Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.


Start Time:
Wednesday, September 05, 2007 6:00:pm EDT
Category: Marketing
Stefan Tornquist and Shawn Cardinal

NEW Research: Business Technology Web Seminar

Business technology marketing is challenging. Marketers must reach multiple decision makers, competition for attention is fierce and the variety of lead generation media is staggering. How do you as a B-to-B marketer address these challenges?

Based on new research from their Business Technology Benchmark Guide, MarketingSherpa has done it for you. Join us for a web seminar from the leaders in marketing research, as they present findings from the new edition of their "Business Technology Benchmark Guide". In this seminar, you will learn:

  • Which tests and tactics get the best ROI...and which get the worst
  • How to influence key decision makers to allocate budget dollars
  • Enlightening eye tracking results to share with your web design team
Speaker Bio

Stefan Tornquist

As Research Director for MarketingSherpa, Tornquist conducts primary research studies as well as gathering and evaluating marketing, advertising and PR statistics data from thousands of sources. He uses this data to create MarketingSherpa's annual Benchmark Guides for Email, Search and Business Technology Marketing, among other reports.

Tornquist has been a featured speaker at events held by the Advertising Research Foundation, the Direct Marketing Association, Web Marketing Association, TechTarget and KnowledgeStorm, among many others. He has been quoted in a variety of publications, including The Wall St. Journal, BusinessWeek and Inc. Magazine, and appeared on CNBC's Street Signs.

Prior to joining MarketingSherpa, Tornquist co-founded Bluestreak, the pioneering marketing technology company that started out in rich media and grew to become one of the industry's largest ad servers. He also co-founded and ran marketing for technology start-ups 9th Square Inc. and Waterworks Interactive Inc. as well as his own marketing and public relations consulting company.

Shawn Cardinal

As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.

Shawn has a background in radio voiceover work, advertising sales, direct-mail and newspaper publishing and finance. He also owned and operated his own mobile disc jockey company.

Start Time:
Tuesday, August 21, 2007 5:00:pm EDT
Matt R. Andrew

As brand leader of Moe's Southwest Grill, one of the fastest growing fast-casual restaurant concepts in America, Matt Andrew will lead an engaging, interactive roundtable discussion on Managing Fast Growth—Moe's style. Andrew will inspire discussion around the critical infrastructure needs of a rapidly growing franchise, from establishing co-ops and an FAC, to hiring outside agency support. He will highlight the importance of customer service, franchise support and training and how putting passion behind each key business initiative can drive the success of your business. Andrew will also cover knowing when to consider growth strategies like area developers, retail channels and international expansion. Learn this and much more during this session from a company that is considered one of the most talked about concepts to hit the national landscape in years.

Speaker Bio

As one of the five original members of the Moe's Southwest Grill team, and a long-time executive at Raving Brands, Matt Andrew is now brand leader for one of the nation's fastest growing restaurant concepts that operates more than 350 fast-casual restaurants throughout 38 states.

Andrew oversees all aspects and operations of the Moe's brand and system and plays an active role in daily operations. He leads all areas of the Moe's business including corporate strategy, marketing, finance, franchise support, training and customer service.

Prior to his current position, Andrew served as Raving Brands' vice president of corporate strategy and services, and was responsible for managing financial, legal, human resources and corporate administration functions for all of the Raving Brands system. Prior to that role, Andrew helped to build the company's finance and public relations departments from scratch, and contributed greatly to the success and growth of Moe's and the other Raving Brands.

Before joining Moe's, Andrew served as director of corporate development for headhunter.net, now known as careerbuilder.com, an Atlanta-based job search board. There he developed joint ventures with technology firms enabling the company to expand their services to a multitude of leading Web-based companies.

Andrew, who lives in Atlanta with his wife, earned an undergraduate degree in finance from the University of Florida.

Start Time:
Thursday, July 26, 2007 6:00:pm EDT
Category: Management
Hal Adler

How do Best Companies do it?

Join Hal Adler, President of Great Place to Work Institute, to understand the essential ingredients and framework for creating a great place to work and what makes this year's "50 Best Small & Medium Companies" so great.

What will I learn?

Mr. Adler's presentation will:

  • Provide examples of workplace practices at "best companies to work for."
  • Examine the business case for building and sustaining a great workplace.
  • Suggest everyday strategies for building a strong foundation of trust between managers and employees.
  • Offer insight into how the Great Place to Work Institute selects their annual "Best Companies" lists — including the "50 Best Small & Medium Companies to Work for in America", recognizing companies with between 50-999 employees, and FORTUNE's 100 Best Companies to Work For, recognizing companies with more than 1,000 employees.
  • Share what companies gain from participating in the survey and selection process.

