So there you are, delivering the concluding remarks to end your very first webinar. You’re feeling quite good about your prep work, your marketing efforts, and the fact that a good number of participants actually showed up! Then, you read the very small number of surveys that were tuned in and your seemingly incredible presentation turns about to be “meh.” – meaning ho-hum or booooring. What happened!!?? Why are so many webinars painfully boring for the audience? Here’s why: It’s the speaker.
Remote presenting is tricky. After all, you have zero control over your audience; you can’t see them at their home office. This is not a scare tactic, but you truly have a big responsibility to keep your group engaged in your presentation. There are three main tools at your disposal:
1. Your voice
2. The visual presentation and content
3. The web presentation software
In the upcoming series, we’ll concentrate on what I believe is the most important piece of conducting a great webinar: The Speaker’s Delivery. Good speakers can take boring subjects and make them palatable, if not enjoyable. Practicing and perfecting your inflection, tone, and your ability to connect with the audience are paramount in conducting a great webinar. You don’t have to be a professional public speaker to get high marks on your presentations and keep people engaged; in my next few posts, I’ll cover a variety of ways to turn your anemic webinars into the compelling presentations you strive for.
In the meantime, what tips would you share for being a good and engaging presenter?
Shawn Cardinal is ReadyTalk’s training guru. He’s hosted hundreds of webinars and train customers (and employees) on best practices for hosting polished webinars and engaging audiences. When he’s
Anyone who has managed a large audio conference in the past knows that it’s a big job! The pressure can be even greater for a high-profile conference or investor call. Through ReadyTalk's web interface, there are several options to help make your conference as seamless as possible (for both the chairperson and their participants). But what if you need another level of control? That’s where ReadyTalk Event Call Director comes in.
So what can our customers do with this add-on service? Here’s the lowdown on ReadyTalk Event Call Director:
Take advantage of the VIP Queue: Make sure the most important people on your call get their questions asked. And answered. First.
Keep tabs on status updates: Know if each participant is present, left the call, or is yet to join, all in real-time.
No extra lines needed to talk to your operator: Use the integrated online chat tool during the conference to privately coordinate call logistics
Know who RSVP’ed ‘YES’ to your event, and who actually made it to the party (or your conference): You’ll get a detailed report to be more prepared and targeted when you follow-up with your attendees
Give it a try! Contact your ReadyTalk account representative and add on the Event Call Director service to any premium operator-assisted call.
Beth is a Product Marketing Manager and works with our customers to understand their needs as they relate to event services and our conference center, which is used to setup the details of our clients' upcoming meetings. Outside of the office, Beth loves to spend time with family and friends, cook, and hit the slopes.
Last week, a few people from our marketing team attended the Eloqua Success Tour. The basic function of these events is to interact with like-minded peers who are utilizing the Eloqua platform and share best practices, unique use cases, and helpful tips to avoid pitfalls. Eloqua’s regional success managers also share new functionality and present the upcoming product roadmap for discussion. It’s a great way to network and simply learn how others are utilizing marketing automation within their organization.
There were some great presentations this year including one particular SaaS company that has created progressive profiling with the Eloqua platform to continually capture and aggregate information from prospects that are visiting their site and filling out forms, hitting key pages, etc. The speaker made a great point: personalization is really the future of marketing. The idea can be attributed to all of the social networks that are embedded in nearly everything we do. Work related or not – this is how to catch someone’s attention. Call them by name, offer them what they’ve been looking for on the right day at the right time, and you just landed yourself a deal.
When someone feels a sense of individuality, not just like another fish that’s going to get hooked, they’re more likely to foster a relationship with your brand. Today, consumers have almost come to expect a one-on-one dialogue with marketers. The challenge to us as the marketers is to use the important data we’re capturing to strike that personal chord with our prospects. Knowledge of past behavior is a valuable tool for predicting future purchases and crafting relevant messages that will increase sales. The key takeaway is to build plan to follow the customer – not making them follow you.
Is personalization part of your strategy and marketing automation program? Is it working?
