Save time with the ReadyTalk Scheduler for Outlook

Have you been looking for a quick and streamlined way to send a ReadyTalk On-Demand meeting email invite? With the ReadyTalk Scheduler for Outlook you can quickly and easily send a customized email invite through Outlook. Your ReadyTalk account credentials are stored in the scheduler giving you a one click experience to email and invite your participants. With the ReadyTalk Scheduler for Outlook you can:

  • Send a custom email invite for a ReadyTalk Audio, Web, or Audio/Web meeting
  • Start an On-Demand meeting with 1 click
  • Store your ReadyTalk Account credentials


 

 

 

 

 

 

 

 

To download the ReadyTalk Scheduler for Outlook please visit: http://www.readytalk.com/support-training/downloads. As always, if you have a question or support issue, please call ReadyTalk Customer Care at 800.843.9166.

Paul was formerly an Account Executive at ReadyTalk gaining valuable experience with competitors and the state of the web and audio conferencing industry. Currently in his role as Product Marketing Manager, he is in charge of the competitive landscape, on-demand audio products, and the web meeting interface. Paul loves the outdoors, his pup Huck, his wife Jess, and getting to the ski slopes as much as possible.

Re-imagining Your Content

“[Content marketing] is all the marketing that’s left.”-Seth Godin

If you are only using ads, press and your website to get your message out, you are missing out on a significant business driver – content marketing. If you are like us, you market to different verticals and different use cases, so you have a need to tell several stories – which leads to needing more content. And if you build content mapped to the sales cycle, the content needed multiplies again! The need for never ending content turns marketers into authors and publishers, and as you can tell, it’s a difficult task to generate the content needed to keep building the story.

The marketing buzz has been about content marketing for quite some time, and many of you re-purpose your content, but have you thought about re-imagining it?

September 21st at 12:00 CDT, ReadyTalk is sponsoring an AMA webinar featuring Anne Handley of MarketingProfs and Becki Dilworth of Bridgeline. Speaking on the topic of re-imagining content, they will teach you how to build a strategy for sustainable content. There really is an easier way. Using these methods will create variety and help you expand your content strategy.

 

Tracy focuses on channel and partner marketing at ReadyTalk, building out marketing programs to recruit partners and reinforce engagement with them. When she’s not coming up with marketing plans she likes to compete in canine freestyle Frisbee and ride her Ninja motorcycle.

 

ReadyTalk Gives Back

One of the things that makes ReadyTalk a Best Companies to Work For, is the company’s support and emphasis on philanthropic activities. To encourage employees to support local non-profit organizations:

  • Every employee receives 20 hours of paid volunteer hours per year to support an organization of his/her choice
  • The company matches employee donations dollar-for-dollar up to $500 annually
  • Donation of in-kind web and audio conferences to qualifying non-profits.


In addition, ReadyTalk has an employee-led Charitable Contributions Committee. The group’s mission is to support non-profit organizations that create a positive impact on the community, support education and the environment. The committee focuses on non-profits that are employee-supported, located on the Colorado Front Range, and provide services to financially disadvantaged populations. ReadyTalk gives the committee $10,000 per quarter to donate to organizations selected by the group.

 

For Q3 2011, the Charitable Contributions Committee is supporting the following organizations:

  • African Community Center & Safari Seconds:  The African Community Center of Denver conducts educational and social service programs that help newcomers resettle in their new communities and acculturate, recover from past trauma, gain personal independence and economic self-sufficiency, and quickly become able participants and productive, contributing members of American society. For more info:  http://www.acc-den.org/
  • SAME Café:  SAME Cafe is unique in the lack of a set menu as well as set prices. Daily selections are made using fresh, organic ingredients, and funded by the donations of patrons. Instead of a cash register, a donation box is available for one to pay what they felt their meal was worth, or to leave a little more and help out someone less fortunate. If a diner does not have sufficient money to leave, they are encouraged to exchange an hour of service. Our philosophy is that everyone, regardless of economic status, deserves the chance to eat healthy food while being treated with dignity.
  • Pike’s Peak Challenge: The Pikes Peak Challenge Hike is a 13 mile assisted hike up the well-established Barr Trail.  The event benefits the Brain Injury Alliance of Colorado, the ONLY statewide non-profit exclusively dedicated to brain injury. Their mission is to improve the quality of life for individuals with brain injuries and their families and support programs to prevent brain injuries. For more info: https://www.pikespeakchallenge.com/index.php?page=register
  • Light the Night: Light the Night is an annual walk to raise money for The Leukemia & Lymphoma Society's efforts to fund research and support for people battling cancer. For more info:  http://www.lightthenight.org/
  • Denver Children’s Home: Denver Children's Home is the first nonprofit in the State of Colorado.  Throughout their 134-year history of service, the organization has consistently met the needs of children and families.  On a daily basis, DCH serves an average of over 100 children and families.  In 2009, Denver Children's Home served over 5,000 children and families in our community! For more info:  http://www.denverchildrenshome.org/
  • Girls Metro Inc.: Girls Inc's mission is to inspire all girls to be strong, smart and bold.  The organization has developed a series of summer camps and after school programs focusing on tutoring, computer skills, health issues, career strategies and creative arts.For more info:  http://www.girlsincdenver.org/home.html
  • CU-Boulder – Suit yourself: CU Career Services partners every year with the Engineering BOLD Center (formerly called the Multicultural Engineering Program – MEP) and the Multicultural Business Students Association (MBSA) to collect clean, gently worn business attire from the community during the summer months. We then sell the clothes to students & alumni at low cost at the "Suit Yourself" clothing sale in the fall, so that they are well-dressed for career fairs and job interviews.
  • Courage Classic: Courage Classic fundraising supports Children’s Fund for The Children’s Hospital. Children’s Fund gifts allow the hospital to quickly improve the care offered to every child who walks through the doors. Children’s served more than 158,000 patients in 2010, and is expecting to see even more infants, kids and teens in the years to come. For more info:  http://www.couragetours.com/site/pp.asp?c=5oJHLTPxFgJSG&b=6304955
  • Freedom Service: Freedom Service Dogs rescues, heavily vets and trains service dogs.  The service dogs are specially trained to help perform a multitude of tasks that increase the independence of individuals physically impaired as well as injured veterans transitioning to civilian life. For more info:  http://www.freedomservicedogs.org/


