Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.

Start Time:
Tuesday, March 13, 2007 5:00:pm EDT
Category: Marketing
Clam Lorenz

Doing well while doing good. Whether you call it "cause marketing" or "corporate social responsibility," social issues should be part of your business plan now more than ever before. You need a social issues strategy that makes the most of the opportunities and manages the risks. Clam Lorenz of MissionFish will show you how companies large and small are making their brands pop, keeping their customers happy, and preventing potential crises with a savvy social issues strategy.

Speaker Bio

Clam Lorenz is Director of Operations for MissionFish, a social enterprise and eBay's exclusive provider for eBay Giving Works (US) and eBay for Charity (UK). A founding member of the MissionFish team, Clam (yes, like the shellfish) has more than 12 years experience in nonprofit marketing and socially-oriented business.

Clam has an MA in public relations from the University of Georgia, and lives a good distance from the waterfront in Washington DC.

Start Time:
Friday, March 09, 2007 4:00:pm EST
Kaye Mitchell, Founding Partner of Women Impacting Public Policy, and Frances E. Jefferson, Region 8 Administrator, U.S. Dept. of Labor Women's Bureau

THE POWER OF PUBLIC POLICY: Exactly what does Public Policy mean to you? Do you pay taxes? Do regulations influence some part of your life and/or business? If so and you are not involved in Public Policy, someone else is helping make key decisions that affect you and your bottom line. You do not have to become a politician to be involved in Public Policy and make a difference, but you must do more than read the paper and listen to television. Kaye Mitchell will provide simple ways to participate constructively in Public Policy to avoid the likelihood of others running your life/business for you. She will also demonstrate how participating in Public Policy can propel you into strategic networks that increase your visibility and potential income.

Speaker Bio

Since 1995, Kaye Mitchell has been consulting small businesses in strategic planning and development, especially when navigating the intricacies of government contracting. She is CEO of Certify to Success and a National Founding Partner as well as the Colorado Instant Impact Team Leader of Women Impacting Public Policy (WIPP).

Frances E. Jefferson joined the U. S. Department of Labor Women's Bureau in June 1988. She is Regional Administrator for the Region VIII, Women's Bureau, U. S. Department of Labor, where she is responsible for administering programs in Colorado, Montana, North and South Dakota, Utah and Wyoming.

Fran has a Bachelor of Arts degree in English and a Master’s degree in Public Administration from the University of Colorado. She is the proud mother of two extraordinary sons, Adofo and Valentino and five grandsons and two granddaughters.

Start Time:
Thursday, March 08, 2007 9:00:pm EST
Linda Burzynski, CEO, Liberty Fitness; Ja-Naé Duane, Founder, Wild Women Entrepreneurs; Stephanie Scholz Neurohr, CEO, Mother of 7, Inc.

Three successful entrepreneurs will share their insights and experiences as professional women who decided to build companies of their own.

Liz Ryan, founder and president of WorldWIT, will moderate this panel discussion

Speaker Bio

Linda Burzynski is the Chief Executive Officer and President of Liberty Fitness Holdings, LLC. Liberty Fitness is a women's health club with a total body approach to fitness, weight loss, and wellness; all under one roof in a spa-like setting. She joined the company as CEO in July of 2005.

Ja-Naé Duane founded Wild Women Entrepreneurs in 2005 with $100 from a desire to help success-driven women share talents, skills, and resources. Wild WE is 20 months old with over 10,000 members, 45 chapters in 6 countries and a radio show. A professional opera singer, Ja-Naé is an entrepreneur devoted to singing, acting, networking, and guerilla and buzz marketing.

Stephanie Scholz Neurohr is a traditional mother of seven who does it all. She is a former Dallas Cowboys Cheerleader, author and the founder & CEO of Mother of 7, Inc.—a motherhood company specializing in products for the expectant, new mother, and family. Stephanie is a recognized leader in motherhood development and is known world-wide for her outstanding contributions in educating new and expecting mothers.

Moderator: Liz Ryan, an award-winning entrepreneur, former corporate executive, working mother, published author and acclaimed speaker on business and workplace issues, started WorldWIT in July 1999 because she believed "smart women should know each other." Today, there are 83 chapters worldwide, providing networking, mentoring and support to nearly 50,000 members in 25 countries around the globe.

Start Time:
Tuesday, March 06, 2007 7:00:pm EST
Elizabeth Cornish, Diversified Agency Services, a division of Omnicom Group; Robin Kane, WhiteWave Foods Company; Caroline N. Gundeck, Morgan Stanley

In honor of International Women's Day, join Elizabeth Cornish, Robin Kane and Caroline Gundeck in a discussion of life in a corporate setting. What professional choices did they make? What obstacles did they encounter, and how did they overcome them? You will have the opportunity to ask questions in this panel discussion. Liz Ryan, founder and president of WorldWIT, will serve as the moderator.

