Going Green to Avoid the Red – Part 2

In my last entry, I addressed how the “green” affect can actually have an impact on the ‘red’ within your company, in regards to the bottom line. I also stated that by being a web and audio conferencing company, ReadyTalk is very engaged in being “green”.
The next logical question to follow up with might be, “How exactly does this green approach work?” Well, I’ve come across a few articles that address this topic and have summarized the important points below:

  • More than 25% of the population in the US today sees themselves as “green consumer” in the market. That twenty-five percent represents a hefty amount of revenue that a company can potentially reign in if their practices truly align with green requirements and ideals. http://www.earthnowexpo.com
  • Capturing a consumer that becomes an advocate for your company and brand can offer a huge return on your bottom line. The payoff for the relatively small investment in some ‘green’ corporate practices can substantially boost the kickback you receive from that investor in the long run. It will begin to breed loyalty among your current clientele. http://greenoptions.com/tag/customer-advocacy
  • Even if the initial thought of ‘going green’ seems daunting or unaffordable, paying attention to what your competitors are doing doesn’t cost you a thing. If they are downsizing or reducing budgets, opportunities may emerge for you. Instead of dwelling on the deficiency, consider the prospective business that may arise – your competition is probably doing the same. http://greencollartech.com/going-green-improve-bottom-line.htm


In the green frenzy that’s taken over corporate American in the past 5 years, is the bottom line really just the bottom line? Not necessarily, but finding ways to save money, increase profitability, and maintain credibility or even boost your image as a socially responsible business is.

 

Where does one start? Continuing down this green path in the next few blog posts, I will be giving you a glimpse into what we are doing here at ReadyTalk as web conferencing company to be “green”. I will also provide some examples of what other companies are doing to commit to more environmentally sound practices & ultimately turning a profit in the process.

Going Green to Avoid the Red – Part 1

Let's be honest, going "green" has a nice ring to it. Makes us feel all warm and fuzzy. We are contributing. We are being responsible. We are treating planet earth as though it actually means something to us!

Why are companies really going green? If we strip it down to the bare bones of the matter, I think we can safely say that tone factor rings true across the board. The majority of today’s businesses want and NEED to watch their bottom line and, unfortunately, it seems like that bottom line is dwindling. This is not to say that the organization’s motives are not pure when it comes to being environmentally conscious; however, I believe that ultimately much of the push to go green is to stay out of the red.

At ReadyTalk, we are doing our part not only as a provider of web and audio conferencing services to help organizations in their cost-saving efforts, but we also contribute behind the scenes directly to sustaining our own green practices. To start, by simply being a web and audio conferencing provider we fall into the green category almost by default. By making these services available we are helping others cut back on their travel costs and carbon footprint. But again, it comes back full circle because not only do we help eliminate a certain level of emissions but we are directly saving them money in the process. Conferencing is a win/win for all involved!

So, what other ways might ‘green-ing’ your company’s work practices keep you from hovering too closely to that ominous red line? Where do you start? Who do you seek out for advice? In my next couple blogs, I’ll cover these questions and hopefully bring some practices to the table that will prove to be beneficial when deciding ways to reduce costs and make a positive environmental impact simultaneously.

[tags]marketing, green initiatives, web conferencing [/tags]