Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.


Start Time:
Wednesday, January 25, 2012 7:00:pm EST
Category: Marketing

2012 is here. And things are changing rapidly in several critical areas of marketing. Preparation is key.

This dynamic, fast-paced webinar will provide an overview of how companies are beginning to make significant changes in how they use meetings, conferences, webcasts and other events to market their products or services.

The events landscape is rapidly shifting for everyone---internal marketing departments, external marketing agencies, corporations, associations, and the companies they work with to produce their meetings. What you'll learn may surprise you.

Prepare for this new year by hearing how events of all types--- live, virtual, hybrid and more---are being reshaped by economic, technological and social innovations, and the dramatic impact they could have on your company's marketing and sales strategy for 2012 and beyond.

See what's working, what isn't, and how it could affect you and your company.

Start Time:
Friday, January 20, 2012 6:00:pm EST
Category: Sales

Jill Konrath

Company: 
Author of "SNAP Selling" & "Selling to Big Companies"
In today’s crazy-busy world, capturing and keeping your prospects’ attention requires Herculean efforts.  One day a prospect states their desire to change, the next day they default to the status quo.  If you’re in sales, you’re constantly searching for articles, webinars, videos, e-books, etc., that you can use to keep the sales momentum going. 
 
Join Jill Konrath Jan. 20, 2012 at 1:00PM EST to learn how to use content at each stage of your prospect’s decision-making process to increase their interest in and commitment to change. 
 
During this 39- minute session, you'll discover how to:
  1. Get noticed by more hot prospects by creating content that identifies your company as an industry thought-leader.
  2. Quickly advance the sales process by creating campaigns that pique your prospect’s curiosity and engages them in provocative conversations.
  3. Build rapport by repurposing existing content to nurture prospects and customers over time.

Stop your opportunities from getting delayed, derailed, dismissed, or deleted. Register today to learn how to keep your prospects in the game!

Start Time:
Tuesday, December 06, 2011 7:00:pm EST
Category: Marketing

Moira Vetter

Moira Vetter, Modo Modo Agency
Company: 
Modo Modo Agency

Carol Godfrey

Carol Godfrey,  Southwire Company
Company: 
Southwire Company

Many businesses make the mistake of failing to assess business strategy and integration needs with sales, marketing automation, and IT when developing a Webinar strategy. This Webinar starts with the big idea to ensure a strategic and truly integrated approach for driving growth and engagement with Webinars.

Moira Vetter, CEO of Modo Modo Agency and Carol Godfrey, VP of Energy of Southwire Company, will discuss 5 fundamentals for ensuring your Webinars drive the results your organization needs. Here is a sneak peak:

  1. Drawing from Key Business Strategies to Shape Webinars
  2. Building Webinars into an Integrated Marketing Program
  3. Content Best Practices
  4. Connecting Webinar Engagement to Drive Sales Success
  5. Working with IT to Integrate Webinar Data with SFA, CRM & More

Learn how to strategically integrate Webinars to fuel business growth.

Start Time:
Wednesday, November 16, 2011 7:00:pm EST
Category: Marketing
Let's talk about benchmarks in social by industry, plus what the RIGHT metrics are based on your job function.  What an executive needs to see to understand the health of their brand socially is quite different than what an optimizer who is running campaigns needs to see.  Likewise, the social metrics for a company selling laundry detergent will be quite different than one that sells B2B software.

There's no shortage of data about your business--- you're likely drowning in data. There are more tools than you could possibly look at even if your sole job was to review social tools. Join Dennis Yu, Managing Principal of Facebook Marketing, and Justin Kistner, Director of Social Products of Webtrends, to find out exactly what you need to measure, how to measure it, and how to determine what is good versus bad for your type of company.

Start Time:
Tuesday, November 08, 2011 5:00:pm EST
Category: Marketing

Lisa Chen

Lisa Chen
Company: 
Rally Software

Most organizations use webinars as part of their overall marketing mix to generate demand, educate prospects & customers and provide thought leadership.  But are you getting the best ROI on your webinars?

During this one hour session,  we'll show how to create integrated marketing campaigns to generate interest and turn prospects into qualified leads. Learn how to extend and repurpose content throughout your chosen channels for maximum ROI.


