Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.


Start Time:
Wednesday, March 27, 2013 8:00:pm EDT
Category: Marketing

Mike Agron

Mike Agron
Company: 
WebAttract

 

The webinar is an invaluable tool in today’s buying process. It’s an effective vehicle for attracting, engaging with, and educating prospects to move them down the funnel.
 
The catch? You’ve got to do a webinar right in order for it to be effective - from targeting and attracting the right audience, to keeping them engaged and continuing the conversation after the webinar.
 
Join us for real business examples and a step-by-step process for demand generation webinar planning. We’ll cover:
  • Key metrics that are critical for benchmarking webinars
  • Action items for planning and delivering measurable outcomes that will meet or exceed your lead generation goals
  • Proven methods to produce polished, impactful webinars that raise brand awareness
Who should attend:
  • Marketing and sales professionals responsible for demand generation and want to further streamline the webinar process
  • Directors/VPs/Managers of Marketing looking to reach beyond their existing customer base to recruit an audience of fresh sales leads
  • Content and Marketing Communication professionals wanting to learn new ways to get the most value out of their webinar program (e.g. new content opportunities and prospect campaign ideas)
Start Time:
Thursday, March 21, 2013 8:00:pm EDT
Category: Marketing

 

AdWords is ever-evolving with over 500 algorithm changes per year. Knowing how to leverage these changes, including the monumental 2013 Enhanced Campaigns announcement, and looking beyond driving just leads/sales is a vital part of staying relevant as a modern marketer. 
 
As nurturing becomes essential in 2013, you should consider using search to drive webinar and event marketing campaigns, content downloads and more.
 
In this webinar, pay-per-click pioneer Trada presents strategies (straight from Google!) about how to keep pace in 2013:
  • More than leads and sales: The smartest AdWords advertisers are building campaigns designed to increase and improve webinar registrations and content downloads
  • What you need to know NOW: New mobile strategies and Enhanced Campaigns
  • Truly integrated marketing: Maintaining brand and content voice from ad to landing page to webinar/event
Start Time:
Wednesday, February 27, 2013 7:00:pm EST
Category: Marketing

Presentations are critical communications events for companies, because they're always given to inform or persuade, and the result of a presentation is almost always a decision.  For these reasons, the quality of the presentation content, materials and presenting skills are major factors in achieving the desired results from a presentation.  

A great presentation persuades and inspires; a poor presentation damages confidence in the ideas and the organization behind them. This webinar examines the three critical success factors for presenting - content, medium and delivery - and provides practical advice on optimizing each of these dimensions in your presentations.

Start Time:
Wednesday, February 13, 2013 6:00:pm EST
Category: Marketing

Autumn Coleman

Autumn Coleman
Company: 
Manhattan Associates

More and more, marketing is driving technology decisions. Lately, marketers are bombarded with information on the latest marketing automation tools, CRM platforms, analytics and tracking software, and customer advocate programs to help sort through an overwhelming amount of market data. Now, more than ever, it’s the marketing managers who are controlling the decisions and the budget on which ones are implemented.

So what does this “hybrid” role of Chief Marketing Technology Officer entail and how does a new reliance on technology affect traditional marketing teams? Join Autumn Coleman, Senior Marketing Operations Manager at Manhattan Associates, to gain a better understanding of the role marketing is playing in technology purchases.
You’ll learn:

  • The key areas of focus for a Chief Marketing Technology Officer
  • How to simultaneously manage both marketing and technology objectives
  • What hot technologies marketing teams are focusing on to drive sales
  • And the impact these new technologies are having on measuring traditional key performance metrics
Start Time:
Wednesday, January 09, 2013 7:00:pm EST
Category: Marketing

Bob Hanson

Company: 
Quantum Leap Marketing

Moira Vetter

Moira Vetter, Modo Modo Agency
Company: 
Modo Modo Agency

A recent survey by Quantum Leap Marketing revealed that only a few small businesses have a high ROI from marketing while the majority struggle to be heard above the noise.

What can organizations of all sizes learn from these high-performance firms? What are the top small business marketers planning on doing differently than the rest for 2013? How can you get more leads and sales from your next marketing campaign?

Whether you want to create your first formal marketing plan or just get an edge in 2013, join a panel of experts led by Bob Hanson, President of Quantum Leap Marketing, as he shares the results of his latest survey of small business marketers on their plans for 2013. He will also lead an expert panel which will show you what’s working in social media marketing specifically, and small business marketing in general for 2013.

