Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.

Start Time:
Thursday, October 28, 2010 6:00:pm EDT
Category: Marketing
Michael Weisfeld

Most marketers can agree, content is king. Quality content will capture the users attention and encourage interaction, and is one of the most effective ways to connect and communicate a brand’s vision and service offering.

By combining quality, engaging content with the abundance of tools now available via social media, brands can easily post and promote contributed content on a regular basis. Join Michael Weisfeld, Director of Social Media at BusinessOnLine, as he discusses how to effectively plan and execute a content marketing strategy that will produce a solid content lifecycle, with results that will forge a lasting relationship with your audience.

Key Points of Interest:

  • Understand the user path – What are your leveragable channels and how do they lead to your goals?
  • What’s buzz worthy and buzz worthless?
  • Crafting engaging content vs. vapid content.
  • Creating user focused Content Development Strategies centered on actual user data
  • Learn how a manageable content execution plan can ensure maximum brand exposure and ROI
Speaker Bio

Michael Weisfeld is Director of Social Media at BusinessOnLine. He is a seasoned business and technology analyst with vast experience directing custom integration projects for major consulting firms. Currently, his areas of expertise include Social Media, project management, SEO, online strategy, and content management.

Start Time:
Wednesday, October 27, 2010 6:00:pm EDT
Category: Marketing
Justin Kistner (Webtrends), Dennis Yu (BlitzLocal)

With a quarter of all Internet users on Facebook, it's a critical platform for online marketing. So what are the secrets to successful Facebook marketing campaigns? Marketing experts Justin Kistner, Sr. Manager Social Media Marketing at Webtrends and Dennis Yu, CEO of BlitzLocal, will show you how to get the most out of you fan page using Ads, Apps and Analytics.

Ads: Profile targeting is the most powerful advantage to advertising on Facebook. Let our experts show you how to avoid some common pitfalls when it comes to media buys and PPC lists.

Apps: Social media is the #1 thing users spend their time doing online. Apps are the ideal way to bring your brand experience to where users are spending their time. Learn how to use apps to drive engagement, earn media, and conversions inside Facebook.

Analytics: Digital marketers know the importance of having data to maximize the performance of their campaigns. Facebook, however, often presents a challenge due to technical constraints and privacy restrictions. We'll show you what kind of data is available and how to use it for improving your campaign performance.

Join us as we dive into the brand benefits of Facebook and how you can make these tactics work most efficiently for your organization!

Speaker Bio

Justin Kistner

Webtrends

Justin Kistner leads the development of Webtrends Facebook Analytics and is the public face for Webtrends’ social media initiatives. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. – an independent web presence consultancy.

In addition to his role at Webtrends, Kistner organizes Beer and Blog – a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.

Dennis Yu

BlitzLocal

Dennis Yu is CEO of BlitzLocal.com, a 50 person agency based in Westminster, Colorado, specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets.

Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He has spoken at SMX West, SMX Singapore, SMX Sydney, Affiliate Convention, the American Marketing Association, and other venues. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others.

Start Time:
Wednesday, October 20, 2010 6:00:pm EDT
Category: Marketing
Rob Simon

Podcasting used to be the new kid on the block.  Not any more.  Here come the tablets and eReaders – iPad, Kindle, Touch, Nook, Playbook – to name a few.  Digital media – and the appliances to view, hear and read them – are on fire.  Podcasting, the distribution of audio and videos, now has more locations than ever to be consumed.  Throw in social media networks like Facebook, Twitter and YouTube and suddenly you have a whole universe of possibilities.

In this presentation, Rob Simon, president and founder of BurstMarketing, a digital and social media company, will navigate you through the fast-changing world of digital media, provide 101 basic information and advanced tips, and help you chart the right digital media strategy for your organization.

