Recorded Webinars | ReadyTalk

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.

Disaster Preparedness: Does your organization have a plan?

Start Time:

Wednesday, March 31, 2010 - 2:00pm

Category: Other

Jennifer Schmidt & Karen Wilcox

Organizations which operate successfully must incorporate emergency preparedness and planning activities into their daily business activity. Businesses of all sizes must be prepared to respond to emergencies and disasters of all sizes. Often times unexpected disasters cause businesses to relocate or even cease operation temporarily or permanently. This could certainly lead to substantial economic and personal hardship. Thorough planning for the safety and survival of your employees,customers, and infrastructure is essential to maximize the chances for recovery.

We've gathered some first-hand experts to not only give real life examples & lessons learned, but also make sure you know the steps to have in place should your own organization, large or small, face an emergency.

Join Mercy Corps and the National Emergency Response and Rescue Training Center (NERRTC) for this free informative AND philanthropic web event. ReadyTalk will be matching donations of those that choose to give, up to $5,000 in relief funds for Mercy Corps' ongoing efforts in the Haiti earthquake disaster. Please visit our Facebook fan page for more details and to have your donation matched at www.facebook.com/readytalk

View Recording

Speaker Bio

Jennifer Schmidt

Jennifer is a senior development officer with the international aid organization Mercy Corps, based in Portland, OR, and has been involved in their internal and external communication efforts around the devastating earthquake in Haiti. Jennifer has worked in nonprofit outreach and communications for more than 12 years, with organizations in Washington, DC, New York, NY, and Portland, OR. She is a graduate of Texas A&M University.

Karen Wilcox

Karen Wilcox is currently a Training Manager with the National Emergency Response and Rescue Training Center (NERRTC), a division of Texas Engineering Extension Service (TEEX), which is one of the agencies within the Texas A & M System. Karen has worked for NERRTC since 2004. NERRTC provides local, state, and federal jurisdictions with high-quality, hands-on, scenario-driven leadership training, exercises, technical assistance, and strategy development. Since 1998, NERRTC has provided training for more than 278,262 responders in all 50 states, U.S territories, the District of Columbia, and U.S. military installations worldwide.

Webinar Planning & Promotion (part I): Laying the Foundation for Success

Start Time:

Tuesday, March 23, 2010 - 2:30pm

Category: Other

Alli Libb (AMA), Paul Barron (NetWorld Alliance), Jessica Walker (Gallup), Shawn Cardinal (ReadyTalk)

New to webinars or want to take your existing webinar program to the next level? How you plan for and promote your webinar can make or break your event. Join ReadyTalk and our panel of experts to hear webinar planning and promotion tips that can help you lay the groundwork for success!

During this 1-hour event, Paul Barron (NetWorld Alliance), Jessica Walker (Gallup Organization), and Alli Libb (American Marketing Association) will discuss how to:

Establish a project plan and timeline
Craft compelling content for your target audience
Secure and coordinate speakers
Make the most of your kickoff call
Promote your webinar in new and traditional ways
And more ….

Plus, get your own webinar planning and promotion questions answered during a live Q&A session with our expert panel.

Don’t miss this event if you are responsible for running your organization’s webinar program or if you are considering adding webinars to your marketing and lead-generation toolkit. Register today!

View Recording

Speaker Bio

Alli Libb

Online Event Program Manager - American Marketing Association

In her role, Alli works closely with high-profile clients on a weekly basis to promote and produce educational webcasts. Using her technical expertise combined with her background in event marketing and public relations, she has run over 100 successful webcasts for the AMA’s audience of marketing professionals.

Paul Barron

Publisher & Producer - NetWorld Alliance

Paul Barron, New Media publisher & producer of NetWorld Alliance an online media company. As a Content Creator, Event Maven, Social Media Mentor, Blogger, Author, Podcaster, and Speaker Paul has been publishing web based & new media content for 17 years. Paul started one of his industry leading websites as far back as 1994. A past executive and consultant to leading companies like Microsoft, Starbucks and Panera Bread, Paul is one of the premier thought leaders in the restaurant and retail industry.

