Webinars

Archived ReadyTalk Webinars

Missed a recent webinar? Want to review the content from a past session? Check out the ReadyTalk Webinar Series archives for recordings of past events. Access to the archives is free and a great way to review session tips or check out webinars that you missed.

Start Time:
Thursday, September 23, 2010 6:00:pm EDT
Category: Marketing

A recent survey by the 1080 Group and Quantum Leap Marketing revealed that most webinar promoters struggle with two fundamental issues:

1. How do I promote my online events so my audience shows up in droves?

2. And, how do I engage my audience and get them to take action on the ideas presented at the event?

Whether you are webinar marketer, trainer, or a speaker, you must join ReadyTalk and Roger Courville, author of The Virtual Presenters Handbook and Bob Hanson, President of Quantum Leap Marketing for this live webinar.

In this fast-paced, fact-filled educational webinar you will hear the results of the survey about what is working in webinar marketing and presentation in 2010. You’ll discover:

  • Webinars top trends - what's new that you must know for your own events 
  • Successful promotional practices  - what’s working and what’s not
  • What audience members value, and what to leave out
  • How to create and deliver engaging webinar content…every time
  • Common webinars presenter mistakes and how to avoid them
  • Top reasons why most of your target audience fail to register for your event, and how to build a webinar marketing plan for 50% (or more) attendees
  • Simple, but powerful, virtual event presentation and marketing techniques that work…period.

Attendees will have the chance to get their top webinar questions answered in an interactive Q&A session. We will also pick 5 attendees at random who will get Roger Courville’s new book on killer webinar presentations.  Register today!

Speaker Bio

Bob Hanson

Quantum Leap Marketing

Bob Hanson is the President of Quantum Leap Marketing, and creator of the Must-See Webinar System. He consults with firms of all types on how to get more leads and sales using marketing strategies like webinars, web marketing, and email marketing, and he also produces many webinars using his Must-See Webinars system. Last year his clients including Dale Carnegie Business Group, EMC, Symantec and countless small businesses successfully delivered over 1,500 webinars.

Bob is also the author of many reports on webinars including 7 Secrets of Winning Webinars and How to Create an On Demand Webinar Program.

Roger Courville

1080 Group, LLC

Roger Courville is the author of The Virtual Presenter's Handbook, editor of 1080 Group's Web Seminar Producer's Toolkit, blogger at TheVirtualPresenter.com and principal of 1080 Group, LLC, an independent consulting training firm that helps companies design and optimize online presentations and web seminars.

A practitioner in the web seminar industry since its inception, Roger has provided companies with thought leadership, innovative web seminar program design, vendor and system analysis, and staff development.

Start Time:
Thursday, September 16, 2010 6:00:pm EDT
Category: Other
Patty Kreamer

Imagine being able to find things when you need them - not 3 weeks later. If you’ve been miserable because clutter and chaos are ruling your life, "…But I Might Need It Someday" is for you. Patty’s program offers simple, practical solutions on how to organize your life and WIN the clutter battle once and for all! Increase your morale and bottom line and decrease the stress and frustration of disorganization. Uncover the complete process on how to get organized.

  • Learn how to make quick, logical decisions.
  • Find Out how to easily maintain the daily flow of paper.
  • Discover a system that will keep your desk free of papers!
  • Implement the E.A.S.Y. system.

You have nothing to lose but the clutter!

Speaker Bio

Patty Kreamer, CPO® (Certified Professional Organizer) is the President of Kreamer Connect, Inc., a Pittsburgh-based company that works with residential and corporate clients to become more productive and perform better while at the same time simplifying their work and lives.

Patty is an author, consultant, speaker and professional organizer who is seen regularly in the media. She shares her fun and energetic style with the audiences of publications like The Pittsburgh Post Gazette, Pittsburgh Business Times, and through television shows like LifeQuest, KDKA's Morning Show, and One on One with Lee Adams.

Patty is the Founding Past President of the National Association of Professional Organizers - Pittsburgh chapter and Past President of and The National Speakers Association - Pittsburgh chapter.  Patty was named Women's Business Network's 2007 Woman of the Year as well as one of Pennsylvania’s Best 50 Women in Business and one of Pittsburgh’s Fastrackers in 2005.

