Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.


Start Time:
Wednesday, January 30, 2008 7:00:pm EST
Category: IT
Trent Hein and Ned McClain

We all hope that we'll never have to deal with a real or suspected IT security incident. Unfortunately, industry statistics tell us that 50% of organizations will be faced with this situation within the next year. Managing an IT security incident correctly is the key to avoiding adverse business impact, including bad PR, lost profits, or lost intellectual property. We'll talk about how to properly prepare your organization for that dreaded day such that you can minimize impact and look like a pro.

Speaker Bio

Prior to co-founding Applied Trust, Trent R. Hein co-founded and served as Chief Technology Officer for XOR Inc. from 1991 to 2001. XOR, an outsourced network solutions provider, was named to the Inc. 500 list twice during Hein's tenure, and the company grew to annual revenues in excess of $50 million with more than 550 employees. In addition, Hein is co-author of the best-selling Unix System Administration Handbook and Linux Administration Handbook. Unix System Administration Handbook has been translated into at least twelve languages and is recognized around the world as the "bible" of Unix system administration. Hein has received a Lifetime Achievement Award from the USENIX Association for his work with the University of California at Berkeley's Computer Systems Research Group (CSRG), and he was the third engineer hired at Berkeley Software Design, Inc. (BSDI; see Linux launch). He holds a BS in Computer Science from the University of Colorado, which in 2004 awarded him the Kalpana Chawla Outstanding Recent Alumni Award. Hein is a 10-year Cisco Certified Internetwork Expert (CCIE-10), #1941. He is also Certified Information Systems Security Professional (CISSP) #54481, with an Information Systems Security Management Professional (ISSMP) and Information Systems Security Architecture Professional (ISSAP) designation. Hein is currently a member of the Board of Directors of the Humane Society of Boulder Valley, and has served in various roles including President of the Board for the 2004-2005 term.

Ned McClain is an expert in IT infrastructure and application security, helping organizations of all sizes find balanced IT solutions. He was formerly director of Infrastructure Engineering at a large consulting firm. In this role, McClain was responsible for the security of more than 200 client environments involving a wide variety of infrastructure from wide-area networks to local wireless deployments for companies such as ConAgra, Empire Blue Cross, and Whole Foods Market. McClain is also a contributing author to the Unix System Administration Handbook and the Linux Administration Handbook. McClain often lectures about various system administration and security topics at technical conferences such as USENIX in the United States and APRICOT in Asia. He has a degree in Computer Science from Cornell University's College of Engineering and is CISSP #39389.

Start Time:
Thursday, January 24, 2008 7:00:pm EST
Category: Marketing
Shawn Cardinal

Although relatively new, podcasting is proving to be one of the best ways to share information and conduct business via the Internet. ReadyTalk's podcasting features enable you to easily turn audio and web conferences into podcasts, allowing people to listen to your content anytime and anywhere.

Shawn Cardinal, ReadyTalk Training Director, will teach you everything you need to know about creating your own podcasts using ReadyTalk. He will demystify all of this new vocabulary including RSS, feeds, publishing and subscribing. You will learn how to set up, record and publish your podcasts so that you can create an exceptional series of your own.

Speaker Bio

As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.

Shawn has a background in radio voiceover work, advertising sales, direct-mail and newspaper publishing and finance. He also owned and operated his own mobile disc jockey company.

Start Time:
Tuesday, January 22, 2008 7:00:pm EST
Category: IT
Adam Gray

This web seminar will focus on running mixed environment virtualization with both XEN and VMware. Attendees will learn about the different methods for management, how to deploy both Windows and Linux virtualized systems, and how to properly assess the needs for virtualization for the businesses they manage.

Speaker Bio

Adam Gray, Chief Technology Officer, founder, and member of the board of Directors of Novacoast, Inc. has over thirteen years experience as a senior network engineer and is an expert in virtualization technology. Mr. Gray and his team have implemented systems running both VMWare and XEN for many companies including the Academy of Motion Pictures Arts and Sciences, and Tropitone to name a couple. Recently Mr. Gray finished implementing a XEN cluster spanning several blades and thirty plus virtual machines with both full virtualization and para virtualization technologies in use. Mr. Gray has worked on projects to virtualize and cluster applications utilizing web technologies, SAP, asterisk systems, and several other enterprise applications.

