As marketers, we often have a full plate. If we are going to keep our brand relative to our audience, we want to deliver engaging content that keeps them listening intently. All of us know that the underlying platform to our everyday marketing tactics is content, content, and more content. There’s not enough time in the day to create the amount of content we need to keep our audience listening! I wish I could ‘blink’ my eyes and the content I’m thinking of would magically appear.
Since I’m no marketing genie, I’m always looking for ways to create more content. If you are like me, you might find the upcoming webinar; How Webinars Can (and Should) Fit into Your Content Marketing and Audience-building Efforts a great guide to insider secrets on developing valuable content and interactions with your audience from the pros at MarketingSherpa. Find out why it’s important to deliver value to your audience with every webinar you produce and how you can use that webinar content in a variety of ways.
This informative event with Daniel Burstein and Todd Lebo of MECLABS will review webinar-related case studies and a look inside their own webinar efforts. Yes, that’s right…an inside look at how the pros do it!
Key takeaways include:
Before: Developing webinar content and pre-event promotions
During: Managing the event in real-time and providing value to the audience
After: Reusing content and getting feedback
If you are like me, no marketing genie, and are interested in learning more about the importance of delivering value to your audience and reusing content, join me Thursday, May 31, 2012 at 2:00 pm.
Beth is a Product Strategist on the Strategic Partnership team and works with our customers and partners to build integrations through the ReadyTalk API, including salesforce.com, Eloqua, Marketo, ExactTarget and more.
Prior to joining ReadyTalk in 2011, Beth worked as an account manager for a mobile payments start-up and as a product manager for the prepaid gift card program at First Data.
Outside of the office, Beth loves to spend time with family and friends, practice her cooking skills, and run.
Connect with Beth on Twitter, @bethtenni.
Webinars can be a major investment for any company, from both a time and dollar perspective. In order to maximize the return on your investment, we always recommend using ReadyTalk’s easy-to-use recording and playback tools to extend the conversation with your audience after the live event is over.
We have added an additional metric to the playback recording report in Conference Center that displays the amount of time a participant views a recording playback.
So what does this new metric help you with?
Whether you’re using webinars for lead generation and qualification, online training and certification, or sales demonstrations, tracking how long a participant views your content can help with the following:
Gaining more visibility into the effectiveness of your webinar
Measure the level of audience engagement during your recordings and customize your follow-up based on how long they viewed it
Better prioritize lead scoring and lead follow-up with your marketing automation platform
What are some other ways that you measure the effectiveness of your webinars and keep your audience engaged?