Recorded Webinars | ReadyTalk

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.

Content Strategy: Internet Marketing for Entrepreneurs

Start Time:

Wednesday, July 28, 2010 - 2:00pm

Category: Marketing

Kai Rostcheck

Every small business owner needs to understand why and most importantly HOW to use the best and most cost effective Internet tools. But many of us don’t know where to start. This presentation will review affordable, effective strategies that you can start implementing right away. Through this interactive, conversational session, you will learn how to:

Assess the market for your products and services, get direct, actionable feedback from customers and create relevant content that will engage your audience.
Save money by getting graphic designers to compete for your projects.
Build an inexpensive but powerful website that lets you easily optimize for social media, audio, video and SEO.
Improve your site design to increase traffic and create landing pages that convert traffic into sales.
Use leading Social Media tools like blogs, Facebook and Twitter to build your audience.
Create videos and distribute them through your website, YouTube and beyond.
Turn press releases, eNewsletters, teleclasses, web-based conferencing and podcasts into moneymaking opportunities!

Whether you are brand new to Internet Marketing, or simply need a refresher course and some new ideas, you will leave this seminar with a better understanding of the most cost-effective ways to grow your company.

Bonus: Register now to receive The Free Marketing Method: Internet Marketing for Entrepreneurs 42-page ebook for free!

Extra Bonus:Purchase the Free Marketing Made Easy Core Program within 5 days of the presentation and receive 1/2 hour of 1-On-1 Coaching ($125 value) for free.

View Recording

Speaker Bio

Kai is a full-speed-ahead, risk-taking, big-picture, new-media, new-economy entrepreneur. He thrives on change, and provides exceptional value to organizations that are willing to evolve.

A serial entrepreneur with deep roots in sales, marketing and business development, he has learned the retail, technology, media and wellness industries, worked in direct sales at national and local levels, built reseller and distributor relationships and brought several new product categories to market. An avid online and offline small business networker, he recently developed Free Marketing Made Easy, an Internet Marketing program for traditional businesses owners and early stage entrepreneurs who need to get online, don’t have much money to spend and aren’t sure where to start.

Kai maintains a creative sandbox at www.kairostcheck.com where he blogs about new ideas, business evolution and thought leadership.

Has Your Conferencing Provider Evolved?

Start Time:

Tuesday, July 20, 2010 - 8:00pm

Category: Other

Bradley Kravitz (RYMA Technologies), Shawn Cardinal (ReadyTalk), Mike McKinnon (ReadyTalk)

You do business differently today than 5 years ago. Has your conferencing software kept up the pace? Is it flexible enough to be utilized across departments? Can it be used for multiple types of online meetings? Has it adopted new technologies and integrated with them?

Learn about the new trends in the conferencing industry and ask yourself if your tool is keeping up with your business:

All-in-one services. One product does it all – events, collaboration, training, sales demo and presentations. Move away from the trend of having different products with different features at different price points. Pay one price, learn one product and do everything you need.

Social media integration. According to Frost and Sullivan, 66% of business people use social media tools during business hours. Does your service make it easy to promote and distribute your events through these new channels?

One price webinars. Events can be complicated. Understanding what you are being charged for and what you should not be.

Abundant feature sets. Quick and fluid meeting entry, embeddable media player, trackable campaign tools for ROI measurement, polling – all items to look for when evaluating current or potential providers. A tool that provides unmatched experience for both you and your participants.

View Recording

Speaker Bio

Bradley Kravitz

Bradley is an experience sales professional, selling direct and through channels in the technology industry for the past twelve years. His no-nonsense approach to consultative selling has helped successfully build great value for customers, translating to repeat revenue. In his current role, he manages marketing operations from lead generation, nurturing, campaign execution and process automation.

