The 5th “P” in Podcasting: Producing

frozenpeasblogMy podcasting "Ps" are pretty much frozen by now, but I'll reheat them and serve up another helping.

The last "P" I talked about was "Planning." Once you've done that, you're ready for the next "P": "Producing." This is where the "Ps" really start to get good.

Producing podcasts consists of creating the content and recording it. Here are some best practices to keep in mind as you produce your podcasts:

  • Content is king. Make sure the content is something your listeners will value. Also, get to the point and be succinct. The worst thing you can do is waste your audience's time.
  • Stick to the basics. The structure of your podcast should be the same as any other presentation, whitepaper, or effective communication: introduction, body, and a reinforcing conclusion.
  • Don't advertise or sell. Your audience can smell a sales pitch a mile away. What they want is information that enlightens or entertains them. Otherwise, they won't listen.
  • Be authentic. Polished, professional-sounding podcasts are difficult and expensive to produce. Luckily, it's not necessary, if you're producing something useful. It's more important to be authentic.
  • Have a clean delivery. Although you don't have to sound like a professional, the quality of the performance is still important. Use performers with clear, articulate voices. Follow a script to keep the performance focused. Practice before recording, at least while you're getting started.
  • Make it easy to edit. You will make mistakes, probably a lot of them at first. So record your podcasts with editing in mind. Slow down and pause frequently as you record to create adequate cut points if you need them. Don't try to edit individual words. If you make a mistake, re-record the entire sentence or more.
  • Build a backlog. Try to produce several podcasts in your series before publishing your first one, and always have more than one ready to go. This will ensure regular releases, which helps build and retain your audience.


Producing your first podcasts may be a bit intimidating and take some time. But don't worry, you'll get good at it. And before long you'll probably really like doing them. Just like you learned to like peas. Okay, well…better than that.

 

[tags]B2B, Customer Service, Human Resource, Marketing, Podcasting, Public Relations, Sales, Social Media[/tags]