Speaker Bio

Rob Simon is an accomplished entrepreneur with more than 30 years of experience starting, growing and managing pioneering media companies. He is the founder, president and CEO of BurstMarketing, a social media company and leader in publishing podcasts, widgets and mobile applications for consumers who access their media online and via portable devices including iPods and smart phones.

Prior to starting Burst, Rob had started three successful newspapers, two cable TV companies, a magazine and one of the largest full-service marketing, public relations and Internet firms in the Rocky Mountains.  Today, BurstMarketing’s social media networks reach more than 400,000 unique customers who download annually nearly 1 million episodes of audio and video content.

Start Time:
Thursday, September 30, 2010 6:00:pm EDT
Category: Other
Larry Sterne (Educational Research Newsletter and Webinars), Mike McKinnon (ReadyTalk)

Hindsight is 20/20, they say. This month as we conclude the "Evolution of Conferencing" series, we’ll take a retrospective look at web conferencing with an avid user and discuss some “tips of the trade” for moving forward in the ever-expanding world of online collaboration.

The topics we’ve discussed include the evolution of your conferencing provider, and the case of the multi-tasking marketer, which focused on the importance of having a service that will grow and adapt as your business needs expand.

Larry Sterne, of the Education Research Newsletter, shares his insight on things he wished he had known when first starting out with web conferencing. Curious? Here are just a few of the items we’ll cover:

  • Webinars are not lecture hall speeches –the do’s and don’ts for communicating with your audience
  • Best practices for discussion vs. Q&A
  • There’s no escaping Murphy’s Law – what’s your backup plan?
  • You’re the captain – know your controls! (Hint: Your audience can tell)

Join us as we wrap up the series and hopefully provide you with the insight needed to avoid those frustrating "in hindsight…" moments.

Speaker Bio

Larry Sterne

Educational Research Newsletter and Webinars

Larry Sterne is owner and publisher of Educational Research Newsletter and webinars based in Portland, Maine. The business expects to produce about 30 webinars this school year for K-12 educators. including superintendents, principals and curriculum directors. He previously helped start four other publications, including The NonProfit Times and State Health Watch. His background includes, reporting and editing for weekly and daily general circulation and business newspapers and a Dow Jones radio service.

Mike McKinnon
ReadyTalk

Mike has worked at ReadyTalk for the past five years. Most recently, Mike manages all of ReadyTalk’s demand generation programs. With 12+ years of experience in marketing, PR and market research, he brings a wide breadth of knowledge to his job that he applies nearly everyday in his quest to satiate the sales team with qualified leads. PPC programs, prospect and nurturing campaigns, sales campaigns and tele-prospecting are just some of the programs he manages. Mike came from a software company called 3i, where he managed their international reseller network for 3 years.

Start Time:
Tuesday, September 28, 2010 6:00:pm EDT
Category: Other
Kendra Lee

No lead generation plan in place? Sales reps are one of your best lead generation strategies!  Whether it’s cold calling, email prospecting, running events, or social networking, they can attract new prospects as part of their regular job.

In this session with Kendra Lee, prospect attraction expert and author of the award-winning book Selling Against the Goal, you’ll discover proven techniques to grow your pipeline, including:

  • Where to start if you have no lead generation plan in place
  • How to determine the lead generation approach that best fits you and leverage it
  • How to plan sales rep-centric lead generation campaigns
  • What your real objective is in prospecting and how to achieve it
  • The leading indicators to measure to know if your prospecting strategy is working
  • What to adjust if your lead generation strategy isn’t working
  • How to motivate sellers to prospect

With a few techniques in place you can find your ideal approach to lead generation, create a campaign plan that gets sellers excited, then watch them jump in eagerly to prospect! And if you don’t have any sales reps, you can do it for yourself. Leave with fresh how-tos to create campaigns you or your sales reps can implement to attract prospects and fill your pipeline.