Attend this interactive webinar to discover:

  • How small business can make the most of limited budgets
  • Common and costly marketing mistakes to avoid, especially with Social Media
  • How webinars can be a successful part of your marketing mix
  • Specific steps for a successful social media marketing plan
  • 7 “must-haves” for your marketing success plan for 2013
Start Time:
Tuesday, December 11, 2012 6:00:pm EST
Category: Marketing

Sharon Burton

Sharon Burton
Company: 
Content Strategy Consultant

‘Tis the season for Dickens: let’s take a look at webinar metrics of the past, present and future.

Modern marketers are becoming more and more sophisticated – and so are the webinars we are launching.  As our webinars become more advanced, the metrics we measure must evolve as well.  Relying solely on webinar registration and attendance rates to measure the success of a webinar are habits of the past.  Effectively tracking ROI and key performance metrics (KPIs) are critical to our future success as marketers.

Join Sharon Burton, content strategy consultant and author of 8 Steps to Amazing Webinars, and Jerry Rackley, Chief Analyst at Demand Metric, as they dive into the six key performance indicators that you should be measuring in webinar programs and how you go about capturing, analyzing and acting on that data.

BONUS: Attendees will get a FREE Webinar Metrics Dashboard Tool provided by Demand Metric.

Start Time:
Wednesday, December 05, 2012 7:00:pm EST
Category: Marketing

Are you an EloQueen or EloKing suffering from withdrawal after all of the great sessions and conversations at EE? Are you ready to drive more value and create more conversions from your organization’s webinars? Whether you are considering adding a webinar app from the AppCloud into your next Eloqua campaign or if you have already built one in, you’ll walk away from this session with 10 actionable tips to crank up the volume on your webinar programs in 2013.

On Wednesday, December 5, experts from Eloqua, Compendium and ReadyTalk will step you through an Eloqua program showcasing the latest advanced pre- and post-webinar techniques and processes that you can apply to make a difference in your next webinar. Attend and be ready to learn:

  • Tips for improving form conversion and driving more registrants
  • How the right confirmation and reminder emails can increase attendance rates
  • The power of using polling and post-event surveys to uncover qualified leads
  • Why webinar data cards help your sales team have better conversations
  • Advanced follow-up tactics that go far beyond “thanks” and “sorry we missed you”
  • Ways to continue to capturing engagement data from recordings after the live event

Don’t miss out on this opportunity to go beyond the basics and amplify your webinars with these advanced techniques and processes. Register now!

Start Time:
Monday, November 05, 2012 7:00:pm EST
Category: Marketing
As we enter Q4, many marketers are looking at their budgets for 2013. To help you review your planning, we’ll review data from the MarketingSherpa 2012 B2B Marketing Benchmark Report, in which we surveyed 1,745 marketers to gain key marketing insights on lead generation, automation, and personas.

In this webinar, you’ll learn:

  • Which lead generation tactics were rated as the most effective, and how you can use them to generate qualified leads
  • How B2B marketers are allocating their marketing budgets, so attendees can stay on top of new trends and priorities
  • How one company increased pipeline opportunities by 65%, despite a 40% budget cut
  • 4 steps you can use to evaluate the performance of your marketing activities, and make sound decisions for upcoming strategies
Start Time:
Wednesday, October 17, 2012 6:00:pm EDT
Category: Marketing

Mathew Sweezey

Mathew Sweezey
Company: 
Pardot, a salesforce.com company
So, you're ready to host a webinar. Great! Where do you begin? From topic selection, scheduling and promotion to hosting, recording and sharing content, lots of time and preparation go into creating a successful webinar. Need a little help?  Well, you're in the right place!
 
Join Mathew Sweezey, Marketing Automation Evangelist at Pardot, and Mike McKinnon, Sr. Demand Generation Manager of ReadyTalk for an exclusive look at the world of webinar creation, hosting and all-around webinar best practices. (And trust me - these guys really know what they're talking about!) Please join us for an information-packed hour of valuable webinar process magic.
Start Time:
Tuesday, October 09, 2012 6:00:pm EDT
Category: Sales

Lead generation webinars and online demos play a key role in many organizations’ marketing and sales processes. However, these activities are much less effective when the valuable data they generate is locked in your conferencing platform. Automatically capturing this data in Salesforce not only saves time but opens up a world of possibilities for driving higher conversion rates and moving prospects through the pipeline faster.

Join us on October 9 to learn how three progressive companies have benefited by using an audio and web conferencing platform that seamlessly integrates with Salesforce. You will hear:

  • How marketers are saving time and driving better results from webinar programs by automatically capturing registration, attendance and polling data in Salesforce
  • How sales professionals are following up faster with more relevant messaging because of timely access to webinar data
  • How sales leaders are making their reps more productive and gaining better visibility into their team’s online demo activities

If your organization uses Salesforce, don’t miss this opportunity to get proven advice on making your webinar programs and sales activities more efficient and effective.