Webinar Mistakes that Will Haunt You

The month of October leading up to Halloween is scary enoughwebinar mistakes for me, the last thing I need is to be haunted by  ghosts of webinar mistakes. Here are a few  things to avoid. Should you happen to make these mistakes, I've included the witches brew remedy to cure you. Some of these are my own "worst practices" and others are remedies I learned from communications expert Sharon Burton’s  webinar called, “Getting the Response you Want: Promoting your Webinar.” 

  1. DO NOT promote your webinar with a loooong boring write-up.
  • Haunting Effect: Nobody will sign up for your webinar if the description doesn’t grab their attention.
  • Witches Brew Remedy: Keep it at a 150 word maximum, clearly stating 3 take-a-ways by attending the web event.
  1. DO NOT include the entire webinar write-up when promoting via email.
  • Haunting Effect: The lengthy email may cause you to lose a potential attendee.
  • Witches Brew Remedy: Include only the first sentence of your webinar description along with the title, date and time.
  1. DO NOT cram too much information onto a PowerPoint slide.
  • Haunting Effect: Your point becomes muddled and less effective.
  • Witches Brew Remedy:  Use the slides to add value by visually reinforcing what you are saying.
  1. DO NOT use speaker phone.
  • Haunting Effect: Your webinar will echo like you are in a spooky graveyard and your audience will be scared away.
  • Witches Brew Remedy:  Use a land line.
  1. DO NOT forget to mute your computer and turn off your instant messenger.
  • Haunting Effect: Your embarrassing dirty laundry will be revealed to people you either know or do not know (you decide what’s worse).
  • Witches Brew Remedy:  Self-explanatory, but quit out of the IM.
  1. DO NOT forget to record your webinar and DO NOT neglect creating a webinar archive.
  • Haunting Effect: Enthusiasts of your webinar series who want to catch webinars they missed, will not be able to.
  • Witches Brew Remedy: Check out ReadyTalk’s webinar archive for ideas : )

Hopefully these webinar DO NOTs will prevent hauntings from the ghosts of webinar mistakes.

Also, be sure to check out Sharon Burton’s webinar, “Getting the Response you Want: Promoting your Webinar” for more Do's and DONTs.

Happy Halloween from ReadyTalk!

1,745 Marketers Help with your 2013 Marketing Strategy

We are quickly approaching the end of 2012, and if the Mayans were right, then we won't have to worry MarketingSherpa 2012 B2B Benchmark Reportabout budgeting for next year. However, I've heard that they did not account for the leap years and therefore the majority of marketers will still have to decide how they will divvy up their marketing budget for 2013.

As you begin to examine what kinds of programs should be included in your budget, you may be wondering "What’s working for my peers? What isn’t? How do you get the most out of your spend (even if you don't have that much to spend to begin with)?"

We've teamed up  with MarketingSherpa to bring you a webinar that covers their 2012 B2B Marketing Benchmark Report. Daniel Burstein, Director of Editorial Content, and Senior Reporter, David Kirkpatrick  review data from a survey of 1,745 marketers that dives into key insights on lead generation, automation, and personas. Here’s what we’ll cover:

  • 4 steps you can use to evaluate the performance of your marketing activities
  • Which lead generation tactics were rated as the most effective
  • How other B2B marketers are allocating their marketing budgets
  • How one company increased pipeline opportunities by 65%, despite a 40% budget cut

If you need some direction in planning for next year, listen to this recording – it will be well-worth your time. Bring your own planning questions, concerns and/or comments to the table – with insight from 1,745 of your peers you're bound to walk away with a few new ideas for your strategy in the coming year.

 

 

How to Change Your Meeting Entry Announcement

Today's post is provided by account manager Abigail Wall, who works with customers daily to help them get more from their ReadyTalk accounts and improve their meetings.

We often hear questions about changing the beeping audio entry announcement that you hear when a participant joins your call. We go over this in our free live trainings, which if you haven’t had a chance to join yet I highly recommend attending one! A full schedule of our upcoming trainings can be found on our website. Our trainers will take you through not only how to make the most of our features, but also best practices that will help you take your conferences to the next level.

