Customer relationships not there? How about brand loyalty?

It’s time to accept the fact that you’re in a relationship. It’s true— you and your customers are in this together. How much you pay attention and nurture that relationship is all up to you and social media can be the means to that end. Social media is here to stay and the good news is: Customer Insight Grop can help you get over the first hurdle of getting executive buy-in.

Join Sallie Burnett, president of Customer Insight Group, Thursday, March 15, 2012 at 2:00 EDT for a free webinar. She’ll give the facts you need to overcome executives concerns about integrating social media and the six steps you can take to harness the power of social media to engage your customers, build customer loyalty and reap profits. This webinar is loaded with everything you need to:

–    Secure executive buy-in by showing how social media can address real business issues and achieve business objectives

–   Understand what works and what doesn’t

–   Initiate the six steps to plan and implement a successful social media strategy

Register for this free web event.

ReadyTalk is Getting a New Home

Last week, we announced plans to relocate our headquarters. We’re going to share a lot of info on the new location, the build-out and more. You can also check out our Facebook page, where we’ll be posting lots of photos.

Where are We Going?

ReadyTalk won’t be going far from its current location. In fact, we are staying in LoDo (Lower Downtown) and moving just two blocks to 1900 16th Street. Staying in LoDo is really important to us and helps make the ReadyTalk culture what it is—bikes paths and running trails; access to public transportation; restaurants and bars. Plus, it is a convenient location for employees throughout the front range, which is important as we aim to hire 60 people this year.

“Downtown Denver’s many amenities and culture of innovation and inclusion make the urban core a magnet for the millennial generation, the future workforce, and the perfect place for ReadyTalk and other tech companies ” said Tami Door, President and CEO of the Downtown Denver Partnership. “We are seeing many new technology start-ups in Downtown Denver, plus significant expansion of existing, thriving businesses. The technology eco system in our city center is evident. We value ReadyTalk's presence in Downtown and look forward to working together as they grow.”

Still not sure why we want to stay in LoDo? Maybe this video will explain it: Downtown Denver Partnership's video – Where Do You Want To Be?;

Making a Mark

Lots of progress has already been made in preparation for our April move, but the most noticeable is the addition of the ReadyTalk sign on the exterior of the building. With a crane and a man who clearly wasn’t afraid of heights, the sign was installed last week. Check out the video of the ReadyTalk chat bubble going up: Check out this video of the ReadyTalk Chat Bubble getting installed.

 

As the marketing communications and PR manager, Bo gets to wear many hats. When she isn't tackling branding, messaging, social media and customer engagement, she enjoys skiing with her husband, running with her dog and watching Formula 1. You can find her on Twitter @bo_knows_.

Take Advantage of our Expert Webinar Advice!

At ReadyTalk, as you would hopefully expect, there are quite a few experts around our hallways that know how to put on the best webinar possible. We’ve had some great posts already in 2012, so I thought, time for a recap!  Take a look at some of the great tips we have already provided, and surely, there will more to come.

Simone, our in-house marketing demand generation manager recently interviewed Wayne Turmal, CEO of Great Web Meetings, how to take your webinar series to the next level.  What were some of the key takeaways?

  • Careful execution is key. Plan, plan, PLAN!
  • Be familiar with the various tools available for registration, audience engagement, ecommerce, etc. Each of these tools contribute greatly to enhancing your brand, and, of course, lead generation


Brandon, a product marketing manager like me, with a deep respect for all things Batman, kicked off a series on making your PowerPoint presentation more impactful. The most important goal of any PowerPoint presentation should be to get your key message across, in a visually attractive way. Here are some best practices:

 

  • Use a relevant background image that is clean and speaks to your message
  • Don’t over-inform: Keep your text simple and to-the-point


Did I mention it’s a series? Make sure to check back in soon for more!

 

 

Our resident training expert, Shawn, recently blogged about how to Engage your Audience, with one very important tip: Know your Stuff, and practice the mantra “Learn it, Live it, Love it!”

  • Know your topic backwards and forwards….don’t let your audience stump you with outlying questions!
  • Practice makes perfect: Talk about your material with peers, colleagues, friends….anyone that will listen!  And, when putting on a webinar, practice using the software!
  • Have enthusiasm! Or at least fake it.  If you like your material that will naturally engage your audience.


Finally, a blog from Anita, the Director of Product Marketing, on how to use social media to promote your webinars, and more importantly, deliver results.  She recently joined Deb Evans of Social Geek Radio to talk about ReadyTalk’s social media tools, like our participant sharing capabilities and how to use our recording and playback tools to extend the ROI of your webinar.

 

 

What other best practices and tips can we discuss in our upcoming blogs? Share your ideas with us!

 

Beth is a Product Marketing Manager and works with our customers to understand their needs as they relate to Event Services and ReadyTalk’s Conference Center, which is used to setup the details of our clients' upcoming meetings. Outside of the office, Beth loves to spend time with family and friends, cook, and hit the slopes.

2012 is the Year of Clean Data for ReadyTalk

In my last post, I wrote about the importance of assessing the health of your database. Because if you don’t know what is wrong, then you cannot fix it. Once you have assessed the state of your database against your ideal customer profile and your total marketing reach, it is a good idea to benchmark the current state of your databse so you can track improvement.

After benchmarking, there are a couple of ways you can go about cleaning and appending data; you can choose to do all of this internally or you can hire the services of an organization that does it for you.

If you choose to do this internally, there are several ways:

  1. Offer content or a giveaway with a form that enables progressive profiling for the fields/data that are unknown
  2. Re-engagement campaign to inactive prospects to try to get them to opt back into mailings or  verify their contact information
  3.  Tele-prospecting to suspect accounts


There are also several companies that specialize in this type of activity as well:

 

  1. They can append missing data and verify emails through automated queries that bump against external databases
  2. They can telephone to verify information
  3. They can identify role-based contacts as well


Regardless of which route you choose to go, once you have cleaned your database and appended information, you need to make sure you take steps to keep it as clean as possible. Business data tends to degrade at the rate of 3 to 6 percent per month so ongoing maintenance is essential to the health of any database.

 

 

I would love to hear some of the ways that you have appended and cleaned your data.

 

As the senior demand generation manager at ReadyTalk, Mike helps manage and execute ReadyTalk’s demand generation programs, which include email, online advertising, telemarketing and tradeshows. He also oversees ReadyTalk’s lead management process and marketing funnel by using Eloqua and Salesforce.com to automate ReadyTalk’s nurturing programs and lead follow-up.