Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.


Start Time:
Wednesday, April 27, 2011 6:00:pm EDT
Category: Other
Andrea Frangos (NewsGator), Jessica Kahn (Rally), Melanie Turek (Frost & Sullivan)

In a 2010 study, Marketing Sherpa found that the top challenges facing most marketers in 2011 were generating high quality leads and generating a sufficient enough volume of them for their sales team.  If these sounds like challenges you face then this event is for you.

Webinars have become one of the best demand generation vehicles in the marketer’s tool kit. Webinars excel at qualifying participants, segmenting them, measuring their engagement and moving them down the marketing funnel. In this webinar, you will learn:

  • How to structure your webinars so participants are properly segemented
  • What type of information to arm your sales team with for post event follow-up
  • How webinars fit into a integrated mult-touch marketing campaign
  • The essential webinar tools needed for any demand generation program

Interested in the whole series? Check out the other event on webinars for online training and ecommerce here.

Speaker Bio

Andrea Frangos

Andrea Frangos has over 10 years of experience in campaign management and lead generation in the software industry with providers including J.D. Edwards, PeopleSoft, and Mincom. For over three years now, Andrea heads the demand generation activities and closed loop lead management for NewsGator Technologies, a rapidly growing social computing software provider in Denver, CO.

Jessica Kahn

As a senior marketing manager at Rally Software, Jessica works closely with the sales team to drive prospect engagement and nurture leads through the enterprise buying cycle. She has extensive experience writing, designing, promoting and producing nurturing campaigns, webinars and other programs to help acquire new customers and make them successful. Jessica is especially passionate about writing and working with thought leaders to translate their expertise into language and concepts that appeal to a particular audience.

Melanie Turek

Melanie, a Principal Analyst for Frost & Sullivan, is a renowned expert in unified communications, collaboration, social networking and content-management technologies in the enterprise. For 15 years, Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market.

Melanie writes often on the business value and cultural challenges surrounding real-time communications, collaboration and Voice over IP, and she speaks frequently at leading customer and industry events.

Start Time:
Tuesday, April 19, 2011 6:00:pm EDT
Category: Marketing
Justin Kistner (Webtrends), Dennis Yu (BlitzLocal)

So you have a fan page, perhaps already with a lot of fans.  Now what?  Find out what a fan is worth-- your fans in particular, your industry, and the industry overall. We'll unveil research on benchmarks for ad click-through rates, fan acquisition costs, conversion rates, and fan valuation. We'll cover the 3 basic Facebook valuation methods - earned media, value per lead, and Lifetime Value.

You'll walk away from this webinar with an ability to defend your social media value to your manager or board, understand how Facebook creates measurable value in other marketing channels, and how to troubleshoot the health of your Facebook presence.  Perhaps you are just getting going and need to understand how many fans you should have and what strategies work most effectively in growing your presence.

We'll cover the impact of the latest techniques of Sponsored Stories, social widgets, and extended permissions-- showing you what you can expect from a metrics-driven standpoint.

Speaker Bio

Justin Kistner

Justin Kistner leads the development of Webtrends Facebook Analytics and is the public face for Webtrends’ social media initiatives. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. – an independent web presence consultancy.

In addition to his role at Webtrends, Kistner organizes Beer and Blog – a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.

Dennis Yu

Dennis Yu is CEO of BlitzLocal, an online agency specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets.

Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others.

Start Time:
Wednesday, March 30, 2011 6:00:pm EDT
Category: Marketing
Larry Sterne (Educational Research Newsletter), Mary O'Brien (Alteract Marketing), Melanie Turek (Frost & Sullivan)

Have you ever thought about turning your webinar series into a revenue stream? What about creating a series to generate additional revenue for your company? Paid webinars are becoming more and more popular as production values increase and organizations look for additional sources of revenue.

Join our panel of experts as they talk in detail about their webinar programs and how they generate revenue using a variety of tactics. In this webinar, you will learn:

  • How to create a webinar series people will want to pay for
  • How to replace physical events with a paid webinar
  • How to successfully promote your paid event to increase registration and attendance
  • The essential tools needed for any paid for webinar program

Interested in the whole series? Check out the other event on webinars for online training and demand generation here.

