Newest Integration Improves Lead Generation Insights for the Mid-sized Business Segment
DENVER, March 16, 2016 – Adding to its extensive lineup of integrations with marketing automation platforms, ReadyTalk, a leading provider of online conferencing and webinar services, is announcing brand new compatibility with Act-On.
Businesses of all sizes, including the mid-market companies served by Act-On, rely on the sales insights generated by webinars and other lead generation activities. With this fresh partnership in place, ReadyTalk will be able to automate processes, deliver broader and deeper data points, and provide customer service expertise for customers in another key tier.
In the past, mid-sized businesses have been relegated to relying on the registration and attendance status of webinar invitees. This new integration enables marketers, webinar organizers and salespeople to quickly and accurately qualify prospects based on their level of engagement before, during and after a webinar.
“Despite having different workflows, we recognize that every type and size of business deserves to get the greatest ROI out of its webinars,” said Beth Toeniskoetter, product strategist, ReadyTalk. “Extending our integrations to include Act-On allows joint customers to swiftly understand how their leads or customers are engaging with content and how they should engage back.”
Recordable metrics include registration status, attendance duration and entry/exit times, while more qualitative observations include answers to mid- and post-event survey questions as well as a comprehensive log of attendees’ chat messages. Analyzing those insights translates to direction on how the sales team should conduct tailored follow-up to continue nurturing a lead.
“Our mid-market customers have been asking for the ReadyTalk integration,” said Gal Josefsberg, VP of product management, Act-On. “Now they can leverage their ReadyTalk webinar registration and engagement data to optimize their use of Act-On and better qualify and nurture leads.”
Once data points are collected during a webinar, they automatically flow into individual lead profiles established in Act-On. Continuing the ease of use of all ReadyTalk’s marketing automation integrations, data can then be exported to other platforms or be organized into reports.
For more specific information on the Act-On integration, please visit:
ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative technology with unmatched customer service, ReadyTalk provides a seamless collaboration experience for anyone, across any device, platform or location. Everything you need, anywhere you are, for before, during and after your online event. ReadyTalk is headquartered in Denver, CO and was founded in 2001.
Aaron Motsinger for ReadyTalk