Check It: ReadyTalk’s New Improved Operator-Assisted Services Request Form

At ReadyTalk, we are constantly looking for new and various ways to make our products and services easy-to-use while providing excellent customer service and support.  So what have we come up with now?

A new and improved online request form for operator-assisted services! How does this benefit you (and the ReadyTalk Events Team a bit too?)

  • Requesting a Gold or Platinum Webinar package? Or operator-assisted audio?  Now there is a single  form for all your Event Services needs
  • A step-by-step and user-friendly process that lets you know what information we need for your upcoming event
  • Easier navigation and increased accessibility so that finding the form is…easy

Need some reminders on what qualifies for an operator-assisted service?  Visit our products and services section.




Beth is a Product Marketing Manager and works with our customers to understand their needs as they relate to Event Services and ReadyTalk’s Conference Center, which is used to setup the details of our clients' upcoming meetings. Outside of the office, Beth loves to spend time with family and friends, cook, and hit the slopes




Guest Post: The Five Forces of Marketing


Today's post is written by Brett Schklar, CMO, Market Creation Group. During his 14-year career, Brett has become a well-known and respected marketing guru, business visionary and community leader in the Denver area. On February 3, he will be presenting a webinar with the American Marketing Association.

I’m “jump out of my seat” excited to share with the 5 Marketing Forces that I’ve developed over the years and implemented in over 50 companies through Market Creation Group's strategy process.


Here’s why you should be excited too!  During Friday's webinar, you will:

  1. Learn about the Five Forces of B2B marketing that provide you with a new lens to marketing success/successfully defend your budget and find the areas to invest more based on results
  2. Learn how the volume and velocity of demand generation play in ensuring a successful transition to the sales team
  3. Understand the right type of social media program you’ll need based on which marketing “force” is most needed
  4. See a new way to have a webinar presented with interactive drawing/sketch work done in real-time

During this presentation, I will be unfolding how the 5 Marketing Forces (Awareness, Familiarity, Consideration, Purchase and Experience) are used to create a more focused marketing program based on what is working or what is not working within most marketing programs.  While we explore the 5 Marketing Forces, we’ll also discuss how well or not well your sales program is going and where marketing can put significantly more effort to best align with sales to drive more results.  Whether we look at the Volume/Velocity ratio of leads, the ways to identify your brand recognition and how it impacts demand generation needs, or you’re just fighting to the death for your budget and want to wow people into more funding, we’ve got some new stuff you’ll love to hear about!


I’m also going to take a good look at they types of social media programs you may want to have in place based on the weakest areas of your marketing program.

Now you can see why I’m super-excited about my February 3rd AMA webinar. Want to join me? Register now!

ReadyTalk Engineering: Inside Edition with Matt Weaver

In an effort to showcase what makes ReadyTalk Engineering one of the best teams to be a part of, we have decided to provide a series we are calling “Inside Edition” to give our readers an inside look as to what makes ReadyTalk Engineering click!  We have selected an engineer to provide a personal description of their experiences at ReadyTalk!

Inside Edition with Matt Weaver

Describe a typical day for you at ReadyTalk

It's 8:17and I may or may not be fully "awake."  My level of "awake" is inversely proportional to the level of sunlight and warmth in the morning: the longer and colder my bicycle commute (due to ice, Taun Taun traffic, etc) the more I need heart palpitating levels of caffeine.  It's 8:17 and when that empty stomach, caffeine high kicks in a minute or two later, I'm working.  Music on the headphones, a brisk tattoo pounded out on the poor keys of my keyboard and I have tapped the sweet mainline of productivity.  My god.  The thoughts are kicking, ideas are flowing, and I can't type fast enough, nor compile quickly enough to see things in action.  This is prime time for productivity and, aside from a few Nerf based skirmishes (my god, the darts… the darts… orange tracers in my dreams, oh humanity!), the window between eight-whatever and noon is a smooth code jam… did I just type that? (did I just break the fourth wall of narrative?)

