Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.


Start Time:
Thursday, January 20, 2011 7:00:pm EST
Category: Marketing
Tore Steen

The advent of social networks, the noisy nature of the web and reliance on our community to inform decisions all have led to a shift in success metrics for a website:

  • Quality of site traffic has become more critical than quantity of site traffic
  • Interactions on the site means more than just time on site
  • Sharing content with friends drives more revenue than passive page views

Success on today's Internet, the social web, is driven by a set of new metrics that require knowledge of the user to create compelling and relevant experiences. But, how do you get there? This session will cover best practices in improving online registration to drive revenue and better engage with your users. Specifically, join us to learn how to:

  • Boost engagement and monetize users through content personalization
  • Provide compelling incentives to turn more anonymous visitors into active members on your site
  • Collect rich user profile data without sacrificing conversion rates
  • Leverage the social networks on your site to facilitate member acquisition

     

Speaker Bio

Tore Steen is the VP of Marketing at Janrain and brings over 15 years of experience in online marketing, advertising and strategic business development to his current role at Janrain.

Prior to Janrain, Tore was VP of Business and Corporate Development for WebTrends where he oversaw key partner relationships. At EarthLink, Tore served as Director of Business Development. Earlier in his career, Tore was the eBusiness Development Director for AAA.com. Tore earned an MBA from Duke University and a BA in Political Science from the University of Notre Dame.

Start Time:
Wednesday, January 12, 2011 7:00:pm EST
Category: Other
Kendra Lee

So you’ve run some lead generation campaigns but haven’t gotten the results you expected. Now you want to know what went wrong and what to change to fill your pipeline.Execution can make the difference between a 57% response rate and no responses at all.

From activities, electronic tools, set-up, and follow-up, your success is in the details. We’ll talk about why specific activities aren’t getting responses and how you can tweak them. We’ll look at the tools you need to better manage campaign execution and lead follow up, and how to set up your campaign for easier execution.

Join Kendra Lee, prospect attraction expert and author of the award-winning book Selling Against the Goal, and uncover how to:

  • Turn “no thank you” replies into opportunities
  • Design an execution plan that won’t slip
  • Refine your emails for higher response rates
  • Identify leads, see click-throughs and track results with less effort
  • Get accurate lists – including email addresses
  • Use events to demonstrate your expertise and attract leads
  • Choose the best tools for web-based lead generation
  • Identify people on your staff who can pick up the slack
Speaker Bio

Kendra Lee founded KLA Group in 1995.She is a top IT seller, sales advisor and business owner who knows how to shorten time to revenue in innovative ways. She is the author of the best selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need

Under Ms. Lee’s direction her organization has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue. Specializing in the IT industry, KLA Group works with manufacturers, distributors, and channel resellers launching new product offerings, penetrating new markets, or experiencing mergers and acquisitions to penetrate new markets, break in and achieve forecasted revenue projections in the SMB market.

Articles about or by Ms. Lee have appeared in numerous publications, and she is a frequent speaker on improving sales performance.

Start Time:
Wednesday, December 15, 2010 7:00:pm EST
Category: Marketing
Mike McKinnon

Are webinars part of your demand generation mix? If not, you are missing out on an important piece in your demand generation programs. Webinars are a unique content vehicle that allows you to accurately gauge depth of interest. Or, in other words, how interested is your prospect in solving their problem – how engaged are they? Additionally, webinars, by virtue of a well crafted title, allow participants to qualify themselves by the simple act of registering. Join us for this one-hour session and you will learn:

  • The unique characteristics of a webinar that make it an essential part of a demand generation program
  • The importance of a well crafted title in your webinar programs
  • How to measure depth of interest and engagement
  • How to create polling & registration questions that really drive qualification

If you are looking to start your own webinar series or optimize your current one, this is the webinar for you!

Speaker Bio

Mike has worked at ReadyTalk for the past five years. Most recently, Mike manages all of ReadyTalk’s demand generation programs. With 12+ years of experience in marketing, PR and market research, he brings a wide breadth of knowledge to his job that he applies nearly everyday in his quest to satiate the sales team with qualified leads.

PPC programs, prospect and nurturing campaigns, sales campaigns and tele-prospecting are just some of the programs he manages. Mike came from the software company 3i, where he managed their international reseller network for 3 years.

Start Time:
Thursday, December 09, 2010 7:00:pm EST
Patty Kreamer

It's that time of year when everyone seems to turn into Scrooge. Well this year, you don't have to! If the holidays make you miserable because clutter and chaos are ruling your life, then this program is for you. Patty’s program offers simple, practical solutions on how to organize your life and WIN the clutter battle once and for all - all year round!