Start Time:
Wednesday, January 16, 2008 7:00:pm EST
Category: Sales
Dan Kusner

There are many ways to prospect for new business opportunities, but most are a lot of hard work and less than productive. Take referrals for instance. The reality is that most sales professionals are reluctant to ask for referrals. In fact, many of those who do ask for referrals seldom receive them and when they do, the referrals are not to ideal prospects. So what's a sales professional to do?

It turns out that nothing beats Qualified Personal Introductions. That's when someone personally introduces an ideal prospect to you who has already been qualified by the person making the introduction and has problems and needs that you are ideally suited and positioned to respond to. This little-known technique is actually simpler than you might think to implement and because the payoffs are huge, you'll quickly want to make Qualified Personal Introductions a permanent part of your prospecting arsenal.

In this web seminar, you'll find out what processes you can use to ensure continuous introductions to ideal prospects. Sound too good to be true? Tune in to find out one relatively unknown secret that can result in massive jumps in your business development results.

Speaker Bio

Dan Kusner is a graduate of Carnegie Mellon University with a BS in Math and a MS in Nuclear Engineering. He was employed by Westinghouse while a student at CMU and subsequently spent more than 30 years in the Commercial Nuclear Business Unit. In 1986, Dan received the Business Unit's highest award for sales achievement. It was a very natural progression when Dan left Westinghouse in 1996 to become Vice President of Peak Performance Management, an affiliate of the Sandler Sales Institute. In 2001, Dan founded his own company, Optimum Business Development, LP.

Today, Dan is a consultant that helps companies increase top-line sales and bottom-line profitability. He teaches an outcome-based negotiation methodology as an alternative to the more typical and less productive positional-based negotiation methodology. Dan specializes in enabling sales professionals to identify personal, non-supportive belief systems and how to replace them with supportive belief systems and new paradigms that remove impediments to achieving success. He teaches and coaches powerful and innovative prospecting methodologies to sales professionals that need to prospect for new opportunities. Finally, he teaches and coaches sales professionals how to use an effective, consultative sales methodology that results in more and better business.

Start Time:
Tuesday, January 15, 2008 7:00:pm EST
Patty Kreamer

Imagine being able to find things when you need them...not 3 weeks later. If you've been miserable because clutter and chaos are ruling your life, "But I Might Need It Someday" is for you. Patty's program offers simple, practical solutions on how to organize your life and WIN the clutter battle once and for all! Increase your bottom line and morale and decrease the stress and frustration of disorganization. Uncover the complete process on how to get organized.

  • Learn how to make quick, logical decisions.
  • Find out how to easily maintain the daily flow of paper.
  • Discover a system that will keep your desk free of papers!
  • Implement the E.A.S.Y. system -- Organizing has never been easier.
Speaker Bio

Patty Kreamer, CPO® (Certified Professional Organizer) is the President of Kreamer Connect, Inc., a Pittsburgh-based company that works with residential and corporate clients to become more productive and perform better while at the same time simplifying their work and lives.

Author: Patty's first book But I Might Need It Someday helps individuals understand the habits that keep them from organizing their work and lives. Then it shows them how to overcome their natural tendencies and conquer clutter in all its forms once and for all. Her second book The Power of Simplicity will compel you to think before you make choices. This insightful gem will change the way you live your life!

National Speaker Patty creates custom programs for regional and national corporate and association audiences on topics ranging from organizing workspaces to enhancing productivity to creating simplicity in chaotic lives.

Consultant: Patty, a Certified Professional Organizer, works with corporate managers to help them identify gaps in productivity, streamline paper and processes, and help groups of people work better together.