Start Time:
Wednesday, August 25, 2010 6:00:pm EDT
Category: Marketing
Jessica Walker (Gallup), Kai Rostcheck (Free Marketing Made Easy), Mike McKinnon (ReadyTalk)

As a marketer, your duties can change on a moment's notice. Fire drills are never far away and the broader your skill set, the more valuable you are to your team and organization. You must continually adapt to changing needs and often rely on innovative tools to help you do so.

When it comes to web conferencing, it’s important to find a platform that has kept up with the pace of your business growth. Marketers have become more efficient with their time by implementing tools that can ease the load and dovetail some of these duties into an effective workflow. Departments continue to adopt more sophisticated methods of completing their ever-expanding to-do list. Conferencing tools ought to make it easier to get those tasks done. Consider these questions we'll be covering during the presentation:

  • Can it be used for multiple types of online meetings - events, collaborative space, training, sales demo and presentations?
  • Are you able to easily generate and distribute content - podcast, recordings, etc?
  • Do you have the ability to create unique campaigns and monitor ROI on each event?
  • Does it integrate with your social networks - Is it easy to promote and distribute your events through social channels without separate logins?

Join our expert panel from Gallup and Free Marketing Made Easy as we cover actual use cases and discuss some essentials to look for when choosing a tool that will make your ‘to-do’ list a little less scattered and a lot more resourceful. Integration and product evolution are crucial when the end goal is providing qualified leads to the sales organization and delivering meaningful content to those evaluating your service or product.

Speaker Bio

Jessica Walker

Jessica is Process Manager of Gallup’s Healthcare Practice. In this role, she coordinates with clients and client support teams to ensure the smooth delivery of customer and employee engagement programs as well as employee development programs. She works with Gallup’s partners, principals, and operations teams to ensure they have the information and resources needed to forge new business relationships and enhance existing partnerships. She is also responsible for managing research and development projects for the Healthcare Practice.

Kai Rostcheck

Kai is a full-speed-ahead, risk-taking, big-picture, new-media, new-economy entrepreneur. He thrives on change, and provides exceptional value to organizations that are willing to evolve.

A serial entrepreneur with deep roots in sales, marketing and business development, he has learned the retail, technology, media and wellness industries, worked in direct sales at national and local levels, built reseller and distributor relationships and brought several new product categories to market. An avid online and offline small business networker, he recently developed Free Marketing Made Easy, an Internet Marketing program for traditional businesses owners and early stage entrepreneurs who need to get online, don’t have much money to spend and aren’t sure where to start.

Kai maintains a creative sandbox at www.kairostcheck.com where he blogs about new ideas, business evolution and thought leadership.

Mike McKinnon

Mike has worked at ReadyTalk for the past five years. Most recently, Mike manages all of ReadyTalk’s demand generation programs. With 12+ years of experience in marketing, PR and market research, he brings a wide breadth of knowledge to his job that he applies nearly everyday in his quest to satiate the sales team with qualified leads. PPC programs, prospect and nurturing campaigns, sales campaigns and tele-prospecting are just some of the programs he manages. Mike came from a software company called 3i, where he managed their international reseller network for 3 years.

Start Time:
Wednesday, July 28, 2010 6:00:pm EDT
Category: Marketing
Kai Rostcheck

Every small business owner needs to understand why and most importantly HOW to use the best and most cost effective Internet tools. But many of us don’t know where to start. This presentation will review affordable, effective strategies that you can start implementing right away. Through this interactive, conversational session, you will learn how to:

  • Assess the market for your products and services, get direct, actionable feedback from customers and create relevant content that will engage your audience.
  • Save money by getting graphic designers to compete for your projects.
  • Build an inexpensive but powerful website that lets you easily optimize for social media, audio, video and SEO.
  • Improve your site design to increase traffic and create landing pages that convert traffic into sales.
  • Use leading Social Media tools like blogs, Facebook and Twitter to build your audience.
  • Create videos and distribute them through your website, YouTube and beyond.
  • Turn press releases, eNewsletters, teleclasses, web-based conferencing and podcasts into moneymaking opportunities!

Whether you are brand new to Internet Marketing, or simply need a refresher course and some new ideas, you will leave this seminar with a better understanding of the most cost-effective ways to grow your company.

Bonus: Register now to receive The Free Marketing Method: Internet Marketing for Entrepreneurs 42-page ebook for free!

Extra Bonus:Purchase the Free Marketing Made Easy Core Program within 5 days of the presentation and receive 1/2 hour of 1-On-1 Coaching ($125 value) for free.

Speaker Bio

Kai is a full-speed-ahead, risk-taking, big-picture, new-media, new-economy entrepreneur. He thrives on change, and provides exceptional value to organizations that are willing to evolve.