Jessica Walker

Process Manager, Healthcare - Gallup

Jessica is Process Manager of Gallup’s Healthcare Practice. In this role, she coordinates with clients and client support teams to ensure the smooth delivery of customer and employee engagement programs as well as employee development programs. She works with Gallup’s partners, principals, and operations teams to ensure they have the information and resources needed to forge new business relationships and enhance existing partnerships. She is also responsible for managing research and development projects for the Healthcare Practice.

Shawn Cardinal

Training Director - ReadyTalk

Shawn is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

Non-Profits & Google Grants: Your questions answered (Part III)

Start Time:

Wednesday, March 17, 2010 - 2:00pm

Category: IT

Dennis Yu (BlitzLocal.com), Kristie Mun (Google), Brett Meyer (Nonprofit Technology Network)

Is your non-profit looking to increase donations, volunteers, event-sign-ups, awareness, and more? We thought so! Join us for a session covering Google Grants, a program that offers free online advertising to select 501(c)(3) non-profits.

Session Takeaways:

kick-off with an overview of the program
eligibility guidelines
requirements for participants
best practices
...and more

NTEN will join the conversation with one of its grantee sharing first-hand experiences with his organization’s Google Grant. We’ll wrap-up our presentation with a panel discussion with Q&A from the audience.

View Recording

Speaker Bio

Dennis Yu

Dennis Yu is CEO of BlitzLocal.com, a 50 person agency based in Westminster, Colorado, specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets.

Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He has spoken at SMX West, SMX Singapore, SMX Sydney, Affiliate Convention, the American Marketing Association, and other venues. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others.

Kristie Mun

Kristie (Ferketich) Mun attended the University of California, Los Angeles, where she received a BA in Political Science. She is currently a Google Grants Senior Strategist at Google.com, where she has been employed for the past 6 years. Kristie began her tenure at Google supporting for-profit AdWords advertisers as an account manager, and she moved to supporting non-profit organizations in the Google Grants program over 3 years ago. Kristie manages the application review process with Google-employee volunteers; develops partnerships with external organizations to support non-profits; and collaborates on educational initiatives for grantees. Kristie is a regular contributor to the Google Grants Blog and has represented Google Grants at various seminars and conferences.

Brett Meyer

Brett has been Communications and Web Manager for the Nonprofit Technology Network since 2008. While he is a liberal arts major, he has worked in technology his entire adult life, including two start-up companies during the Dot-com haydays and a 2-year stint working with a radio station in the West African nation of Mali. Brett spends much of his free time playing soccer, but also escapes into the wilderness on frequent backpacking trips, where he and his wife Melissa continue to work on their photography portfolios.

The Business Value of User Experience

Start Time:

Thursday, March 11, 2010 - 2:00pm

Category: IT

Anthony Franco

Whether you want to sell more software, improve employee efficiency or increase ad revenue, great user experiences (UX) better play large in your business strategy. In this session, you will learn why and how engaging software drives value to strategic business goals by increasing site stickiness, differentiating from competitors and making users hungry for your product or services.

Armed with insider stats and research from industry analysts across verticals, Anthony Franco, president of EffectiveUI, defines the criteria behind usable, delightful software and demonstrates real-world examples of socially enabled experiences that are good for business. You will leave this session with proof of how UX impacts your bottom line, as well as a roadmap to help you cost-effectively put the theory into practice using the latest tools and technologies.

View Recording

Speaker Bio

As a President of EffectiveUI, Anthony has the unique opportunity to listen to how companies like eBay, Adobe, Viacom, Microsoft, GE, Dow Jones, Qwest and Nielsen think about the internet and desktop software, and how innovative thinking can completely change the way they do business. Anthony has had the opportunity to brainstorm new software for these companies (and others). EffectiveUI finds themselves primarily developing using Adobe, Microsoft, Sun, and Apple platforms. In fact, EffectiveUI is the only agency in the world that has been able to establish themselves as a premium services partner for all four.