You can change your audio entry announcement through your online web controls or over the phone. I have included the steps for both processes below. Please let me know if you have any questions about this, or feel free to contact our wonderful Customer Care Team here at 1-800-843-9166 and by e-mail at help@readytalk.com. They also are available by chat through our website.

To change the entry announcement online:

  1. Login at www.readytalk.com with your access code and passcode where it says Chairperson
  2. Once in your Conference Center, select “Open Meeting Controls”
  3. Select the Options button in the top right of your controls
  4. Select the audio tab and select which entry announcement you would like for your audio conferences. You then can close out of your controls without ever starting a web meeting.

Meeting Entry Announcement
To change the entry announcement over the phone:

  1. Dial in to your toll free number as the chairperson.
  2. Instead of pressing option 1 to start an audio conference, press 2 for Account Options, (all changes will affect future conferences).
  3. Press 2 for name record and entry and exit options.
  4. Make desired changes as prompted.
  5. Press the * key to return to the previous menu when complete.

Do you have a question about a ReadyTalk feature? Leave your question in the comments below and we'll address it in an upcoming post.

ReadyTalk’s Feature Frag (Part I)

Eric, presenting an idea for Feature FragSo what exactly is a Feature Frag? It's an event focused on feature development; it's quick, it's competitive and we want the best ideas and prototypes to be left standing when the dust settles. 

Let me shed some light on this newly minted term for you, dear reader. Here in the halls of ReadyTalk Engineering, there are a few things that are part of who we are. Video gaming happens to be one of them. Many of our engineers grew up playing 8-bit video games or spent more quarters at the local arcade than they care to count, so you could say that video gaming is a part of our DNA. So, when we decided to put on our first internal hackathon, we wanted it to be memorable. We wanted it to be unique to ReadyTalk, and we wanted it to have a personality of its own; it had to be geeky. So merely calling it a "hackathon" just absolutely would not appease us. Enter Feature Frag! Frag is a term near and dear to many gamers, so it seemed fitting to work it into the name of our event. What can I say, we're geeks at heart!

feature frag  noun

An event held within ReadyTalk Engineering, wherein small teams form with the intent to quickly prototype features over a 3 day period and defeat the other teams for top honors and bragging rights.

 

A team brainstorming prior to Feature Frag kicking offThe idea is simple, really. Take a team of brilliant engineers, put them in a room with some creative product people, add whiteboards, beer and snacks and watch "awesome" happen. Rinse, repeat. The end result is 10 projects, 24 engineers and 72 hours of prototyping great new web conferencing feature ideas and enhancements. We're fragging over 3 days, beginning on a Thursday and ending on the following Monday. We've got 5 different voting categories and 2 teams of voters (one a team of product geniuses dubbed The Idea Machine and one The Geeks, which is the engineering department), and at the end of this event we'll award trophies and dish out plenty of high-fives. Because that's how ReadyTalk Engineering rolls!

This is an experiment, of sorts. We'd love for this to result in innovative prototypes that turn quickly into features hitting the short-term product roadmap. This will certainly be a learning experience for us, as we've never attempted a hackathon before. I've given the impression here that this is a highly competitive event, but in reality everyone wins from this; most of all, our customers win. Check back for a follow-up post where I'll share the highlights from Feature Frag, as well as lessons learned!

Colorado Entrepreneurial by Nature

 

entrepreneurial by natureReadyTalk was started 11 years ago by two very entrepreneurial brothers, Dan and Scott King. You can read more about our history on our website. Since founding the company, the King brothers have remained extremely committed to supporting other entrepreneurs and the Colorado technology community.

They aren’t alone in this commitment to Colorado’s startup and entrepreneurial communities.  A new campaign has recently begun to take shape. Colorado Entrepreneurial by Nature is a grassroots effort to support the “companies, innovators, and professional misfits who stand-fast with a united creed that Colorado is entrepreneurial by nature.”

While the movement is just kicking off, it has great momentum and ReadyTalk is proud to support the cause. If you’re interested in learning more and supporting Colorado’s Entrepreneurs, visit www.entrepreneurialbynature.com