Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.


Start Time:
Wednesday, February 13, 2013 6:00:pm EST
Category: Marketing

Autumn Coleman

Autumn Coleman
Company: 
Manhattan Associates

More and more, marketing is driving technology decisions. Lately, marketers are bombarded with information on the latest marketing automation tools, CRM platforms, analytics and tracking software, and customer advocate programs to help sort through an overwhelming amount of market data. Now, more than ever, it’s the marketing managers who are controlling the decisions and the budget on which ones are implemented.

So what does this “hybrid” role of Chief Marketing Technology Officer entail and how does a new reliance on technology affect traditional marketing teams? Join Autumn Coleman, Senior Marketing Operations Manager at Manhattan Associates, to gain a better understanding of the role marketing is playing in technology purchases.
You’ll learn:

  • The key areas of focus for a Chief Marketing Technology Officer
  • How to simultaneously manage both marketing and technology objectives
  • What hot technologies marketing teams are focusing on to drive sales
  • And the impact these new technologies are having on measuring traditional key performance metrics
Start Time:
Wednesday, January 09, 2013 7:00:pm EST
Category: Marketing

Bob Hanson

Company: 
Quantum Leap Marketing

Moira Vetter

Moira Vetter, Modo Modo Agency
Company: 
Modo Modo Agency

A recent survey by Quantum Leap Marketing revealed that only a few small businesses have a high ROI from marketing while the majority struggle to be heard above the noise.

What can organizations of all sizes learn from these high-performance firms? What are the top small business marketers planning on doing differently than the rest for 2013? How can you get more leads and sales from your next marketing campaign?

Whether you want to create your first formal marketing plan or just get an edge in 2013, join a panel of experts led by Bob Hanson, President of Quantum Leap Marketing, as he shares the results of his latest survey of small business marketers on their plans for 2013. He will also lead an expert panel which will show you what’s working in social media marketing specifically, and small business marketing in general for 2013.

Attend this interactive webinar to discover:

  • How small business can make the most of limited budgets
  • Common and costly marketing mistakes to avoid, especially with Social Media
  • How webinars can be a successful part of your marketing mix
  • Specific steps for a successful social media marketing plan
  • 7 “must-haves” for your marketing success plan for 2013
Start Time:
Tuesday, December 11, 2012 6:00:pm EST
Category: Marketing

Sharon Burton

Sharon Burton
Company: 
Content Strategy Consultant

‘Tis the season for Dickens: let’s take a look at webinar metrics of the past, present and future.

Modern marketers are becoming more and more sophisticated – and so are the webinars we are launching.  As our webinars become more advanced, the metrics we measure must evolve as well.  Relying solely on webinar registration and attendance rates to measure the success of a webinar are habits of the past.  Effectively tracking ROI and key performance metrics (KPIs) are critical to our future success as marketers.

Join Sharon Burton, content strategy consultant and author of 8 Steps to Amazing Webinars, and Jerry Rackley, Chief Analyst at Demand Metric, as they dive into the six key performance indicators that you should be measuring in webinar programs and how you go about capturing, analyzing and acting on that data.

BONUS: Attendees will get a FREE Webinar Metrics Dashboard Tool provided by Demand Metric.

Start Time:
Wednesday, December 05, 2012 7:00:pm EST
Category: Marketing

Are you an EloQueen or EloKing suffering from withdrawal after all of the great sessions and conversations at EE? Are you ready to drive more value and create more conversions from your organization’s webinars? Whether you are considering adding a webinar app from the AppCloud into your next Eloqua campaign or if you have already built one in, you’ll walk away from this session with 10 actionable tips to crank up the volume on your webinar programs in 2013.

On Wednesday, December 5, experts from Eloqua, Compendium and ReadyTalk will step you through an Eloqua program showcasing the latest advanced pre- and post-webinar techniques and processes that you can apply to make a difference in your next webinar. Attend and be ready to learn:

  • Tips for improving form conversion and driving more registrants
  • How the right confirmation and reminder emails can increase attendance rates
  • The power of using polling and post-event surveys to uncover qualified leads
  • Why webinar data cards help your sales team have better conversations
  • Advanced follow-up tactics that go far beyond “thanks” and “sorry we missed you”
  • Ways to continue to capturing engagement data from recordings after the live event

Don’t miss out on this opportunity to go beyond the basics and amplify your webinars with these advanced techniques and processes. Register now!