 

 

Interviewing for Passion

We're growing within engineering at a steady pace here at ReadyTalk, so I've been experiencing the joy that comes with lots of interviewing. I know, you're probably thinking I'm delirious, but I've truly learned to appreciate a good interview. More on that in a moment. What I want to bring attention to is the common thread I've seen in every good candidate that I've talked to…and that is passion. I'm trying to understand or define this passion in my own terms. Is it a part of someone's personality type? Are there people out there who have absolutely no passion for anything in their professional or personal lives? I've been averaging an interview a day for the last several months for our engineering team, so I've seen the entire spectrum of passion.

One of the reasons I've been enjoying interviewing lately is probably because I'm genuinely interested in people. I want to know what motivates them, what makes them tick. These things feed directly into their passions (both professional and personal). And the challenging part of interviewing engineers is there are very few extroverted engineers out there; most that I've had the pleasure of working with tend to be shy and withdrawn, at least up to the point where you begin the build a relationship with them. So I've shifted my approach in interviewing to take the angle of relationship building. I want the candidate to open up and share with me the things they love doing, the technologies they love working with, the types of people that have helped motivate them in the past. Understanding these things is such a powerful tool when trying to put together amazing software engineering teams.

If you're one of those people who have found a passion for something and embraced it, then keep on keepin' on! If you're struggling, maybe take a step back and really give it some thought. Think about what you would do as a career (and more specifically what you would love doing day in and day out within a particular field) if money wasn't a factor. Ask yourself what you are truly passionate about, and when you find the answer, embrace it and let it drive you!

Me? I'm passionate about people and technology and weaving them together to create remarkable careers.

Jason Collins (aka JC) is the VP of Engineering at ReadyTalk and the self-appointed Chief Happiness Officer. He’s been either writing code or managing engineers for nearly 15 years and has a passion for technology and agile development practices. The happiness of the engineering team is his top priority and he can usually be found wearing a ReadyTalk cape and the infamous “idea helmet” around the office to help keep people motivated and entertained. When he’s not hanging out with his work family, he’s at home with his wife and four boys doing all sorts of geeky things, like playing video games and watching campy Sci-Fi and Action flicks.

A Data Geek’s Dream(force) Come True

I just returned from Salesforce.com's annual user conference in San Francisco. It's astounding to me how much this conference has grown and changed over the years; the speakers, the sessions, the parties and rock concerts, the partner expo, and the much anticipated product announcements. I have to admit there are times when I miss the familial feel of old days, but it's also been really exciting to watch Dreamforce become the "must attend" event of the year for over 45,000 people.

Rather than trying to recap everything I saw and learned this year, I've decided to focus on one area that is near and dear to my heart, data. My favorite session at this year's conference was the "Roadmap Sneak Peak: The Future of Analytics in Salesforce" led by Mr. Thomas Tobin, Director of Product Management at Salesforce.com and data guru extraordinaire. This session moved quickly and was packed with information. I did my best to take notes and keep up. As with any roadmap there are likely to be changes, but I'd like to share with you some of the features introduced that I'm most excited about.

Exception reporting – Partially addressed with custom reports but not fully. Have you ever been asked to run a report of all accounts without an opportunity? How about leads with no scheduled activity in the next 30 days? Salesforce feels our pain.

Custom Reports (one parent, many children) – I love this. At ReadyTalk we have several custom objects tied to our contact, or customer records. Currently I have to run multiple reports to see all of their relationships with us. Now I'll be able to look at individual web and audio usage, along with their customer survey responses, and see if their participating of any of our product pilot programs. All in one report!

Joined reports – No more dumping multiple reports into excel to show metrics on a single data point. In the not too distant future we'll be able to run those reports right in Salesforce and group them by a common field, like account owner, or opportunity close date. Nice.

Some other cool enhancements we have to look forward to include "bucketing" or creating custom report fields without having to add them permanently to a record object. Dynamic Dashboards will allow us to filter multiple dashboard components by a single filter field. And how about uploading external data sets into Salesforce as a single reporting source for all companywide metrics. Salesforce as a Business Intelligence tool? Bring it!

Any administrator who loves the reporting and dashboard features of Salesforce, but also knows their shortcomings, had to walk away from this session with a smile. I know I did. In fact it may have been the first time that the entire development team was on hand for a breakout, and received a standing ovation from the crowd when introduced. Well done guys. See you all at Dreamforce 2012!