Simone has been involved with both the sales and marketing teams at ReadyTalk and is currently the role Marketing Demand Manager and manages the monthly ReadyTalk Webinar Series, which is a free forum for professionals to interact with their peers and other experts on topics ranging from sales and marketing to nonprofits and funding to leadership and professional development. Simone is an outdoor enthusiast – skiing, climbing, triathlons, and trail runs with her dog, Bucket, are just a few of the things she enjoys outside of the office.
Accidents happen. At ReadyTalk we’re committed to helping our customers prevent accidents and mistakes. Each month, ReadyTalk’s Account Specialist Team shares a recent accident and tips for how to avoid it in the future.
Once upon a time, Sarah, a webinar organizer, wanted her clients to know about the company’s upcoming webinar. Hoping to spread the word, she used ReadyTalk’s social media tools to post the webinar registration link to her company’s corporate Facebook page.
Usually, sharing on Facebook and Twitter is a great way to market webinars to the public. However, in this case, Sarah wanted participants to pay for this webinar prior to registering and receiving their automatic confirmation. However, once the registration link was posted on Facebook, it allowed participants to bypass the payment step and register for the webinar. Sarah deleted the link immediately, but unfortunately, once it was posted on Facebook it became searchable for anyone to find. If someone stumbled upon this link they would have found a registration page for this webinar. They could have registered and been automatically confirmed for free.
ReadyTalk tries to remind customers that anything you share on social media outlets will be searchable even if it is no longer on your Facebook profile. There are a few things Sarah could have done differently:
Setup the event with manual confirmation versus automatic confirmation. This way, Sarah could confirm participants once she received their payment.
Include an event description on the payment page and shared a link to that page instead.
She could also ask her ecommerce vendor to integrate with ReadyTalk via the ReadyTalk API. This would allow Sarah to accept payment and register attendees in a single interface.
Do you have a webinar or web conferencing gaffe that you’d like to share? Share it below.
ReadyTalk is constantly looking for feedback. We ask customers and participants for feature requests, we send customer surveys, we ask customers to participate in usability testing sessions and we share wire frames and our roadmap… we do all of this because our customers are the most valuable source of information we have at ReadyTalk. You know things we don’t because you use our products in ways we haven’t thought of yet. So, you may ask… where does all my feedback go?
Frequently ReadyTalk will reach out to customers who may be interested in certain features, or fit a certain use case to test out proposed features. Usability testing puts you (the customer) through scripted scenarios and then tests your ability to navigate the user interface. We watch for confusion, stray mouse clicks, and we ask you to be as verbose as possible as you navigate the user interface. All of this feedback is logged by scribes during the meeting, and those notes are used to draw themes on the proposed improvements. This feedback is extremely important as it validates our ideas, shows areas of weakness, and uncovers ways for the user interface to become more intuitive.
Value Innovations has been an extremely important process at ReadyTalk for further understanding two of our key customers: The Marketing User and the Collaboration User. The feedback we’ve obtained from Value Innovations Contextual Interviewing process is key for future development as it uncovers our most important customer's unmet and unarticulated needs. Learn more about the Contextual Interviewing Process at ReadyTalk.
Any time you give any type of feedback to ReadyTalk it ends up in our CRM solution tracked as a feature request. All in all we’ve got over 200 feature request categories which we use to run monthly and feature specific reports. This feedback influences many things from roadmap discussions and business cases, to mining for new ideas and innovations. This feedback also serves as a reminder to contact you when we actually build that feature you've been asking for.
These are some of the major ways we gather your feedback, interested in giving any feedback of your own? Contact our 24/7 live customer care team at 800.843.9166. You can also share it below.
Paul was formerly an Account Executive at ReadyTalk gaining valuable experience with competitors and the state of the web and audio conferencing industry. Currently in his role as Product Marketing Manager, he is in charge of the competitive landscape, on-demand audio products, and the web meeting interface. Paul loves the outdoors, his pup Huck, his wife Jess, and getting to the ski slopes as much as possible.