On Thursday evening, Anita Wehnert, director of product marketing, will be the featured guest on Social Geek Radio, which is hosted by AK Stout and Deb Evans (Deb is also a ReadyTalk customer).
So, why is ReadyTalk a featured guest on a show all about social? At ReadyTalk, we use social media a lot. Many employees that contribute to their own Twitter streams and Facebook pages and we have official accounts for communicating with customers. We’ve integrated these tools into the ReadyTalk web conferencing platform to enable customers to use social media while working on their webinars i.e. no need to jump to other sites to share info.
Social media can be a highly effective tool for promoting webinars. It allows you to invite audiences that you may not be able to reach via traditional email marketing. If you’ve built a Twitter following, Facebook page or LinkedIn Group around a specific topic, the participants in these groups are logical attendees for webinars on the same topic.
Moving a Twitter follower from social media contact to webinar attended, allows you to quickly move them into your prospect funnel because you captured their name, email, company name and other important demographic information. Actionable-data is created when they register, attend and answer polling questions during the webinar.
We recently partnered with Frost and Sullivan to create a white paper on the topic of incorporating social media into your webinar processes, Leveraging Social Media to Make Your Webinar a Success. You can download it for free.
Want more info, tune into Social Geek Radio on Thursday, January 19, at 9 p.m. ET?
As the marketing communications and PR manager, Bo gets to wear many hats. When she isn't tackling branding, messaging, social media and customer engagement, she enjoys skiing with her husband, running with her dog and watching Formula 1. You can find her on Twitter @bo_knows_.