Mike McKinnon

Mike has worked at ReadyTalk for the past five years. Most recently, Mike manages all of ReadyTalk’s demand generation programs. With 12+ years of experience in marketing, PR and market research, he brings a wide breadth of knowledge to his job that he applies nearly everyday in his quest to satiate the sales team with qualified leads. PPC programs, prospect and nurturing campaigns, sales campaigns and tele-prospecting are just some of the programs he manages. Mike came from a software company called 3i, where he managed their international reseller network for 3 years.

Shawn Cardinal

As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.

Non-Profit Series: A Manager's Simple Checklist for Online Success (Part V)

Start Time:

Tuesday, June 29, 2010 - 2:00pm

Category: Management

Dennis Yu (BlitzLocal.com), Gillian Muessig (SEOmoz) & Don Campbell (Expand2Web)

Part five wraps up our Non-Profit series this month and we’re bringing back some of our favorites to deliver a checklist of action items to rate your organization. What are we covering this time?

How to make marketing more accountable
Understanding how multiple channels of marketing work together
Highlight the key points we've covered previously on SEO, WordPress, Google Grants, and Facebook

No pop quiz will be given, but if you need a quick review, be sure check out the recordings from prior events:

We hope you can join us as we conclude this series. We’ve packed a wealth of information into these events and hopefully provided you with top notch takeaways!

View Recording

Speaker Bio

Dennis Yu

Dennis Yu is CEO of BlitzLocal.com, a 50 person agency based in Westminster, Colorado, specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets.

Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He has spoken at SMX West, SMX Singapore, SMX Sydney, Affiliate Convention, the American Marketing Association, and other venues. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others.

Gillian Muessig

Gillian Muessig is the President & Co-Founder of SEOmoz, the web's most recognized and respected name in search engine optimization tools, resources & community. Having helped to shepherd the company through its inception years, Gillian is the recipient of the 2009 World Brand Leadership Award. Known as SEOmom throughout the industry, Gillian travels the world evangelizing for both the company and the search marketing industry.

SEOmoz, Gillian and her partner, son, and CEO Rand Fishkin, have been featured in publications such as Newsweek, NPR, and the NYTimes. Gillian is known to have her hand on the pulse of the profession and has provided keynotes and sessions for conferences such as IMC,SMX, PubCon, A4UExpo, Affiliate Convention, and TiE in UK, EU, Scandinavia, India, SE Asia, China, Japan, Canada, and throughout the US. Gillian's radio program, This Business of Search airs on Webmaster Radio, beginning January, 2010.

Don Campbell

Don Campbell created Expand2Web to help small business owners build WordPress websites that rank in the top of local search results on Google, Yahoo and Bing, in addition to helping organizations build strategy around effective web presence.

His tech career began with a 30-person start-up company called Interwoven, and became an instrumental part of their growth to 1,000 people and completing an IPO in 2000. He has advised companies such as eBay, Amazon, FedEx, Cisco & Ford on their web content management tools and procedures. As a Group Product Manager responsible for a $5M product line, he also presented internationally at technology conferences like Microsoft TechEd, IBM WebSphere and many others.

Most recently Don presented one of his joint venture startups at the TechCrunch 50 event in front of an audience of over 1,500 people and thousands more on the web. RefMob was one of 50 finalists chosen from 1,200 of this year’s hottest start-ups from around the world.

Social Media: Promote, Engage, Leverage, Repeat (Part IV)

Start Time:

Wednesday, June 9, 2010 - 3:00pm

Category: Marketing

Melanie Turek (Frost & Sullivan), Alli Libb (American Marketing Association), & Elaine Ellis (Trada)

Businesses today cannot ignore the presence of social media in people’s lives. On-going conversations in the social media sphere require attention on your part, but also highlights your willingness to engage with customers or prospects on their timeline, where they choose. The opportunity to connect with customers is a critical element of building and maintaining your networks. Networking is no longer just about making a name for yourself; there’s an opportunity to utilize social networks to benefit both you and your customer. From promotion to post-event action items, are you making the most of your connections?