  • Learn the 3 steps to organizing successfully.
  • Discover how to make quick, logical decisions.
  • Find Out how to easily maintain the daily flow of paper.
  • Implement the E.A.S.Y. system -- Organizing has never been easier.
Speaker Bio

Patty Kreamer, CPO® (Certified Professional Organizer) is the President of Kreamer Connect, Inc., a Pittsburgh-based company that works with residential and corporate clients to become more productive and perform better while at the same time simplifying their work and lives.

Patty is an author, consultant, speaker and professional organizer who is seen regularly in the media. She shares her fun and energetic style with the audiences of publications like The Pittsburgh Post Gazette, Pittsburgh Business Times, and through television shows like LifeQuest, KDKA's Morning Show, and One on One with Lee Adams.

Patty is the Founding Past President of the National Association of Professional Organizers - Pittsburgh chapter and Past President of and The National Speakers Association - Pittsburgh chapter.  Patty was named Women's Business Network's 2007 Woman of the Year as well as one of Pennsylvania’s Best 50 Women in Business and one of Pittsburgh’s Fastrackers in 2005.

Start Time:
Tuesday, November 16, 2010 7:00:pm EST
Category: Management
Jeffrey Hurwit

The legal landscape for tax-exempt organizations has changed more in the most recent three years than in the previous three decades. This workshop will highlight important trends in nonprofit law, regulation, and governance, as well as focus on practical and strategic responses for board and staff leaders. Major topics include:

  • Increased regulation and governmental scrutiny;
  • Developing standards (and misconceptions) regarding nonprofit governance;
  • Heightened liability concerns;
  • The nonprofit entrepreneur: growing efforts to generate sustainable revenue; and
  • The economic crisis and nonprofits in transition: Mergers, affiliations, dissolutions.

The workshop will be led by leading nonprofit lawyer, Jeff Hurwit, who has also served as staff attorney to a large nonprofit organization and an Assistant Attorney General overseeing Massachusetts nonprofit organizations.

Speaker Bio

Jeffrey M. Hurwit is founder of the law firm Hurwit & Associates of Newton, Massachusetts, which provides comprehensive legal counsel exclusively to tax-exempt organizations, foundations and charitable donors. Clients include educational, health, human service, environmental, arts, advocacy, and professional organizations throughout the US and abroad. He is Counsel to the Boston-based law firm of Burns & Levinson LLP.

Mr. Hurwit was the recipient of the American Bar Association's Outstanding Nonprofit Lawyer award in 2005. Currently emphasized areas of counsel include nonprofit mergers and collaborations, nonprofit/for-profit structures and conversions, the taxation of unrelated business income, and governing board structure and responsibilities.

In 1978, Jeff received a B.A. magna cum laude from Duke University in Middle East Studies. He received a J.D. from Boston University School of Law and became a member of the Massachusetts Bar in 1982.

Start Time:
Tuesday, November 09, 2010 7:00:pm EST
Category: Marketing
Craig Agranoff

Join Craig Agranoff, an entrepreneur, national Social Engagement consultant as well as a noted specialist in online reputation management and monitoring, for this free webinar on November 9th at 2pm EST to learn how to use mobile marketing techniques to reach out to your customers and drive repeat business.

The latest study by Pew Research says that 72% of American adults use their mobile phones for text messaging. That number jumps to 87% for teens. The average e-mail open rate hovers around 15% while the average SMS open rate is close to 90%. This Webinar will show you techniques for developing an SMS database and some good practices for running campaigns to effectively drive revenue for your business.

Who Should Attend: Marketers and small business owners alike - does your business have a hook for customers that include discounts, events, or "can't miss" opportunities—then this event is a must!

Speaker Bio

Craig Agranoff is an entrepreneur, and national Social Engagement consultant as well as a noted specialist in online reputation management and monitoring. He has worked with many Internet startups and founded the tech blog sCommerce.com and Rev2.org. He was also a Tech/Social Media Correspondent in the New Times, and VentureBeat.com. Currently he is a columnist for InternetEvolution.com and The Palm Beach Post.

His first book Do It Yourself Online Reputation Management was recently published and is available on Amazon. His second book Checked-In: How To Use Gowalla, Foursquare and Other Geo-Location Applications For Fun and Profit was just released as well and is available for purchase on Amazon. Agranoff is currently working on his third book entitled “Unreal Potential” which discusses how to use augmented reality apps for business. It should be published later this year.

Additionally, in his spare time, Craig’s the Pizza Expert and founder of WorstPizza.com.

Start Time:
Thursday, November 04, 2010 6:00:pm EDT
Category: Other
Cynthia Adams

This webinar will walk you through the process of building a 2011 grant-seeking calendar for your organization. Taught by GrantStation's CEO, Cynthia M. Adams, the webinar focuses on how to:

  • Design and effectively use a grant decision matrix,
  • Simplify your grants research,
  • Create project specific grant-seeking strategies.