Speaker Bio

Kendra Lee founded KLA Group in 1995.She is a top IT seller, sales advisor and business owner who knows how to shorten time to revenue in innovative ways. She is the author of the best selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need

Under Ms. Lee’s direction her organization has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue. Specializing in the IT industry, KLA Group works with manufacturers, distributors, and channel resellers launching new product offerings, penetrating new markets, or experiencing mergers and acquisitions to penetrate new markets, break in and achieve forecasted revenue projections in the SMB market.

Articles about or by Ms. Lee have appeared in numerous publications, and she is a frequent speaker on improving sales performance.

Start Time:
Thursday, September 23, 2010 6:00:pm EDT
Category: Marketing

A recent survey by the 1080 Group and Quantum Leap Marketing revealed that most webinar promoters struggle with two fundamental issues:

1. How do I promote my online events so my audience shows up in droves?

2. And, how do I engage my audience and get them to take action on the ideas presented at the event?

Whether you are webinar marketer, trainer, or a speaker, you must join ReadyTalk and Roger Courville, author of The Virtual Presenters Handbook and Bob Hanson, President of Quantum Leap Marketing for this live webinar.

In this fast-paced, fact-filled educational webinar you will hear the results of the survey about what is working in webinar marketing and presentation in 2010. You’ll discover:

  • Webinars top trends - what's new that you must know for your own events 
  • Successful promotional practices  - what’s working and what’s not
  • What audience members value, and what to leave out
  • How to create and deliver engaging webinar content…every time
  • Common webinars presenter mistakes and how to avoid them
  • Top reasons why most of your target audience fail to register for your event, and how to build a webinar marketing plan for 50% (or more) attendees
  • Simple, but powerful, virtual event presentation and marketing techniques that work…period.

Attendees will have the chance to get their top webinar questions answered in an interactive Q&A session. We will also pick 5 attendees at random who will get Roger Courville’s new book on killer webinar presentations.  Register today!

Speaker Bio

Bob Hanson

Quantum Leap Marketing

Bob Hanson is the President of Quantum Leap Marketing, and creator of the Must-See Webinar System. He consults with firms of all types on how to get more leads and sales using marketing strategies like webinars, web marketing, and email marketing, and he also produces many webinars using his Must-See Webinars system. Last year his clients including Dale Carnegie Business Group, EMC, Symantec and countless small businesses successfully delivered over 1,500 webinars.

Bob is also the author of many reports on webinars including 7 Secrets of Winning Webinars and How to Create an On Demand Webinar Program.

Roger Courville

1080 Group, LLC

Roger Courville is the author of The Virtual Presenter's Handbook, editor of 1080 Group's Web Seminar Producer's Toolkit, blogger at TheVirtualPresenter.com and principal of 1080 Group, LLC, an independent consulting training firm that helps companies design and optimize online presentations and web seminars.

A practitioner in the web seminar industry since its inception, Roger has provided companies with thought leadership, innovative web seminar program design, vendor and system analysis, and staff development.

Start Time:
Thursday, September 16, 2010 6:00:pm EDT
Category: Other
Patty Kreamer

Imagine being able to find things when you need them - not 3 weeks later. If you’ve been miserable because clutter and chaos are ruling your life, "…But I Might Need It Someday" is for you. Patty’s program offers simple, practical solutions on how to organize your life and WIN the clutter battle once and for all! Increase your morale and bottom line and decrease the stress and frustration of disorganization. Uncover the complete process on how to get organized.

  • Learn how to make quick, logical decisions.
  • Find Out how to easily maintain the daily flow of paper.
  • Discover a system that will keep your desk free of papers!
  • Implement the E.A.S.Y. system.

You have nothing to lose but the clutter!

Speaker Bio

Patty Kreamer, CPO® (Certified Professional Organizer) is the President of Kreamer Connect, Inc., a Pittsburgh-based company that works with residential and corporate clients to become more productive and perform better while at the same time simplifying their work and lives.

