We’ve all been on a webinar before. We’ve all checked our email, edited a paper, sent a text, even answered an incoming call while on a webinar. This happens for two reasons: 1) the speaker is awful so the audience zones out and does their own research on Google or 2) the audience realizes that they signed up thinking the content would answer burning questions but after 45 minutes the speaker hasn’t shared anything insightful. #Webinarfail. Why not have a webinar where all of the questions come from the audience?
And that's just what we did in a recent event with the American Marketing Association and Compendium. The format was like a game of "20 questions" on all things webinar and content marketing related. A webinar comprised with content complately generated by our audience. They didn't even realize how much they had to hold on on their end of the deal – but they came through!
Between Clayton Stobbs, Director of Content Experience at Compendium, and myself, we tackled as many questions as the audience could fire off on how to best utilize both webinars and content marketing to create awareness and drive leads. We had so many good inquires that we decided this would make for a great eBook! And thus the process began. Here is a quick teaser of what's to follow in the eBook that you can check back for in a week:
I have a blog but no visitors? Help!
I'd like start a webinar series of my own but have no idea of how to get buy-in from my boss – so what do I do now?
What are the best days of the week and time of day to do online events and send out content?
What are 5 simple ways to start content marketing for a marketing organization (b2b) that has not done much in the past?
Do B2B businesses whose customers aren't on social media sites need to be on those sites?
I give webinars to clients, not prospects. My clients are already "bought in" but then I find it difficult to keep them interested in attending webinars over the course of the year they work with me. Can you address working with existing customers?
How can marketing decide which information is appropriate to share vs what competitors might steal? Is it wrong to analyze clients data and use it in white papers if the clients are kept anonymous?
Do you come up against some of these issues in your marketing department? Or maybe you're going at it solo and don't know quite where to start. Hopefully this content will shed some light on your processes, maybe help you re-think or revamp how you approach webinars, curate content from what you already have and better target your propsects when and where they are looking for information.
If you'd like to receive a copy of the eBook just leave a comment or a webinar related question of your own and we'll be sure to put you on the list!
In the last few years, web conferencing has been inserted more and more into the conversation around the idea of the remote workforce. Whether you call it telecommuting or working remotely, the conversation has changed from whether the telecommuting trend is real and into studies showing that 70% of employees surveyed regularly work out of the office in 2012.
As telecommuting becomes more and more adopted by businesses,a recent survey regarding remote collaboration by Wrike.com showed collaboration and web conferencing software is becoming more crucial to maintain workforce efficiency for remote and internal workers:
The survey revealed that to a significant extent, the success of remote teams leans on the shoulders of helpful online collaboration software. A full 87% of respondents think that collaboration software is important or even mission critical for efficient work of their teams.
-The Past, Present and Future of Remote Collaboration – Wrike.com
While the above is not surprising when considering that one of the biggest fears of the remote workplace is loss of efficiency, recent studies have started to show otherwise.
As the adoption of the open office is combined with the ability to work remotely, 56% of business decision makers are starting to see their remote workers as more efficient when provided the correct collaboration tools.
All in all, as the business workforce becomes more and more remote, web conferencing and collaboration software continues to become more and more necessary to make these teams more efficient.
When I started my career in PR, I spent countless hours on the phone with clients reviewing press releases. I’d send the latest press release via email and they’d open it and call me with changes. Over the phone we’d review changes line by line, each of us looking at our own versions. We’d hang up, I’d make a few more edits and send it back. It was a process that was sometimes repeated two or three times. It was far from productive.
Today, thanks to internet conferencing, reviewing documents, spreadsheets and applications in real-time is much easier. Employees can easily increase productivity with internet conferencing by using features that allow you to share your screen. This ensures everyone on the call is seeing the same thing at the same time, which makes it easier to collaborate.
Internet conferencing tools also allow a meeting organizer to grant control of their computer or application to others in the meeting. For example, I could start a meeting and then let my client take control and edit a the press release on my computer. This is extremely helpful for reviewing and editing.
Another feature of internet conferencing that can increase productivity is annotation tools. Annotation tools allow the web meeting organization (or anyone with co-presenter status) to clearly highlight a point using a variety of markup tools. They can highlight an area of text, draw a circle around an important content or using an arrow to illustrate a point.
The affordability and availability of internet conferencing makes it easy to be more productive, especially for collaborative meetings with remote colleagues, clients and customers.
How are you using internet conferencing to be more productive?
Looking for a new internet conferencing platform? ReadyTalk can to meet your needs. Learn more.
Your webinar speakers are set, playbooks studied, twitter promotions sent, you’ve practiced until perfect, attendees have been reminded of the webinar time. And now, it’s game time!
Even if you routinely conduct webinars, a pre-event checklist is extremely helpful and almost essential. Since many people are not list makers, I’ve created a diagram comparing getting ready for a webinar to getting ready for a football game to help you remember the small, yet important details prior to your web event:
Review the Playbook: Ensure that your slide decks are uploaded properly. Flip through the presentation to test the order.
Use a single slide template, even if there are multiple speakers
Know the Plays: Have your script printed out in hard copy
Your Team: Connect with the event moderator and speakers 30 minutes prior to webinar.
Review speaking roles, timing and transitions
Be a Team Player: Conduct an event sound check.
a. No speaker-phone
b. Land line is more reliable than a cell phone
c. Headset may make your life easier
d. Mute computer
e. Silence cell phones, children, dogs and ping-pong-playing co-workers
Smile for National Television Broadcasting: Begin the event recording
Taking time to prepare ensures that when the whistle blows and it’s time for kickoff, you are ready to score. Whether it’s following a strict checklist, or simply relating your webinar preparation to your favorite thing in life, don’t let any pre-webinar steps go to the wayside or an upset may be the unfortunate result.
Need a little coaching for your next webinar? ReadyTalk’s special team of webinar and event experts can help.
You're ready to host a webinar. You've checked off all the boxes on your project plan:
Determined a topic found a great speaker,
Integrated this event into other lead generation campaigns you have running,
Aligned with your sales team on how to help promote and what you'll need from them for follow-up,
Scheduled emails, social promotions, written a blog post
…and the list goes on and on. You did all those things, right?
And that's just before your event, wait until you see the rundown for post-event action items!
While webinars have grown considerable in popularity, there are still some marketers that are just starting out. This might be you. You've received enough information that you've deemed it worth while to include webinars in your marketing mix. And for that, we applaud you. Seriously. Webinars now are one of the top lead generation vehicles and a great starting point to create numerous pieces of content.
We're teaming up with Pardot, a leading Marketing Automation platform, on October 17 @ 2:00ET to look at the world of webinar creation, hosting and all-around webinar best practices. And, trust me – these presenters fully understand the importance of a solid webinar strategy. Join us for an information-packed hour of valuable webinar process goodness, the real deal, the hotness or the cold, hard facts – whichever you prefer. So grab your seat and RSVP today.
On a side note, ReadyTalk will be at Elevate 2012, Pardot's annual user conference, which brings together users, experts and partners like us to share marketing and sales automation best practices. So if you're in the (Atlanta) hood and are curious in learning more about Pardot's platform or ReadyTalk services, swing by and say hi.