Delivery, one small deployment at a time…

In the ReadyTalk nerd book club, we just wrapped up reading and discussing Continuous Delivery by Dave Farley and Jez Humble.

You know, there are those tech books you read that you hope to gain some useful insights from or some knowledge that will ultimately make you a better programmer. Then there are those books you read that you hope will fundamentally change how you think about programming and engineering software. Continuous Delivery falls into that second category.

For this book, we roughly 50 percent of our software engineers participate. Among them, there were a few who had historically been skeptics of the benefits of things like continuous integration, unit testing and automation. It was refreshing to see the assortment in the room, from the Linux ninjas to the server engineer,s to the automation engineers; it was a room full of powerhouse thinkers. I could tell this book would generate a lot of great dialog but I had no idea of the movement it would cause.

The book took roughly 12 weeks to complete, and when all was said and done, the non-believers had become believers. The engineers were going back to the drawing board to figure out how to shift course on current projects and deliver functionality in a more continuous model. In some cases this caused the end product to be delivered a bit later than initially expected, but the result ultimately would be smoother and done with more confidence because of smaller, less risky deployments. Several weeks ago, I overheard one of our engineers who had been a skeptic say during a engineer whiteboard session "I'm really drinking this TDD kool-aid. I think that is how we should approach designing the server components for this project."  That was music to my ears!

People are interesting creatures. We're the most complex machines on the planet, and we learn best through experience. There are some things that need to come from within a team, and concepts like TDD and continuous delivery are among them. To really get a team to buy in to it, they've got to have skin in the game and they've got to figure out as a team that it's the right thing to do. The pain along the way is minuscule when the outcome is ultimately success.

So, how have your engineering teams embraced concepts like these? Are they topics of discussion or myths? I'd love to hear your thoughts and experiences about this!

Jason Collins (aka JC) is the VP of Engineering at ReadyTalk and the self-appointed Chief Happiness Officer. He's been either writing code or managing engineers for nearly 15 years and has a passion for technology and agile development practices. The happiness of the engineering team is his top priority and he can usually be found wearing a ReadyTalk cape and the infamous "idea helmet" around the office to help keep people entertained. When he's not hanging out with his work family, he's at home with his wife and four boys doing all sorts of geeky things, like playing video games and watching campy Sci-Fi and Action flicks.

Using Social Media to Promote Webinars Delivers Results

I’m constantly talking to marketers about webinar best practices and increasingly, they are turning to social media as an outlet to help them drive more registrants, more attendance, and more engagement from their online events.

Last week, I had a great chat on this topic with Deb Evans on Social Geek Radio and ReadyTalk’s own Beth Toeniskoetter blogged on Promoting Your Webinar Through Social Media.  To keep the conversation going, I wanted to share some of the ways ReadyTalk helps marketers start using social media to promote webinars as well as a recent success story.

Once you’ve scheduled a webinar, we make it super easy for you to promote it (along with a link to the registration page) to your connections, fans, and followers on LinkedIn, Facebook and Twitter.

social media webinar promotion

We also help you leverage the social networks of your audience to drive more leads. A single click adds social media sharing capabilities to your webinar registration page and event emails, so it’s convenient for your audience to help promote your event to their colleagues and peers.

And, after the event, we give you tools to help you continue to drive ROI from your webinar recording. With a few clicks, you can embed the recording on Facebook and your corporate website or blog and share a link to the playback with your Twitter followers.


We’ve found that all of these tools can have a real impact on results!  ReadyTalk customer Trada – experts on crowd-sourced online advertising – has incorporated social media into pre-, during- and post-webinar activities. Anna Sawyer, of Trada, recently blogged about their experience.

Are you using social media to promote webinars? If so, how has it impacted your webinar program?