Word Press Plug-ins

I have found some very useful plug-ins for WordPress. Both of these plug-ins help you optimize your blog for search engines.

The first is the Technorati tag plug-in. This allows you to tag your blogs with keywords that are linked back to Technorati. The use of this plug-in is invoked by using [tag] and [ /tag] surrounding your keywords separated by a comma. This allows readers to tag your post more easily.

The other plug-in that I use quite frequently is the title tag plug-in. Visit one of our blog posts and click on the title of the blog. You will notice that you are taken to a web page with that post on it. At the top of the blog is the actual title of the blog; however, in the title bar, is another title. This is the title that search engines see in the title tag of the web page. Titling my blogs something different using the title tag plug-in allows me to accomplish two things. One, it gives me the freedom to title the actual blog post anything I would like. Two, by putting keywords in the title tag I am optimizing my blog for those keywords.

I would love to hear of any more helpful plug-ins that you have found for WordPress.

Keeping The Line Moving

Today, as I was driving into work stuck in traffic, I contemplated the causes of traffic. Is it because one person wants to go slower? Or maybe change lanes? Or even merge? The issue here is that everyone has their own agenda. What if you could get everyone to go the same speed and step on the gas at the same time? Would there be traffic?

There is a point here. A company, a department or a team must keep the line moving. Employees cannot have different agendas than the company. Co-workers must be able to "merge" easily with others and keep the same focus. We are big fans of the book From Good to Great by Jim Collins. Jim Collins equates successful businesses with getting the right people on the bus and getting the bus moving in the right direction. When all employees have bought into "it", it is easier to keep the line moving. It also helps when everyone is on a bus!

[tags] Good To Great, Jim Collins [/tags]

B2B Podcasting

I found this interesting article about B2B podcasting on Brian Carroll's B2B blog.

He suggests podcasting's strength lies in it authenticity. If generating leads is the only reason why you are doing a podcasting, then you should rethink your podcast. The audience, especially a B2B audience, will immediately see the podcast for what it is and unsubscribe. Worse you might even alienate some of your audience.

ReadyTalk has an easy podcasting service that allows business's to create podcasts with their recorded content. We have several customers who use our podcasting feature to distribute content to their employees. It is a great way to distribute meeting minutes, departmental updates and company bulletins. Everyone with a ReadyTalk account has access to these features, so check them out and give us a call if you have any questions.

[tags]podcast, marketing, lead generation [/tags]

Lead Generating and Tracking

There is a plethora of ways to reach prospective customers, but how do you know which one is the most effective? It is easy to talk about a campaign or an idea, but executing it and determining if it was effective is an entirely different ballgame. Each campaign that a company decides to implement will most likely have a different means of tracking. Email campaigns can track opens, clicks, and forwards; landing pages will have a tag; trade show promotions and direct mail pieces can include a promo code; and press release vendors have their own tracking software in place.

Pay-per-click providers such as Google have developed easy-to-use analytic tools to assist organizations in determining the most effective keywords and ads being used. The tools have come so far to provide suggestions on ways to improve performance. For ReadyTalk, the keyword phrase ‘web and audio conferencing’ rings in around $30+. That is pretty tough to justify when all that does is send someone to your website. There are no guarantees that you will retrieve that person’s name. If your server is using a tracking tool, such as Awstats or Webalizer, with the right data analysis you can find out what company they accessed your site from, how long visitors are on staying on your site, and what pages are accessed the most and least. This user activity can be used to define campaigns around company demographics and during peak viewing times.

Before launching a campaign, start with the end in mind. Understand what will determine the campaign to be a success and how it will be measured. Just saying "it was good" does not constitute success. Put it on paper with numbers attached to it and then decide if "it was good."

 

[tags]lead generation, marketing, tracking, data analysis, conferencing, meetings, teleconferencing [/tags]

Adolescence

Do some research on us and you’ll find that ReadyTalk has grown quickly and predictably for the past several years. I think it’s because we are people pleasers who like to talk. We talk about the service while commuting, at conferences, in restaurants, at networking events, on phone calls and at parties. It keeps us going and growing so we can help you more next time. The conversations are grounded and genuine.

My group does marketing. We facilitate conversations between customers. I produce web seminars that ideally matter to the people we want to reach. In our first year, the series was grounded in pure intention. Listen to us, love us, learn from us, notice our service, think about how it might work for you and then get engaged with us. Become a customer. Let us make you happy. It was that simple.

As we grow as an organization, we incorporate more scientific methods for tracking the success of each event. Each turns into a tactical exercise in lead generation with explicit measurement of email open rates, seminar registrations, attendance rates, number of hands raised, demos performed, deals closed, opt-in contacts added.

As a startup, we ran on karma for a long time. In the past couple of years, we have added layers of marketing science and tactics, comparing ROI, working toward better understandings as we grow. But fundamentally, you have to care. And you can’t measure that.

[tags]marketing, ROI, measurement, web conference [/tags]