During this 1-hour event our panel will discuss the following:

The usual suspects (Twitter, Facebook, Linkedin), plus a few you may not have considered
Establishing a ‘social media timeline’
Tracking & Tackling – discovering the issues before they hit
Making the most of your all networks, all the time
Passing the ball – social media from marketing to sales
And more ….

Bring your questions to the experts during the live Q&A session. Everyone wants to know how they can make better use of their social networks – what better place to take away some best practices from various industry perspectives.

View Recording

Speaker Bio

Melanie Turek

Principal Analyst - Frost & Sullivan

Melanie is a renowned expert in unified communications, collaboration, social networking and content-management technologies in the enterprise. For 15 years, Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market. Melanie writes often on the business value and cultural challenges surrounding real-time communications, collaboration and Voice over IP, and she speaks frequently at leading customer and industry events.

Alli Libb

Online Event Program Manager - American Marketing Association

In her role, Alli works closely with high-profile clients on a weekly basis to promote and produce educational webcasts. Using her technical expertise combined with her background in event marketing and public relations, she has run over 100 successful webcasts for the AMA’s audience of marketing professionals.

Elaine Ellis

Social Media & Marketing Manager - Trada

Elaine is obsessed with social media and has been on Twitter since early 2007. That's her way of saying, "I knew the band before they got popular." In her previous career, she billed people in 15-minute increments to impart her social media expertise, but really despises billing in 15-minute increments. Elaine is responsible for managing, engaging, and driving leads through their numerous social media platforms - and then imparting her knowledge to the rest of us hoping to do the same.

Cashing In on Webinars (Part III): 5 Ways to Use Webinars to Grow Your Business - Fast

Start Time:

Tuesday, May 25, 2010 - 2:00pm

Category: Marketing

Dr. Jaclyn Kostner

If you could wave a magic wand and suddenly have more leads, more opportunity, and more paying business with clients all over town and all over the world, would you be interested? Of course! For these kinds of results, though, you don’t need a magic wand. Instead, learn how to leverage interactive webinars to gain a substantial competitive advantage.

Conducting business face-to-face has always been the gold standard. But in today’s marketplace, it’s critical also to know how to use interactive webinars to differentiate your business, provide significantly higher value, and get more done effectively without travel. These are the new pillars to success for every business—from a one-person entrepreneur to a large mega giant corporation.

Join webinar interaction guru, Dr. Jaclyn Kostner, to learn five key ways to leverage webinars to grow your business beyond your dreams! Here are a few of the takeaways…

The #1 reason why interactive webinars are critical for your business growth and success
Five critical ways to use webinars to make your business successful faster
What single pitfall to avoid that will hold back your success

View Recording

Speaker Bio

Best-selling business author, Jaclyn Kostner, Ph.D., is an internationally recognized thought leader on the human side of communicating when people are NOT face-to-face. Her company, Bridge the Distance, delivers online courseware to help people make their webinars engaging, interactive, and fun. The methods and models that she has created for online training, online presentations, and online meetings are relied on by Fortune 100 companies and others all over the world.

Besides authoring numerous successful books (Virtual Leadership; Knights of the Tele-Round Table; Bionic eTeamwork), Dr. Kostner has also acted as virtual communication expert in articles in The Wall Street Journal, Fortune, Time, Newsweek.com, FastCompany, Kiplinger, CIO Magazine, and USA Today, among many others. She has appeared on CNN and CNBC, and numerous business talk-radio programs worldwide. She has been spokesperson for studies published by Verizon Business, Microsoft, Frost & Sullivan, MCI, and Polycom.

Webinar Complete...What next? Post-Event Evaluation (Part III of "Plan. Meet. Share.")

Start Time:

Thursday, May 13, 2010 - 2:00pm

Category: Other

Melanie Turek (Principal Analyst - Frost & Sullivan) & Helena Brito (Marketing Coordinator - MANDIANT)

Webinars are a cost-effective alternative to in-person meetings, and they allow companies to expand their reach, target more people more often, and deliver a compelling, fully-branded experience. You’ve planned, promoted, and presented…now what? In order to make your webinar a success, you must follow-up with participants, just as you would after a face-to-face event. This is what allows you to take full advantage of the meeting itself, as well as leverage web conferencing technology to deliver benefits an in-person event can’t match.

