Webinars Increasing in Popularity

At ReadyTalk, a growing portion of our business is what we call our Event Services. Our event services department is responsible for the scheduling, managing and execution of our customer's webinars. We have seen this section of our business grow tremendously over the past year.

Webinars are web conferences that usually have a large number of participants and are used mainly for education or lead generation. For instance, we have one client in the medical industry that uses their webinars to educate medical staff on new drugs and techniques that may help them in their jobs. On the other hand, we have a technology client that conducts monthly webinars that are basically demonstrations of their service. For them, webinars are a demand generation vehicle. We also have several large nonprofits that use webinars as way to efficiently and inexpensively train new advocates and volunteers.

While it is an accepted fact, that web conferencing usage is skyrocketing (thanks in part to the economy), it is lesser known that webinars are also becoming a viable means for disseminating information to a large audience.

One of the reasons, we are seeing a huge spike in our event traffic is because of the way we have developed our product and service commitment. Unlike other large vendors, who have different products for on-demand web conferencing and webinars (meaning the user has to straddle two different products with different features to do their job), we offer one core product that allows you to select the features you need for either your on-demand conferences or your webinars. Our users certainly appreciate this consistency across use case scenarios. Further, our event staff is their to use free of charge unlike other vendors who charge by the hour for operator assistance, coaching and consulting, dry runs and practice sessions.

If you are currently doing webinars and have not experienced the ReadyTalk event staff, give us a shot and you will be happy to see we are committed to your success.