Speaker Bio

Larry Sterne

Larry Sterne is owner and publisher of Educational Research Newsletter and webinars based in Portland, Maine. The business expects to produce about 30 webinars this school year for K-12 educators. including superintendents, principals and curriculum directors.  He previously helped start four other publications, including The NonProfit Times and State Health Watch. His background includes, reporting and editing for weekly and daily general circulation and business newspapers and a Dow Jones radio service.

Mary O'Brien

Mary O'Brien is the founder of Alteract Marketing and chairman of the PPC Summits. She has trained thousands of advertisers to optimize their PPC campaigns through Advertiser Workshops sponsored by Yahoo! Search Marketing.

Previously a founding Partner at TelicMedia, Mary worked directly with advertisers on developing their search engine marketing campaigns. Before TelicMedia, Mary was the Senior Director of Sales for Overture Services (Yahoo! Search Marketing). While there, Mary was responsible for the sales and account management teams, working with and optimizing campaigns for many leading advertisers such as eBay, Amazon, Expedia etc.

Melanie Turek

Melanie, a Principal Analyst for Frost & Sullivan, is a renowned expert in unified communications, collaboration, social networking and content-management technologies in the enterprise. For 15 years, Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market.

Melanie writes often on the business value and cultural challenges surrounding real-time communications, collaboration and Voice over IP, and she speaks frequently at leading customer and industry events.

Start Time:
Wednesday, March 23, 2011 6:00:pm EDT
Category: Marketing
Michael Weisfeld

Social Media marketing is not all about Facebook, Twitter and Youtube. A major contributor to the success of a social media marketing program is how well you leverage your website visitors to engage and share information on their social networks. 

With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. In this webinar we will cover the strategy and planning process for adding social features to websites and the capabilities provided by the CrowdFactory platform to make the implementation and performance reporting much easier.

Speaker Bio

Michael Weisfeld is Director of Social Media at BusinessOnLine. He is a seasoned business and technology analyst with vast experience directing custom integration projects for major consulting firms. Currently, his areas of expertise include Social Media, project management, SEO, online strategy, and content management.

Start Time:
Thursday, March 17, 2011 6:00:pm EDT
Category: Marketing
Jen Doyle (MarketingSherpa) and Kirsten Knipp (HubSpot)

Complex sales cycles make it increasingly difficult for marketers to generate highly qualified leads and create targeted campaigns. Roles, timeframes, and use cases can all affect the progression from inquiry to closed sale. To support today’s B2B marketers in achieving success, MarketingSherpa has conducted an in-depth study of more than 900 B2B marketers to learn what’s working and what’s not working in B2B marketing.

This methodology powers marketing from lead generation to sales conversion. Join MarketingSharpa’s Jen Doyle, Senior Research Analyst and lead author of the B2B Advanced Marketing Practices Handbook, and Kirsten Knipp, Director of Product Evangelism at HubSpot, as they discuss the importance of

  • Lead generation and nurturing tactics
  • Messaging strategy and content creation for mapping to buyer personas
  • Using the FUEL methodology in the lead generation to sales conversion process
  • Webinar as a content vehicle and demand generation tool

All webinar registrants recieve a $100 discount toward the purchase of the B2B Advanced Marketing Practices Handbook through March 31st. Visit the following link to purchase your copy: http://ReadyTalkWebinar.MarketingSherpa.com

Speaker Bio

Jen Doyle

Senior Research Analyst at MarketingSherpa covering B2B marketing, social media and search engine marketing (SEO and PPC). She is the Lead Author of the 2011 B2B Marketing Benchmark Report, The B2B Advanced Practices Handbook, and the 2011 Search Marketing Benchmark Reports. Jen is a speaker at MarketingSherpa and partner events, a MarketingSherpa newsletter columnist, blog contributor, and a speaker for MarketingSherpa and partner webinars. Her research has been instrumental in the development of new media marketing practices, including the FUEL methodology for B2B marketing effectiveness.

Prior to joining MarketingSherpa, Jen managed search, social media and direct marketing campaigns for companies in the computer software industry, consumer retail, B2B services as well as nonprofit. Jen has been recognized for her successful experience specifically in the practice of search engine marketing programs targeting a wide variety of audiences.

Kirsten Knipp

Kirsten Knipp is Director of Product Evangelism at HubSpot, an internet marketing software company based in Cambridge, MA. Kirsten manages how HubSpot spreads the word about the value of HubSpot software via content, customer case studies and webinars, social media, analyst and blogger interaction and heavy involvement in sales enablement efforts.