Principal analyst Melanie Turek from Frost & Sulliva n and Helena Brito of MANDIANT will take you through some essential best practices to include in your post-event “to do” list. Here are a few items you can expect to take away:

How to best leverage post-event content through recordings, podcasts and more
Registrant and attendee follow-up action items
Ways to track ROI on your webinar
What kind of post-event tools to look for in a conferencing provider
The role of social media after your event has taken place

There’ll also be time to get your post-event questions answered during a live Q&A session with our expert panel. This event is a must if you are responsible for running your organization’s webinar program and if you’d like to increase the ROI for lead-generation programs associated with these events. Attendees will receive a whitepaper download from Frost & Sullivan entitled “Best Practices for Making your Webinar a Success: Post-Event Evaluation."

You can also view recordings of the two previous events in the “Plan. Meet. Share.” Series below:

View Recording

Speaker Bio

Melanie Turek

Helena Brito

Helena Brito has over five years experience in marketing and communications. Her particular areas of expertise include webinar management, social media, event planning and external communications. Ms. Brito has significant experience marketing to the Federal and State & Local government, defense industrial base, chemical, manufacturing, and healthcare industries, as well as Fortune 500 companies.

Cashing In on Email Marketing (Part II)

Start Time:

Tuesday, May 11, 2010 - 2:00pm

Category: Marketing

Deb Daufeldt

Cashing in on Email Marketing is the second segment in The “Cashing In” Series For Small Business brought to you by Second Story Solutions – “Where Smart Growth Wins Big”. The cost of retaining a customer is a fraction of the cost of acquiring one, so why don't businesses focus as much of their marketing budget & efforts on retention activities as on acquisition? Email has proven to be the most effective customer retention tool, ever-- if done right.

There is no better medium than permission-based email that is personalized, relevant, and timely. In this webinar we will share proven email trends, tips, and techniques to help get you on your way to engaging your customers, deepening your relationship with them, and keeping away the threats of competition. Listen to Deb Daufeldt discuss some of the leading practices for successful email marketing including:

Ethical strategies to build your list at every opportunity
How to deliver value to the Inbox that retains long-term readers
Making your email program more effective by integrating it with an overall marketing strategy

View Recording

Speaker Bio

Anti-SPAM zealot, Deb Daufeldt is President and Founder of Second Story Solutions, an interactive marketing agency specializing in permission-based email marketing. She and her talented team provide on- and off-line marketing strategies and solutions focused on acquiring, retaining, communicating with, and engaging customers through her results-oriented e-marketing approach.

Working with companies ranging from ground floor startups to the Fortune 500, Deb's proven techniques focus her clients' efforts on building relationships and not just communicating information to their customers and prospects.

Cashing In on Your Brand (Part I)

Start Time:

Tuesday, May 4, 2010 - 2:00pm

Category: Marketing

Carol Chapman and Suzanne Tulien

Every business, whether small, medium or large; start-up or well-established; B2B or B2C has a unique brand. Do you know what your brand stands for? Have you dug deep, to discover what makes you unique? Now is the time to make sure you and your employees are crystal clear on who you are as a brand, what you stand for, and what you promise to deliver to your customers. Now is the time to define, build and evolve your brand from the inside out to ensure its sustainability in any economic environment.

We invite you to join us for this engaging, thought-provoking and interactive webinar to explore 8 key questions. Answer and action each of these questions to cash in and catapult your brand for competitive advantage!

What perception does your brand want to “own” in the minds of your market (employees and customers)?
What is the distinctive style of your brand?
What are the core values of your brand that guide your behaviors and business practices?
What are your unique differentiators to leverage brand advantage?
What standards of performance excellence will you adhere to as a brand?
Does your brand have a strong point of view?
How will your brand reinforce who you are and the desired perception you want to create in the minds of your employees and customers?
What is your brand’s promise to your employees and customers?