Who should attend?

Senior leaders, managers, and supervisors of organizations aspiring to improve business performance by creating a great workplace.

Speaker Bio

Hal Adler is the President of the Great Place to Work Institute. In this role, Hal provides leadership and strategic direction for the Institute.

Hal came to the Institute in 2004 with a background in consulting, training and leadership development, and has distinguished himself in service to clients, through his public speaking and in the customized design and delivery of workshop and training programs. Hal continues to work with clients on matters such as building and sustaining trust, management training and development, executive coaching and change management.

Hal is a regular keynote speaker and presenter at professional association conferences such as SHRM, ASTD, and the Human Capital Institute. Hal addresses topics such as:

  • Organizational change
  • Building trust and creating a Great Place to Work
  • Senior leaders' role in creating a great workplace
  • Change from within: The critical role of the mid-manager

Prior to joining the Institute, Hal was the founder of the Training Arts Institute, and his professional career also includes leadership positions with the Center for Talent Retention, a management training and development firm, and Manpower, a global HR Consulting and staffing business. He was also the owner of 3RING, a restaurant in the heart of San Francisco's restaurant row.

Hal received his degree in music from SUNY Purchase in New York, and studied conducting while attending graduate school at The Boston Conservatory of Music. It was as a professional orchestra and choir conductor that Hal recognized the critical role that trust within an organization plays in efficiency, productivity, and performance at work.

Start Time:
Tuesday, July 24, 2007 6:00:pm EDT
Category: Marketing
Michael Lenzini

Michael Lenzini, CEO of Scenario d, LLC, will cover the top 10 ways you can market and promote your product or service online. Following the framework set forth by Dr. Burnett last month in Part I, Mr. Lenzini will expand on the concept of Framing Dimensions and how to get the right message to the right customer at the right time.

Speaker Bio

Michael Lenzini is CEO and Managing Member of Scenario d LLC. He has over 30 years of entrepreneurial experience, has started and run six companies successfully and is Adjunct Professor at Daniels College of Business, University of Denver.

Start Time:
Wednesday, July 18, 2007 6:00:pm EDT
Category: Marketing
Michael Lenzini and John Burnett

This Web Seminar is for marketing managers working at small to mid-sized companies who want a better understanding of the appropriate marketing metrics to employ in strategically assessing the various marketing tools that comprise their marketing mix. This web seminar will consider these tools both proactively and reactively.

Speaker Bio

Michael Lenzini is CEO and Managing Member of Scenario d LLC. The firm provides a full range of technology-enabled strategic and tactical marketing services. He has over 30 years of entrepreneurial experience, has started and run six companies successfully and is Adjunct Professor at Daniels College of Business, University of Denver.

John Burnett is a partner in the marketing firm and interactive agency Scenario d LLC. John is also a Professor of marketing and Director of the DU Marketing Roundtable at the Daniels College of Business, University of Denver. He has taught at five universities during his 38-year career and specializes in Marketing Communications and Nonprofit Marketing. He is the co-author of the number one Advertising textbook in the world and has published over 60 articles across a number of marketing-related topics. He has worked in the nonprofit sector for 20 years and has a new book coming out in March of 2007, Nonprofit Marketing Best Practices.

Start Time:
Tuesday, July 17, 2007 5:00:pm EDT
Craig Dietz

We'll discuss the three critical elements to write an effective operations manual. Then we'll discuss how to use that material to create effective franchise education and training programs. These training programs often include franchisee, manager and employee training. Finally we'll talk briefly about when and how to get started. By the end you'll have a simple picture of how to create the foundations of a great franchise education program by using fundamental writing and training principles.

Speaker Bio

Craig Dietz learned to write effective instructional materials first as a classroom school teacher, and then at Quiznos Sub where he developed all franchise owner, manager, and hourly employee training programs and helped create Quiznos University. In 1996, he earned a Master's Degree in Curriculum and Instruction from the University of Colorado at Denver. Special Ops LLC was created because a friend, who owned a local furniture store, complained that his employees didn't follow directions when left alone, and needed some way to document his processes. Since then, Special Ops has developed operations manuals for a large sport supplement franchise, two restaurants, a virtual-conferencing franchise, a day care center, a local furniture store, and a soap and skincare chain and developed a nationally syndicated training program especially for the natural foods industry.

Within weeks, he developed checklists, trained his employees how to use them, and solved the problem. Our success led to developing an operations manual. His manual has increased employee consistency, efficiency and reduced training costs and turn-over. Now, he focuses on growing his business and profits.