Organizer: Patty helps people say good bye to clutter in their homes and offices. She also helps make moving a breeze for people across the country.
Patty is seen regularly in the media as she shares her fun and energetic style with the audiences of publications like The Pittsburgh Post Gazette, Pittsburgh Business Times, and through television shows like LifeQuest, KDKA's Morning Show, and One on One with Lee Adams.

Patty is the Founding Past President of the National Association of Professional Organizers - Pittsburgh chapter and Past President of and The National Speakers Association - Pittsburgh chapter. Patty was named Women's Business Network's 2007 Woman of the Year as well as one of Pennsylvania's Best 50 Women in Business and one of Pittsburgh's Fastrackers in 2005.

Patty leads the way in spreading the word about how we can be more productive, perform better and simplify our lives.

Start Time:
Wednesday, December 12, 2007 7:00:pm EST
Category: Sales
Steve Parry

Successful sales teams, those exceeding sales goals, have skilled sales management. But often, sales managers, who frequently come from sales, lack the training to help them manage a sales team.

Attendees will gain an understanding of the five basic responsibilities of sales management. In addition, setting sales goals, accountability strategies, coaching techniques and recruitment, interview and hiring ideas will be explored. Attendees will come away with a clear model for sales management.

Speaker Bio

Steve Parry is President of Sales Productivity Consultants, Inc., a sales development consulting firm. SPC specializes in increasing profitable revenues and sales efficiency and effectiveness through evaluations of sales processes, systems and people, business development strategies, and sales and sales management training, consulting, coaching and recruiting.

For over 20 years Mr. Parry has helped sales and professional teams from 1 to 1000 in seven countries become more focused and successful. His dynamic presentation style is engaging, interactive, thought provoking and results oriented. Steve's passion for what he does is visible in all that he does.

Steve is a frequent and highly rated speaker for the Denver, Boulder and West Chambers of Commerce and Small Business Development Centers. He has spoken to highly varied groups including national Building Service Contractors, Colorado Manufactured Housing Association, Rocky Mountain Chapter of the Painting and Decorating Contractors Association, Rocky Mountain Promotional Productions Association, Rocky Mountain Direct Marketers Association, The Business Marketing Association and many others.

Mr. Parry began developing his training and communications skills as an educator in Summit County, Colorado. He has spent over 25 years as a business owner and in the corporate arena, in industrial relations, operations, quality management, training, marketing, sales and sales management. His various roles have provided him the opportunity to speak and train before diverse groups across this country, as well as in Mexico, Canada, Great Britain, Norway, Sweden and Japan.

Start Time:
Tuesday, December 11, 2007 7:00:pm EST
Category: Sales
Townsend Wardlaw

It does not matter how eloquent, persuasive, good-looking, or charismatic you are if you never get the chance to position yourself in front of a prospect—whether in-person or over the phone—to determine if there is a relationship worth pursuing. In most environments, we find that upward of 75% of the total selling effort required is consumed getting the first appointment. This web seminar will discuss an area where sales professionals can dramatically improve their ability to get in front of prospects: appointment setting.

Speaker Bio

Townsend Wardlaw is the Founder and CEO of Three Value Logic Sales Institute. He brings a strong track record of sales leadership with Fortune 500 companies such as AT&T, Lucent, and Avaya.

Townsend has initiated and managed channel relationships with application partners as well as consulting and services organizations including Qwest, Accenture, AT&T Solutions, EDS, Andersen Consulting, and Siebel Systems.

Start Time:
Thursday, December 06, 2007 7:00:pm EST
Category: Marketing
Craig Harrell

Wrapping your prospects' business cards in rubber bands is not a strategy. Join Craig Harrell as he teaches us how to cultivate new relationships and generate incremental revenue as prospects become customers. You will learn how to build a lead nurturing system for those prospects not yet ready to purchase by using handwritten notes, voicemails and short email messages. We'll discuss creative and effective ways to:

  • Leverage your contacts residing in Outlook, Customer Relationship Management systems(CRM), Sales Force Automation systems(SFA), Contact Management Systems (CMS) and Excel lists
  • Initiate new conversations with prospects
  • Jump start stalled sales cycles
  • Reconnect with inactive clients.
Speaker Bio

