ReadyTalk Webcast Case Study: Lead Generation in the Travel Industry

GlobalMeet Webcast Case Study: Lead Generation in the Travel Industry

One of the world’s leading travel publishers needed a better way to score and qualify leads with web-based marketing events. As a competitive industry, driving website traffic in the field of destination management is a challenging business. Learn how ReadyTalk Webcast increased site visits and readership through its sophisticated reporting and customizable branding options.

In this case study, you’ll learn:

• How ReadyTalk Webcast drove a 40% increase opt-in viewership
• Why web events are an effective channel for brand awareness
• How the company generated over $5.00 per registrant

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