Special Ops LLC services include:

  • Developing, designing and writing operations manuals
  • Instructional design for education/training programs
  • Layout and design
  • Publishing and distribution
Start Time:
Thursday, July 12, 2007 6:00:pm EDT
Category: Marketing
Paul Barron

In this web seminar we will discuss the dos and don'ts of why and how you should create your own business channel through the use of podcasting.

  • Learn when and why to podcast
  • How to reach your perfect demographic
  • What to do once you have a podcast
  • How to get your podcast noticed
Speaker Bio

Paul Barron is an expert in understanding the dynamics of a very special industry—one that focuses entirely on the comfort levels of consumers. Paul has more than 12 years experience in online new media development and has launched new media web-based content and vertical solutions for a business to business community with revenues of more than half a trillion dollars. An innovator for the new media world of web, viral, and social platforms, Paul has seen just about everything when it comes to the web.

In 1996, Paul developed one of the Internet's first Blogs, which is now a full-on B2B media portal. A speaker and consultant for new media formats in web, Podcasting, B2B verticals and consumer based viral and social networks, Paul has been recognized as a new media mogul and pioneer.

Start Time:
Tuesday, July 10, 2007 6:00:pm EDT
Category: Sales
Townsend Wardlaw

In the second of our "21st Century Sales" series, Three Value Logic Sales Institute (3VLSI) presents "Time Management for Sales Professionals" to address the reality that today's successful sales professional must coordinate a superhuman volume of activity.

In 2006, the average sales professional worked 49 hours per week, yet most of this time was spent poorly with less than 25% spent on actual selling!

Participants in this web seminar will learn why multitasking decreases effectiveness and task-prioritization represents an inefficient method for organizing your work. To address these challenges, 3VLSI will share our "Time-Blocking" framework specifically designed for sales professionals to regain control over their calendars.

This web seminar is intended for front-line sales professionals and sales managers looking to gain an edge in sales by establishing control over their most important asset—Time!

Speaker Bio

Townsend Wardlaw is the Founder and CEO of Three Value Logic. He brings a strong track record of sales leadership with Fortune 500 companies such as AT&T, Lucent, and Avaya.

Townsend has initiated and managed channel relationships with application partners as well as consulting and services organizations including Qwest, Accenture, AT&T Solutions, EDS, Andersen Consulting, and Siebel Systems.

Start Time:
Thursday, June 21, 2007 6:00:pm EDT
Category: Marketing
Michael Lenzini and John Burnett

This web seminar will focus on the practical issues of creating and implementing a results-oriented marketing program that will also capture the interest of the investment community. Two of Scenario d's founders, Michael Lenzini and Dr. John Burnett, offer insights and practical advice gleaned from the experience and research of the entire Scenario d team.

In this workshop you will learn:

  • How to focus your marketing efforts on the most promising and valuable market segments
  • How to create the absolute best marketing offers to those market segments
  • How to create a low-cost, high impact marketing mix
  • The best way to gather and analyze data on your prospects and customers
  • Online marketing tools that really work
  • What separates a good marketing plan from a bad one
Speaker Bio

Michael Lenzini is CEO and Managing Member of Scenario d LLC. He has over 30 years of entrepreneurial experience, has started and run six companies successfully and is Adjunct Professor at Daniels College of Business, University of Denver.

Dr. John Burnett is Senior VP of Marketing Research of Scenario d LLC, and is professor of Marketing at Daniels College of Business. John has authored 16 trade and text books, and his "Principles of Advertising" is the most widely used advertising textbook in the U.S.

Start Time:
Tuesday, June 19, 2007 5:00:pm EDT
Kevin P. Hein

This program will cover the benefits and risks of establishing a formal franchise resale program.

Speaker Bio

Kevin P. Hein is an attorney for Snell & Wilmer LLP. His practice is concentrated in a broad range of franchise and real estate matters, including retail services, franchise and distribution, restaurant development, commercial real estate, mergers and acquisitions, corporate counseling and dispute resolution. Hein’s other experience includes:

Restaurant Development
Representation of startup and established restaurants and restaurant companies in corporate formation, real estate acquisition and development, leasing issues, corporate financing activities, mergers and
acquisitions, dispute resolution, and general corporate issues.

Franchise and Distribution Law
Representation of franchise companies in all matters, including state and federal disclosure issues, compliance with state relationship laws, dispute resolution, franchise sales compliance, bankruptcy matters, real estate, mergers and acquisitions, and general corporate issues.

Commercial Real Estate
Representation of buyers, sellers and developers of commercial real estate, landlords and tenants in lease negotiation and interpretation, and borrowers in commercial real estate transactions.