numerous publications, and she is a frequent speaker on improving sales performance.

Start Time:
Thursday, January 29, 2009 7:00:pm EST
Category: Marketing
Bob Hanson

Let’s face it, bigger is better when it comes to webinars and web events.

How can you get more registrants and leads from your next event? What are some proven strategies that can increase your attendance by up to 500% at your next event?

Join Bob Hanson, president of Quantum Leap Marketing, Inc, and author of numerous reports on webinars for this interactive discussion to help you obtain a significant increase of registrants and attendees from every event.

In this his presentation, Bob will reveal his time-tested strategies for getting a more results your webinar marketing plan and avoiding the common mistakes most marketers make. Here is what you can expect to take away:

  • The common sense strategy for webinar promotion that almost everyone forgets, and how to use it for more registrants at all of your events
  • The 5 keys to supercharge your email invitation for better response
  • How Bob’s clients have gotten as many as 1,050 attendees at a single webinar without spending a dime on marketing.

All attendees will be eligible to receive Bob’s new checklist, “21 Winning Ways of Promoting Your Webinars for More Leads and Sales.”

Speaker Bio

Bob Hanson is the President of Quantum Leap Marketing, and creator of the Must-See Webinar System.

He consults with firms of all types on how to get more leads and sales using marketing strategies like webinars, web marketing, and email marketing, and he also produces many webinars using his Must-See Webinars system. Last year his clients including Dale Carnegie Business Group, EMC, Symantec and countless small businesses successfully delivered over 1,500 webinars.

He has generated over 2,250 registrants for a single webinar without spending a dime on marketing, 15,000 webinar registrants in a single year for a small company, hundreds of thousands in sales from a single webinar recording. His event marketing strategies have generated over $1.45 billion in qualified sales leads for clients.

He is the author of many reports on webinars including 7 Secrets of Winning Webinars and How to Create an On Demand Webinar Program.