Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.

Start Time:
Thursday, September 08, 2011 6:00:pm EDT
Category: Marketing

B2B buyers have a growing tendency and capacity to research their purchase decisions online long before they engage with Sales. As marketers, we now need to assess which leads are ready to engage, and which are still in the independent research phase. By sending leads to Sales too early, we jeopardize the deal by scaring them off, therefore putting our marketing dollars and company revenues at great risk.

So, how do you know when your leads are ready to engage, and how do you nurture those that aren’t there yet?

Both of these questions and more will be answered during this 60-minute webinar, which will cover lead qualification, scoring and nurturing strategies for optimal lead generation ROI. We will also highlight MarketingSherpa’s FUEL methodology for B2B marketing effectiveness from lead generation to sales conversion.

Start Time:
Thursday, August 25, 2011 6:00:pm EDT
Category: Marketing

Advances in technology are changing how business owners do their job. Do you know what your customers and prospects expect of you today? Christine Perkett, CEO and Founder of PerkettPR, shares her tips on how to begin using new technology-- from the iPad to the smart phone—to help grow your SMB efficiently while managing your customer expectations.

In this webinar  you’ll learn not only the fundamentals of the advent of new technologies, but  how technology is more than a gadget-- it’s a process that can lead to increased productivity and new innovative approaches for your SMB. In detail, Christine will cover:

  • The role technology plays in the advancement of your SMB
  • The necessary technology tools and recommendations you need to start incorporating in your SMB
  • Opportunity for Q&A so that you can get your specific questions answered
Start Time:
Tuesday, August 16, 2011 6:00:pm EDT
Category: IT

As competition for your products and services continues to grow the customer experience is becoming the next battleground to differentiate your company and grow your business. In this webinar learn how companies are leveraging cloud computing and social media to build a customer centric company that builds loyal customers and drives profitable growth for your business.

Take away best practices on:

  • How providing a great customer experience can deliver quantifiable financial impact
  • Process and technology consideration for building a customer centric enterprise
  • How to combine social media monitoring with CRM to improve customer service

We hope you can join us for this informational session. If you have additional questions you'd like our speaker to address during the presentation you can fill them in below.

Start Time:
Wednesday, July 27, 2011 6:00:pm EDT
Category: Marketing

Social media provides a direct line to engage your audience and share your brand values in an accessible and immediate way. When people connect to your business and appreciate your expertise, you gain loyalty that can help you grow your customer base.

Engaging with social media is also a valuable tool to use during a webinar and a good channel to distribute the event content afterward. During this webinar, we will show you practical tips for using social media before, during and after the event to engage audiences and continue the conversation after the event.
Join us for this enlightening webinar featuring Jamie Duklas from Booyah Online Advertising to learn how to:

  • Set goals and measure success of your social media plan for webinar promotion and ongoing activities
  • Define the staffing needed to engage the audience (moderator, speaker, chat monitor, Twitter monitor, etc.)
  • Use social media for real-time engagement
  • Use chat as a tool to bring the audience into the conversation
  • Extend the life of the webinar content with ongoing social media touch points

Attendees will recieve follow up with a link to the recorded event along with a list of the Q&A from the session. Ramp your webinar program up quickly with these easy to implement tips!

Start Time:
Wednesday, July 20, 2011 6:00:pm EDT
Category: Marketing

It’s all about leads, sales and improved business results, right? So how do you get the results you need? Integrating your SEO campaign with all of your online marketing activities can pay big dividends. In this session, we will explore the ways that we helped clients successfully align social media, event marketing, video, and digital content production with their SEO objectives to increase year over year organic search traffic significantly. We highlight the correlation between dramatic SEO results and improved business outcomes.

You won't want to miss this event - We’re going to share strategy secrets with you!  We’ll share actionable insights and results based on our success with clients, such as:
•    Obtain more qualified leads through alignment
•    Integrate digital marketing channels to increase sales
•    Reporting KPIs and tracking success to ensure ROI
•    How to reap huge rewards with less resources

Start Time:
Tuesday, July 12, 2011 6:00:pm EDT
Category: Marketing

Listening, Analyzing & Managing Social Media Traffic will cover how to develop a complete social media program for your company focusing on the plan and process. It is valuable if you are just trying to get started or looking to take your social media to the next level. In detail, we will cover:

  • The social media maturity curve and how you can take the next step in growing your program
  • The necessary social media software for monitoring, engaging and measuring (including recommendations on vendors)
  • Opportunity for Q&A so that you can get your specific questions answered
Start Time:
Wednesday, May 25, 2011 5:00:pm EDT
Category: Marketing
Dave Green (MECLABS), Steve Woods (Eloqua), Mike McKinnon (ReadyTalk)

Technology is creating an array of exciting possibilities for marketers. However, with each new possibility, the level of complexity increases. There are many tools available to move prospects through the funnel faster, but few better than webinar programs when seamlessly integrated into your marketing automation platform.