A serial entrepreneur with deep roots in sales, marketing and business development, he has learned the retail, technology, media and wellness industries, worked in direct sales at national and local levels, built reseller and distributor relationships and brought several new product categories to market. An avid online and offline small business networker, he recently developed Free Marketing Made Easy, an Internet Marketing program for traditional businesses owners and early stage entrepreneurs who need to get online, don’t have much money to spend and aren’t sure where to start.

Kai maintains a creative sandbox at www.kairostcheck.com where he blogs about new ideas, business evolution and thought leadership.

Start Time:
Wednesday, July 21, 2010 (All day)
Category: Other
Bradley Kravitz (RYMA Technologies), Shawn Cardinal (ReadyTalk), Mike McKinnon (ReadyTalk)

You do business differently today than 5 years ago. Has your conferencing software kept up the pace? Is it flexible enough to be utilized across departments? Can it be used for multiple types of online meetings? Has it adopted new technologies and integrated with them?

Learn about the new trends in the conferencing industry and ask yourself if your tool is keeping up with your business:

All-in-one services. One product does it all – events, collaboration, training, sales demo and presentations. Move away from the trend of having different products with different features at different price points. Pay one price, learn one product and do everything you need.

Social media integration. According to Frost and Sullivan, 66% of business people use social media tools during business hours. Does your service make it easy to promote and distribute your events through these new channels?

One price webinars.  Events can be complicated. Understanding what you are being charged for and what you should not be.

Abundant feature sets. Quick and fluid meeting entry, embeddable media player, trackable campaign tools for ROI measurement, polling – all items to look for when evaluating current or potential providers. A tool that provides unmatched experience for both you and your participants.

Speaker Bio

Bradley Kravitz

Bradley is an experience sales professional, selling direct and through channels in the technology industry for the past twelve years. His no-nonsense approach to consultative selling has helped successfully build great value for customers, translating to repeat revenue. In his current role, he manages marketing operations from lead generation, nurturing, campaign execution and process automation.

Mike McKinnon

Mike has worked at ReadyTalk for the past five years. Most recently, Mike manages all of ReadyTalk’s demand generation programs. With 12+ years of experience in marketing, PR and market research, he brings a wide breadth of knowledge to his job that he applies nearly everyday in his quest to satiate the sales team with qualified leads. PPC programs, prospect and nurturing campaigns, sales campaigns and tele-prospecting are just some of the programs he manages. Mike came from a software company called 3i, where he managed their international reseller network for 3 years.

Shawn Cardinal

As the Training Director for ReadyTalk, Shawn Cardinal is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

His training style is energetic, engaging and delightful. Shawn has a knack for making the most technologically challenged customers feel comfortable and confident when conducting their own events, and is delighted to share his expertise with a new audience.

Start Time:
Tuesday, June 29, 2010 6:00:pm EDT
Category: Management
Dennis Yu (BlitzLocal.com), Gillian Muessig (SEOmoz) & Don Campbell (Expand2Web)

Part five wraps up our Non-Profit series this month and we’re bringing back some of our favorites to deliver a checklist of action items to rate your organization. What are we covering this time?

  • How to make marketing more accountable
  • Understanding how multiple channels of marketing work together
  • Highlight the key points we've covered previously on SEO, WordPress, Google Grants, and Facebook

No pop quiz will be given, but if you need a quick review, be sure check out the recordings from prior events:

We hope you can join us as we conclude this series. We’ve packed a wealth of information into these events and hopefully provided you with top notch takeaways!

Speaker Bio

Dennis Yu

Dennis Yu is CEO of BlitzLocal.com, a 50 person agency based in Westminster, Colorado, specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets.

Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He has spoken at SMX West, SMX Singapore, SMX Sydney, Affiliate Convention, the American Marketing Association, and other venues. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others.

Gillian Muessig

Gillian Muessig is the President & Co-Founder of SEOmoz, the web's most recognized and respected name in search engine optimization tools, resources & community. Having helped to shepherd the company through its inception years, Gillian is the recipient of the 2009 World Brand Leadership Award. Known as SEOmom throughout the industry, Gillian travels the world evangelizing for both the company and the search marketing industry.

