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This post was contributed by Taylor Britt, one of ReadyTalk's awesome summer interns. Find out what being a ReadyTalk intern is all about.

Well, my summer internship in the marketing department at ReadyTalk is winding down, and I thought I would share a few thoughts on my experiences before I leave to start school.

Unfortunately, I feel like I will never appreciate my job in the future because I’ve been so spoiled by my time here. No dress code, flexible schedules, runs at lunchtime, a kitchen with a drawer filled with chocolate… I won’t be holding out for this anywhere else. However, besides giving me unrealistically high expectations, this company’s culture has made me an admirer of its management. The company thrives off of relationships with its customers, and I think this is only really possible at a company where its employees are authentically happy to be there. I know this sounds like a marketing gimmick, but I’m absolutely sincere, and I think that it’s great that they’ve found a niche where they can take advantage of a win-win situation like this.

I got to work on a bunch of different types of projects this summer and I think I worked on something with everyone in the department, which was cool because I got to see a wide variety of different roles people play in marketing. I doubt I can remember everything I did, but some things are: Updating ReadyTalk’s Wiki, cleaning up trash in a park in downtown Denver, researching the healthcare market, analyzing demographics on webinar attendees, doing competitive analysis on webinar series, rebranding PowerPoint slides for a company that resells our product, packing in random order 5000 coffee sleeves, folding boxes and sending out packages full of ReadyTalk swag, helping analyze ReadyTalk’s compliance with government contracts, updating ReadyTalk’s marketing collateral (Whitepapers, testimonials, and case studies), and setting up a YouTube channel for ReadyTalk.

I also got to help out on ReadyTalk’s new recruitment video (see it on YouTube) although most of the credit for that project ought to go to my fellow intern Kelly King. Never once did I make anyone coffee, which makes me worry that I may have missed out on the “full internship experience.” We also got to spend one afternoon at a Rockies game (the stadium is only a few blocks from our office.)

I think my biggest regret about my summer is that I never brought my dog to work. I would have had to drive down here instead of taking the bus, and he would have gone completely insane all day, but so many people do it here that it seems kind of shameful that I never once brought him in.

While I probably won’t miss the bus ride to work, the building that ReadyTalk’s office is in is really cool. Although it’s probably not actually this old, the worn brick walls and weird metal pipes and rivets on the walls make me think of 19th century prospectors or something like that. There’s also a really nice bookstore downstairs. The main downside of the building that the elevator frequently breaks down and traps people or the elevator door almost crushes someone, but fortunately I managed to evade this over the course of the summer. By this metric, as well as all of the interesting stuff I did and great people I got to work with, this summer was a success and I really appreciate having had the opportunity to work here.

Thanks to Taylor for all his hard work this summer. We wish him the best of luck at the University of Colorado and will let him bring his dog by the office any time.

ReadyTalk interns

ReadyTalk Culture Makes it a Best Company to Work For – Four Times Over

For the fourth consecutive year, ReadyTalk was recognized as one of Colorado’s Best Companies to Work For by Colorado Biz Magazine.

In his recent blog post, Andrew Hudson talked about the how ReadyTalk and other top companies share amazing company cultures:

 

  • As important is that employers who truly have developed a beloved corporate culture enjoy greater productivity from employees that really do believe in and love their jobs. These companies recognize that their bottom line is intricately connected to a corporate environment that recognizes and rewards the best in their employees.

 

So, what is the ReadyTalk culture?

At the core, ReadyTalk’s culture is based on a passion for doing the right thing for customers. ReadyTalk’s founders recognized, from the beginning, that happy, engaged employees lead to happy and engaged customers.

Employee engagement at ReadyTalk comes in all forms. There are employee committees that foster philanthropy (see ReadyTalk Supports Local Non-Profits Through Employee Committee), sustainability, and employee well being. There’s a monthly product brainstorming happy hour that provides an opportunity for all employees to share ideas. The CEO leads a bi-monthly session on creative thinking to foster innovation.

ReadyTalk also offers an amazing benefit package that includes 100 percent employer-paid healthcare for employees and their families. There’s 401(k) matching, gym memberships and more. There’s also a whole bunch on non-traditional benefits like bringing your dog to work, weekly access to a massage therapist, paid volunteer time and fully stocked fridges.

For me, the thing that really makes ReadyTalk a Best Company to Work for is the team of passionate people that work here. Everyone is passionate about the company and helping our customers be successful with their audio and web conferencing. Not only that, ReadyTalk employees are passionate about hiking, biking, parenting, playing with their dogs, running, hitting the slopes, brewing beer, blogging, and more. It’s passion that’s infectious.

We’re always looking for other passionate people to join our team. Check out the openings.