Start Time:
Monday, November 05, 2012 7:00:pm EST
Category: Marketing
As we enter Q4, many marketers are looking at their budgets for 2013. To help you review your planning, we’ll review data from the MarketingSherpa 2012 B2B Marketing Benchmark Report, in which we surveyed 1,745 marketers to gain key marketing insights on lead generation, automation, and personas.

In this webinar, you’ll learn:

  • Which lead generation tactics were rated as the most effective, and how you can use them to generate qualified leads
  • How B2B marketers are allocating their marketing budgets, so attendees can stay on top of new trends and priorities
  • How one company increased pipeline opportunities by 65%, despite a 40% budget cut
  • 4 steps you can use to evaluate the performance of your marketing activities, and make sound decisions for upcoming strategies
Start Time:
Wednesday, October 17, 2012 6:00:pm EDT
Category: Marketing

Mathew Sweezey

Mathew Sweezey
Company: 
Pardot, a salesforce.com company
So, you're ready to host a webinar. Great! Where do you begin? From topic selection, scheduling and promotion to hosting, recording and sharing content, lots of time and preparation go into creating a successful webinar. Need a little help?  Well, you're in the right place!
 
Join Mathew Sweezey, Marketing Automation Evangelist at Pardot, and Mike McKinnon, Sr. Demand Generation Manager of ReadyTalk for an exclusive look at the world of webinar creation, hosting and all-around webinar best practices. (And trust me - these guys really know what they're talking about!) Please join us for an information-packed hour of valuable webinar process magic.
Start Time:
Tuesday, October 09, 2012 6:00:pm EDT
Category: Sales

Lead generation webinars and online demos play a key role in many organizations’ marketing and sales processes. However, these activities are much less effective when the valuable data they generate is locked in your conferencing platform. Automatically capturing this data in Salesforce not only saves time but opens up a world of possibilities for driving higher conversion rates and moving prospects through the pipeline faster.

Join us on October 9 to learn how three progressive companies have benefited by using an audio and web conferencing platform that seamlessly integrates with Salesforce. You will hear:

  • How marketers are saving time and driving better results from webinar programs by automatically capturing registration, attendance and polling data in Salesforce
  • How sales professionals are following up faster with more relevant messaging because of timely access to webinar data
  • How sales leaders are making their reps more productive and gaining better visibility into their team’s online demo activities

If your organization uses Salesforce, don’t miss this opportunity to get proven advice on making your webinar programs and sales activities more efficient and effective.

Start Time:
Wednesday, October 03, 2012 5:00:pm EDT
Category: Marketing

What happens when you bring together a leading provider of content marketing software and a leading provider of web conferencing for 60 minutes to answer your most burning content marketing and webinar questions?  An hour’s worth of discussion on how to best utilize both of these marketing tactics to drive leads and create awareness.

Join Clayton Stobbs from Compendium and Simone Verhulst from ReadyTalk as they rapid-fire answer 20 questions about content marketing and webinars submitted by YOU and your peers!  If you have questions about these topics (especially if it’s related to how webinars and content marketing can work together), then this is your ticket. Hit us with your best shot and invite your colleagues!  

Start Time:
Wednesday, August 15, 2012 6:00:pm EDT
Category: IT

Web and audio conferences that combine audio, slides and more are a common feature of business life these days, from planning calls to sales presentations to training and other uses. A variety of services are available to provide the voice and Web components, freeing IT from having to develop and deploy an in-house system. But that doesn't mean IT's off the hook for security and administration. It's also critical to have criteria for judging a service's reliability and quality.

Our Editorial Webcast will provide guidance on identifying core requirements and evaluating the options on the market. We'll also look at how these systems can and can't integrate with a Unified Communications platform.

Start Time:
Wednesday, August 08, 2012 6:00:pm EDT
Category: Marketing

Online giving surged by over 35% last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful fundraising online, especially through social media?

Join us as we present some of the most useful, easy to implement, and effective tips shared at the sold out "Social Media for Nonprofits" conferences produced around the country, including insights by Beth Kanter, Guy Kawasaki, Ami Dar, and more. Bring your notepad, as this interactive session will be chock-full of practical, tactical solutions and actionable insights, including how to raise big bucks on Facebook, how to convert donors into fundraisers, and the keys to effective mobile fundraising.