Craig Harrell, President of Rainmaker Marketing, has over 25 years of experience in sales, marketing and business development; both on the strategic and tactical level. His experience spans many different industries and markets including hardware, software, hospitality and services. Areas of expertise include prospecting systems, C-level sales, email campaigns, 1:1 marketing, database marketing and Customer Relationship Marketing (CRM) solutions. His sales training includes Solution Selling, Strategic Selling, Buyer Focused Selling and SPIN selling. His entire career has been marked by performance-based pay. He has a degree in Marketing from the University of Central Florida.

Start Time:
Tuesday, December 04, 2007 7:00:pm EST
Category: Management
Chris Onan

Join Chris Onan, Managing Director of Appian Ventures, as he reviews financing options available to your business. What kind of funding is appropriate for your venture? Which investors should you approach? Chris will guide you through a range of funding options available to you. Learn what materials you should bring to approach investors, and how to make them professional in nature. You'll come away with great tips, dos and don'ts when obtaining capital.

Speaker Bio

Chris Onan has extensive venture capital experience and enjoys working with entrepreneurial management teams to help sharpen their product definition and their marketing and financial strategies. Chris represents Appian on the board of directors of Tendril and Auctionpay and is a board observer of Thought Equity Motion.

Previously, Chris spent five years as an associate with Wolf Ventures and Roser Ventures, where he had the privilege of working with companies such as: Broadbus Technologies (acquired by Motorola), NextAction Corporation, and Peregrine Semiconductor. Prior to locating to Colorado, he worked as an associate with LEK Consulting, an international strategy consulting boutique.

Chris speaks frequently on entrepreneurial finance at both Denver University's Daniels College of Business and the Leeds College of Business at the University of Colorado, Boulder. He also serves on the board of directors of the Colorado Venture Capital Association. In addition, Chris works actively with the When I Grow Up Foundation and is Northwestern University's alumni admissions council leader for Colorado.

Originally from Minnesota, Chris received a B.A. in Economics from Northwestern University, where he graduated Phi Beta Kappa.

Start Time:
Wednesday, November 28, 2007 7:00:pm EST
Category: Marketing
Bill Cobb

Targeted Tactics® is a management tool that was specifically developed for today's managers who are often left to figure out how to achieve their organization's goals and objectives without the benefit of meaningful direction. It provides a definitive process for working through the myriad of considerations necessary to achieve success, and at the same time it challenges management to employ the disciplined process provided as part of their ongoing planning and budgeting efforts. Not only does the book openly criticize the current practice of "score keeping" but it constructively suggests replacing it with more active "participation."

ReadyTalk participants will have the opportunity to learn the critical components of the Targeted Tactics® Program, giving them a deeper insight into the tactical planning process. This management tool has proven successful in start-up environments, transitioning companies, and Fortune 100 Corporations. Strategy can only be executed if meaningful tactics are defined and integrated. Taking the time to understand the critical steps necessary to define these requirements will enable the listener to recognize, and implement, what is needed for success.

Speaker Bio

William R. ($Bill) Cobb is a successful Fortune 100 Executive who wanted to apply his life's learning and experience to help evolving organizations grow and succeed. Bill has held various management assignments throughout his career, which include the roles of VP & General Manager for a billion dollar division of a Fortune 50 Company and President & CEO of technology start-up companies. Throughout his career, Bill has always grown operating revenues at rates that exceeded the industry norms, acquiring the nickname "$ Bill." He attributes this to his disciplined approach that he inserted into the annual planning and budgeting cycle that connected the actions taken, and the resources applied, to the markets and customers he served. He founded Targeted Tactics® in 2006 as a means to share this knowledge and his experience with developing businesses and to encourage established organizations to adopt and implement an integrated marketing approach. He is the author of "Targeted Tactics," (Transforming Strategy into Measurable Results), the astonishing new business book that provides an in-depth approach to address the gap between strategy and execution.