Speaker Bio

Elizabeth Cornish is a Senior Vice President at Diversified Agency Services, a division of Omnicom Group. Her primary responsibility at DAS is to be a conduit and catalyst for change and success among the network agencies. So far, her biggest accomplishments have been singing at St. Patrick's Cathedral, earning a hi-brown belt in mixed martial arts, and maintaining her sense of humor in the quest for "having-it-all". Elizabeth lives on Long Island in New York with her husband, eleven-year-old son and his zoo.

Robin Kane is the Director of Human Resources at WhiteWave Foods Company in Broomfield, CO, makers of Horizon Organic milk, Silk soymilk and International Delight coffee creamer. She has over 20 years of global experience in human resources in various industries including consumer packaged goods, technology, public education, and manufacturing. She holds a BA and MS from the University of Pennsylvania and an MBA from the University of Colorado at Denver.

Caroline N. Gundeck was named Chief Diversity Officer for the Global Wealth Management Group at Morgan Stanley September 2006. Her focus is on continuing and advancing diversity efforts throughout the business. Ms. Gundeck began her career with Merrill Lynch in 1983 in the White Plains, New York office as a Sales Associate. After earning her Series 7 in 1984, Caroline became a Financial Advisor for Merrill Lynch. During her 20 years as a Financial Advisor, Caroline earned the title of First Vice President~Investments and distinguished herself as a leader and mentor at Merrill Lynch and in her local community. Caroline approached senior management in the Fall of 2002 with a proposal for a business development unit focused on the women's market. In January of 2003, Caroline was appointed to head Women's Business Development for Merrill Lynch Global Private Client.

Moderator: Liz Ryan, an award-winning entrepreneur, former corporate executive, working mother, published author and acclaimed speaker on business and workplace issues, started WorldWIT in July 1999 because she believed "smart women should know each other." Today, there are 83 chapters worldwide, providing networking, mentoring and support to nearly 50,000 members in 25 countries around the globe.

Start Time:
Friday, February 23, 2007 6:00:pm EST
Shawn Cardinal

They may be conducted online, but web seminars are no less serious than traditional, on-ground events. With careful thought, planning and teamwork, your web seminar will be a huge success.

Shawn Cardinal, Training Director for ReadyTalk, will share five tactics for executing a successful web seminar. He'll review what objectives you may want to achieve, how to prepare for your target audience and how to structure your agenda and content. Finally, he'll provide you with the tools you need to execute your web seminar so that participants are engaged in your presentation.

Speaker Bio

As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events and is delighted to share his expertise with a new audience.

Shawn has a background in radio voiceover work, advertising sales, direct-mail and newspaper publishing and finance. He also owned and operated his own mobile disc jockey company.

Start Time:
Tuesday, February 20, 2007 7:00:pm EST
Category: Sales
Dario Priolo

What does it take to be a Winning Sales Organization? Attend this complimentary Webinar and you will be one of the first to learn what top-performing sales organizations are doing differently to succeed in complex, business-to-business selling environments. The 2007 Miller Heiman Sales Best Practices Study, considered the most comprehensive in the industry, defines Winning Sales Organizations as being able to significantly grow revenue, add new clients, and increase revenue from existing clients.

Join Miller Heiman executives Dario Priolo, EVP Corporate Development for the results of the this annual study that included more than 5,500 participants worldwide.

You'll learn best practices in these key areas:

  • Identifying and pursuing the right opportunities
  • Minimizing commoditization and discounting pressure
  • Calling on key decision makers
  • Managing strategic relationships
  • Leveraging sales talent
Speaker Bio

Dario Priolo oversees global marketing, product management, research and development, and new business development at Miller Heiman. He is a seasoned executive with extensive experience leading global alliances, commercializing intellectual capital and research, and building high-impact brands in professional services. He recently launched the Miller Heiman Sales Performance Journal and the Miller Heiman Sales System, the firm's unique consulting diagnostic.

Dario has worked with companies in Europe, Asia, US and Canada. Prior to joining Miller Heiman, he was Division Director of Sales and Marketing for the Hay Group, a global consulting firm. He has also been a strategy consultant with Deloitte and Touche, and an investment-banking associate with J.P. Morgan & Company. Dario has an engineering degree from McGill University and an MBA from the University of Pennsylvania's Wharton School.

Start Time:
Thursday, February 15, 2007 7:00:pm EST
Category: Marketing
Andy Sernovitz

You've heard the talk, you've heard the hype—word of mouth marketing is the next big thing. But what exactly should you do to create a word of mouth marketing campaign for your company? Learn specific strategies to engage with consumers and generate positive word of mouth about your brand. Learn the 5 steps to starting an impactful, effective, sales-driving campaign. We're going to get specific here: Who to hire, where to start, and how to make it successful.

