14 Surefire Ways To Supercharge Your Facebook Fan Base

1) Buy ads. You can target your cause very specifically on Facebook. Then add pay per click, just like you would do on Google. BlitzLocal recommends a small ad budget, but using Google Grants as a primary vehicle to drive people to your website is a great idea. Then have a 'like' box there.

2) Get a 'like' box on your site. If you hit "edit page" and go to the bottom right, you will see an option for "promote with a like box." Grab the code there and paste it into your site.

3) Create a contest. As a condition of winning the prize, whatever it may be, require that fans write a comment of at least 30 words on why they deserve to win or whatever. For them to comment, they have to like the page.

4) Incentivized like tab. This is advanced stuff for programmers only. So if you know someone who understands FBML (or ask kindly and perhaps we will do it for you), you create a landing page that reveals the content behind it only if they click like. Think of it like a scratch off ticket. So have something attractive enough to stimulate action. See example here for Grameen Foundation.

5) Let your users participate. Most fan pages allow post by page only,which is the default option. Change that setting to "posts by pages and fans." When people know they are allowed to participate, they will; their participation, in turn, notifies their friends' notifications, which, in turn, bring those friends in.

6) Send a Facebook message. Little known option, but when you click "edit page", you can send a message to fans. This generates a real email, not a Facebook message. Whatever you do with your regular email program, so it will with Facebook.

7) Interact with users. Not just because it's the polite thing to do, but because it increases your Post Quality Score, which then increases your prominence on the walls of your page's fans. When you or a fan makes a comment or hits "like", only a portion of friends will see it. That percentage is governed by how much interaction Facebook sees.

8) Choose a custom url. Go to Facebook.com/username to choose a url for your page. The option is available once you get to 25 fans. A short url is better than a numerical monstrosity, making it easier for fans to remember you and find you.

9) Mention your Facebook page in your other marketing efforts. The custom url helps. Place the url in your email signature line, business cards, brochures- even paint it on the side of your minivan! Print sticker with your logo and Facebook url below.

10) Cross-promote with sister organizations and those who endorse you. Did you know that pages can become fans of each other? Don't go crazy here doing link farms and chains, but you might as well get every advantage you can get.

11) Update your Facebook page with your twitter and rss feeds (blog posts). We believe that if you post content once, it should be available everywhere. We are too lazy to have to manaually copy content to 15 other sites, so we use easy plugins and apps to do that. Likewise, meet users where they are, by making it convenient for them.

12) Get popular people to mention you on their wall. Did you know that if you post the full url of your page (which includes the http part), then it creates not only a blue clickable link, but also shows how many fans the page has? More fans means you look more popular, which means more people will check out what's there.

13) Automatically invite all your friends: you aren't actually clicking on every single friend you have when you hit "suggest to friends are you? Check out this article for a clever trick.

14) Say things that are controversial. Don't be inflammatory or rude, but do pose charged issues that will bait people into expressing their opinion, thereby drawing people in. You might even seed the discussion or wall post by arranging in advance what side each of your team members will say, just to get things started.

Facebook: Profile, Group, Fan Page. What’s the Difference?

Facebook profile, Facebook group, or Facebook fan page.

We get this question a lot.

What's the difference? Which, if any, do I need? And how can I even keep up with all of it?

As a user, you know what's possible on Facebook. You can update your nonprofit's information, post photos, comment on what other nonprofits are doing, and so on.

But maybe, by mistake, you made a personal profile for your nonprofit. Or more likely, you – or someone in your nonprofit created a Facebook Group a couple years ago, have built up a sizable following, and now wonder why you should even bother to make a Facebook page.

The answer is that Facebook replaced Groups with Pages.  You can ee a more detailed treatment of Facebook groups vs pages in our community forum.

Suffice it to say that if you get above 5,000 members in your group,you can't message them anymore. Don't find that out the hard way.

Also, you can't install cool applications, have landing pages, or choose a custom url. Maybe you want to pump up donations by sending users to a landing page that has a video on the left and donation option on the right.

Can't do that with a group.

Finally, if you care about ranking in Google, you will want to get a page, since Facebook is telling Google to favor pages over groups.

Got a group already? Sorry that there's no automatic import function.

But best to bite the bullet now and message users about the change.

Or contact us for more information: BlitzLocal

Drupal vs. WordPress – What’s the Difference?



Drupal...WordPress. What's the Difference?Even more more important than the difference between Drupal and WordPress, is which of the two is the better choice for your nonprofit.

Both Drupal and WordPress are open source content management systems, meaning that technically both are free to use.

Drupal is a wonderful, customizable content management system that 1000s of organizations use effectively and successfully. However, for organizations without IT-experts, specifically coding experts, Drupal tends to be more challenging to use. The learning curve is a bit steeper, and it can be more frustrating for a non-IT expert to use.

So, if like a lot of nonprofits, you have neither the IT-expert nor the financial resources to hire one, we recommend WordPress. It is an easy program to use, easy to modify, easy to make your own.

You can upload your own logo, change colors, add e-commerce, keep track of your donors. In short, there’s not much you can’t do with WordPress.

In addition, WordPress links easily to Facebook, Twitter and other social networking sites, ensuring that your nonprofit gets the exposure it needs. And deserves.

A Manager’s Checklist for Online Success

Have you been attending our Nonprofit Series? The final event is coming up this Tuesday, June 29th @ 2:00ET, and we've gathered some excellent feedback to address. Here is a list of questions our audiences have asked over the course of the series: SEO, WordPress, Google Grants, Facebook that our experts will be covering. Don't miss out!

  • How can you make WordPress work with e-commerce – special event ticket sales, merchandise sales, auctions, donations, etc.?
  • How do you set up an organization page on Facebook, as opposed to your personal page? And then how do you link that page to and from your organization’s website?
  • What is the difference between wordpress.com and wordpress.org? Which of the two should nonprofits use?
  • Is there a way to customize WP to make downloading documents easier and more efficient?
  • Is there an easy way to create a mobile version of your WordPress site?
  • Can WordPress integrate with your membership database so you can give access to members only?
  • And how do we get a free WordPress site for our nonpofit?


Have other burning questions you'd like to ask our panel? Check out the recordings above then leave a comment on this post and we'll add your questions to the presentation.

 

Don't forget to register today for A Manager's Checklist for Online Success!