New Feature: Audio Quick Start

 

 

Start Your Audio Meeting Quicker than Ever

Today, ReadyTalk will release an enhancement to it's web-based audio controls. As a ReadyTalk chairperson, you can now use the audio controls to start an audio meeting with the click of a button.

 

 

Who is it for?

This enhancement drastically decreases the amount of time it takes you to start your audio meeting. With this feature you now have even more of a reason to use the ReadyTalk  Web Conference Controls to manage your audio meetings.Audio Quick Start will work for any On-Demand audio conference (less than 150 participants) and for any ReadyTalk subscriber. It is available in the audio controls section of the ReadyTalk Conference Controls every time you log in.

To start an audio conference with ReadyTalk Audio Quick Start:

 

 

  1. Click the Start My Audio Meeting button. This displays the Call My Phone dialog.
  2. Enter the phone number of the phone you will be using for the audio conference, beginning with the area code. Enter only numbers; spaces and special characters are ignored.
  3. If you are outside the U.S. or Canada, choose the country where you are located from the drop-down list.
  4. Click the Call My Phone button. In addition to adding a new number, Audio Quick Start will remember the last 10 numbers dialed and display those for selection. When your phone rings, answer it and follow the verbal prompts to join and start the audio conference.


 



 

 

Paul was formerly an Account Executive at ReadyTalk gaining valuable experience with competitors and the state of the web and audio conferencing industry. Currently in his role as Product Marketing Manager, he is in charge of the competitive landscape, on-demand audio products, and the web meeting interface. Paul loves the outdoors, his pup Huck, his wife Jess, and getting to the ski slopes as much as possible.

 

 

 

 

Using Web Conferencing to Improve Marketing and Boost Sales

By Melanie Turek, Industry Director, Frost & Sullivan

Recently I was speaking with Karen Gwynne, Director of Sponsorship at the American Marketing Association, about how the AMA is using web casts to increase membership in the organization. Gwynne says that if a prospect attends three or more web casts, he or she is far more likely to join the organization as a dues-paying member, and stay loyal to the AMA in the months and years to come. Not surprisingly, the AMA is taking advantage of web conferencing to boost its brand, increase member loyalty and, ultimately, improve the bottom line.

In February, I wrote about how good web conferencing is for internal corporate and customer training. This month, I want to emphasize its value as a marketing tool. Today’s marketing professionals are faced with multiple challenges as they try to generate leads in an increasingly global and dispersed business environment. They must also develop a strong brand identity among a multitude of messages and imaging, much of which crosses the Internet; qualify leads and deliver contextual information about them to the sales team; and justify any expense with a clear ROI calculation. Web conferencing—which let’s marketers deliver interactive presentations via the Internet, easily and cost-effectively—can help with all these mandates.

Online events deliver global reach
Reaching a variety of customers and prospects can be difficult, time consuming and costly, especially as businesses extend their global footprint. With web conferencing, organizations can deliver marketing information and online training to small and large groups located anywhere in the world, with specific content designed just for them. This will help improve product and brand awareness, drive usage rates and satisfaction levels, and generate more new sales as well as cross-sell and up-sell opportunities.

Pre-registering attendees and gathering feedback delivers more qualified leads
Using web conferencing, marketers can increase the number, frequency, reach and quality of their marketing events, and they can expand those events to cover niche areas and target special interest groups. By using the software’s interactive features, speakers can create marketing sessions that offer valuable educational information, which in turn will increase brand awareness and loyalty, and deliver warm leads. Using conferencing’s Q&A and polling capabilities, presenters can better qualify those leads and help sales teams boost their conversion rates. Finally, sales people can use web conferencing to follow up with interested customers and prospects in a more targeted, intimate and interactive way.

Collaboration capabilities let marketing, sales and line-of-business work together to drive revenues.
Web conferencing cost-effectively enables internal communications among dispersed teams, so that sales and marketing staff can work together at every level—from research and planning to content development and account management. They can also tap the resources and expertise of line-of-business employees, to ensure marketing efforts map to broader business goals and product capabilities.

