AMA Virtual Xchange – Your Website, Your Brand: Maximizing Impact, Technology and Trust

 

ReadyTalk recently revamped the company website. It took hours of research and planning and expertise from all types to develop a user friendly site that portrayed the corporate brand and the way we deliver service and support to our clients.

A new website like this is not for the faint of heart. Whether you are doing a major overhaul or a touch up to your site, we highly recommend starting with the upcoming AMA Virtual Xchange to learn about building brand into your website.

AMA’s Virtual Exchange – Your Website, Your Brand: Maximizing Impact, Technology and Trust is coming up on November 11. It’s a full-day online forum and a great way to learn more about building brand into your website without leaving your office. Best of all, you don’t have to be an AMA member to attend.

If you make it to the event, stop by the ReadyTalk booth to find out what’s new with us.

 

Tracy focuses on channel and partner marketing at ReadyTalk, building out marketing programs to recruit partners and reinforce engagement with them. When she’s not coming up with marketing plans she likes to compete in canine freestyle Frisbee and ride her Ninja motorcycle.

ReadyTalk Labs! Wahoo!

Due to the fact that a lot of ReadyTalk products are client facing, our engineers have the opportunity to really make an impact in our product and the industry that we are in. Our goal is to capture innovation and take a sneak peak into what the future of ReadyTalk could look like.  In order to ensure engineers are involved in Research & Development we have implemented an 80/20 model.  How it works is that engineers will spend 80% of their time on the ReadyTalk product and getting new releases out to our clients.  The other 20% of their time they have the autonomy to build things that could potentially make ReadyTalk better.  It is an opportunity for unguided innovation and they can either work on something independently or team up with other engineers that they perhaps have not worked with in the past.

We celebrated Labs Day which was Friday 10/28/11.  The engineers were busy working on their personal projects and had the opportunity to present their ideas to the team.

The day started at 10:00AM with Demos from a few of our engineering team members including Dave Clements,Troy Hilland Ryan Kish.  We were then lucky enough to have Wahoo’s Taco Bar catered in for lunch. We got spoiled with chips, salsa and of course fabulous Wahoo’s Tacos.  After lunch we continued Demo Days with presentations fromMatt Klich,Rich Scottand Mike Jenson.  Homemade beer was served after the Demos wrapped up and a great time was had by all!


Katie Green is part of the ReadTalk Recruiting Team (AKA the Beaphins)  She has been in the recruiting industry for 10 years and has developed a strong interest in technology and technical recruitment. When she isn’t searching for technical talent for ReadyTalk you might find her at the tennis court, playing volleyball or learning a new song on guitar!

 

Application and Desktop Sharing Enhancements

ReadyTalk has made significant enhancements to our application and desktop sharing feature. If you are not familiar with this feature, it can be used to share your entire desktop or specific applications with everyone in your web meeting.

Sometimes application and desktop sharing may appear slow and blocky in the participant view of a web meeting. We have made significant advancements in the way we deliver this content to eliminate this blocky effect for participants. Instead of painting the screen in segments as the information becomes available, we now paint the screen all at once. Your participants will see the information you are showing instantaneously with  no blocky effect. This enhancement greatly improves your sales demos, webinars, or trainings where sharing rich desktop content is vital to the overall presentation.

Have you noticed these enhancements as a participant on a ReadyTalk web meeting? We encourage you to test it out for yourselves and let us know how it looks in the comments.

Paul was formerly an Account Executive at ReadyTalk gaining valuable experience with competitors and the state of the web and audio conferencing industry. Currently in his role as Product Marketing Manager, he is in charge of the competitive landscape, on-demand audio products, and the web meeting interface. Paul loves the outdoors, his pup Huck, his wife Jess, and getting to the ski slopes as much as possible.

The Vision Melting Pot

The employees of ReadyTalk were recently challenged by Dan King, the CEO, to come up with a corporate vision. The format of this vision is supposed to be an article, written sometime in the future 10 or 20 years from now, about ReadyTalk as a company. We were tasked with doing this within our respective teams; to craft this visionary article and bring it back to the table and present it. The idea is then to combine the best of all these visionary articles into one, ultimate article. One article to rule them all.

This challenge is far more difficult than I thought it would be, to be quite honest. What will technology look like in 10 or 20 years? Things are moving so quickly now that the possibilities 20 years from now are nearly unbounded. How do you craft a vision statement for a company and it's products around that? And then I read an article titled The Top Ten Lessons Steve Jobs Can Teach Us – If We'll Listen. There were several things in this article that really stood out to me as I was thinking about something as epic and large as a company vision.

I want to talk about the first point in the article, which is 'The most enduring innovations marry art and science'. This is such an interesting idea, because when you think about it the simplicity of it doesn't hit you right away. I think the point being made here is to build a team of well-rounded thinkers and problem solvers. You will only get so far if you build a team that only thinks about computer science. You've got to have other types of thinkers as well. This is very similar to our hiring practices at ReadyTalk and the common theme of passion. Creative individuals come from varied backgrounds; from music and robotics to athletics and extreme sports. The more varied thought you have in a team, the greater the end result will be.

Points #2 and #3 both really struck me, as well. I think they go hand in hand, to be honest. 'To create the future, you can’t do it through focus groups' and 'Never fear failure'; I believe that in order to achieve the first, you must have the second. We see this occasionally in our Labs projects that our engineers come up with and present to the company. We've seen some great, off-the-wall ideas that may be something that a customer has never asked for. But how often do we stop to ask "What if we put this feature in front of the customers"? Maybe they have never requested it because they have never thought creatively about solving a specific problem they were having. But in order to put something off-the-wall in front of customers, you've got to accept that the result may be failure. But will you have learned something in the process? Will you know your customers better or their needs better or their problem domains better?

What is your company vision? Have you ever stopped to think about what it might look like in 10 or 20 years, or have you only been focusing on getting through the next quarter? Maybe it's time to take a step back and think about your own companies vision quest!

Jason Collins (aka JC) is the VP of Engineering at ReadyTalk and the self-appointed Chief Happiness Officer. He’s been either writing code or managing engineers for nearly 15 years and has a passion for technology and agile development practices. The happiness of the engineering team is his top priority and he can usually be found wearing a ReadyTalk cape and the infamous “idea helmet” around the office to help keep people entertained. When he’s not hanging out with his work family, he’s at home with his wife and four boys doing all sorts of geeky things, like playing video games and watching campy Sci-Fi and Action flicks.