ReadyTalk Recruiting is busy getting ready for the New Year! We have a number of positions open and are looking for the top talent to fill these roles. We are primarily looking for Quality Assurance Engineers, specifically those with a good understanding of development and some exposure to Automation.
In addition to QA Engineers, we are looking for an Engineering Manager who is passionate about building teams around individuals who want to develop great, cross-platform software that gets used and embraced by customers.
And finally we are always looking for Software Developers for our Core and Conference Center teams. Check out the deets below! If you or anyone you know is interested in learning more please contact me directly at Catherine.firstname.lastname@example.org OR my colleague Katie Green at email@example.com.
Beside focusing on finding the top talent RT Recruiting has had a very busy week within the community. Tuesday night we helped sponsor the Denver Java Users Group holiday party with a couple of our Software Engineers…. On Wednesday, we headed over to East High School here in Denver to help prepare high school seniors with job interview techniques and resume tips. We learned about this awesome opportunity through Goodwill Denver. You can learn about other volunteer opportunities @GoodwillDenver. And on Thursday, we headed up to CU Boulder and delivered hot pizzas to the Computer Science lab where students were cramming for finals. The pizza was gone within 2 minutes of setting it down! It was awesome. I forgot how much college kids LOVE pizza…AND free food. Check out Katie getting ready for Finals with the rest of the CU Students…
I hope everyone has a safe and wonderful Holiday Season and we will see you in January!
Today we are excited to announce the beta of our pre-recorded video playback feature. Pre-recorded video playback gives your trainings, sales demos, and webinars a more engaging, personal feel by incorporating short video clips into the live presentation. Your meetings will never be the same and your participants will thank you for incorporating rich video content in your presentation. With pre-recorded video playback, you can:
Upload pre-recorded video clips to your access code
Playback video clips during your meeting for participants to see and hear your content
Record your meeting with the pre-recorded video content included
To sign up for beta access to pre-recorded video playback please fill out this form. You will receive an email within 1 business day providing you with instructions on how to get started.
Currently the process for uploading and playing back your pre-recorded video clip is a 4 step process (see diagram below). For more information please be sure to view the recorded demo, the Quick Start Guide, and the Best Practices and Known Issues documentation to gain valuable tips and tricks on how to use pre-recorded video playback in your meetings. When this feature becomes generally available (first half of 2012), the process for uploading and playing back your videos in the live presentation will be very similar to uploading and inserting slides into the ReadyTalk Conference Controls.
We'd love to hear about your experience with pre-recorded video in the feedback form or in the comments below. Tell us how the feature is working, if you're experiencing any issues, or if you have any specific feature requests. If you have any questions about this feature please contact ReadyTalk Customer Care at 800.843.9166.
Paul was formerly an Account Executive at ReadyTalk gaining valuable experience with competitors and the state of the web and audio conferencing industry. Currently in his role as Product Marketing Manager, he is in charge of the competitive landscape, on-demand audio products, and the web meeting interface. Paul loves the outdoors, his pup Huck, his wife Jess, and getting to the ski slopes as much as possible.
Today's content comes courtesy of Eloqua.
ReadyTalk and Eloqua are co-hosting a breakfast event with Bulldog Solutions, DemandGen Report and Level 3 this Wed., December 7, at the Brown Palace in Denver from 8-11 am. Join us and take advantage of best practices from experts who have made real marketing transformations.
Six reasons you may need marketing automation…
1) You can’t target the right prospects
Symptom: You pour your time and creativity into what you
do – but when it comes time to select an audience for a promotion, you tend to go big. It’s not only ego that drives mass blasting – you also lack a better way to target. Chances are, you’re suffering from a “one-size-fits-all” approach to marketing. When you send the same message to everyone, or target your campaigns based only on customer demographics- your messages fall on deaf ears.
Remedy: Marketing automation enables you to track your prospects’ online activity and gives you a clear picture of interest and intent. Combine that insight with clean, consistent and normalized data, and you can target your campaigns according to who your prospects are AND what they do. And by ensuring the relevance of your message, you will improve conversion rates and decrease those nasty unsubscribes.
2) Your time is completely consumed by manual, repetitive and inefficient activity
Symptom: You feel like you are running in place. Your process for creating and deploying marketing campaigns lacks scale and efficiency – forcing you to be more reactive than you’d like. Whether its building lists, managing leads, or creating emails and landing pages – the development of each new campaign is like reinventing the wheel. Spending so much time executing programs leaves you with little bandwidth to focus on strategic initiatives or new ideas.
Remedy: With marketing automation, you can trigger communications based on actions and build a re-usable process/ workflow for events, webinars and other repetitive tasks. By automating these manual tasks, marketing can
stay in touch in a consistent manner (i.e. lead nurturing). From webinars and lead nurturing campaigns to lead scoring and routing programs, automating demand generation processes frees up marketing bandwidth to focus on innovation.
3) Sales and Marketing have an antagonistic relationship
Symptom:You’re in a vicious cycle. The sales team has no luck with the leads marketing provides – so they only follow up on a fraction of them and claim the rest are “just no good”. Conversely, marketing feels like they’re doing their part to drive qualified leads, but they’re not getting credit for their contribution to pipeline and revenue. Marketing and Sales aren’t exactly living in perfect harmony, and the situation is getting tenser by the day.