For more on how web conferencing can positively impact your marketing efforts, and your company’s bottom line, please join me for the webinar “Generate More Qualified Leads with Webinars” on the topic on April 27 at 2pm ET.


Frost and Sullivan Analyst Melanie TurekMelanie is a renowned expert in unified communications, collaboration, social networking and content-management technologies in the enterprise. For 15 years, Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market. Melanie writes often on the business value and cultural challenges surrounding real-time communications, collaboration and Voice over IP, and she speaks frequently at leading customer and industry events.

Good vs. Bad Polling Questions

In the last couple of postings, we have talked about polling questions and how they can positively impact your webinars.

Now let’s talk about how to write those questions – and the answer options that go along with each question. Look at the questions through your participants eyes. You need to make sure what you are asking makes sense to your participants.

Next, look at the answer options for each question. They need to be written carefully to make sure all possible answer options are covered. Think of the various experience levels of your participants. Will each person be able to respond honestly? Often times, if a participant cannot answer a question, he or she will not respond at all. You want 100% participation in your polling questions, so make sure you make it possible for everyone to respond.

In researching information for this entry, I came across an article on StatPac Survey Software’s website that offered great advice and examples of good vs. bad questions. Take a moment to review the information and then look at your webinar polling questions and answer options one more time. I bet you will think of ways to rewrite them and make them even more effective.

http://www.statpac.com/surveys/question-qualities.htm

As the results from your polling questions come in, take the time to share the results with your participants. You don’t have to give them exact numbers, but let them know what the results look like. Often times, those results can help you further tailor and refine the content of your webinar to fit the experience levels and needs of your participants.

Do you have any additional advice to share about writing good webinar polling questions and answer options? Please share your experiences with us!

As an event manager, Anthony works with clients on all aspects of their audio and web conferencing needs. Prior to working at ReadyTalk, he was a ReadyTalk customer, so he brings a great understanding of developing and running webinar programs. He enjoys spending time with his family and two dogs, watching movies, reading and exploring Denver’s top restaurants.

Generate More Qualified Leads with Your Webinars: A Step by Step Approach

On April 27, we are hosting, “Generate More Qualified Leads with Your Webinars: A Step by Step Approach," a free webinar open to all marketers.

Imagine, as a marketer, you had the means to reach hundreds, if not thousands of people, with your message at a relatively low, fixed cost. And, that you could measure engagement, qualify and segment all attendees within a fully branded and engaging experience. These are the benefits of today’s webinar.

By crafting a webinar about the benefits and advantages of your product/service, you are able to not only gauge interest, but also depth of interest (or rather engagement to your company’s solution). Additionally, from the attendees of your webinar, you can gather a whole host of information related to their needs and pains.

For instance, consider a fictional webinar called “Shortening Your Sales Cycle with XZY”. Everyone who registers for this webinar is most certainly interested in shortening their sales cycle, and if you craft your registration page well, you can glean a tremendous amount of information from them at the time of registration. During the webinar, you can ask polling questions to further qualify your audience around things like “Who do you currently use to do this?”; “What are your biggest challenges?”; etc. Your attendees are engaged and the polling is helping you craft your topic and make the webinar interactive—answers are almost always true.

Combine webinars with the power of social media promotion and you have a highly cost effective way to drive net new leads into your pipeline with a significantly low marginal cost.

Join us for this webinar and learn more about the tactics marketers are employing to build demand with two case studies featuring Rally Software and NewsGator. You can learn more here and register.

As the senior demand generation manager at ReadyTalk, Mike helps manage and execute ReadyTalk’s demand generation programs, which include email, online advertising, telemarketing and tradeshows. He also oversees ReadyTalk’s lead management process and marketing funnel by using Eloqua and Salesforce.com to automate ReadyTalk’s nurturing programs and lead follow-up.