View Recording

Speaker Bio

Carol Chapman and Suzanne Tulien are principals and cofounders of the Brand Ascension Group based out of Colorado Springs, CO. They are committed to organizations that want to achieve transformational and sustainable brand success through strategic, internal brand definition and implementation. As co-developers of pioneering brand elevation methodologies—Brand DNA (Dimensional Nucleic Assets®) and The Brand DNA System™—they have helped numerous small to medium-sized businesses create consistent, relevant, and distinctive experiences that engage, inspire, and win their employees and customers for life.

Facebook Pages and Ads: Are you on board? (Part IV)

Start Time:

Wednesday, April 28, 2010 - 2:00pm

Category: Marketing

Jon Fougner (Facebook) and Dennis Yu (BlitzLocal)

Not advertising on Facebook? You’re missing out on potential traffic from the second largest website with more than 350 million unique users. Facebook’s self-serve image and text-based ads let you advertise your own web page or even your own Facebook page or event. They also offer a way to catch people in “pre-search” mode, when they’re almost ready to seek a solution. Other cool features? Social actions, targeting, real time reporting and more.

Jon Fougner, head of Facebook Ads Product Marketing for local busiensses, and Dennis Yu, CEO of BlitzLocal , will present tips and tricks for successfully promoting your non-profit or for-profit organization through these Facebook marketing tools. This event will be full of practical information for those involved in capturing ROI measurements for their organization’s social media efforts.

View Recording

Speaker Bio

Jon Fougner

Jon Fougner leads local Ads Product Marketing at Facebook. His responsibilities at Facebook have ranged from co-launching the Facebook Pages product in 2007, to partnering with independent developers to build branded promotions templates, to keynoting industry conferences.

Prior to Facebook, Jon worked on M&A and financing in the Investment Banking Division, Financial Institutions Group at Goldman Sachs. Previously, he was a Fulbright Scholar in Norway. He took his B.A. in Economics from Yale.

Dennis Yu

Tools of Engagement (Part II)

Start Time:

Wednesday, April 14, 2010 - 2:00pm

Category: Marketing

Ken Molay (Webinar Success) and Andy Goodman (The Goodman Center)

You’ve put together an amazing line-up of speakers. You’ve hit it out of the park with promotion and your registration list is growing by the day. The groundwork is in place and you’ve crafted a compelling message for your target audience – so once they’ve logged on, how do you keep them from nodding off?

For the second event in our three-part “Invite, Meet, Share” Series, we’re bringing you two of the best speakers in the business to answer these questions:

How do I keep my webinar audience engaged during the meeting
What kind of technology or tools are available for me to capture, and hold my audience’s attention
What are the recommended best practices for keeping attendees logged into my event
…and more

Ken Molay of Webinar Success and Andy Goodman of The Goodman Center have years of experience with these issues and will give you insight on what it takes to keep your audience tuned-in to your message and on the call. They’ll also take time to answer your specific questions during a live Q&A panel discussion.

Don’t miss this event if you are responsible for running your organization’s webinar program and if you’d like to increase the ROI for lead-generation programs associated with these events. Attendees will receive a whitepaper download from Frost & Sullivan entitled “Best Practices for Making Your Webinar a Success: Engage the Audience During the Event."

View a recording of the first event in this series here.

View Recording

Speaker Bio

Ken Molay

Webinar Success is a consulting firm that assists companies in producing and delivering effective and compelling web seminars. Ken combines a technical background with experience in corporate marketing and public presentations. He is a prolific blogger on the subject of web conferencing and its applications, and is a frequent public speaker on the topic of more effective webinars.

Andy Goodman

Andy Goodman is a nationally recognized author, speaker and consultant in the field of public interest communications. Along with Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field.

In 2008, he co-founded The Goodman Center to offer online versions of his workshops. To learn more about his work, please visit:

www.agoodmanonline.com and thegoodmancenter.com

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