I’d love to hear what makes your company a good place to work? What would make it better?

ReadyTalk Supports Local Non-Profits Through Employee Committee

One of the things that makes ReadyTalk a Best Companies to Work For, is the company’s support and emphasis on philanthropic activities. To encourage employees to support local non-profit organizations:

  • Every employee receives 20 hours of paid volunteer hours per year to support an organization of his/her choice
  • The company matches employee donations dollar-for-dollar up to $500 annually
  • Donation of in-kind web and audio conferences to qualifying non-profits.

 

In addition, ReadyTalk has an employee-led Charitable Contributions Committee. The group’s mission is to support non-profit organizations that create a positive impact on the community, support education and the environment. The committee focuses on non-profits that are employee-supported, located on the Colorado Front Range, and provide services to financially disadvantaged populations. ReadyTalk gives the committee $10,000 per quarter to donate to organizations selected by the group.

For Q3 2010, the Charitable Contributions Committee is supporting the following organizations:

 

  • Brain Injury Association of Colorado, Pikes Peak Challenge Brain Injury Association of Colorado, Pikes Peak Challenge
    September 11, Pikes Peak
    The Pike’s peak challenge is a summit to the top of Pike’s Peak to raise money for the Brain Injury Association of Colorado. All funds raised go into the Traumatic Brain Injury Trust Fund of Colorado which provides services for children and adults who have sustained a TBI.

     

    Pancreatic Cancer Action Network, 5th Annual Purple Stride Golden Gallop Purple Stride Golden Gallop
    September 11, Splash Aquatic Park, Golden, Colo.
    Pancreatic Cancer Action Network is dedicated to the fight against pancreatic cancer, the 4th leading cause of cancer deaths in the U.S. Join them for a 5K walk/run and a 10K run.

    Junior Diabetes Research Foundation, Walk to Cure DiabetesJunior Diabetes Research Foundation
    Sunday, September 12, Elitch Gardens
    JDRF is the worldwide leader for research to cure type 1 diabetes. It sets the global agenda for diabetes research, and is the largest charitable funder and advocate of diabetes science worldwide.

    Make-A-Wish Foundation, 6th Annual Kickball Tournament Maek A Wish Foundation
    Saturday, September 25, Dick’s Sporting Goods Park in Commerce City
    The Make-A-Wish Foundation of Colorado grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. This year's tournament will boast 14 fields of simultaneous kickball action, with an estimated 70 teams and 1,300 participants, which would make this the largest one day kickball tournament in the state of Colorado.

    Leukemia and Lymphoma Society, Light the Night Walk
    Thursday, September 30, Wash Park, 5:00 p.m.
    During this leisurely walk, walkers carry illuminated balloons – white for survivors, red for supporters and gold in memory of loved ones lost to cancer – thousands of walkers – men, women and children – form a community of caring, bringing light to the dark world of cancer.

 

It’s always a challenging decision for our group to decide which organizations to support because we want to support as many organizations as possible. I’d love to hear what organizations you support or think are worthwhile. We’re also looking for volunteer opportunities so if you have any suggestions, please share!

The 21st Century Marketer

We recently kicked off the summer Webinar Series, The Evolution of Conferencing, and are excited for part two this month. We’ll be addressing the case of the multi-tasking marketer. If you’re part of a marketing team, you fully grasp the concept of ever-looming deadlines and repeat fire drills. It’s all in a day’s work. But, as the workplace continues to adapt to a changing landscape, marketers have become more efficient with their time by implementing tools that can ease the load and dovetail some of these duties into an effective work-flow. This comes as a benefit not only to the one completing the task but also the team, customer or prospect who is directly impacted by the project.

So, give me an example, you say. Well, consider your conferencing platform. You’re not just using it for remote meetings these days. It’s likely to function in a number of ways – training, demos, collaboration, web events, podcast series and more. This is what we mean by ‘multi-tasking marketer.’ Responsibilities that span a range of projects, all with the end goal of providing qualified leads to the sales organization and meaningful content to those evaluating your service or product.

Multi-tasking has become a habit for most – some are able to manage it in a productive manner, others may still need some guidance (self included). This new series is focused on how conferencing continues to adapt to the frequent advancement of the hundreds of other technology platforms we use everyday to get our work done as marketers. From social media integration to campaign monitoring tools that allow for tracking and reporting, web conferencing continues surprise many with it's new and innovative uses. We hope you can join us for the upcoming event (we promise it will be well worth your time, plus it doesn't cost you a thing!) In the mean time, check out this free whitepaper download with tips on choosing the best provider for your needs and tools to consider that  may help you validate your multi-tasking habits.