  • Finding the right people to talk about you (influencers and evangelists)
  • Giving them something to talk about (viral email, samples, buzz, and more)
  • Creating tools to make it easier for them to talk to each other (blogs, discussions, tell-a-friend forms)
  • Participating in the conversation
  • Tracking and measuring results

The first 50 attendees will receive a free copy of Word of Mouth Marketing.

Speaker Bio

Author, Word of Mouth Marketing: How Smart Companies Get People Talking
CEO, GasPedal
Founder, Word of Mouth Marketing Association
President Emeritus, Association for Interactive Marketing

Whenever there's been an innovation in marketing, Andy Sernovitz has been there.

A 16-year veteran of the interactive marketing business, Andy has spent years helping companies learn how to do better marketing.

Andy taught at the Wharton School of Business, ran a business incubator, and started half a dozen companies. GasPedal, his consulting company, advises great brands like TiVo, Ralph Lauren, Sprint, and Kimberly-Clark.

He created the Word of Mouth Marketing Association around the latest revolutions in blogs, buzz, and word of mouth. Before that, in the dot com days, he ran the Association for Interactive Marketing.

Andy sends out an amazing newsletter called "Damn, I Wish I'd Thought of That", and is author of the new book Word of Mouth Marketing: How Smart Companies Get People Talking.

Start Time:
Friday, February 09, 2007 7:00:pm EST
Category: Management
David Handler

Who are this era's most remarkable athletes? Tiger Woods ranks at the top of the list. Tennis star Roger Federer deserves a high spot. Annika Sorenstam may end up as the most prolific female golfer ever. LeBron James is a superstar, as are Albert Pujols and LaDainian Tomlinson. Michelle Wie and Vince Young are just getting started.

To perform at the highest level, professional athletes continually seek feedback and guidance. In his first 10 years on the PGA Tour, Tiger made three major swing changes, all under the watchful eye of an expert. Utilizing professional business coaching skills with your team will help you influence them to increase productivity and results.

By attending this session, you'll learn:

  • 10 coaching techniques that will enhance your leadership effectiveness
  • To implement "Deliberate Practice" to improve individual performance
  • How to start "Thinking Like A Coach" in business situations

Plus, following the seminar, one participant will receive two complimentary 60-minute coaching sessions to help you laser-focus on your own performance improvement.

Speaker Bio

David Handler, founder of Success Handler, LLC, is a professional business coach who specializes in helping leaders find clarity and take action to achieve their goals. Much like sports coaches, he guides clients to compete on level playing fields in their industries, and to explore the business and personal dreams they desire. David has been a senior executive and founder of several organizations, championing talent development as an essential key to producing extraordinary business results.

David is the creator and co-host of The Franchise Formula Internet Seminars, a monthly Webinar series that brings together industry experts to share best practices with franchising executives. He also writes a monthly E-Newsletter that’s read by more than 2,000 business leaders and is a regular contributor to leading association publications.

Start Time:
Tuesday, February 06, 2007 5:00:pm EST
Category: Marketing
Dave Taylor

The rise of Google has fundamentally changed the business landscape and being findable has become critical to the success of a business. There's no better way to be maximally findable online than through a smart business blog, and Dave will explore both the topic of findability and the rewards and risks associated with business blogging. You don't want to miss it!

Speaker Bio

Dave Taylor has been involved with the Internet since 1980 and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books and holds both an MBA and MS Ed. Dave maintains three weblogs, The Intuitive Life Business Blog, focused on business and industry analysis, the eponymous Ask Dave Taylor devoted to tech and business Q&A and The Attachment Parenting Blog, discussing topics of interest to parents. Dave is an award-winning speaker, sought after conference and workshop participant and frequent guest on radio and podcast programs.

Start Time:
Friday, January 26, 2007 4:00:pm EST
Category: Marketing
John Burnett

Nonprofits have entered the world of Marketing. Although research indicates that less than 30% have a formal marketing plan, those that do have a decided advantage. Moreover, it does little good to produce a competitive product or service unless there is a mechanism in place to communicate its virtues to the world. The marketing communication process, as discussed in this Web Seminar, presents the key elements of a formal Marketing Communication process. We will exam the steps employed for a nonprofit that has few resources and little experience with marketing communication. Ultimately, participants will learn how to communicate in a formal and effective manner.

Speaker Bio

John Burnett is a partner in the marketing firm and interactive agency Scenario d LLC. The firm provides a full range of technology-enabled strategic and tactical marketing services. John is also a Professor of marketing and Director of the DU Marketing Roundtable at the Daniels College of Business, University of Denver. He has taught at five universities during his 38-year career and specializes in Marketing Communications and Nonprofit Marketing. He is the co-author of the number one Advertising textbook in the world and has published over 60 articles across a number of marketing-related topics. He has worked in the nonprofit sector for 20 years and has a new book coming out in March of 2007—"Nonprofit Marketing Best Practices."

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