The purpose of this three part series is to show you how ReadyTalk can help you simplify your podcasting endeavors and to give you helpful tips In this first part, I will show you how easy it is to create a podcast using ReadyTalk. In the second part, I will give you some tips on how to distribute your podcast. And, in the third part, I will show you how to promote your podcast. This series is not about the "what" of podcasting. If you are interested in learning more about podcasting and what it can do for you and your business, please read one of our excellent white papers on the subject.
First, and foremost, you must decide upon the contents of your podcast. What is the purpose? Who is the audience? Content decisions are the hardest part about putting together a podcast series. Unfortunately, it is the only part of the process that ReadyTalk can not help you with. The good news is that once your content has been finalized, ReadyTalk allows you to turn your audio recordings into podcasts with a single mouse click. Here is how:
- Record your audio conference using the ReadyTalk service. You can do this by pressing *2 followed by 1 on your telephone keypad. Try to ensure that the voice quality is as best as possible (acoustics, handset, background noise) If you are presenting to people, muting their lines helps eliminate any stray noise.
- Once the conference has been recorded, you will need to set up your feed. This is the URL people will use to subsribe your podcast. To set up your feed, log into the Conference Center using the same access code and passcode on which the recording was done and choose Podcast Feed Settings from the left hand menu bar.
- The Podcast Feed Settings will allow you to access the feed set-up screen. This screen will allow you, among other things, to title your podcast, give it a description and set up keywords for searching.
Let's take a look at the Podcast Feed Settings screen and go over its functionality.
Most of the fields are self explanatory: title, subtitle, description, Author, owner, owner email, copyright (if applicable) and your website. The important fields are the categories and keywords. Let's take a closer look at each of these.
- Categories: You may choose up to 3 categories and their corresponding sub-categories for your podcast feed. The categories will allow podcast aggregators to easily recognize and categorize your podcast.
- Keywords: You are allowed to assign 11 keywords to your podcast. The keywords you assign will allow users to find your podcast by searching these terms. You may want to use some broader terms as well as some specific terms to help drive traffic to your podcast.
Now that you have set up your feed and given it all the necessary information so it can be categorized easily, you are ready to add content to it and publish it. ReadyTalk makes publishing your feed a snap. Simply check the box at the top of the Podcast Feed Settings that reads Publish Podcast. You may then take the feed URL and place it on your website so your audience can subscribe to it. You may also submit the feed URL to podcast aggregators like iTunes. Part II of the series will go over distribution in more detail.
To add content to your feed, click on the Manage Recordings link from the left hand menu bar. You will be taken to a listing of all the recordings done on your account. On the right hand side, there is a column titled Podcast. For each recording you wish to add to your feed, simply check the corresponding Podcast box.
You will also want to set up the individual settings of that particular feed, you can do this by clicking on the Edit link next to the check box. This will allow you to title your podcast, give it a description and assign keywords. Remember to give it a meaningful title, as this is the title users will see in their aggregator and in searches. You can
This concludes the first part of the ReadyTalk podcasting series. Stay tuned for the next two parts.
[tags] podcasting, ReadyTalk, web conferencing, podcast, iTunes [/tags]
In the month of June, the ReadyTalk Web Seminar series will feature several excellent speakers on topics ranging from Ensuring Web Seminar Success to How to Create an Investment Grade Marketing Plan.
June 6th – Execution: The Art of Keeping Momentum with Your Strategic Plan
Eric Olsen, M3 Planning, Inc
Learn how to keep the momentum of your strategic plan alive through best practices, tips and the how-tos of execution. Whether you have a strategic plan or not, this session will provide you with practical tools to boost your business performance.
June 12th – Ensuring Web Seminar Success: The Planning Stage
Shawn Cardinal, ReadyTalk
Shawn Cardinal, training director for ReadyTalk, will focus this web seminar on the crucial planning stage of your event. He'll review how determine your objectives, how to reach your audience and structure your agenda and content.
June 13th – 21st Century Sales: Hiring Sales People Who Work
Townsend Wardlaw Three Value Logic
This web seminar is intended for hiring managers and business owners looking to make better sales resource hiring decisions. It covers best practices in recruiting, interviewing, and candidate selection.
June 21st – How to Create an Investment-grade Marketing Plan
Michael Lenzini and John Burnett, Scenario d
This web seminar will focus on the practical issues of creating and implementing a results-oriented marketing program that will also capture the interest of the investment community.
And, as always, all events are complimentary!
[tags]web seminar, web conferencing, web events, webinar [/tags]