Patty is an author, consultant, speaker and professional organizer who is seen regularly in the media. She shares her fun and energetic style with the audiences of publications like The Pittsburgh Post Gazette, Pittsburgh Business Times, and through television shows like LifeQuest, KDKA's Morning Show, and One on One with Lee Adams.

Patty is the Founding Past President of the National Association of Professional Organizers - Pittsburgh chapter and Past President of and The National Speakers Association - Pittsburgh chapter.  Patty was named Women's Business Network's 2007 Woman of the Year as well as one of Pennsylvania’s Best 50 Women in Business and one of Pittsburgh’s Fastrackers in 2005.

Start Time:
Wednesday, August 25, 2010 6:00:pm EDT
Category: Marketing
Jessica Walker (Gallup), Kai Rostcheck (Free Marketing Made Easy), Mike McKinnon (ReadyTalk)

As a marketer, your duties can change on a moment's notice. Fire drills are never far away and the broader your skill set, the more valuable you are to your team and organization. You must continually adapt to changing needs and often rely on innovative tools to help you do so.

When it comes to web conferencing, it’s important to find a platform that has kept up with the pace of your business growth. Marketers have become more efficient with their time by implementing tools that can ease the load and dovetail some of these duties into an effective workflow. Departments continue to adopt more sophisticated methods of completing their ever-expanding to-do list. Conferencing tools ought to make it easier to get those tasks done. Consider these questions we'll be covering during the presentation:

  • Can it be used for multiple types of online meetings - events, collaborative space, training, sales demo and presentations?
  • Are you able to easily generate and distribute content - podcast, recordings, etc?
  • Do you have the ability to create unique campaigns and monitor ROI on each event?
  • Does it integrate with your social networks - Is it easy to promote and distribute your events through social channels without separate logins?

Join our expert panel from Gallup and Free Marketing Made Easy as we cover actual use cases and discuss some essentials to look for when choosing a tool that will make your ‘to-do’ list a little less scattered and a lot more resourceful. Integration and product evolution are crucial when the end goal is providing qualified leads to the sales organization and delivering meaningful content to those evaluating your service or product.

Speaker Bio

Jessica Walker

Jessica is Process Manager of Gallup’s Healthcare Practice. In this role, she coordinates with clients and client support teams to ensure the smooth delivery of customer and employee engagement programs as well as employee development programs. She works with Gallup’s partners, principals, and operations teams to ensure they have the information and resources needed to forge new business relationships and enhance existing partnerships. She is also responsible for managing research and development projects for the Healthcare Practice.

Kai Rostcheck

Kai is a full-speed-ahead, risk-taking, big-picture, new-media, new-economy entrepreneur. He thrives on change, and provides exceptional value to organizations that are willing to evolve.

A serial entrepreneur with deep roots in sales, marketing and business development, he has learned the retail, technology, media and wellness industries, worked in direct sales at national and local levels, built reseller and distributor relationships and brought several new product categories to market. An avid online and offline small business networker, he recently developed Free Marketing Made Easy, an Internet Marketing program for traditional businesses owners and early stage entrepreneurs who need to get online, don’t have much money to spend and aren’t sure where to start.

Kai maintains a creative sandbox at www.kairostcheck.com where he blogs about new ideas, business evolution and thought leadership.

Mike McKinnon

Mike has worked at ReadyTalk for the past five years. Most recently, Mike manages all of ReadyTalk’s demand generation programs. With 12+ years of experience in marketing, PR and market research, he brings a wide breadth of knowledge to his job that he applies nearly everyday in his quest to satiate the sales team with qualified leads. PPC programs, prospect and nurturing campaigns, sales campaigns and tele-prospecting are just some of the programs he manages. Mike came from a software company called 3i, where he managed their international reseller network for 3 years.

