The ReadyTalk Webinar Series has been around for nearly six years – six! Our growth continues each year with the help of a few things:
- Great content and expertise provided by our speakers.
- Word of Mouth – you (our audience) gaining new and actionable insight from our webinars and spreading the word to colleagues and friends.
- Social Media networks – we’re persistently tweeting, posting, and linking to groups with the same interests – the gift that keeps on giving!
- Continually adding our events to new forums and calendars with targeted audiences (and knowing when to do so).
Timeline – For a detailed rundown check out our Sample Timeline Whitepaper.
6 to 8 weeks prior –
• Webinar title and description
• Photo and bios from speaker(s)
4 to 6 weeks prior –
• Marketing Campaigns
3 weeks prior –
• Review Conferencing Technology with your speakers
1 to 2 weeks prior –
• Finalize Powerpoint Slides
3 to 5 days prior –
• Speaker Dry-run
Day of Webinar –
• Live event preliminary action items
Within 3 days of event –
• Post-event activities
Places to Post – here are a few of places I’ve used to post our Webinar Series events:
http://webinarlistings.com/ – This website is a central source for thousands of upcoming webinars, from business to health, from the U.S. to Europe. They list live webinars and recorded (on-demand) events, as well. Search and be searched for.
To make your webinar a success, you must plan for it and promote just as you would an in-person event. Identify the prospective participants who make the most sense to target, then send invitations that will appeal specifically to them or post the event in forums where you know that type of audience is abundant. This allows you to take full advantage of the meeting itself, as well as leverage web conferencing technology to deliver certain benefits an in-person event can’t match.