A graduate of Cornell University, Kirsten earned her MBA from the MIT Sloan School of Management, where she focused on technology and marketing and won the Seley Scholarship for Leadership and Contribution.

Start Time:
Wednesday, February 23, 2011 7:00:pm EST
Category: Marketing
Sharon Moore-Adams ( Profiles International), Michelle Paret (Minitab), Melanie Turek (Frost & Sullivan)

Affordable and versatile, webinars are an increasingly popular tool for marketers, providing an excellent tool for collaboration, education, thought leadership,  training, and demand generation – the list goes on and on.

Effective online training programs can be a great benefit to your organization. Not only do you eliminate costly travel but you also add convenience for your attendees, security, and the ability to track and report. Join our panel of training experts as they dig into the details of their respective corporate online training programs to share with you their lessons learned. You will learn:

  • The essential tools to any successful online training program
  • How to increase attendance to training sessions
  • How to build interactive and engaging online training programs
  • How to measure the impact of your online training program

Interested in the whole series? Check out the other event on webinars for ecommerce and demand generation

Speaker Bio

Sharon Moore-Adams

Sharon Moore-Adams has worked in the software training industry since 1995.  She has worked with companies such as Education, Inc. (formerly Sylvan Learning Systems), Expert Solutions, Inc., and currently at Profiles International, Inc. developing and delivering instructor-led end user trainings for intranet and server-based systems.

Sharon has also managed software Help Desks and been the project manager for a variety of business management software systems.  Her focus on customer service and technology background make her an dynamic and effective trainer.

Michelle Paret

Michelle Paret joined Minitab, Inc., the leading provider of statistical software for quality improvement, in 2000. In her current role as Product Marketing Manager as well as her past experience as a Minitab Trainer, Michelle has instructed thousands of customers on the application and interpretation of statistics. She has also facilitated the launch of Minitab’s web events program, and has been integral in its expansion over the years.

Her audiences have ranged from those who have little prior exposure to Minitab software to professionals with a sophisticated knowledge of statistics, and include companies such as Pfizer, Nissan, Siemens and Motorola. Michelle received her Masters in Statistics from the Pennsylvania State University.

Melanie Turek

Melanie, a Principal Analyst for Frost & Sullivan, is a renowned expert in unified communications, collaboration, social networking and content-management technologies in the enterprise. For 15 years, Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market.

Melanie writes often on the business value and cultural challenges surrounding real-time communications, collaboration and Voice over IP, and she speaks frequently at leading customer and industry events.

Start Time:
Thursday, February 10, 2011 7:00:pm EST
Category: Other
Terry Barber

It used to be that companies were mainly dependent on external marketing to drive top line sales - but times have changed. Learn from America's Most Inspiring Companies and how they have evoked enthusiasm and passion in and through their employees and customers to help drive top tier growth.

In this webinar, you will get a "behind the curtain" look at the research project that has businesses buzzing about the dramatic shift in power from ROI (return on investment) to RO-I (Return on Inspiration).

  • Get a glimpse at how social media is playing a key roll in engaging employees and customers.
  • Identify four different ways your company could become a Most Inspiring Company
  • See how the message lived out by employees is driving customer loyalty
  • Discover creative ways these companies are inspiring their employees without spending a lot of money

Over 1700 respondents participated in this research project, providing us with the first ever consumer-centric Most Inspiring Companies® ranking that was published in Forbes®, May 2010. Not only did respondents provide a ranking but they also provided over 11,000 words of explanation, making it clear that if a company is going to thrive in this competitive environment, they absolutely must learn to make a shift from ROI to RO-I. Seats are limited; register now to reserve your place!

**Note** This program,ORG-PROGRAM-73322, has been approved for 2.0 (Specified -Strategic Business ) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute.

Speaker Bio

Terry Barber is a speaker, author and Architect of Branded Communities. For the past 20 years he has been a consultant businesses how to inspire their constituents to give and get involved. Some of the organizations he served include Johns Hopkins Sidney Kimmel Cancer Center, Duke Cancer Center, AARP Foundation, and the ALS (Lou Gehrig Disease) Assn. For more information, visit www.inspirationblvd.com.

Terry created and launched the first ever consumer-centric study on who the Most Inspiring Companies™ are in America and to learn how these companies became so successful at getting customers to follow and promote their mission. The findings from the research was first published in Forbes, May 2010 and reprinted in numerous business journals around the world. It was valued and used by many multi-national companies including Microsoft, McDonalds, and Southwest Airlines.