Start Time:
Wednesday, July 28, 2010 6:00:pm EDT
Category: Marketing
Kai Rostcheck

Every small business owner needs to understand why and most importantly HOW to use the best and most cost effective Internet tools. But many of us don’t know where to start. This presentation will review affordable, effective strategies that you can start implementing right away. Through this interactive, conversational session, you will learn how to:

  • Assess the market for your products and services, get direct, actionable feedback from customers and create relevant content that will engage your audience.
  • Save money by getting graphic designers to compete for your projects.
  • Build an inexpensive but powerful website that lets you easily optimize for social media, audio, video and SEO.
  • Improve your site design to increase traffic and create landing pages that convert traffic into sales.
  • Use leading Social Media tools like blogs, Facebook and Twitter to build your audience.
  • Create videos and distribute them through your website, YouTube and beyond.
  • Turn press releases, eNewsletters, teleclasses, web-based conferencing and podcasts into moneymaking opportunities!

Whether you are brand new to Internet Marketing, or simply need a refresher course and some new ideas, you will leave this seminar with a better understanding of the most cost-effective ways to grow your company.

Bonus: Register now to receive The Free Marketing Method: Internet Marketing for Entrepreneurs 42-page ebook for free!

Extra Bonus:Purchase the Free Marketing Made Easy Core Program within 5 days of the presentation and receive 1/2 hour of 1-On-1 Coaching ($125 value) for free.

Speaker Bio

Kai is a full-speed-ahead, risk-taking, big-picture, new-media, new-economy entrepreneur. He thrives on change, and provides exceptional value to organizations that are willing to evolve.

A serial entrepreneur with deep roots in sales, marketing and business development, he has learned the retail, technology, media and wellness industries, worked in direct sales at national and local levels, built reseller and distributor relationships and brought several new product categories to market. An avid online and offline small business networker, he recently developed Free Marketing Made Easy, an Internet Marketing program for traditional businesses owners and early stage entrepreneurs who need to get online, don’t have much money to spend and aren’t sure where to start.

Kai maintains a creative sandbox at www.kairostcheck.com where he blogs about new ideas, business evolution and thought leadership.

Start Time:
Wednesday, July 21, 2010 (All day)
Category: Other
Bradley Kravitz (RYMA Technologies), Shawn Cardinal (ReadyTalk), Mike McKinnon (ReadyTalk)

You do business differently today than 5 years ago. Has your conferencing software kept up the pace? Is it flexible enough to be utilized across departments? Can it be used for multiple types of online meetings? Has it adopted new technologies and integrated with them?

Learn about the new trends in the conferencing industry and ask yourself if your tool is keeping up with your business:

All-in-one services. One product does it all – events, collaboration, training, sales demo and presentations. Move away from the trend of having different products with different features at different price points. Pay one price, learn one product and do everything you need.

Social media integration. According to Frost and Sullivan, 66% of business people use social media tools during business hours. Does your service make it easy to promote and distribute your events through these new channels?

One price webinars.  Events can be complicated. Understanding what you are being charged for and what you should not be.

Abundant feature sets. Quick and fluid meeting entry, embeddable media player, trackable campaign tools for ROI measurement, polling – all items to look for when evaluating current or potential providers. A tool that provides unmatched experience for both you and your participants.

Speaker Bio

Bradley Kravitz

Bradley is an experience sales professional, selling direct and through channels in the technology industry for the past twelve years. His no-nonsense approach to consultative selling has helped successfully build great value for customers, translating to repeat revenue. In his current role, he manages marketing operations from lead generation, nurturing, campaign execution and process automation.

Mike McKinnon

Mike has worked at ReadyTalk for the past five years. Most recently, Mike manages all of ReadyTalk’s demand generation programs. With 12+ years of experience in marketing, PR and market research, he brings a wide breadth of knowledge to his job that he applies nearly everyday in his quest to satiate the sales team with qualified leads. PPC programs, prospect and nurturing campaigns, sales campaigns and tele-prospecting are just some of the programs he manages. Mike came from a software company called 3i, where he managed their international reseller network for 3 years.

Shawn Cardinal

As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.

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