In MarketingSherpa’s 2011 B2B Marketing Advanced Practices handbook, 92% of respondents indicated that webinars were one of the most effective means of generating high quality leads (second only to website design and optimization).  Yet too often, your webinar platform (and the valuable data it captures) is isolated from your marketing automation system. The disconnect delays pipeline acceleration, slows down conversion and complicates sales follow up.

Join us for this can’t-miss webinar featuring experts from MECLABS, Eloqua and ReadyTalk where you will learn:

  • Why lead conversion and funnel optimization are so important to a marketer
  • How the new science of funnel optimization relates to webinar attendance, engagement and conversion to sales-ready leads
  • Why integration between your marketing automation and webinar platforms is critical to increasing conversion rates
  • Best practices to improve your own webinar process, increase program ROI, and drive revenue

All attendees will receive a complimentary white paper and an Eloqua best practices program builder template that will make an immediate impact on your webinar program.

Speakers:
Dave Green, Director of Best Practices, MECLABS
Steve Woods, Chief Technology Officer, Eloqua
Mike McKinnon, Sr. Demand Generation Manager, ReadyTalk
Alli Libb, Moderator, American Marketing Association

Speaker Bio

Dave Green
Director of Best Practices, MECLABS

Dave has over 25 years of wide ranging B2B lead generation experience and is an expert in scalable lead generation for the enterprise, sales and marketing alignment, funnel optimization, lead scoring, lead nurturing, tele-prospecting and high-velocity database marketing. He is the author and co-author of numerous white papers, blog posts, articles, and a book, The B2B Refinery®. Dave is also a frequent speaker at MarketingSherpa, DMA, AMA, and other events.

Steve Woods
Chief Technology Officer, Eloqua

Mr. Woods cofounded Eloqua in 1999 and has held the position of Chief Technology Officer since that time. Steven brings to Eloqua years of experience in software architecture, engineering and strategy, and is responsible for defining the product strategy and  technology vision at Eloqua. Steven's insights into the application of technology to the marketing profession have been key to Eloqua's consistent record of client satisfaction. He was recently named as one of Inside CRM's Top CRM Influencers and recognized by Frost & Sullivan with their GIL prize for Innovation.

Steven is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.  His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name.  Steven is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog.

Mike McKinnon
Sr. Demand Generation Manager, ReadyTalk

Mike McKinnon has 15 years of experience in B2B marketing. Mike carries a wide breadth of experience into any project he tackles with experience in PR, digital marketing, market research and event promotion and sponsorship. After receiving his MBA from University of Denver in 2000, Mike worked as Director of Business Development at a start-up software company in Denver and built a worldwide reseller network with annual revenues in excess of $10 million.

In 2005, Mike moved to ReadyTalk where he began as Social Media Director and launched ReadyTalk's first foray into social media with blogging, link building campaigns, SEO and PPC. In 2007, he was promoted to Sr Demand Generation Manager where he is currently today and is responsible for creating demand and generating leads for the sales team through a variety of channels using webinars, PPC, advertising, PR, email, content syndication and partnerships.

Start Time:
Wednesday, May 11, 2011 6:00:pm EDT
Category: Marketing
Kendra Lee

Social media can get leads!

There have never been more strategies for generating new leads, from email to social media and beyond. The secret is in how to combine Facebook, LinkedIn, Twitter, email prospecting, cold calling and your other lead generation activities to attract qualified prospects who want to work with you.

Join prospect attraction expert Kendra Lee and discover 14 fresh strategies to optimize your prospecting and lead generation using social media to fill your pipeline!

Explore how to:

  • Use Twitter, Facebook and LinkedIn to generate leads
  • Combine email and social media to increase responses
  • Leverage customer knowledge to get personal with prospects
  • Customize your social media profile to connect with prospects
  • Use other people’s stuff to demonstrate your expertise
  • Make offers prospects can’t refuse - without writing anything

     

You can’t afford to ignore social media. Use these techniques and turn your comments into leads.

PLUS, you’ll receive the Email PowerPospecting Sales Kit, valued at $67.95 for FREE when you attend. It’s chock full of articles and tools to enhance your email prospecting.