The 5 Attributes of Great Leaders: Kindness through Meditation

Start Time:

Thursday, February 25, 2010 - 2:00pm

Category: Professional Development

Hal Adler

Is meditation business’s best kept secret? We think so. Join Hal Adler, founder of Leadership LandingTM for a 60 minute webinar discussing great leadership, great businesses the power of meditation. Companies such as Yahoo, Nokia, IBM, American Express, Medtronic and Google have introduced meditation as a support to employees. Learn what they get out of this, and how it may apply to you or your business. This presentation will include 3 Guided Meditations; one on each Self-Awareness, Bravery, and Kindness (the first 3 of the 5 Attributes of Great Leaders.)

This 60 minute Leadership LandingTM will:

Introduce the 5 Attributes of Great Leaders (Self-Awareness, Bravery, Kindness, Innovation, Inspiration)
Identify the business case for developing leaders
Offer guided meditations for about 30 minutes throughout the session (participants need not have meditated before)
Leave participants with clarity, calm, inspiration and ideas for improving their workplace

View Recording

Speaker Bio

Prior to founding Leadership LandingTM, Hal was President of Great Place to Work® Institute, the global research and consulting firm best known for creating the gold standard in workplace recognition; the annual FORTUNE 100 Best Companies to Work For.

Hal joined the Institute in 2004 as a consultant, and in 2006 was asked to be President of the company. Hal's success over the years has been attributed to his keen and intuitive understanding of leadership, workplace culture and change. Cited by clients as "Trusted Advisor" and "Master Guide", Hal deeply understands cultural transformation, and knows how to facilitate it, one leader at a time.

Hal's range of practical, hands-on leadership experiences spans managing within multi-national publicly held companies, to being the first hire in boutique consulting firms. Hal has years of experience working with leadership across industries such as healthcare, airline, finance, manufacturing, insurance, retail, hospitality and gaming, technology and construction.

WordPress for Non-Profits: No Resources, No Problem! (Part II)

Start Time:

Wednesday, February 24, 2010 - 2:00pm

Category: Marketing

Dennis Yu (BlitzLocal.com) & Don Campbell (Expand2Web)

Join special guest, Don Campbell, President of Expand2Web.com in Part II of the five-part ReadyTalk Non-Profit Webinar Series as they discuss how NPOs can generate compelling websites using the WordPress platform. It's fully-featured--

supporting community
Facebook integration
Blogging
Donations
Photo galleries
Email marketing
...and it's free!

Find out how to set up your own site, microsite, or blog-- even if you already have a primary Content Management System. As a special bonus to attendees, we will provide a free theme for non-profits to download.

Learn how you can unlock the power of the WordPress platform even with no technical support or budget. See examples of what other non-profits are doing in this space. This event is for non-profit marketers that are new to web development or just want to learn more about how open source content management systems can engage your users.

View Recording

Speaker Bio

Dennis Yu

Don Campbell

Don Campbell created Expand2Web to help small business owners build WordPress websites that rank in the top of local search results on Google, Yahoo and Bing, in addition to helping organizations build strategy around effective web presence.

His tech career began with a 30-person start-up company called Interwoven, and became an instrumental part of their growth to 1,000 people and completing an IPO in 2000. He has advised companies such as eBay, Amazon, FedEx, Cisco & Ford on their web content management tools and procedures. As a Group Product Manager responsible for a $5M product line, he also presented internationally at technology conferences like Microsoft TechEd, IBM WebSphere and many others.

Most recently Don presented one of his joint venture startups at the TechCrunch 50 event in front of an audience of over 1,500 people and thousands more on the web. RefMob was one of 50 finalists chosen from 1,200 of this year’s hottest start-ups from around the world.

Registration & Invitation Design: Capturing Their Attention

Start Time:

Wednesday, February 17, 2010 - 2:00pm

Category: Other

Shawn Cardinal & Mike McKinnon

You're planning a webinar. The speaker has been lined up, date is scheduled, content is ready - but how are you going to convince people to attend? The presenter and materials are a only part of the equation; now it’s your turn to capture some registrants along with some valuable information.