As the lunching hours approach, if I'm not too involved (because sometimes I am) I am faced with a use of time type quandary: if the weather's warm or, at least, not icy, I may throw a leg over my road bike and try to squeeze in a twenty mile ride, I may just ride to my favorite record shop to enjoy the fresh air or meet an associate in the park for a lunch gab session, or my coworkers may cajole me into a lunch somewhere in lower downtown.  Today it was a lunch at Ted Turner's bison loving burger chain replete with work discussions, jokes, yelling, crying, and jokes.  Did I mention the jokes?

Afternoons are a fine time for meetings… because even if I haven't attempted to ascend gluttony heights (e.g. I worked out and am drinking a horrible protein shake or my own sweat and tears… that is, nothing), I'm never that productive.  So a meeting or two.  Today a coworker has questions about a software design.  We scribble on a white board and raise our voices.  We lower them and agree.  Ideas are fielded, white papers are read, articles are linked to, social networking sites are updated (no day is complete without the tangy smack of narcissism, you have, of course been reading this tripe…).

And the day ends.  Some days, the team may go out for a cocktail or two.  Others, I work into the night, not because I'm forced to, but because I've had a new surge of productivity or I've solved a problem, and riding that wave is worth the personal sacrifice.  Still others, the day ends uneventfully (except for another round of Nerf darts, fired for effect… war never ends, war never begins) and I ride home to my girlfriend, my dog, and my non-work friends.

Today, I pack up my Macbook and ride home under twilight.

All this is merely evidence that my job is pleasing: a design challenge here, an obstacle there (why won't the Cocoa API actually respond to this call… grrr), and the day is over.  It's a rather good thing.

Why do you think that ReadyTalk is the #1 company to work for in Colorado?

(Re-read abovefor the story, but…) I work with far less process and far less constraint than in other jobs I've had (I've been writing software as a day job since my internship in 2000).  I like the people I work with.  Those are givens and, honestly, not enough reason to work somewhere (though they can easily be enough reason to "not work" somewhere).  The real reason(s) I like my job?  I ride to work in a decently sized city.  I like my coworkers and I've worked here long enough to have roots in the company.  I enjoy the problems I solve.  I enjoy the work life balance afforded by the company.  I can work from home, if I have to.  I come and go as I need to.  It's a job that places much trust in me and, as trite as it sounds, supports my urban-bent lifestyle.


Tell us about your favorite day at work…

This is rather a harder task than you might imagine, for I've just had too many high points to single out one.  That's the problem with having a "good" job.  But it's dishonest and rather cheap to just hand wave and say "they're all good days" because that doesn't really sell it, it fails to say anything useful.  The qualities of a good day, a great day, involve balance: solving a long standing problem, figuring out a design that hits home in usability testing or a software design that solves many problems, affecting the outcome of a project for the better, leaving work early to meet an out of town friend for a drink in uptown… it could really be any number of things, but to strike that balance is particularly important.  But, a singular day that presents itself was a demo of an Android based version of our service.  I woke up early, unable to sleep.  I had tried not to take the project home with me, but I did.  I sat at my Eames knock off table and sipped my way through half a bottle of bourbon fixing bugs and trying to add some much needed polish to our application.  Then I went to bed… and didn't sleep.  So I woke before the sun rose and rode in.  A coworker and I had ported much code and sketched out much of the design of a new client that was built on newer ideas and utilized newer technologies from several open source projects.  We tried not to, but we coded all morning before the demo.  It wasn't a product demo, it was a research project.  And after that presentation, we sighed heavily.  It was a sort of high, a rapturous glow in which we felt like we had done something.  It had taken a few nights and a few weekends, but we had built something new from near scratch and it felt good.  That, devoid of any other trappings, was one of my best days at work.