SEOmoz, Gillian and her partner, son, and CEO Rand Fishkin, have been featured in publications such as Newsweek, NPR, and the NYTimes. Gillian is known to have her hand on the pulse of the profession and has provided keynotes and sessions for conferences such as IMC,SMX, PubCon, A4UExpo, Affiliate Convention, and TiE in UK, EU, Scandinavia, India, SE Asia, China, Japan, Canada, and throughout the US. Gillian's radio program, This Business of Search airs on Webmaster Radio, beginning January, 2010.

Don Campbell

Don Campbell created Expand2Web to help small business owners build WordPress websites that rank in the top of local search results on Google, Yahoo and Bing, in addition to helping organizations build strategy around effective web presence.

His tech career began with a 30-person start-up company called Interwoven, and became an instrumental part of their growth to 1,000 people and completing an IPO in 2000. He has advised companies such as eBay, Amazon, FedEx, Cisco & Ford on their web content management tools and procedures. As a Group Product Manager responsible for a $5M product line, he also presented internationally at technology conferences like Microsoft TechEd, IBM WebSphere and many others.

Most recently Don presented one of his joint venture startups at the TechCrunch 50 event in front of an audience of over 1,500 people and thousands more on the web. RefMob was one of 50 finalists chosen from 1,200 of this year’s hottest start-ups from around the world.

Start Time:
Wednesday, June 09, 2010 7:00:pm EDT
Category: Marketing
Melanie Turek (Frost & Sullivan), Alli Libb (American Marketing Association), & Elaine Ellis (Trada)

Businesses today cannot ignore the presence of social media in people’s lives. On-going conversations in the social media sphere require attention on your part, but also highlights your willingness to engage with customers or prospects on their timeline, where they choose. The opportunity to connect with customers is a critical element of building and maintaining your networks. Networking is no longer just about making a name for yourself; there’s an opportunity to utilize social networks to benefit both you and your customer. From promotion to post-event action items, are you making the most of your connections?

During this 1-hour event our panel will discuss the following:

  • The usual suspects (Twitter, Facebook, Linkedin), plus a few you may not have considered
  • Establishing a ‘social media timeline’
  • Tracking & Tackling – discovering the issues before they hit
  • Making the most of your all networks, all the time
  • Passing the ball – social media from marketing to sales
  • And more ….

Bring your questions to the experts during the live Q&A session. Everyone wants to know how they can make better use of their social networks – what better place to take away some best practices from various industry perspectives.

Speaker Bio

Melanie Turek

Principal Analyst - Frost & Sullivan

Melanie is a renowned expert in unified communications, collaboration, social networking and content-management technologies in the enterprise. For 15 years, Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market. Melanie writes often on the business value and cultural challenges surrounding real-time communications, collaboration and Voice over IP, and she speaks frequently at leading customer and industry events.

Alli Libb

Online Event Program Manager - American Marketing Association

In her role, Alli works closely with high-profile clients on a weekly basis to promote and produce educational webcasts. Using her technical expertise combined with her background in event marketing and public relations, she has run over 100 successful webcasts for the AMA’s audience of marketing professionals.

Elaine Ellis

Social Media & Marketing Manager - Trada

Elaine is obsessed with social media and has been on Twitter since early 2007. That's her way of saying, "I knew the band before they got popular." In her previous career, she billed people in 15-minute increments to impart her social media expertise, but really despises billing in 15-minute increments. Elaine is responsible for managing, engaging, and driving leads through their numerous social media platforms - and then imparting her knowledge to the rest of us hoping to do the same.

Start Time:
Tuesday, May 25, 2010 6:00:pm EDT
Category: Marketing
Dr. Jaclyn Kostner

If you could wave a magic wand and suddenly have more leads, more opportunity, and more paying business with clients all over town and all over the world, would you be interested?  Of course!  For these kinds of results, though, you don’t need a magic wand.  Instead, learn how to leverage interactive webinars to gain a substantial competitive advantage.

Conducting business face-to-face has always been the gold standard.  But in today’s marketplace, it’s critical also to know how to use interactive webinars to differentiate your business, provide significantly higher value, and get more done effectively without travel.  These are the new pillars to success for every business—from a one-person entrepreneur to a large mega giant corporation.

Join webinar interaction guru, Dr. Jaclyn Kostner, to learn five key ways to leverage webinars to grow your business beyond your dreams! Here are a few of the takeaways…

  • The #1 reason why interactive webinars are critical for your business growth and success
  • Five critical ways to use webinars to make your business successful faster
  • What single pitfall to avoid that will hold back your success
Speaker Bio

Best-selling business author, Jaclyn Kostner, Ph.D., is an internationally recognized thought leader on the human side of communicating when people are NOT face-to-face. Her company, Bridge the Distance, delivers online courseware to help people make their webinars engaging, interactive, and fun. The methods and models that she has created for online training, online presentations, and online meetings are relied on by Fortune 100 companies and others all over the world. 