This 60 minute presentation will cover two critical pieces of the beginning stages of webinar planning. Registration pages and event invitations can play a vital role in both the success of your webinar along with post-event follow-up activities. Here are just a few items that we'll cover:

Registration Tools

Why would you need them?
What should you look for in a service?
How can this help in capturing leads?

Invitations

What should you include…and what can be left out?
When should they be sent?
How can you really capture the attention of your prospective audience?

If you’re involved in the planning stages of web events, large or small, you won’t want to miss out on these tips. Come with questions and suggestions; leave with valuable takeaways for your next webinar preparation phase.

View Recording

Speaker Bio

Shawn Cardinal

As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.

Mike McKinnon

Mike has worked at ReadyTalk for the past five years. Most recently, Mike manages all of ReadyTalk's demand generation programs. With 12+ years of experience in marketing, PR and market research, he brings a wide breadth of knowledge to his job that he applies nearly everyday in his quest to satiate the sales team with qualified leads. PPC programs, prospect and nurturing campaigns, sales campaigns and tele-prospecting are just some of the programs he manages. Mike came from a software company called 3i, where he managed their international reseller network for 3 years.

The 5 Attributes of Great Leaders: Bravery through Meditation

Start Time:

Thursday, February 11, 2010 - 2:00pm

Category: Professional Development

Hal Adler

This 60 minute Leadership LandingTM will:

Introduce the 5 Attributes of Great Leaders (Self-Awareness, Bravery, Kindness, Innovation, Inspiration)
Identify the business case for developing leaders
Offer guided meditations for about 30 minutes throughout the session (participants need not have meditated before)
Leave participants with clarity, calm, inspiration and ideas for improving their workplace

View Recording

Speaker Bio

The 5 Attributes of Great Leaders: Self Awareness through Meditation

Start Time:

Tuesday, January 26, 2010 - 2:00pm

Category: Professional Development

Hal Adler

This 60 minute Leadership LandingTM will:

Introduce the 5 Attributes of Great Leaders (Self-Awareness, Bravery, Kindness, Innovation, Inspiration)
Identify the business case for developing leaders
Offer guided meditations for about 30 minutes throughout the session (participants need not have meditated before)
Leave participants with clarity, calm, inspiration and ideas for improving their workplace

View Recording

Speaker Bio

Your non-profit marketing ROI: Are you measuring it properly? (Part I)

Start Time:

Wednesday, January 20, 2010 - 2:00pm

Category: Other

Dennis Yu (BlitzLocal.com) & Gillian Muessig (SEOmoz)

When the Executive Director asks how you're allocating resources between your site development, online marketing campaigns, social media, email marketing, and outreach, what do you say?

In the first of a series of four ReadyTalk non-profit events, we'll equip you with simple techniques to quantify your efforts. Your team, even if it's just you, is working hard and you deserve to get credit for what you do. Come away with an understanding of how to measure marketing channels, plus receive pre-made reports you can customize as your own.

In the 2nd, 3rd, and 4th webinar of the series, we'll take it a step further and show you how you can drive more traffic from your PPC (Google Grants), SEO (WordPress), and social media (Facebook). Tied in with your analytics, you'll have a powerful one-two punch not only deliver results, but to be able to measure them as well.

View Recording

Speaker Bio

Dennis Yu

Gillian Muessig

Gillian Muessig is the President & Co-Founder of SEOmoz, the web's most recognized and respected name in search engine optimization tools, resources & community. Having helped to shepherd the company through its inception years, Gillian is the recipient of the 2009 World Brand Leadership Award. Known as SEOmom throughout the industry, Gillian travels the world evangelizing for both the company and the search marketing industry.

SEOmoz, Gillian and her partner, son, and CEO Rand Fishkin, have been featured in publications such as Newsweek, NPR, and the NYTimes. Gillian is known to have her hand on the pulse of the profession and has provided keynotes and sessions for conferences such as IMC,SMX, PubCon, A4UExpo, Affiliate Convention, and TiE in UK, EU, Scandinavia, India, SE Asia, China, Japan, Canada, and throughout the US. Gillian's radio program, This Business of Search airs on Webmaster Radio, beginning January, 2010.

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