Speaker Bio

Kendra Lee founded KLA Group in 1995.She is a top IT seller, sales advisor and business owner who knows how to shorten time to revenue in innovative ways. She is the author of the best selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need

Under Ms. Lee’s direction her organization has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue. Specializing in the IT industry, KLA Group works with manufacturers, distributors, and channel resellers launching new product offerings, penetrating new markets, or experiencing mergers and acquisitions to penetrate new markets, break in and achieve forecasted revenue projections in the SMB market.

Articles about or by Ms. Lee have appeared in numerous publications, and she is a frequent speaker on improving sales performance.

Start Time:
Thursday, April 28, 2011 6:00:pm EDT
Category: Marketing
Rachel Levy (WebinarListings) Simone Verhulst (ReadyTalk)

You've completed the initial to-do's for your webinar: speaker, date, description - check. Now you want to get the word out. When do you start? Where do you post your event link? Where do you find the best audience for your topic? And, most importantly, how do you compel people to actually sign-up once they've landed on your registration page? Here’s a webinar that covers all the best practices for promoting your webinars.

In this event, Rachel Levy - Founder/CEO of WebinarListings, and Simone Verhulst - Webinar Series Manager for ReadyTalk will cover:

  • Promotional timelines leading up to your event
  • Registration form best practices
  • Where to find your ideal target audience and how to capture their attention (think social & digital media - some of them are out there searching for your topic!)
  • Diverse promotional platforms available to get you up and running

It doesn't matter how great your topic is if there’s no one there to listen. Make sure you are getting the most out of the time leading up to your webinar - join us and learn actionable items to boost your registration and reach with online events!

Speaker Bio

Rachel Levy

Rachel Levy is Founder/CEO of WebinarListings, a directory of webinars, and a Marketing and Social Media Consultant at Rachel Levy Consulting. Her background is deeply rooted in Marketing, at companies such as Kraft Foods, Jim Beam Brands and Abbott Laboratories.

Rachel has immersed herself in the webinar world since starting WebinarListings and her social media consulting business. She can be found on Twitter at @webinarlistings or @bostonmarketer, or on her websites at WebinarListings or Rachel Levy Consulting.

Simone Verhulst

Simone has been involved with both the sales and marketing teams at ReadyTalk and currently manages the monthly ReadyTalk Webinar Series in addition to helping with  demand generation campaigns, social media engagement and PPC programs. You can find her tweeting and posting RTWebSem and www.facebook.com/readytalk

Simone is an outdoor enthusiast – skiing, climbing, triathlons, and trail runs with her dog, Bucket, are just a few of the things she enjoys in her spare time outside of the office.

Start Time:
Wednesday, April 27, 2011 6:00:pm EDT
Category: Other
Andrea Frangos (NewsGator), Jessica Kahn (Rally), Melanie Turek (Frost & Sullivan)

In a 2010 study, Marketing Sherpa found that the top challenges facing most marketers in 2011 were generating high quality leads and generating a sufficient enough volume of them for their sales team.  If these sounds like challenges you face then this event is for you.

Webinars have become one of the best demand generation vehicles in the marketer’s tool kit. Webinars excel at qualifying participants, segmenting them, measuring their engagement and moving them down the marketing funnel. In this webinar, you will learn:

  • How to structure your webinars so participants are properly segemented
  • What type of information to arm your sales team with for post event follow-up
  • How webinars fit into a integrated mult-touch marketing campaign
  • The essential webinar tools needed for any demand generation program

Interested in the whole series? Check out the other event on webinars for online training and ecommerce here.

Speaker Bio

Andrea Frangos

Andrea Frangos has over 10 years of experience in campaign management and lead generation in the software industry with providers including J.D. Edwards, PeopleSoft, and Mincom. For over three years now, Andrea heads the demand generation activities and closed loop lead management for NewsGator Technologies, a rapidly growing social computing software provider in Denver, CO.

Jessica Kahn

As a senior marketing manager at Rally Software, Jessica works closely with the sales team to drive prospect engagement and nurture leads through the enterprise buying cycle. She has extensive experience writing, designing, promoting and producing nurturing campaigns, webinars and other programs to help acquire new customers and make them successful. Jessica is especially passionate about writing and working with thought leaders to translate their expertise into language and concepts that appeal to a particular audience.

Melanie Turek

Melanie, a Principal Analyst for Frost & Sullivan, is a renowned expert in unified communications, collaboration, social networking and content-management technologies in the enterprise. For 15 years, Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market.

Melanie writes often on the business value and cultural challenges surrounding real-time communications, collaboration and Voice over IP, and she speaks frequently at leading customer and industry events.

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