Besides authoring numerous successful books (Virtual Leadership; Knights of the Tele-Round Table; Bionic eTeamwork), Dr. Kostner has also acted as virtual communication expert in articles in The Wall Street Journal, Fortune, Time, Newsweek.com, FastCompany, Kiplinger, CIO Magazine, and USA Today, among many others.  She has appeared on CNN and CNBC, and numerous business talk-radio programs worldwide.  She has been spokesperson for studies published by Verizon Business, Microsoft, Frost & Sullivan, MCI, and Polycom.

Start Time:
Thursday, May 13, 2010 6:00:pm EDT
Category: Other
Melanie Turek (Principal Analyst - Frost & Sullivan) & Helena Brito (Marketing Coordinator - MANDIANT)

Webinars are a cost-effective alternative to in-person meetings, and they allow companies to expand their reach, target more people more often, and deliver a compelling, fully-branded experience. You’ve planned, promoted, and presented…now what? In order to make your webinar a success, you must follow-up with participants, just as you would after a face-to-face event. This is what allows you to take full advantage of the meeting itself, as well as leverage web conferencing technology to deliver benefits an in-person event can’t match.

Principal analyst Melanie Turek from Frost & Sullivan and Helena Brito of MANDIANT will take you through some essential best practices to include in your post-event “to do” list. Here are a few items you can expect to take away:

  • How to best leverage post-event content through recordings, podcasts and more
  • Registrant and attendee follow-up action items
  • Ways to track ROI on your webinar
  • What kind of post-event tools to look for in a conferencing provider
  • The role of social media after your event has taken place 

There’ll also be time to get your post-event questions answered during a live Q&A session with our expert panel. This event is a must if you are responsible for running your organization’s webinar program and if you’d like to increase the ROI for lead-generation programs associated with these events.  Attendees will receive a whitepaper download from Frost & Sullivan entitled “Best Practices for Making your Webinar a Success: Post-Event Evaluation."

You can also view recordings of the two previous events in the “Plan. Meet. Share.” Series below:

Speaker Bio

Melanie Turek

Melanie is a renowned expert in unified communications, collaboration, social networking and content-management technologies in the enterprise. For 15 years, Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market. Melanie writes often on the business value and cultural challenges surrounding real-time communications, collaboration and Voice over IP, and she speaks frequently at leading customer and industry events.

Helena Brito

Helena Brito has over five years experience in marketing and communications. Her particular areas of expertise include webinar management, social media, event planning and external communications. Ms. Brito has significant experience marketing to the Federal and State & Local government, defense industrial base, chemical, manufacturing, and healthcare industries, as well as Fortune 500 companies.

Start Time:
Tuesday, May 11, 2010 6:00:pm EDT
Category: Marketing
Deb Daufeldt

Cashing in on Email Marketing is the second segment in The “Cashing In” Series For Small Business brought to you by Second Story Solutions – “Where Smart Growth Wins Big”. The cost of retaining a customer is a fraction of the cost of acquiring one, so why don't businesses focus as much of their marketing budget & efforts on retention activities as on acquisition?  Email has proven to be the most effective customer retention tool, ever-- if done right. 

There is no better medium than permission-based email that is personalized, relevant, and timely.  In this webinar we will share proven email trends, tips, and techniques to help get you on your way to engaging your customers, deepening your relationship with them, and keeping away the threats of competition.  Listen to Deb Daufeldt discuss some of the leading practices for successful email marketing including:

  • Ethical strategies to build your list at every opportunity
  • How to deliver value to the Inbox that retains long-term readers
  • Making your email program more effective by integrating it with an overall marketing strategy
Speaker Bio

Anti-SPAM zealot, Deb Daufeldt is President and Founder of Second Story Solutions, an interactive marketing agency specializing in permission-based email marketing.  She and her talented team provide on- and off-line marketing strategies and solutions focused on acquiring, retaining, communicating with, and engaging customers through her results-oriented e-marketing approach. 

Working with companies ranging from ground floor startups to the Fortune 500, Deb's proven techniques focus her clients' efforts on building relationships and not just communicating information to their customers and prospects.

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