Ms. Adams will take you through a step-by-step process which will make establishing a grants calendar a manageable and rewarding project for you, your staff, and/or your fundraising committee. This webinar is for Beginning, Intermediate, and Advanced participants.

Speaker Bio

Cynthia Adams has been a fundraiser for over 35 years and is currently the President and CEO of GrantStation. Working directly for nonprofits and as a fundraising consultant, Ms. Adams specializes in building bridges between funders and grantseekers.

Her life's work has been to level that playing field, creating an opportunity for all nonprofit organizations to access the wealth of grant opportunities across the United States.

Start Time:
Thursday, October 28, 2010 6:00:pm EDT
Category: Marketing
Michael Weisfeld

Most marketers can agree, content is king. Quality content will capture the users attention and encourage interaction, and is one of the most effective ways to connect and communicate a brand’s vision and service offering.

By combining quality, engaging content with the abundance of tools now available via social media, brands can easily post and promote contributed content on a regular basis. Join Michael Weisfeld, Director of Social Media at BusinessOnLine, as he discusses how to effectively plan and execute a content marketing strategy that will produce a solid content lifecycle, with results that will forge a lasting relationship with your audience.

Key Points of Interest:

  • Understand the user path – What are your leveragable channels and how do they lead to your goals?
  • What’s buzz worthy and buzz worthless?
  • Crafting engaging content vs. vapid content.
  • Creating user focused Content Development Strategies centered on actual user data
  • Learn how a manageable content execution plan can ensure maximum brand exposure and ROI
Speaker Bio

Michael Weisfeld is Director of Social Media at BusinessOnLine. He is a seasoned business and technology analyst with vast experience directing custom integration projects for major consulting firms. Currently, his areas of expertise include Social Media, project management, SEO, online strategy, and content management.

Start Time:
Wednesday, October 27, 2010 6:00:pm EDT
Category: Marketing
Justin Kistner (Webtrends), Dennis Yu (BlitzLocal)

With a quarter of all Internet users on Facebook, it's a critical platform for online marketing. So what are the secrets to successful Facebook marketing campaigns? Marketing experts Justin Kistner, Sr. Manager Social Media Marketing at Webtrends and Dennis Yu, CEO of BlitzLocal, will show you how to get the most out of you fan page using Ads, Apps and Analytics.

Ads: Profile targeting is the most powerful advantage to advertising on Facebook. Let our experts show you how to avoid some common pitfalls when it comes to media buys and PPC lists.

Apps: Social media is the #1 thing users spend their time doing online. Apps are the ideal way to bring your brand experience to where users are spending their time. Learn how to use apps to drive engagement, earn media, and conversions inside Facebook.

Analytics: Digital marketers know the importance of having data to maximize the performance of their campaigns. Facebook, however, often presents a challenge due to technical constraints and privacy restrictions. We'll show you what kind of data is available and how to use it for improving your campaign performance.

Join us as we dive into the brand benefits of Facebook and how you can make these tactics work most efficiently for your organization!

Speaker Bio

Justin Kistner

Webtrends

Justin Kistner leads the development of Webtrends Facebook Analytics and is the public face for Webtrends’ social media initiatives. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. – an independent web presence consultancy.

In addition to his role at Webtrends, Kistner organizes Beer and Blog – a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.

Dennis Yu

BlitzLocal

Dennis Yu is CEO of BlitzLocal.com, a 50 person agency based in Westminster, Colorado, specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets.

Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He has spoken at SMX West, SMX Singapore, SMX Sydney, Affiliate Convention, the American Marketing Association, and other venues. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others.

Start Time:
Wednesday, October 20, 2010 6:00:pm EDT
Category: Marketing
Rob Simon

Podcasting used to be the new kid on the block.  Not any more.  Here come the tablets and eReaders – iPad, Kindle, Touch, Nook, Playbook – to name a few.  Digital media – and the appliances to view, hear and read them – are on fire.  Podcasting, the distribution of audio and videos, now has more locations than ever to be consumed.  Throw in social media networks like Facebook, Twitter and YouTube and suddenly you have a whole universe of possibilities.

In this presentation, Rob Simon, president and founder of BurstMarketing, a digital and social media company, will navigate you through the fast-changing world of digital media, provide 101 basic information and advanced tips, and help you chart the right digital media strategy for your organization.

Speaker Bio

Rob Simon is an accomplished entrepreneur with more than 30 years of experience starting, growing and managing pioneering media companies. He is the founder, president and CEO of BurstMarketing, a social media company and leader in publishing podcasts, widgets and mobile applications for consumers who access their media online and via portable devices including iPods and smart phones.

Prior to starting Burst, Rob had started three successful newspapers, two cable TV companies, a magazine and one of the largest full-service marketing, public relations and Internet firms in the Rocky Mountains.  Today, BurstMarketing’s social media networks reach more than 400,000 unique customers who download annually nearly 1 million episodes of audio and video content.