4. If someone were interested in working on your team @ReadyTalk what advice would you have for them?

What's that joke about advice?  Or no… that's opinions I'm thinking of.  We all have them, etc.  (Insert laughter here).  My advice would be incomplete, but simple: be teachable, be curious.  I forget things  (I blame whisky).  I learn new ones.  Failure to admit my own ignorance about something stupid is a waste of my time.  I'd rather look silly for a moment ("what server is the failover production db?") than get in the way of forward progress.  That's more important than any other advice I can give you.  If pressed about my team, the client portion of our real-time application, I'd add this, less noble sounding advice: know when to delegate.  If you don't get excited by good UX or have skills there yet, there are people who can help you or do that part of a task.  If you are uncomfortable with an architectural piece, either in the system or in the client code, ask someone.  Bring it up.  It dovetails nicely into that other rot, but it's worth noting.  The best way to learn and all that.




Katie Green is part of the ReadTalk Recruiting Team (AKA the Beaphins)  She has been in the recruiting industry for 10 years and has developed a strong interest in technology and technical recruitment. When she isn’t searching for technical talent for ReadyTalk you might find her at the tennis court, playing volleyball or learning a new song on guitar!

ReadyTalk continues channel expansion – seeking IT resellers at CVx in Miami.

I can think of plenty of reasons to be in Miami in February and attending ITExpo is a great one (okay, there are better reasons). The ReadyTalk channel team will be exhibiting in booth #1029 located in the CVx ChannelVision Showcase at IT Expo February 1-3.

This is our first time exhibiting at IT Expo and our goal is to develop partnerships with both resellers and wholesalers interested in adding audio and web conferencing services to their product line. We would also like tips on great places for dinner near the Miami Convention Center.

We are also looking forward to demonstrating a number of recent product updates that make it easy for marketing and sales pros to keep on top of lead generation activities, including integration with Salesforce, Eloqua and Pardot. These integrations are a value-add for customers who produce webinars or use web conferencing for sales demonstrations and collaboration. Want to learn how? Stop by our booth for details.

Some partners have other ideas for custom integration for their customers and can do so with the ReadyTalk API. Got an idea and not sure how to pursue it? ReadyTalk has product managers that can work with you on an integration – more details available at our CVx booth (#1029).

Going to IT Expo this year? Bring your sunscreen and if you need a pass, please click here; it’s on me.


Tracy focuses on channel and partner marketing at ReadyTalk, building out marketing programs to recruit partners and reinforce engagement with them. When she’s not coming up with marketing plans she likes to compete in canine freestyle Frisbee and ride her Ninja motorcycle.

Promoting your Webinar through Social Media: The Gift that Keeps on Giving


Marketers are always looking for the next best way to create buzz around their product and their brand with the right audience.  There are so many promotional outlets in which to market your content, especially on the internet; webinars tend to bubble to the top due to the likelihood of a lower investment and higher ROI.  Over the past few years, many companies have put significant effort into building their following through Facebook, Twitter, LinkedIn, and other social networks.  Each of these has a different flavor of audiences, including what topics are relevant and which will resonate. Despite the differences, these channels can be a great way to promote your upcoming webinar.

The first step is using social media to get the word out about your upcoming event. After coming up with a catchy title, interesting content, and engaging speakers, you have to get people to care…and then, register!  Posting your event to your company’s various networks gets you there, partly; but allowing your registrants to post to their networks snowballs your efforts even further.

The next step, and probably even more important than the first: tracking the effectiveness of each social media outlet! Which site gets you the most traction, the most bang for your buck?  And, even more so, do you have a few ‘power users’ that are consistently promoting your events, and bringing in a significant number of registrants? If so, you probably want to keep inviting these types of people to your events!

So the moral of the story? Keep up with social networking, yours and your followers…it pays off!


Beth is a Product Marketing Manager and works with our customers to understand their needs as they relate to Event Services and ReadyTalk’s Conference Center, which is used to setup the details of our clients' upcoming meetings. Outside of the office, Beth loves to spend time with family and friends, cook, and hit the slopes.