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Start Time:
Tuesday, January 13, 2015 11:00:am EST
Category: Marketing

If you're like most marketers, you're trying to navigate through a lot of change. But most marketers choose to chase after the latest channel or trend, rather than operationalizing around the value customers want. This presentation introduces what a content marketing operation is, why leading enterprises are adopting this framework, and how you can get started building your own. It's a path for tackling today's most pressing marketing challenges, and tomorrow's unseen changes.