Interview with Paul Barron from NetWorld Alliance

Paul Barron will be speaking for our web seminar series on July 12th. His topic, Broadcast or Podcast: Creating Your Own Business Channel with Podcasting, will teach you the when, why and how of business podcasting. I interviewed Paul today to get a preview of his seminar. You can listen to the interview here.


Please visit our web seminar series page to learn more about this exciting series.

If you would like to subscribe to the feed, you can do so here.


[tags] Paul Barron, NetWorld Alliance, Podcast, Web Seminar [/tags]

Advanced Techniques in Podcasting: Editing

Mixer BoardIn an earlier three part series, I talked about how ReadyTalk can make your content creation a snap. I also addressed distribution and promotion of your podcast in the series as well.

Today, in this post, I wanted to talk about some advanced techniques that will really make your podcast shine. While ReadyTalk makes content creation as easy as a click of a box, we are not a editing studio for professional podcasts. However, there are several tricks you can do in your office or home that will give your podcast a professional polish.

A consistent feel for your podcast is critical if you wish to retain your listeners and build your brand recognition. A great way to do this is to add an open and close track. For example, I frequently interview speakers for our Web Seminar Series before their event as a promotional teaser.
Background music is played while a short introduction about the Interview Speaker series is read at the beginning of each interview. The closing track features the same music and thanks the listener and gives a short promotion for our Web Seminar Series

While we had our opening and closing tracks professionally produced, you may choose to do it yourself. Either way, we make it easy to download the mp3 of your recording and edit it. A simple Google search for mp3 editor turned up these results. Some editors are better than others, I would suggest you trial a couple to find the one that works best for you.

manage-recordings.jpgTo download your mp3 file, log into your conference center and click on the Manage Recordings link from the left hand side menu bar. Mouse over the recording you wish to download and choose download audio from the menu. When the download is complete, you will have the mp3 file on your computer.You may load this mp3 file into your editor of choice and edit until your heart is content.

The final step, after editing, is to re-publish the podcast. Remember that once you download the recording from our service and edit the recording, we no longer host it. You will need to host it on your website or use another hosting service like Switchpod. Finally, don't forget to read my blog posts on distribution and promotion, if you have not already. They will give you some great tips on how to get your podcast out to your audience.

[tags]podcast, mp3, Switchpod, [/tags]

The Subtle Sell

istock_000000652736small.jpgcanvassers. Even if they wish to discuss a topic I am interested in, I very seldom stop. The main issue for me is that the individual is not approaching me on my own terms. They are injecting themselves into my day without my permission and I will react negatively to that every time.

The challenge for the sales person is to soften the interruption and make it easy for the potential buyer to say yes.

It can be done as I was reminded yesterday at Safeway (our local grocery store here in Denver).

This month Safeway is running a drive for prostrate cancer. Every time I make a purchase, I am asked if I would like to make a donation to prostrate cancer. I reactively say no to this because it is an unwanted intrusion. However, the other day, the cashier took a novel approach and asked me if I would like to "round my bill up" for prostrate cancer. My bill was $8.58 that day so my donation would have been $0.42.

In that one sentence, the cashier removed the intrusion and made it easy for me to say "yes". I commented on her approach and asked her what kind of response rate she was getting. It was much higher than the other cashiers; so much higher, that they are now making all the cashiers ask for donations in that way.

This got me thinking: What subtle shifts in wording can we use to impact our sales?


[tags]sales, positioning, marketing [/tags]

Podcasting with ReadyTalk III: Promotion

This is the third and final installment of the ReadyTalk podcasting series. In the first part, I showed you how easy it is to create a podcast in ReadyTalk. In the second part, I gave you tips on how to effectively distribute your podcast. In this final installment, I am going to talk about how to promote your podcast.

Promoting a podcast is not unlike other promotional activities you may already undertake. Since you have already made the content decision, you should have a pretty good idea of your audience. Promotions is simply about getting the attention of your target audience and influencing their decision to listen to your podcast. There are a myriad of ways in which you may promote your podcast. Below I have listed just some of the ways you may choose to promote your podcast.

 

  • Create community: Creating a community around the subject matter of your podcast is one of the most effective ways to promote your content. It is also one of the most difficult and time consuming. Allow a space on your website for feedback, encourage others to share their stories and suggestions on an open forum, blog about your podcast and most of all encourage conversation between your audience members and you. Community will build Word of Mouth and create buzz.
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  • Create a Logo: Create a logo and make sure that logo has prominent placement on your website so visitors can quickly see you offer a podcast series. Make sure this logo is consistently represented with all of the podcast directories as some allow you to attach a logo to your podcast. Also, make sure the feed URL is readily visible. There are many ways you can do this – the most common is the orange RSS symbol.
  • Forums & Blogs: Forums and blogs that deal with similar content as your podcast are a great way to spread the word. Word of warning, these are communities that are built on trust, people do not take kind to spammers and sellers. Find an appropriate place to enter the conversation with something of value to say before spamming links to your podcast. After trust has been built, you can subtly promote your podcast.
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  • Directories: The second part in this series deals with directories in more detail. But, if you are going to promote your podcast, you better make sure it is available in podcast directories as well.
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  • Press Release: A press release is a great way to get the word out about your podcast. You can either use a traditional press release source such as PRNewswire or an online distribution source such as PRWebDirect. With the online source, you can optimize your press release for online distribution which is useful.

 

Those are just 5 ways in which you can promote your podcast. The avenues of promotion are limitless. Think of who your audience is and where they gather and make a plan to get their attention.

I would love to hear about ways that you promote your podcast. What have you found successful?


[tags]podcast, promotion, PRNewswire, PRWEBDirect [/tags]