Join Lisa Chen, Sr. Marketing Operations Manager at Rally Software, to learn:

  • How a multi-touch campaign with relevant offers can drive engagement with prospects
  • How to increase your campaign ROI and lead generation by integrating message and offers in multiple channels
  • How to Build nurturing email programs pre and post webinar that drive registration, attendance and follow-on engagement
Start Time:
Tuesday, November 01, 2011 5:00:pm EDT
Category: Marketing

Brett Schklar

Brett Schklar
Company: 
The Market Creation Group

Ten tips for making webinars a more effective part of your marketing strategy

Done right, webinars are an extremely cost-effective method for driving more qualified leads and enabling a higher level of credibility with targeted audiences. But it’s not just the webinar that makes it successful, it’s what you do before, during and after that will make it a success. In this one hour event you’ll learn ten tips that build a strategy for webinars as a critical component of your overall marketing program.

Whether you want to do a single webinar or a series, you’ll want to join Brett Schklar, marketing industry veteran, as he takes you through the proper ways to utilize webinars for the highest degree of impact.

Speakers:
Brett Schklar, Founder and CEO, The Market Creation Group

Alli Libb, Moderator, American Marketing Association

Start Time:
Tuesday, October 25, 2011 6:00:pm EDT
Category: Marketing
Learn different ways to increase registrations, traffic, activity and loyalty by integrating your site with social networks and social plugins.

During this webinar we will cover:

  • Trends in the social marketplace such as capturing user data and social search
  • Different social strategies available
  • Action items websites can take to make their sites more social
  • Applying social analytics to improve results.
Start Time:
Tuesday, September 27, 2011 6:00:pm EDT
Category: Marketing

If you are like a majority of sales and marketing professionals today, you struggle with getting your webinar and online meeting data into salesforce.com for prospecting, nurturing and follow-up. The process can be inefficient, time-consuming and frustrating when your conferencing platform and your CRM system can’t talk to each other.  Join us on September 27 to discover how three progressive companies have automated these processes by seamlessly integrating their conferencing platform with their CRM.

Learn how this integration enables you to:

  •     Quickly invite Leads, Contacts and Campaign Members to webinars or training sessions.
  •     Automatically record registration details in salesforce.com.
  •     Host a polished live webinar for up to 3,000 people.
  •     Instantly update salesforce.com with attendance data to speed sales follow-up.
  •     Create new leads for registrants and attendees not already in salesforce.com.
  •     Give your sales team greater visibility and access to these important programs.

We’ll cover different scenarios on how integration can make your webinar and training programs  more efficient and effective. Avoid tedious spreadsheet work and save valuable time. Focus on your campaigns, demos, and training sessions - not on the amount of effort to move important data back and forth.

Start Time:
Thursday, September 15, 2011 6:00:pm EDT
Category: Other

Dan Hershey

Company: 
Hurwit & Associates

This hour long webcast will discuss the legal and practical considerations when forming a nonprofit 501(c)(3) organization. Topics will include: state and federal requirements, governance, bylaws, articles of incorporation, IRS Form 1023, charitable registration and annual compliance, board minutes and resolutions, and insurance. We will also touch on the concept of fiscal sponsorship. Participants will gain an understanding of the mechanics of starting a nonprofit organization and the key elements needed to obtain Federal tax-exempt 501(c)(3) status.

Start Time:
Thursday, September 08, 2011 6:00:pm EDT
Category: Marketing

Jen Doyle

Jen Doyle
Company: 
MarketingSherpa

Kaci Bower

Kaci Bower
Company: 
MarketingSherpa

B2B buyers have a growing tendency and capacity to research their purchase decisions online long before they engage with Sales. As marketers, we now need to assess which leads are ready to engage, and which are still in the independent research phase. By sending leads to Sales too early, we jeopardize the deal by scaring them off, therefore putting our marketing dollars and company revenues at great risk.

So, how do you know when your leads are ready to engage, and how do you nurture those that aren’t there yet?

Both of these questions and more will be answered during this 60-minute webinar, which will cover lead qualification, scoring and nurturing strategies for optimal lead generation ROI. We will also highlight MarketingSherpa’s FUEL methodology for B2B marketing effectiveness from lead generation to sales conversion.