Remedy: The problem is a lack of prioritization. When every lead gets pushed to sales regardless of quality or stage, it’s hard for Sales to know whom to call first. Marketing automation allows you to evaluate and score the leads for fit (right title, industry, etc.) and behavior (email response, website visits, downloads and campaign membership). This scoring allows you to prioritize leads for Sales so they don’t spin their wheels on leads that aren’t ready to buy. Lead scoring gets marketing and sales teams to agree on the right FIT for leads, and significance and recency of the activity (last month’s tradeshow visit versus attendance at yesterday’s webcast). With lead scoring, the best leads always rise to the top, so the sales team knows where to focus their time and energy.
4) Marketing can’t prove its value to the organization
Symptom: Marketers laugh at this old joke: “We know half of our marketing budgets are wasted, we just don’t know which half.” But your executives don’t find it funny anymore, and the pressure is mounting. You are struggling to consistently report on simple campaign effectiveness metrics, never mind Marketing’s impact on revenue. Your sales opportunity, revenue and campaign data live in different systems. And without the ability to trace marketing’s influence on pipeline, the executive team is having a difficult time justifying your budget.
Remedy: Closing the loop on dollars spent and dollars made – across all channels – is the only way to gain one view of the truth into the tactics and strategies that guide marketing’s contribution to the bottom line. Marketing automation allows you to do this by measuring and reporting on the performance of all programs within a single integrated platform. Automation’s reporting and analytics capabilities provide a dashboard view of campaign effectiveness, pipeline performance and marketing program ROI. And – most importantly – it helps turns Marketing into a critical, justifiable revenue-generating function in your organization.
5) Sales is starved for information
Symptom: You generate a lot of prospect activity but don’t have a good way of sharing those insights with sales. From email opens to website visits and form submissions, your marketing team is sitting on a wealth of data your sales team could use
to sell more effectively — but you have no way to make the information actionable for sales. This is likely because marketing and sales live in two different systems — and they might as well be living in two different worlds.
Remedy: Marketing automation allows you to seamlessly feed that wealth of information that you are sitting on to your sales team – by integrating your marketing insights with the tools your sales team is already using. To be most productive and effective, Sales can now have a window into a prospects’ digital body language — those clues they leave behind when they open emails, visit your website or fill out forms. It’s likely your marketing is collecting those insights, but Marketing Automation makes that information actionable for sales.
6) You’re losing good leads to your competitors
Symptom: You spend a large portion of your budget on programs and events with an end goal of acquiring new contacts – but not all of those contacts are ready to buy right now. And when a contact falls off the radar, the competition has an opportunity to swoop in and grab the prospect’s attention when they’re finally ready to buy. A system of identifying and flagging the reasons for rejected leads is either missing or lacking. Further, you may be missing a way to recycle them either into teleprospecting or field marketing for additional nurturing. And because of that, you not only leave money on the table, but you also build a wider gulf between marketing and sales as a result of wasted time, effort and money on both sides.
Remedy: Marketing automation enables lead nurturing, which allows you to keep latent prospects engaged so that when they are ready to buy, your solution is front-of-mind. It empowers you to reproduce the intimacy of a one-to-one communication on a much grander scale. With automation, you can programmatically manage a dialogue with many people at one time, complete with natural pauses and behavioral signals necessary for a productive conversation. Automation also allows you to monitor a prospect’s activity – or lack thereof – and trigger the most appropriate response.
The end benefit? It allows you to keep good leads engaged that are not necessarily ready to buy now, but will be in the future. And when they are ready to buy, they’ll likely come to you first (rather than your competitors).
This month ReadyTalk engineering welcomes new employees: Alan Deger, Eric Baer, Will Sarka and Jordan Baucke.
Alan Deger has been hired as an Application Infrastructure Engineer and comes to us from EBSCO Publishing where he was a Sr. Systems Engineer. Alan brings over 20 years of experience in Information Technology and System Administration. In his free time, he enjoys mountaineering, skiing, triathlons and even plays a little piano and guitar!
Eric Baer has been hired as a Software Developer on the Conference Center team. Eric graduated from the CU-Boulder in 2010 and has been working as a Software Engineer with Comcast in Philadelphia. Prior to Comcast Eric spent time working at the National Centerfor Atmospheric Research working on website and UX design. In his free time, he enjoys traveling, cycling and climbing.
Will Sarka joined ReadyTalk as a Software QA Engineer. Will comes to ReadyTalk with 13 years of experience in IT including 6 of those years as a QA Engineer. He spent the last few years at TranZapp Inc. and Jabber as a QA Engineer. In his free time, Will enjoys going to concerts, brewing beer and attending the occasional gymnastics class his local gym!
Jordan Baucke has joined ReadyTalk as a contract Salesforce Developer. Jordan graduated from CU-Boulder in 2010 and has been working with Bracket Labs in Boulder. Jordanwill be working on ReadyTalk for Salesforce.
ReadyTalk is still looking to add talented engineers to the team! For more information please email firstname.lastname@example.org or Catherine.email@example.com