Start Time:
Thursday, January 27, 2011 7:00:pm EST
Category: Management
Richard Betts and Todd Brown

Join us in exploring seven business-killing traps that every owner must avoid. From poor hiring to sloppy accounting to weak branding - learn how to avoid these common mistakes that ultimately cause many businesses to fail.

Speaker Bio

Richard Betts

Richard Betts is the founder and President of ASAP Accounting and Payroll Services, Inc. A successful property developer in Texas in his younger years, Richard succumbed to the lure of the mountains and Telluride in the 1970s, but he retains his Texan roots, colorful sayings, and some of his accent.

Recognizing a need for business services in Telluride, he established ASAP in 1990, and has been the driving force behind bringing technological innovation to the industry, and growing ASAP across Colorado and the rest of the country as satisfied customers spread the word.

Todd Brown

Todd Brown is ASAP's Business Coach and internal Director of Operations. Todd had a career as an operations executive with Anheuser-Busch and Sara Lee in the US and Europe before moving to Telluride full-time. He is now using his business and education experience to coach clients to adopting better business practices.

Start Time:
Tuesday, January 25, 2011 7:00:pm EST
Category: PR
Christine Perkett

This topic will explore the importance of PR professionals using their connections, relationships and influences to help positively influence others or drive awareness (or directly drive customers) for their clients. Learn how to drive your online footprint so that reporters (and other constituents) might see some greater value in working with you - or at least respect, listen to you and trust that you've got good things to share.

During this session, you'll be able gain a better understanding of how to take your social media skills - in any industry - to the next level and learn the ins and outs of how any company or industry can adopt and achieve value in social media effectively. You will hear real-life examples from both emerging and conventional businesses that are successfully engaging their audience and expanding their online brand awareness and credibility through the use of social media.

It takes more than just simply using the popular social media tools to communicate with your audience - and Christine Perkett and Lisa Dilg will provide an interactive session that teaches how to genuinely engage, listen, and create compelling content to your target audience. This will also include live assessments and on-the-spot recommendations during the presentation.

Speaker Bio

Christine Perkett founded PerkettPR - a public relations, social marketing and interactive digital services firm - in 1998, and has been consistently recognized as an innovative PR and social marketing industry leader. She is one of the "100 Most Powerful Women on Twitter," listed a "Top Influential Women in Tech" by Google's Don Dodge, one of the "Top 25 Authorities Moving PR Forward" by Traackr, "Best Communications/IR/PR Executive" of the year from the American Business Awards, highlighted as a Twitter-savvy CEO in BusinessWeek's Social Media Report for two years.

Christine has been a regularly-featured speaker on the subject of merging traditional PR and new media across industries, including business, fashion, architecture and design, technology and more. Christine is a mom of two boys and three dogs and a marathon runner in her "spare time" - most recently completing the 2010 Boston Marathon. Connect with Christine on Twitter: @missusP, LinkedIn, or with PerkettPR on Facebook.

Start Time:
Thursday, January 20, 2011 7:00:pm EST
Category: Marketing
Tore Steen

The advent of social networks, the noisy nature of the web and reliance on our community to inform decisions all have led to a shift in success metrics for a website:

  • Quality of site traffic has become more critical than quantity of site traffic
  • Interactions on the site means more than just time on site
  • Sharing content with friends drives more revenue than passive page views

Success on today's Internet, the social web, is driven by a set of new metrics that require knowledge of the user to create compelling and relevant experiences. But, how do you get there? This session will cover best practices in improving online registration to drive revenue and better engage with your users. Specifically, join us to learn how to:

  • Boost engagement and monetize users through content personalization
  • Provide compelling incentives to turn more anonymous visitors into active members on your site
  • Collect rich user profile data without sacrificing conversion rates
  • Leverage the social networks on your site to facilitate member acquisition

     

Speaker Bio

Tore Steen is the VP of Marketing at Janrain and brings over 15 years of experience in online marketing, advertising and strategic business development to his current role at Janrain.

Prior to Janrain, Tore was VP of Business and Corporate Development for WebTrends where he oversaw key partner relationships. At EarthLink, Tore served as Director of Business Development. Earlier in his career, Tore was the eBusiness Development Director for AAA.com. Tore earned an MBA from Duke University and a BA in Political Science from the University of Notre Dame.